Media Magazine: Guide to Media Resources in Alberta by RiverCity Productions

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From the Editor

Media Bytes

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Book Reviews

Media Firsts Television Prime Ilme Programming Radio Weekend Programming

Awards Media Marketplace

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ls the Medium Stillthe Message? by

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Media Weakness & Strengths !:y Kathy Shepka Media Audits: How Do You Determine Who ls "Number 0ne"? !:v lirnic Fasen-rko

E-mail-

The Killer App by 0irw'ra ilre*ntai,

The Dance of Ambivalence: The JournalisVCommunicator Relationship by Williarr Carnc'7

The Banff Television Festival by Fi! Fras*r

20 22 25 2a 30

The lmportance of Teaching Media Literacy by Lisa frcbe rtstn A Cannonade of Publicity L;y !lrharl Sl,*rbrrrrrrk Book Television: A Rainbow for Book Lovers by fiusti L*hay

Profile: Holger Petersen by Stuart Adams CKUA: NotYour 0rdinary Radio Station by $unia

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Directory lndex Directory Listings

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Your guide to media resources in Edmonton

Fall 2002

Publisher/Editor: Marilyn Jones Associate Editor: Allan Sheppard Listings Editor: Sharlin Knott Listings Assistant: June Switzer Contributors: Stuart Adams, William Carney, Denise Carpenter, Faith Farthing, Fil Fraser, Dawna Freeman, Sonia Kochansky, Shelley Lawson, Busti Lehay, Ernie Pasemko, Lisa Bobertson, Kathy Shapka, Allan Sheppard, Bichard Sherba niu k

Art direction: Backstreet Commu nications

Photo Credit: Edmonton Skyline; Publisher and Listings Editor: Con Bola nd

Advertisi ng/M a rketing: Marilyn Jones Printed by Bolder Graphics, Ed

monton

monto n's Med i a M ag azi ne is published every March and September by RiverCity Productions Ltd. Single copies available at Hub Cigar, Front Page, Greenwoods Books or through the website or by phone or by completing the order form and sending a cheque or money order to the magazine office. $20 for single copies, $35 and up for subscriptions. To subscribe and for details on subscription benefits please see website. Copyright to individual writers. 0pinions expressed are not necessarily those of the publisher. Permission required to reproduce any and all contents. Please address all cheques, invoices or money orders to BiverCity Productions. Please send inquiries, subscriptions, address changes to Edmonton's Ed

Media Magazine,

Edmonton is one of the few major cities in Canada without a media resources directory. Not any more! Designed for frequent use by marketing, public relations and communications professionals, you'll find Edmonton's Media Magazine: your guide to media resources in Edmonton atratdy and time-saving reference guide to media and advertising resources in the city. As a veteran marketing and communications professional who has worked for many arts and community organizations and corporations in Edmonton, I have spent many hours compiling up-to-date media lists.V{henever I needed to generate publicity, circulate a media release, design a poster or brochure or launch an advertising campaign for a special event or promote a fundraising initiative or a festival, it took days to update my media and suppliers list which was almost always more current than any I inherited. Over the years, I was often asked by friends and colleagues to lend them my lists and I often did. Now everyone can have their very own copy.

Edmonton's Media Magazine wlll be published every March and September. Between issues, monthly fax and e-mail broadcasts will keep the listings current. These listings will be made available to subscribers online. Subscribers can also arrange to e-mail or fax broadcast to any or all of the categories in the directory. Other subscription benefits include online access to the numerous other resource databases listed on the website at ww-w.mediamag.ca.To purchase your own copy of tlre rnagazine visit Hub Cigar & News, Front Page News, or Greenwood's Books. To subscribe visit our website or use the handy order form and envelope inserted

into this magaztne. Should you purchase your own copy of the magazine , and I sincerely hope that you have or will, please encourage others to purchase their own copy instead of photocopying yours.This will support the continued publication of the magazine while ensuring that the media and other directory listings are the most current, comprehensive and inexpensive available to you anywhere and anltime you want to make use of them for your own promotional projects.

Thank you to all the people that encouraged this initiative and supported the creation of Edmonton's own media resoufces directory.

Publisher & Editor

125, 11215

Jasper Avenue, Edmonton, T5K 015. Phone: (780) 454-7936,

fax (780) 454-9731, email: info@mediamag.c a.

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Website: www.mediamag.ca.

ISSN N0.1703-843X

your guide to media resources in Edmonton

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rffifi$$fiUB? Mcluhan burst on the scene when we were iust beginning to reatze we were living through dramatic changes in the way we saw the wodd and the wodd saw us.These changes (the most important ones, at least) seemed to come from television through its pervasive presâ&#x201A;Źnce in our lives and times. Mcluhan actually seemed to know what was going on, and he was able to talk (and talk, and talk) about it in ways that grabbed attention.

GOOD QUESTION. IFYOUARE UNDER 4O,it may not resonate for you as it does for those of us who were alive and conscious in the 1960s.But the question is still important and relevant today.

Don't take my word for it: ask any teacher or student of communications and the media.They will know the question recalls the words and writings of Herbert Marshall Mcluhan, an obscure University of Toronto academic who took the media wodd like a welcome breath of fresh air in the '60s. They will also know that, along with the fresh air, there may have been a generous blast of hot air. Some of it from the great man himself. More from his (generally self-identified) disciples and followers. Many will also tell you that Mcluhan's insights and obserwations are as relevant today as they were 40 years ago.They could be right. Or not.

Mcluhan was often contradictory and confusing. Perhaps deliberately so: friends saw him as an iconoclast and a

"The mecl.iotwr, 0r llrlcess, af aur ti't+re electric technrsktgjt Herbert Marsha!l McLuhan b Edmonton, JLrlv 21, 19i1 d Toranto, Decernher 31, 1 980 Photo courtesy of Michae! McLuhan

the defining trait of autodidacts - a kernel ofpersonal crankiness and a resistance to established authority."

probably a bit of both, whether by choice or by chance is irrelevant.

In other words, a smart-ass with a chip on his shoulder. How could'60s pop culture not love him?

education in North American public schools, which, then as now, offered few advantages to their most talented students. By the time he arriyed at Cambridge [in 1934, with a B.A. and an M.A. from the University of Manitobal, Mcluhan had acquired what is perhaps

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d ?'est'{ucturing p6tter'}xs af social interclep e nde nce {rnd, eueryt il.spect af aur personal li{e"" dtl't

proyocateur; skeptics said he was merely confused, a self-obsessed chadatan determined to get the most out of his ffieen minutes of fame . He was

Gary'Wolf, in a landmark article in 'Wired magazine (fanuary 1996), accounts for the Edmonton born and raised Mcluhan's belligerent ambiguity this way:" [He] had received his eady

In his day Mcluhan was to the academy what the Beatles were to pop music, Bob Dylan to folk music, Andy

'Warhol

to visual art, MuhammadAli (then Cassius Clay) to sports, and Pierre ElliottTrudeau to politics: a metaphor for his time. A mirror in which the hip could see themselves reflected, not as they were, but as they would like to be. Bigger than life because that was what we wanted (or thought we did).

your guide to media resources in Edmonton

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"The medium is the message," he said, "The new electronic interdependence recreates the world in an image of a global villageJ"'We now live in a global village... a simultaneous happening." "Money is the poor man's credit card." "Politics offers yesterday's answers to today's questions.""'We look at the present through a rear-view mirror." "We march backwards into the future." 'Advertising is the greatest art form of the 20th century."

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Film And Video Arts of Alberta Turns 20 FAVA

CKUATirns 75 November 21,1927 saw the birth of CKUA, and the radio station will honor that special day with a formal celebration at the Edmonton studio.A similar parry will be held Nov 16 at the Calgary studio. Throughour the 75 anniversary year, CKUA is planning several eyents including morning shows with alumni hosts, alumni interviews, and an alumni reunion in Edmonton May 2-),2003. For more information go to www.ckua.com CBC Tirrns 50 'Where you

were

in '52 when

CBC-TV air? Beginning September CBC-TV will feature 26

frst went on the

hours of early show specials, some not seen since the original telecast. CBC has also commissioned aVia Rail train as a traveling museum/ studio to visit communities across Canada. ACE Turns 25 The Advertising Club of Edmonton, one

of the oldest advertising clubs in Carnda,turned 25 this spring.To celebrate its anniversary the club is hosting its first-ever confercnce,25 ctnd cbange,Febtuary 28,2OO3 at the Edmonton Delta South.The conference will showcase a number of top industry speakers from across North America. TheACEAwards 2OO2 gala evening rounds out the weekend celebration March 1. For more information go to www.adclube dm. com Newest Press Tirrns 25 'Western

Canada's literary press, NeWest, began celebratifig 25 years

publishing eadier this year with a champagne reception hosted by the University ofAlberta Bookstore at the Telus Centre. Ne'West is making plans for a similar authors and friends reception to be hosted by Pages Books in Calgary in conjunction withThe in November. For other events across Canada check the website at www.newestpress.com or email info@newestpress.com or call (780) 432-9427. PanCanadian I7'ordFest

will be celebrating its 20rh

anniversary from Oct. 16 to 20 with a series of screenings, workshops and social mixers in Edmonton. FAVA 2O/O2 will showcase a 20- year retrospective of excellence inAlberta film and video with screenings at the Metro Cinema at the Citadel. Go to www.fava.ca or call

o8o) 129-t57r. Parcom Marketing Tirrns 20

Randy Parker, president of one of the oldest advertising agencies in Edmonton, will be taking his staff on a seven-day'Western Caribbean cruise in October to celebrate its 20th anniversary

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What's Shaking? Tbe

Mix

Renamed 93.5The Mix, Edmonton's

adult contemporary radio station opened its new street-level window studio - a laToronto's MuchMusic on Queen Street - next toTimothy'sITodd of Coffee on the corner of$Thpe Avenue and 104th Street inAugust. Shannon Tyler, former A-Channel enteftainment repofter, co-anchors the morning show with BJ Irilson.

Holllvood Norr:h Alberta Film Commissioner Dan Chugg, a St.Albert narive, was appointed inAugust the iob of promoting Alberta's film industry. Dan

worked in media productions since he foundedVicom Media Productions in 1979.The film commissioner's

moving into the old Bay building across from Churchill Square.$fith stfeet-level radio andTV studios expect more Toronto-style sidewalk interviews. Revised Forecast

CKUA By the end of October expect CKUA will move to a 24-hout broadcast from its current 18 hour-a-day programming. Long-range forecast calls for a new

environmental program on climatic changes from the award-winning

producers of Ecofile.The new 24-pat weekly series begins January.

All in the Family Edmonton Examiner Atter 22 years in the west end the Edmonton Exa.miner is moving to the south side this fall.They'll be joining their sister paper in t]ne Edmonton Sun bu:,Tding on 50th Street. Both newspapers belong to Sun Media, which is owned by euebecor Media. $35 Million Face

Lift

Edrnonton City Centre Next time you're waiting for the lights to change at the intersection of 10lst Street and l02ndAvenue look up.\ffay up.That's where the big new LED screen

will

be runningfi-sq,le

commercials 24/7 beginnhg midOctober. The 16 ft.x12 ft.video screen is part of the $35 million redevelopment of the new Edmonton City Centre. Other external graphics around the four-block centre include 10 backlit billboard panels and banners.

has

office, which returns to Edmonton for the first time since l996,willkeep a satellite office in Calgary. PartiTucker will continue to pfomote the city to the film industry through Economic Development Edmonton.

Thkid It to the Streets CBC W arul CBC Radio

Writer-in-Residence Uniuersitlt of Alberta Thomas Wharton award-winning

of lcefields and Salamander is ^uthor the new writer-in-residence atThe University of Alberta. He offers writing and publishing advice to students and the general public. His office hours are Tuesday andThursday from 9 - noon. Phorre 492-7817.*

'Watch downtov/n come to life in the new year with the opening of CBC,s new downtown facilities.The broadcaster is closing both its south side radio and television stations and

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all made sense. We1l, some of it did especially if you didn't wade too far into the often-ponderous prose.

While many thought they knew

what he was saying, few really understood what he meant (or do now). No problem. Never mind that Mcluhan refused to explain his aphorisms or his texts. Never mind that he often seemed deliberately to complicate and obscure his meanings when challenged. Quips and questions v/ere more likely to emerge in his conversation than facts or information; and

confusion more likely than confirmation in his prose. But the medium is the message, right? Dig Mcluhan and

wisdom, all trump information and facts, which were and even more so now are the debased currency of

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you dig his message. Mcluhan's deadpan shoot-from-the-1ip style played well onT! and he was popular with the hip and flip, appearing as himself in a WoodyAllen

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movie and corresponding with the likes of Prime Minister Pierre Trudeau.

everyday discourse and commerce commodities to be traded, not mysteries to be discovered and explored. Yet in the information age, technology (the media in all thetu myriad forms) is more and more at the service of information and facts as commodities. It isn't what you understand that matters. It's what you know. But what you know is always history: information and facts discovered in a rear-view mirror.

"The youth of today are not permitted to approach the traditional heritage of mankind through the door of technological awareness," Mcluhan said. "This only possible door for them is slammed in their faces by a rear-view mirror society." Rather than understand technology in order to use it; we let technology use us fof its, or rather its owners', pu4)oses

in our ignorance.

happy

Mcluhan was "cool" - in the sense of being hip, aware, in the know, ahead of the learning curve in understanding and welcoming the influence of the

technology, not technology itself. There is no other way to minimize its

media in contemporary life.

impact, except to understand it.

But hold on. Nothing, it seems, could have been further from the truth.

Think of Mcluhan (as he himself seemed to) as a prophet or oracle: a

Mcluhan was, in fact, a deeply religious, conseryatiye man who,

Lattet-day Diogenes, who carried a lantern by night and day,the berter

according to his biographers and associates, was disturbed by what he saw in the world.The global village that he spoke of with such energy was, in fact, a dystopia - a consequence of the worst, not the best, attributes of modern media, which include all technology.'A Carnegie

or a Ford, like a bureaucracy, moulds the lives of millions without taking any responsibility." "Ideally,' he said, "advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavours. ... [I]t stretches out toward the ultimate goal of a collective consciousness." So much for the great art form of the 20th century - and the century that could not rise above it.

But the communications/industrial/ media/military complex was, and still

Mcluhan deplored the impact of

is, impervious to such criticism.

Mcluhan surely knew that. If

so,

there may have been some method in his apparent madness: Always present a moving target. Neyer give the enemy anything to shoot at. confuse them with bafflegab. Float like a

butterfly, stiflg like a bee.All of which, when practiced by a pompous, tweedy, pipe-smoking specialist in medieval literature made him seem slightly ridiculous "almost" to quote the poetTS.- Eliot, whom he admired, "at times, the fool." But certainly not a dumb fool.A wise fool.'A holy fool" as Gary Wolf called him. Frusffatingly to some folks, Mcluhan point of view. W'asted energy:"A point of view can be a dangerous luxuryl' he said, "when substi tuted for insight and understanding." Insight, understanding, knowledge, seems never to have a

to light the way to wisdom for his contemporaries. But if he was deter-

mined to light the way, Mcluhan was too much the teacher to show and tell the route or even the destination, except in general terms:"Today's child is growing up absurd, because he lives in tv/o worlds, and neither of them inclines him to grow up. Growing up - that is our new work, and it is total. Mere instruction will

not suffice." Perhaps the most challenging and least understood of Mcl-uhan's themes is the notion of "hot" and "cool" media.The concept is open to many interpretations, but the simplest may be the best: hot media afe those (like movies, radio and pfose) that invite passive fesponses

by focusing on one sense and flooding it with input; cool media are those that (like television, the

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telephone and poetry) provide only enough input to invite activc participation leading in the best of worlds to self-initiated and -directed learning ancl knowlcdge. But the terms are not value judgments. Each type of medium is effective in its place, once we understand its properties.

Not surprisingly in a classical scholar, Mcluhan uses the Socratic methocl, asking hard questions, offering answers only if they contain the seeds of new questions. BLrt we live in a time when it seems the only questions allowed are those that contain the seeds of an answer, and the tolerable answers are those that draw clear lines - in the sand or at the bottom of a balance sheet. A world where globalizatiotT (fuelled and greased by the media) is turning the global village into a company town. No room there for a Don Quixote tilting at antennas or satellite dishes.

0ver 50 years of broadcasting.

Critics complain that people who write or talk about Mcluhan seldom read his books.That's probably true But how many (if nowadays any) who write or preach about hear.ry hitters like Adam Smith, Charles Darwin, Karl Marx or Sigmund Freud bother to

The fastest grorrrling station in Edmonton

and every local market.

New international brands such as

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and TV Land@,

and s00n a fresh new look to television in Toronto.

read their trooks'l SIOP NOW? NOT LIKELY.

And does it matter? Pattern recogni tion is the key to survival in an electric culture characterized by constant repetition. Gary $rolf quotes a remarkable Mcluhanism in his 'W'irecl article. One does not have to read everything to understand what is being said, Mcluhan asserted: "One can stop anywhere after the first sentences and have the full message, if one is prepared to 'dig'it."

ln fact we'rejust getting started!

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for the ride.

So, what does that say about the mcssage? [s the medium morc impor-

tant than the message? And while you are pondering that question, consider these: Is the process more important than the product? The means than the ends? How she says or does it than what she says or does? As Mcluhan would (and did) say: "Think about it." Thought, after all, is the only thing faster than the speed of light, which is the speed of electronic information. The son of a real estate salesman and an elocution teacher from the Beverly community in Edmonton, Herbert Marshall Mcluhan left a mark. He may not have had the answers, but he asked some good questions.&

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REACHING TODAY'S CONSUMER IS

mofe complicated then evef. Traditional and new media choices bombard the consumer with thousands of advertising messages every day. Television.. . Radio... Nen spaper... Outdoor... Internet. What is the right media mix for you to attract your ideal customer?

Before you can make any decision on the right medium to deliver your message to your customef you need to do some homewotk-

. How much

can you afford to spend? (Budget)

Only after you have been able to answer these questions should 1,ou move on and determine what is the best media vehicle to deliver

yolrf message.

Knowing the answers to some basic questions will put you on the right track: . Who are the customers ancl potential customefs you want to reach?

(Target Group) . V/here do these people live, work ancl play-i (Reach)

. When is the best time to reach your tafget group to motivate tllem? (Scheduling)

. How

many times does your to be seen or heard?'

message neecl

(weight Level)

Having an understanding of each meclium and its strengths and weaknesses will help you determine what media mix will work best for you.

Sfithin each medium there is a multitude of media vehicles that make up the medium. For example in addition to the traditional out-of-home choices of billboards and transit there are also:

. aerial advertising . airport display advertising . elevator advertising . bar and restaurant advertising . parking lot aclvertising . receptacle advertising

theatre screen adrertising

your guide to media resources in Edmonton

. truck advertising . washroom advertising . mall advertising . bike racks . posters and postcards . chalk art Ask media sales representatiYes about other prodlrcts they might offer. One of these non-traditional proclucts might ofTer you the most efficient medium to pfomote yoltf (omprrny's prodrrct or servicc. Whether )ou ilre considering a traditional media vehicle or a new one make sure you ask yourself this one simple qr-restion: Will the media vehicle make sure that my advertising message is seen or heard...

. by the right

audience?

. at the right time? . in the right environment? . with the right number of

at the right price?

exposures?

. Allows the use of sight, sound and motion . Provides the ability to demonstrate the

product

. Delivers high coverage ofhouseholds . Reaches tp to 96% of Canadians weekly . 20+ weekly viewing hours per capita . Builds reach quickly . Targeting can be achieved by program/

station selectiofl

Specialry channels represent 2O% stlare of TV hours and share is increasing dramatically

Builds frequenry quickly due to low unit costs

. Creative can be changed quickly . Provides strong out of home tuning . Can create a sense ofurgency . Individual

. .

station fomats allow for targeting by age and socio-economic groups Reaches 93.2% of Canadians weekly 20+ weekly listening hours per capita

. Higher

degree of fragmentation with the

introduction of specialty channels . Creative message has short life . Difficult to break through threshold of awareness and hold viev/er's attention a large wasted circulation for businesses targeting a limited trading area . Top-rated programs tend to sell out early . Production costs may be prohibitive for most companies

. Could have

. Audience fragmentation due to large number of stations in each market . Lack ofvisual appeal . Message is perishable . Advertising and editorial clutter

circulation of spill outside of the trading area . Difficult to attract full attention of listener Wasted

. Allows for in-depth product and pricing details . Sectional targeting (sports, food, business) . Community and special intefest newspapefs can target specific communities . Strong reach and broad coverage . Immediate medium with "news" value . Short protluction lead time . Flexibitity in size, shape and look of ads . Tactile medium that involves reader

. Inefficient for reaching targeted audience . Expensive frequency medium . Difficult to evoke emotion creativelv on

. Variety in products: billboard, transit

shelters, postcards, posters Quickly builds both reach and frequency

. . Offers high visibility . Broad demographic correrage . Provides geographic market selectivity

Low cost per thousand impressions

. Can effectively target audiences . Can match products with content . Provides opportunity for detailed copy . Considered an image building medium . Long shelf life provides for repeat

newspaper page

. Clutter

. Ads often clumped together at bottom of page

. . .

Minimal involvement by viewer

. Long lead time required for reserving

space

. The nature of magazines lacks immediacy . Prodriction costs can be high . Little flexibility for last minute creative changes . Wasted circulation if not sold on a regional

exposure opportunity

basis

size and copy detail . Allows for targeting through lists, postal codes, etc. . Provides measufement response . Can be personalized . Variety of products: direct mail, broadcast e-mail or fax, point of purchase, coupon books

. . .

Creates the ability to interact with consumer and track consumer data . Ads can be changed quickly with low production costs . Provides targeting by site content . Can measure viewing and consumer response immediately . Growing at a faster rate than traclitional media

Limited copy space Long lead time for production Provides little audience selectivity Production costs may be high Limited application for many companies

. Minimal control over placement

. Regional flexibilty . Flexible in

High cost for national campaign

. Short shelf life . High cost for four colour advertisements . Small ads get lost on page

. .

Can have large wasted circulation if not targeted Production costs and cost of mailing can be expensive

Limited editorial content to attract and hold reader Can be perceived as iunk mail or spam Limited reach through selective surfing by user Purchase of ad screening software increasing Relatively low Canadian household reach @ 58% (2OOO ComQUEST ) Interaction relies on hardware, software and

computer skills of user .'Website must be constantlv maintained and regulady updated

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more choices than ever before.The complexilv of choosing the right medium is heightened by media representatives claiming their media vehicle is "number one" as they aggressively vie for a potential client's advertising budget. 'W'ith so many choices available, how can yoLr determine which medium is best for 1,our product or service? 'W'hich medium will best reach the

intended audience - considering that not all media are appropriate for all consumers?

There are a number ofresources that can help answer these questions. Two of the most common and reliable tools are an audit statement and a media usage study. A11 official audits and usage studies are ensured non-partisan through independent, third party company monitoring and evaluations. does the recipient hold? \ff/hat is their iob title?

Aildit Staten.r*nts

Print circulation audits gather information by survel,ing a publication's mailing list. Circulation audits are conductecl every six months to verify circulation for newspapers and magazines, and traffic counts for outdoor and out-of-home media. Audits can also include information beyond circulation, such as:

Is the publication purchased or is

free?

. V/hat business/industry employs the publication's recipient? Is it a large or small firm? V/hat position

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. Did the individual request the publication, or was it requested for them? How recent was the request?

. Vlhat is the geographic breakdown of the publication's distriblrtion?' Some of the more established audit companies that focus on newspaper and magazine circulation xe Audit Bureau of Circulations (www. accessabc.com),

Canadian Circulation Audit Board (www.bpmagazine.com), Verifie d Audit

your guide to media resources in Edmonton

Cir

culation (www.verifiedaudit.com),

and BPA

International (www.bpai.com)

COMB (www.comb.org) is also an audit company that measures the number of individuals with visual exposure to out-of'-home messages. Data collection for COMB differs

lrom neq sgrotrps and magazines measurement is based on a traffic collnt of specific locations. Audit statements can be easily obtained from an ad agency or a sales representatiye of the media vehicle under consideration.

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Circulation audits do not provide information on usage of the media vehicle - that is readership, viewership or listenership. Usage data does provide this type of information through active consumer participation by the completion of surveys or, in the case ofradio and television,diaries. An exception to the collection of such data is the electronic people-meter for television. There are few organizations in the business of measuring usage. The ones that are involved are very media specific. Most of the organizations are tripartite - comprised of operators of the medium, advertisers, and advertising agencies.

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€'t"]{hlu{ntf$ws, One of the most established usage studies is the Print Measure Bureau (PMB) (www.pmb.ca). This study started in 1973 and one of its original mandates was to measure the readership of magazines. Today, the study has expanded well beyond readership data.

uses an annual sample

24,OOO consumers

to measure publica-

tion readership in over 110 publications. It also uses this sample to measure consumer usage of over 2,500 products and brands. The depth of information PMB has in its study

allows for a very customized target audience analysis. For example, one could request a readership report of

the following group:adults 25 to 54, household income over $75,000, children under 18 in the home, and who have at.least three glasses of wine per week, against any of the magazines PMB measures. In fact, not only can yolr aralyze magazite readership and consumer habits, data on their usage of other media - television, radio, newspaper, and out door to highlight a few

Submmnihm

Today!

are also availatlle.

Other media usage measurement companies are'. NADba nk (www.nadbank.com), the research arm of the Canadian daily newspaper industry;the Bureau of Broadcast Measuremenl (www.bbm.ca), which produces ratings for television, radio and interactive audiences. In addition

to ratings measufement, BBM has

number of products and services including a radio-based study @TS) enabling the usef to access information on their consumer; Nielson provides information on television

sections

viewing and internet usage (www.nielsen.com); and comScore Media Matrix measures Internet usage (www.comscore.com).

of media in Edmonton stories

Unfortunately, access to media usage research is often reserved for those who purchase memberships. If you?e not a membeq ask your advertising agency or media representative to

provide you with the information you require

faced with the challenge of determining which media are effective and which vehicles are the most efficient So,

"How to" articles 4. Media comparisons 5. Media personalities 6. Media Marketplace classified ad section 3.

in reaching youf tafget group, staft

with reviewing the media's audit statement atd/or usage data. This information will provide you with a broader

tool!

profile to help you best determine which medium is number one for vcrur business. ff

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(78$) 4S4-7$3fi fim

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subscribe online atwww"mediamag.ca

I 13

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IS IT ANYIUTONDER E-MAIL HAS been dubbed the killer app?'What other single deyice so effectively addresses

the many goals and objectiYes of mafketefs and communicators? Relationship and brand building. customâ&#x201A;Źr fetention and loyalty. cfoss selling and upselling. Prospect mining and customef segmentation. customer seryice and feedback. Lead generator and sales driver. E-mail.This column will explofe iust one of its communications tools the e-newsletter.

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based e-mail because of shorter download times, so try to keep the newsletter file size down to no more than 40K. If you use rich media, be sure to offer an option for text on1y. (Most e-

mail applications will default to text only.)The best rule is not to send an email with attachments. People are iust too leery of viruses.

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V/hat is an e-newsletter? The easiest definition defaults to length of copy and quality of production: the e-newsletter falls somewhere between a one page e-letter and a longe! more elaborately designed e-zine

\X{hy create an e-newsletter? To

build

long-term relationships with customers and convert potential customers.To keep your brand and your product or service top of mind. Like any other effective communications tool it should promote youf cofe business and be integrated with your other marketing and communications strategies.A magazine,for example, may choose the shorter e-letter to promote each upcoming issue, highlight contests or specials, and keep in touch with readers between issues.You need to decide what content will be meaningftil to your customers. E-newsletters afe, above all, a customer-focused

communications tool. Once you've determined your

content, how will you produce it? Will it be in HTML, rich media or text only? 'WilI it be sent as a PDE or abstracts with links? Most people still prefer text-

14 I

How long should it be? The rule of thumb has always been to write as much as you need to communicate the desired message. If you decide on more than rwo pages or screens you should itemize and hotlink your contents at the top of the newsletter so readers can quickly scan and click to what they want to read. How frequent should it

be?

This

again should be dictated by the business you're in and how much

your guide to media resources in Edmonton

ffiffiffi

new and useful information you have. If you're selling financial services, the e-newsletter will probably need to be more frequent to keep up with activity of the marketplace. If you're selling fridges - well, you get the idea.Tell your customers when they sign up how often your newsletter will appear in their inbox. Or let your customers tell you. Change your frequency and see ifyou get any feedback. (An increase or decrease in your unsubscribe rate will be a clue to its acceptance.) Other formatting musts: be sure to include your opt out information at the top and bottom of every e-newsletter.And always include a privacy statemâ&#x201A;Źnt link, a feedback button, the editor's e-mail address, copyright and web address at the end of each newsletter. Make sure your Subiect line - your headline is engaging.And keep it short, no more than 2O to 30 characters so you don't overrun the viewer's subject Iine. Keep your From line consistent to build familiarity.And lastly, before you hit Send, test all your links to make sure your landing page(s) and your staff are ready (if you're asking for action on the part of the reader). To produce an effective e-newsletter requires time and resources. If you can't manage it internally consider using the services of an e-mail deployment

vendor. Their software applications will help you develop and maintain your list, customize your messages, and track pass along readership, messages received, and click throughs. They should also be able to produce

your newsletter fof difTerent e-mail applications Explorer, - Netscape, AOL, Hotmail if necessary. If you want to gfow youf pfospect list the software vendor may also help you find targeted permission-based e-mail lists. (They might even know of a sponsor for 1,61ra newsletter!) Source out the best vendor fbr your neecls. Most can offer full service and turnkey solutions.

1902

. 2A02

...we have kept our promises for a long time.

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Ifyou have any stories or words of wisdom about your own e-mail campaigns send an e-mail to editor@mediamag.ca and we'll post case studies on the magazine's website

(www.mediamag.ca).

I i

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I 15

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ONE OF THE MOST PROBLEMAIIC, conflicting and rewarding relationships in business is that between journalist and communicator. The

journalist relies on the communicator for basic information and access to sources, while the communicator relies on the journalist to disseminate information and reach key audiences. At its best, the relationship is mutually beneficial; at its worst, openly hostile and unsatisfactory for both sides. In the end, the relationship is one of mutual ambivalence, with both parties in a relationship of mutual need coexisting with a sense of mutual suspicion. For the practitioner, particulady the novice, it's valuable to recognize this ambivalence as a natural element of the relationship, and learn to manage ambivalent feelings about dealing with the media. The ambivalence is most cleady seen on the reporter's side of the equation.A Canadian research student polled both groups to find out how they relate to each other.After analyzing the data, Brian Biggar concluded: "The two occupational groups have maintained a symbiotic relationship.The two groups have an ambivalent'love-hate' relationship, fraught with conflict, sustained by professional interdependence and tempered through negotiation." Biggar surveyed 58 Ontario editors and 105 communicators in 1995, asking both the same questions to determine where they stood on issues common to both. Some results are not flattering to the communications industry:

16 I

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Public relations practitioners often act as obstructionists, keeping reporters from the people they really should be seeing:

Editors Practitioners

Agree Disagree

Neutral

71% 21% 8% 71 Yo 20 % I%

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Public relations is usually publicity disguised as news:

Agree Disagree

o/o Practitioners 26%

Editors

Neutral

% 66 %

On the other hand, the editors also understood the importance and professionalism of today's communicators:

ffiffi

fne public relations practitioner does work for newspapers or news broadcasters that would otherwise

These results, particularly on the media side, tend to exempliff ambivalence. On the one hand recognizing the

go undone:

Editors Practitioners

Agree Disagree

Neutral

Yo 43o/o 10o/o 73% 15% 12%

reality of communications' contribution to shaping the news and suppoting news gathering efforts, on the other hand, viewing PR practitioners as obstructionists and old-style publicists.

re&E[Effi Public relations practitioners

understand such journalistic problems as meeting deadlines, attracting reader interest and making the best use of space:

Agree Disagree

Editors Practitioners

76% 17 o/o 96% 3Yo

Neutral 7

(Adapted from ln the News: The Practice of Media Relations in Canada, by William Wray Carney,

published bythe University ofAlberta Press April 2002.

your guide to media res0urces in Edmonton

)

It's much the same on the other side of the equation. Practitioners, par-ticularly those who work in an atmosphere of more control, such as advertising, tend to bristle at the notion that despite best efforts, stories come out inaccurate, off-kilter or simply obtuse. Most media relations practitioners have days when they swear by the quality of the reporters they deal with, and have other days when they simply want to swear at them. ffi

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FIRST PUBIIC IIBRARY :

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FIRST P0STAGE STAMP:

Norwich, Britain, 1608

pris.

1653

FIRST DAIIY NEWSPAPER: Leipzig, cerman]., July, 1650 FIRST NEWSPAPER

lN ENGLISH: Oxford

Gazette, London, England,

665

FIRST NEWSPAPER lN CANADA: The Halifax cazene, Halifax, March 23,1752 FIRST P0ST 0FFICE IN CANADA:

opened by

Benjmin Frmklin, deputy postmastcr fof Briti.h Colonies, Halild, l-55 FIRST HAND PBINTING PRESS IN CANAOA:

Halifax, 1761 FIRST MAGAZINE PUBTISHED IN CANADA:

Nova Scotia Magazine: literature, politics and news. Halifax. 1789-92 FIBST TETEGBAPH GOMMUNIGATION:

Samuel Morse, 1837 FIRST STEAM POWERED PBINTING PRESS IN

CANADA: Halifa-r, 1840 :l:ll

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lN CANADA: Montreal, 1843

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This comprehensive history of Canada,s first public radio station records the human stories and the stmggle to surviye through turbulent times. Archival soufces and original inrerviews are drawn together to create a detailed portrait of the station.

$29.95,paper, b

TIRST STEAM POWERED PRINTING PRESS MADE

& wphotos

at Greenwood's andAudreys Books

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fen *et:ter

Elecilo-Magnetic Telegraph Company,, 1846 FIRST TELEPH0NE C0MMUNICATI0N: Atexander Graham Bell, Brantford, Ontario, March 10. lg76 FIRST PEBMANENTLY INSTATLED TEI.EPHONE:

FIBST B00K PRINTED IN AIBERTAi Histoire sainte en montagnais, on Saanhope hand press by Father Emile Grouard in 1878 (press is on display at St.Albert museum) FIRST COMMERCIAT USE OF THE TELEGRAPH IN

FIRST DRAMATIC FEATURE FILM SHOT ON IOCAT|0N lN ATBEBTA: Back to God,s Countr\..

t9 t9

FIRST AMERICAN RADIO STATION TO BROADCAST A REGUTAR SCHEDULE:

KDI(A, Pirrsburgh, November 2,192O (brcadcast of the retums of the Harding-Cox presidential election). FIRST BADI0 STATI0N

May

BR0ADCAST SCHEDULE:

ZTI

Lon<ton,

September 30,1929 FIBST TELEVISI0N C0MMERCIAL: Messrs Eugene

Ltd of Dover Street London. dcmonstration of permanent hair waving, November 5, 1930

FIBST MAGAZINE PUBLISHED IN EDMONTON: The Arrow, literary magazite featuring local writers, 1934-36 FIHST "HIGH DEFINITION" TELEVISION BR0ADCAST: BBC, Lon<Ion, 1936 FIRST PUTITZEB PBIZE FOR JOUBNALISM

FIRST NEWSPAPER lN ALBERTA: The Butletin

(for successflrlly defeating Bill 9 proposed by Socixl Credit curtailing freedom of the press),

FIBST AD AGENCY lN CANADA: Arsom McKim, formed to promote emerging name bmnds ancl department stores, 1889

b & wphotos

FIRST AIRMAIL SERVIGE TO EDMONTON:

by Katherine Stinson, Canada's first female airmail pilot, 1918

EDM0NT0N: December 19. t879

exchange New Year's lareeting,.Ianuary 3, 1 fJ85

$z1.95,paper,

FIRST FEATURE FILM PRODUCED IN CANADA:

Evmgeline (based on a Longfellow poem), by Bioscope Compan_y of Canacla, 1913

University of Iov/a,IW9XK, Iowa Ciry,January 2r, 1933

FIRST POST OFFICE IN EDMONTON:

Edmonton, Father Leduc and Alex Tayktr

at Greenwood's andAudreys Books

FIRST NEWSSTAND lN EDM0NToN: John "Mike , Michaeis and John Leary, l9l2

TIRST EDUCATIONAI. TELEVISION STATION:

Boston,April 4, 1877

ALBERTA: between McKenny's storc in St. Albert andAlexTaylor's telegraph office in

From the edge of the frontier to the centre of the oi1 boom, Edmonton has been a vibrant city for neady a century Former broadcaster Tony Cashman presents 40 vignettes of lile in a simpler era: the people and places that made Eclmonton whar it is roday.

at 10166-100 Streer,June, 1907

FIRST TETEVISION STATION WITH A OAITY

CANADA: Toronto, Hamiltoo and Niagara

FIBST TETEPHONE COMMUNICATION IN

.,,11.,1::t,

in 1903

lN EDM0NT0N: the Bijou

FIRST COMMERCIAT USE OF THE TETEGRAPH IN

(later the Edmonton Bulletin), Edmonton, December 6. 1880

,: !,,:ri" :

FIRST MOVIE THEATBE

lN EDM0NT0N: CJCA, 1922 (Edmonton Journal reported 200 radios in Edmonton at the time)

Ciry

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FIRST PUBLIC RETATIONS CONSUTTANT

I!T. Ledbetter Lee, Newyork

20-mile distance between Paddin€iton and Slough, England, May 16, t81J

FIRST COMMERCIAL USE OF THE TELEGRAPH:

Fort Edmonton, 1878 F:i=:E*n=::a=::.=€..i=g=:i,;i,'iA -: - ==,-i-::=1 -:l =-:'1:'-'.'-r:1 - == -.=--i.r

FIRST ISSUE OF THE EDMONTON JOURNAL (0RIGINALLY EVENING JOUBNAL): 1,000 copies printed on a hand-fed press on November 1 l, 1903

FIBST EXHIBITION OF MOTION PICTURES IN GANADA: July 21, 1896, ottaw:r FIRST PERMANENT MOVIE THEATRE:

vitascope

Hall, New Orleans,June 26,1896 (4O0 sears) FIRST MOTION PICTUBES PICTURE PRODUCED IN

CANADA: by Jmes Freer, a Manitoba farmer. 1897 (footage depicting Iife on rhe prairies used to promote immigration to Cma.la)

BEST0WED 0UTSIDE 0F US: Edmonton Journal

1938 FIRST DAILY AIBMAIT SERVICE IN CANADA:

between Montrerd andVancouver, March

1939 FIBST COMMEBCIAT TETEVISION STATION:

\flNBT, National Broadcasring Compan1., July 1,19,1I FIRST REGUTAR DAITY DOMESTIC FIBST CTASS

MAIL SERVICE IN THE WORLD:

Canxb,Jttly 1,7)48 FIEST TELEVISION STATION IN CANADA:

CBC,1952 FIRST TEIEVISI0N STATION lN AIBERTA: CFRN.

Sunv/apta Broadcasting, October

,7951

FIRST BITINGUAL TETEVISION STATION IN

CANADA: CBXFT.Channel

t1 in 1970

FIRST FUTL TENGTH SHAKESPEAREAN PtAY

PRESENTED lN EDMONTON: otheflo bv Lvceum Company,1899

-Media

Firsts sources on page 56

FIRST DBAMATIC MOTION PICTURE PRODUCED IN

CANADA: Hiawarha: the Messiah of the Ojibway b1' thc Bioscope Company of Canada, 1903

subscribe online at www.mediama g.ca

I 17

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Banff has become the place where the international television wodd comes to celebrate the best of the best, and, by the way, to do deals. It has become the most important television

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launched by the same team.The festival soon outgrew its original home at the Banff Centre and moved to the beautiful and commodious, but pricey, Banff Springs Hotel.Alberta producers, writers, moguls and entrepreneurs damn the high cost of attendance and make the pilgrimage to Banff as if their careers depended upon it.And many

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RIGHT NOIU% THOUSANDS OF STORIES are being created for television, each of them rrying to populate your screen in the seasons ahead.There are earnest social documentaries, carefully silly children's programs, make-youJaugh/ make-you-cry movies of the week, and endless old/new takes on the sitcom and dramatic formats that are the lifehlood of rnainstream television. lWhat few know is that a substantial number of these programs find life at the Banff International Television Festival.

festival in the world, with some

careers do.

eighteen hundred delegates, many of them regular attendees, coming from dozens of countries every year.Vlhat's important is that the event was made in Alberta by Albertans to give Alberta creators and entrepreneurs a chance to meet the wodd. If Albertans and other Canadians are making headway in the wodd of international television, the Banff Festival has played an essential role in that process.The event has a direct connection to Edmonton; it is the child of both Alberta Motion Picture IndustryAssociation's Alberta Film Festival, launched in l974,ar.d Commonwealth Games Film Festival, first held in this city in l978,all

Here's why. One of my great and pleasureful indulgences at the festival is to stand in a corner of the delegates' lounge at the Banff Springs'Convention Centre and listen to ttle buzz.It is the sound of television being made.There might be 150 people in the room, sittillg in clusters of two or three or four, sometimes around tables, sometimes just with chairs pulled tightly together The volume oI their conversations is just loud enough so that they can hear each other, quiet enough not to be overheard by the people at the next table.They are writers, actors, producers, commissioning editors, acquisition executives, distributors, and

your guide to media resources in Edmonton

POPULAR SCIENCE & NATURAL HISTORY PROGRAMS

Sanff Rselqie Award Wfinmers BAlt'lFF 2*S2:

Th* Banff Television Festivai

l^pal1

GLOBAL TELEVISION GRAND PRIZE

Othello LWT/WGBH Bostori in association a smattering of journalists looking for the inside track on a story.The btzz is intense, urgent.The same buzz can be

heard in hallways, in parking lots, in bars; I even know of a deal made in a washroom.The groups change at

roughly twenty-minute intervals.This is not social - it's about making as many contacts as possible. Once the pitch has been made, or heard, it's time to moYe on to someone else. But it's not just about writers finding directors finding producers finding commissioning editors offering broadcast licences. Many delegates pay the price just for the opportunity to see rhe best television the wodd has to offer. Every program submitted to the festival is available for private screening in every hotel room in the area.The festival is, first and above all, a celebration of the power and the frequent excellence of television. Careers are made when the jury hands out the prizes for the best programs in categories from short and feature length dramas to social and political documentaries to animation and comedy. Canada is always well represented and this year carried off tl:Le prize for best spofts progfam with a feature length look at "shinny - The Hockey inAIl of Us," that charmed the jury.

Banff is also the place to talk, to argue and to learn aboutT[ its strengths and weaknesses and potential, and the inner secrets of its production. Since the first festival in 1979,the festival has made a place and found funding for film and TV students from across the country to attend. Seminars, panels, interviews with leading creators and executives are programmed on a daily basis for all delegates. Planning is already well under way for the 2003 festival and, if you work, or want to work in television, it's not too soon to add Banif to your "must attend" schedule for nextJune. &

SHORT DRAIVIAS

with

CBC

U.K., U.S., Canada

Poker Face (Voices from the Heudand) Reshet and Donna Productions Ltd. Israel SOCIAL & POLITICAL DOCUMENTARIES

ANIIVIATION PROGRAMS

L"gr.y

Leunig

NewTown Films in association Freerange Animations Australia

A Certain Death NHK

Nomadic Pictures in association with HRo

with

U.S.

SPORTS PROGRAMS

Shinny - The Hockey in All of Us

ABTS DOCUMENTARIES

Fellini, je suis un grand menteur Portrait & Cie /Asylum Pictures DreamFilm /ARTE France

NFB Canada

France, U.K.,Italy

NHK President's Prize Band of Brothers

CHILDREN'S PROGRAMS

Plaltone Company / Dreamworks SKG in association

I Was a Rat BBC

with HBO

U.S.

Catalyst Entertainment

U.K., Canada

Sony lnternational Critics Prize

COMEDIES

Othello LW'T/!rGBH Boston ifl associarion with CBC

BBC

U.K., U.S., Canada

U.K.

SPECIAL JURY AWABDS CONTINUING SERIES

Six Feet Under: Pilot Actual Size Inc. /The Greenblatt Janollari Studio in association

with HBO

U.S.

& BIOGRAPHY PROGRAMS Dear Fidel - Marita's Story SUR Films in association wirh SrDR

Doxa Productions in association with Off The Fence SouthAfrica The Ball (Steps for the Future) Ebano Multimedia / Day Zero Mozambique, South Africa

HISTORY

BEST INDEPENDENT CANADIAN PRODUCTION IN ENGLISH

Canal+ Germany, France SWR

Ochre and Water

IWmaRat

INFORIVATION PROGRAMS

BBc/Catalysr Entertainment

Beneath the Veil Hardcash Productions Ltd. in association

U.K.. Canada

with Channel 4,/ CNN U.K.. U.S.

BEST INDEPENDENT CANADIAN PHODUC]ION IN FRENCH

MADE FOR TV MOVIES

Arico Film Communication

Hugo et le dragon Othello LW'T,/$rGBH Boston in association U.K., U.S., Canada

Canada

with

CBC

INTERNATIONAL STUDENT JURY AWAHD FOR BEST ANIMATION PROGRAM

MINI-SERIES

Perfect Strmgers

The Illuminated Film Company in association

BBC

with

U.K.

Game Scala Productions

PEBFORMANCE PROGRAMS

INTERNATIONAL STUDENT JUBY AWARD

A Huey P. Newton Story Starz Encore Group in association with pBS / The African Heritage Network

FOR BEST CHILDBEN'S PROGBAM

I ].S.

The Ball (Steps for the Future) Ebano Multimedia / Day Zero Mozambique, South Africa

subscribe online atwww.mediamag.ca

I 19

PEER PRISSURE HAS BECOME PASSti;

i,s the meclia that now inlluence our vouth. )Iedia pressure (or perhaps media mania has a more catchy ring) is an omnipresent factor, and it is

urdoctrinating or,rr children.As pafents and educators, we are vigilant in our battle against peer-pressure; we understand its dangers (as undoubteclly we hale suffered its wrath in some form ourselves) and thus act to protect oru kids. Kicls understand peer pressure too and because of their desire to remain ir-rcliviclr-rals, ancl

paracloxicall-v still dress

and act like their fiiends, they welcome our help.\'es. x,e are united: Peer pressure is the eneml-. and because we unclerstand this, we fight back. \-et n-redia mania involves new technologv that our kids understand f'ar better than we do. Because we. those of us N.ho grew up post-dinosaur pre-D\rD. are intimidated by the many nerl- forms of media, we feel powerless

to help our kicls. In this area, we rely on their expertise; it is our children who set the clock on the VCR and who understancl the new chat-line vocabularl'.And pt, bv taking our hands off the proverbial io)-stick, we give them complete control of a game whose rules they really don't understand. 'We

watch from the sidelines as the meclia tell our chilclren how to be. Although we are outraged by the negative impact of media messages, we fbel powedess to fight such a pervasive force, and so remain iclle.The fact is, we too afe yictims. How can we teach our kids to critically examine and protect themselves against manipulation when we do not understancl how to do so ourselves?' 'We too become hungry and

20 I

head for the fridge each time a McDonald's commercial appears; we too f'eel inadequate each time Cindy Crawford takes a drink of Pepsi: we too pledge to begin a diet when Jenny Craig commits to helping us.If we are so manipulated, how on earth can we help our kids see past the television glare, ancl the shiny gloss of the magazine page?

your guide to media resources in Edmonton

In rnodern meclia. the line between reality and fantasy is blurred. Shock waves jump through the controller of m,Y son's Playstation 2, and my high school students snicker about their access to onlinc scx. Realitt' shows dominate the television. ancl fictional ch:rracters fincl their wa,v into our daily conversation. Of course, if yor.r ask anv ).oung person if Joer., Rachel and Ross are real people, they will scornfr-rllY deny such a ludicrous suggestiot-r. However, they clo believe that if thev had a ftnLl haircut. a trendy apartment, and a high-protein low-carb cliet,

the)'too would have

life surroundecl

by Friends.

I recognize the important role meclia play in our culture ancl know that my stuclents are nevef going to gil-e up the lntcrnet, mor ies, teler ision or ntlgaziltrs. For that matter. neither will I!

Howeveq bv improving our critical

thinking skills ancl learning to qucstion what we are f'ed b_v the inexhaustible media kitchen, we will enhance our enjoyment, and diminish the negativc

influences. Meclia literacy ensures that we will tre both educated and entertained - and actuallv know the difference betwecn the two!

Man]' of the fbllowing websites ha\,-e lesson plans, handouts, articles, video footage and links to resources on :rll n.redia issues. Some of these sites present provocative print images, explain the techrriqucs used in the images antl the resulting social consequences. Many also provicle addresses of the company so people can write lettcrs of protest and become active and affect change filther than remain passively indoctfinated. For an annotated bibliogtaph_v of these websiles click on "editorial" at www.mediamag.ca

1. www.about-face.orglindex.html

'When

I lirst createcl mv media literacy unit, I knew virtually nothing about the subject. I am an English teacher; all I know is that my students emulate people from the media images that bombard them, and they nevef seem to questioll eithef the solrrce or the purpose of messages. I want to teach them to deconstrllct a mtgazinc, movie, website ancl advertisement ,ust as they wor.rld a short story, poem, plav or novel.The lbllowing list contains those rnedia websites I have tbund useful in m)' quest to become media saw.\,.

2. www.adbusters.org 3. www.media-awareness.ca,/eng

4. www.depts.washington.edu/ecttp/medialiteracy/medialit.html 5. www.mediawatch.ca

6. 7. 8. 9.

www.depts.washington.edlr/ecttp/default.html

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I 21

A ilffiffiffifi$I mdm

ffif ffiffihH$mfitw I I{AD A PI"{N. ITWAS RISKYEVERY STEP OF THEIMAY.

After more than ffieen years as an Edmonton-based freelance writer and editor, I decided to fulfill a lifelong ambition and write a novel. But it v/as not going to be one of those pieces of Caradiana about what happened on the bald Saskatchewan prairie between Myrtle andJethro in the barn during the Great Bhzzard of '32 (print run 500 copies, Nowheresville Press). I love a good thriller, and over the years my increduliry grew at how awful so many thrillers had become.After almost herniating my wrist attempting to heft the latest 1200 page tome ofTom Clancy, I had that clichEd writer's epiphany: 'I can do better than this.' So I decided to write anAmerican style techno-thriller and get it published by a

prestigious firm out of NewYork, in hardcover, in a cannonade of publicity.

So I did it: Tbe Fiftlt Horseman (Forge, NewYork, hardcover, 352 pages, March 2001) about history's first use of genetically modilied organisms in an

international biological warfare conspiracy that goes badly wrong. This is not an essay about how to

write a novel.You'll have to figure that part out for yourself. The perils of this enterprise were manifold, the odds of success at each stage vanishingly small, but I had done a great deal of prep work (the Plan). Plot and research the story (the fun part); write the story (not the fi.m part); get an agent (ditto); get a publisher (ditto); get published (tun); and lasr but

not least, get publicity (definitely not ftin).To my surprise , the latter proved to be the most difficult and bv far the most expensive

It turned out that I had done a lot of things right with my story, all of which

ultimately aided the publiciry effort. Genetically modified organisms and the possibility of bio-chem warfare were hot topics in the news, so the plot was timely.Tired of encounterfuig the usual cops, detectives, spies, rock-jawed military types, and coroners, I decided, based on my experience with environmental agencies, to invent a new type of detective -an environmental cop. This was big in attracting both an agent and a publisher. My environmental background was also a huge asset, because I could be pitched to the media as an expert. Here's the process.The publishing industry has undergone massive changes in the past few years (although it's still closer to Dickens than it is to the 2lst century, so it takes forever to get things done), profit margins are razor thin, and thus, so are marketing budgets.Any edge

you can provide to your publisher is milked for all it's worth.The earliest publicity efforts are spent on obtaining "blurbs" which are endorsements of your story by best-selling authors, preferably within your own genre . I wrote about 20 please-giveme-a-blurb letters. got some nice blurbs and some excellent advice. Nelson DeMille (The General's Daughter, Plum Island) has a threebook, $30 million deal with'Warner. He said to me,"You'd think with that much invested in me, they'd pay some attention to publicizing my books. But they don't." The consensus was, whether you can afford it or not, hire an independent publicist to work with your publisher's publicity department.

22 I

your guide to media resources in Edmonton

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ffimmM ffiffiffiffiwffimgffiffi

ffi nffimreffiruffi ffmn fureffiM ffirewffinffi preschoolers to "visit magical places and characters."Another weekly show about the art of storltelling, aimed at children 4 to 10 years old, fosters a

positive attitude toward language, literacy and literature. In a recent autobiographical segment, popular chilclren's author Roald Dahl, says that fostering a love of literature in children is "the last pocket of resistance to brainwashing by television." A promineflt BookTV series, MediaT! features fast-paced, sound-bite-driven segments that look at how media can manipulate the uninformed and unwary. Commentators discuss issues such as why entertainment drives media content and why hype sells. MediaTV entertains, and it informs. Eyen the "commercials" inform on BookTV For example, a simple spot focuses on a list of best-selling titles from around the world showing genre, title, author and country of

BOOKS AND TELEVISION? YOU

wouldn'r think rhey go together, but they do on BookTV

BookTelevision is a new digital channel (a year old September 7ttl,2OO2) dedicated to the "evolution of the word." It may seem like an unlikely combination, but BookTV is not the first attempt to focus the audiovisual medium of television on literary content. Remember PBS's Reading Rainbout BookIV is a24fr rantbow of information, ideas ;rnd background on books and reading fbr all ages and tastes. These are just a few samples of content in a recent week: a book clutr discussing viagra, cowboy poetry, interviews with writers from all

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genres, and readings by

publication.

writers who

often sound like stand-up comics. BookTV doesn't forget the children

Don't expect to be blitzed with traditional commercials. BookTV is a quiet channel offering plenty of text, images and interesting background footage. Between the few traditional commercials, insightful quotations or tasteful promotional spots for upcoming book launches inToronto, Australia and elsewhere in the world. 'W'hen

covering static events such

poetry readings, the producers [ind imaginarive ways to increase

Saturday mornings offer quality

programming for youngsters.A show aimed at 5-year-olds uses a rich multimedia backdrop with oversized story pages that unfold to take

the viewer's enjoyment. If you know the MuchMusic format, you'll recognize similarities.

subscribe online atwww.mediamag.ca

I 25

Biography is prominent in BookTV There are hour-long segments that focus on great writers like Dylan Thomas, with famous voices (Anthony Hopkins or Richard Br-rrton) reading their works while stunning stills and videography play across the screen. A typical segment on the life and

writing ofJohn Steinbeck offers vintage shots of Cannery Row and the other

where you can look over the Program grid or read Editor-in-Chief Daniel Richler's personal journals posted to the site. If you have satellite or digital cable, take look at Channel 90. BookTelevision has an exclusive Tier 1 rating,which means 1,our cable serwice provider has to carry it. Happy listening/viewing - and more informed reading and media-watching! ffi a

locations that inspirecl Steinbeck's writfuig, as background.

If poetry flction, and biog:aphies of well-known authors aren't your cup of tea, tune into the show called "Writer's Blockl'Tim \X/hite hosts a non-flction book club related to topics of current interest. One recent episode depicts Gemld Couzens, author of The Virility Solution, talking about viagra.The men

in the audience tentatively prefaced questions with "I have a fiiend. . . "'fi{hite retortecl,"We all have a friend..l'ancl left no doubt that he was talking about a part of their personal anatomy that his ques tionefs were reluctant to acknowledge. BookTV also hosts an easy-tocmise website (wws'. booktelevision. com)

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Canadian Learning Television

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in Eclmonton and the Edmonton ofllce provides the programming, technical, management and :Idministfative slnrctrlre lor tltcse r'hanncls.

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780.492.3109 or 492.31 1 6 www. exten si o n. u a I b e rta.

of Alberta 'f i^ UniversityFaculty of Extension 26 I

your guide to media resources in Edmonton

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Source: ABC 15 month ending September 30, 2001

On the occasion of Stony Plain's 25th

ROBERT PLANT AND JIMMY PAGE

anniversary,, Jerry'Wexler, one of the

almost never give interyiews, yet Holger Petersen has interviewed both of them. He's also been welcomecl into the home of Sun Records founder Sam Phillips (discoverer of Elvis, and also a broadcaster), as well as John Lee Hooker.

greatest music producers in the history of pop music (Aretha Franklin, Bob Dylan, Ray Chades, amonEa others) lauded Petersen's accomplishments, "He has a wonderful label, he presents wonder:ful music, and I congmtulate him."

After more than 30 years in the music business, Petersen has interacted

Petersen's successes are many, and the reality is that he's living the lifb he charted when he entered the Radio and Television Arts pro!tram at the Northern Alberta Institute of Technology (NAIT) after graduating from Bonnie Doon High School in 1969."I thought that I'd be the happiest person in the wodd if could get a job that had something to do with radio and musici'he explains.

with

some giants of the industry, and enjoys personal relationships with many of them. But for all his success and notoriety, the best description of Petersen is that he 's faithful to his roots, and faithful to his roots music.

How faithftil? He has stories to burn, but he happily cites the bond that music created with total strangers in a far-flung corner of Canacla. "I walked into a bar in Atlin, B.C. [a little south of V/hitehorse,Yukonl and couldn't pay for a drink when they found out I was involved in their favollrite form of entertainment," he recalls with a smile.

The'entertainment' is the Galaxie Bluestime Channel, a 24-how-a-day, seven-days-a-week selection of uninterrupted blues on cable-TV and satellite services that reaches 2.25 million subscribers. Petersen supplies some 1,500 tunes every month from his massive personal collection, and he's pleased to receive a substantial amount of feedback from Canadian musicians about the channel.The music is the most important element to him, and, in fact, the channel only represents a small part of his activity in the music industry. The Canadian edition of Wto's WTto lists Holger Martin Petersen as having a careef that coyers the dual vocations of 'music industry executive' and'broadcaster.'His efforts have made him a mainstay of roots music, not just in Edmonton (orAtlin, B.C.), or even Canada, but within the global blues,

2A I

bluegrass, country, folk and other roots mLrsic communities. As owner and CEO of Stony Plain Records, he's closing in on the 3O()release mark for a catalogue of albums that have won g.fLINO Awards, numerous Canadian

Country Music Association Awards (CCMAA), and a Grammy nomination. The company itsell has been named

The music is what got him started, and it's what kccps him going. He was already a record collector in high school, and a fan ofradio station CKLIA and the music that announcer Tony Dillon-Davis played - music that was outside the mainstream, hitrotation fare of popularAM radio. Once he was in NAIT. he called Dillon-Davis, who invited him to visit the station.

CCMAA Publishing Company of theYear, and has had mr-rltiple wins as the Record

Iabel oftheYear. On the broadcast side, his ly'atch'l Blues

show on the CKUA Network is Canada's longest-running blues show, having aired continuously since 1970. He's also broadcast nationally on the CBC Radio One with'Saturday Night Blues' since 1988. To add to the list, he speflt three )'ears asArlistic Director of the Edmonton Folk Music Festival. He still serves on a variety of music industry boards, and on various Canada Cotrncil music juries. The list is a long one. Petersen has also received kudos from nlrmefous musicians and fellow'industrY executives.'

your guide to media resources in Edmonton

At the same time, Petersen also approached the NAIT Nugget student newspaper about writing reviews. He was given a page eYery two weeks, and began interviewing performers when they played Edmonton. Later, he would even ff toVancolrver on student lares to see and interview acts in that cit),. He taped his interviews, and because he was spending time at CKtlA, he

mentioned them to Dillon-Davis who

him his first paicl media work $10 for eactl 30-15 minute interview.A particular program on blues led to a fequest for a weekly blues show from Ed Kilpatrick, the program directoq and gaYe

he developed lifelong relationships with a large number of musicians.

In I 9-5 he and his business partner. AlvinJahns, starred Stony Plain Records.The intent was to produce and release roots music that might not otherwise get recorded.They releasecl their first record in 1976,and.began licensing and releasing material from small, high qualityAmerican labels.

Natclt'l Blues was born. Not long afier,the ACME Sctusage Cotnpany was also born on CKUA and featured live performances of Edmonton musicians. Over llre n(xt lew years. Petersen began recording artists such as SonnyTenl, and Brownie McGhee in CKUAs studio and at other venues for the ACME Sausage Company program. He also spent a considemble amount of time atTommy Banks's Century II recording studio as a selfdescribed,,studio rat.,,

They chose a niche market that has provided moderate sales compared to the pop genre. Petersen has come close to folding Stony Plain a couple of times."I was literally ready to wind it down and was thinking of that very thing when this company called out of the blue with a deal," he says.

Throughout that time he continued to do intei-views. "I interviewed virtually everybody who came through town for years and years," he remembers

So, while he points to having had some luck, hard work has enabled him to establish the label, and his career. Petersen still puts in l2-hour days on a semi-regular basis, and still interviews

fondly

The end result was that he learned his way around recorcling studios, and

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musicians when he travels."I think it,s a love and respect for the music and the creators of the music and wanting to be part of that," he explains. The 'King of the Blues,'B.B. King, whom Petersen has interviewed a half dozen times, is a prime example. "Every time I come into contact with him I'm on a high for a week," he explains, "he 's just one of those magical people."

vith that son of enthusiasm. you know that just like one of those Ian Tyson songs he's been so close to, he 'll be spending a lot more years on the trail, or rhe road, or the highway.

In fact, it's entirely plausible thar one day somebody will write a song about Holger Petersen's exploits in Canadian broadcasting and the music industry. Something along the lines of a train song, one that captufes his parallel activities like the rails on a train track.

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subscribe online atwww.mediamag.ca

I 29

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ffiffixm ffiKffiKxmm IT STARTED IN 1927WITH LITTLE more than a tadio transmitter in a small room on the University ofAlberta campus. 7 5 years, l7 trans-mitters, 2 frequencies, and a 105,000-item library later, CKUA continues to entertain and educate fsteners throughout the province and around the woild.

media partnerships with theArts and Culture community. Tommy Banks, PJ Pery,JannArden, Joni Mitchell, and kd lang arc just a few of the artists who found eady support

from CKUA. Theatres, festivals and other special events credit CKUA with helping them find success. Indeed, it is the media partnership

"One af tlse key fi.rctot s cctwtribcttit'tg to the success

r;f tlc* War"ld. drtWirrspefir Aancert series is tbe support

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be uery lixcitec{" JOSI{ KHI,I,EIT PR( }DI if]IiR. \&'0RT,D ,{I''I'i/INSPEAR

CKUA has evolved from that little university station, through a long adolescence as a government funded entity, into a mature, listener supported public radio station. Today, CKUA

obtains over half of its operating budget during semi-annual phone in campaigns, raising over 1.5 million dollars a year from listeners. The other half comes in through a combination of Corporate Sponsorship agreements with the Business community and

3() I

opportunities that make CKUA a uriique broadcaster in this province. A variety of sponsorships with theatres, concert halls, and festivals provide affordable messaging, while underlining CKUAs commitment to the arts in Alberta.The Arden, Festival Place, and the Epcor Centre for PerformingArts in Calgary and Edmonton Folk Music Festival al1 credit CKUA with providing

valuable support. Through an intimate working relationship with the Francis Winspear Centre for PerformingArts, CKUA has

promoted numerous aspects of their season, bringing attention to this multi facetted venue. It is through the concentrated efforts of CKUA that Edmonton audiences are flocking to the W'odd atVinspear Concert Series, now enjoying its third season. Vith a knowledgeable announce staff and a dedicated listenership, CKUA is the ideal media broadcaster for an innovative proiect like this series.

Not only does CKUA make a point of promoting major events in Edmonton, but special attention is also given to the smaller venues and independent artists. A lack of promotional money and marketing expertise has been the make or break point for many new artists and endeavours.Through a

your guide to media resources in Edmonton

media partnership with CKUA and ckua.com, potential fans from around the world become aware of new attractions.

"Through the decades, CKUA has been known as an artist friendly station, interested not only in supporting real music and arts events by known names, but in giving a leg up to those worthy and in need.," notes Brian Dunsmore, CKUAs Program Director. "This odd philosophical notion, of

providing support simply because of inherent value instead of for some commercial reason, remains at the heart of the CKUA:'

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It is this rare combination that results in

win-win situation.

CKUA on-air personalities are unique

in their extensive knowledge of eclectic types of music. CKUA offers music that is simply not heard on any

other radio station. Through its creative programming, CKUA reaches an audience that values and supports Alberta-made arts and culture.

CD and an alumni reunion are just a few ways that CKUA will celebrate this milestone-

Join CKUA in celebrating 75 years Great Radio!

As CKUA heads into a very special 75th Aanivers ary year, plans are underway for a year long party. An

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I 31

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THE FELLOWSHIP AWARD:

Frank Calder

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"Salmander", Thomas $Tharton

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BEST TELEVISION lPRODUCTION 2}:

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Pikrt Design BEST DIRECT MAIL (CREATIVE 1):

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BEST MUSIC VIDEO:

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producers BEST MUSICAL OR VARIETV

"Something's Gotta Be Done" Direct Hit Productions

The University of Alberta Press (Edmonton)

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"A Song for Nettie Johnston" Gloria Sau.ai (Edmonton), Coteau Rooks

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your guide to media resources in Edmonton

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BEST PROMOTIONAL UNDER 5 MINUTES:

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prod

(Edmonton) YEAR:

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SHORT FICTION:

"Syncrude:Connections" Frame 30 Proclr,rctions, Michael Hamm,

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BEST NEWS:

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"A Painter's Yer in the Forsts of Bhutan"

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"{Jnisource 2002 Daltimer -

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"Znology Zone - Raptors" lleel Girls Meclia, Ava Karvonen,

BOOK COVER DESIGN OF THE

CHI LDREN'S LITERATUBE:

BEST COMPUTER ILLUSTRATIO N (PR0DUCTT0N):

BEST CD-ROM

YEAR:

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(CREATIVE 1):

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"Lynda Steele Presents" Global Television, Sue Belajr. producer

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Redengine lnc.

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by Outdoor'Writers of Canada, ed. by Robert H. Jones 1

DRAMATIC PRODUCTION OVER 60 MIN[JTES:

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Johnson Cormrn Ptrhlishers (Calgary) "Fly Fishing Canada From Comt to Coast to Coast"

(CREATIVE 2):

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BEST SELF PROMOTION (CREATIVE 1):

BEST DOCUMENTARY UNDER 30 MINUTES: "The Journey Home - The

North Procluctions. Chuck

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Photography

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36 I

(Edmonton), McLelland &

I)DB

Audio Design

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BEST TRANSIT (CBEATIVE):

BEST RADIO PRODUCTION:

"Step Into

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.reek Prrlrli.hing

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Filmll"orks

College Universitaire Saint Boniface - Studio 2000

llon Peclerson, The Beauty

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HOLE:

Queen of Leenane (Citaclel Theatre)

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Explorers" God's Explorers

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Lear-ing

Bob Baker, Cabaret

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(DRAMATIC):

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{NON-DRAMATIC):

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RECORD I N G:

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Fubuki

Daiko

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\[ide Mouth M:lson - Steri,, OUTSTANDING POP RECORDING:

The Northern Pikes - Truest Inspiration OUTSTANDING PRODUCER:

Steve Bell/Dave Zeglinski Simple Songs (Steve Bell) OUTSTANDING ROCK RECORDING:

'Wide

(Citadel Theatre)

Mouth Mason - Stew

OUTSTANDING ROOTS

A COLLECTIVE: Shakespeare's R

&l (Kill Your Television) OUTSTANDING SET DESIGN:

Bretta Gerecke, Cabaret (Citadel Theatre) OUTSTANDING COSTUME DESIGN:

Randall Fraser. The Hobbit (Fringe Theetre Aclventures) OUTSTANDING LIGHTING DESIGN:

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BEST SPECIAL EFFECTS:

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OUTSTANDING MUSICAL

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BEST COMPOSEB/MUSICAL

OUTSTANDING PERFORMANCE BY A MALE:

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OUTSTANDING CHOREOGRAPHY

Paul Coeur "The Investigatiori' Voice Pictures Development

OUTSTANDING VIDEO:

'l'he -ffcakefihans \ilatermark

Denise Clarke, Cabaret (Citadel 'fheatre)

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THE YEAR:

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Bruce leitl "God's Explorers" God's Explorers BEST COSTUME DESIGN:

Lizzie McGovern "The Investigatiorf' Voice Pictures Development

Bharbara Egan "Carpe Diem, A Collaborative Film' Off The Couch Productions

BEST DIRECTOR (DHAMATIC):

THE DAVID BILLINGTON AWABD

Robert Culfl ey

"Tuning Paige"

Ctl,{OS a film company

BEST DIRECTOR (NON-DRAMATIC):

2001:

John Scott

THE YEAR:

Ian Tyson

OUTSTANDING FRINGE PERFORMANCE BY AN ACTRESS:

2S&'$#&S3 rilAeSnY?* $TE&t"ir{& HAY}{8$ AU'eem$ $H&$&s: *EaESSSTtff& T$l&&TmS ffi r$}}$mMfsfd

Michele Bro*.n. The Old Cr,rriosity Shop (Poor Man's Classir:s Co-op)

OUTSTANDING PRODUCTION OF

OUTSTANDING FRINGE PERFOBMANCE BY AN ACTOR:

BEST DIRECTOR (SHORTS-UNDEH 15 MINUTES):

Experience

OUTSTANDING PRODUCTION OF

OUTSTANDING CHILDBEN'S

A MUSICAL: Cabaret (Citaclcl Theatre)

Simon Dekker "Choice Choice" DKR PiCtuIeS BEST EDITOR (DHAMATIC):

Ken Berry "Tirning Paige" CHAOS a film company BEST EDITOR {NON-DRAMATIC):

RECORDING:

RECOHD

NG:

Just Kiddinr - Imagination OUTSTANDING CHRISTIAN RECORDING:

Steve Bell

, Simple

Songs

A PIAY The Drawer Boy (Citadel Theatre)

OUTSTANDING NEW PLAY (AWARD TO PLAYWRIGHT):

Apple, Vern Thiessen ($(rorkshop \West Theatre)

Andrew Manske "W'etlands:

OUTSTANDING CLASSICAL RECORDI NG:

OUTSTANDING PERFORMANCE BY AN ACTBESS IN A LEADING

Explorers" Godrs Explorers

Valdine Anderson - Mahler Symphony No. 4

Pamel:r Gorclon, CabarcL

Cradle of Lifd' Karuonen Films & Howard $firth; "God's BEST EDITOR (SHORTS-UNDER 15 MINUTES):

OUTSTANDING COUNTRY

Darold Black "E=CPR" Black

Adam Gregory - The Way I'm

Media \i(/orks

BECORDING:

Made

BEST HOST - FEMALE:

OUTSTANDING DANCE/URBAN

Lynda Steele "Lynda Steele Presents" Global Television

BECORDING:

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Brian Keating "Plnet 7no" Grasslands Entefia:irunlnent

ROLE:

(Citadel Theatre) OUTSTANDING PERFORMANCE BY AN ACTOR IN A LEADING HOLE:

John Ullyatt, Cabarer (Citadel Theatre)

Moses Mayes & Thc Family Funk Orchestra

OUTSTANDING PEHFORIVIANCE BY AN ACTBESS IN A SUPPORTING ROLE:

OUTSTANDING ENTEHTAINER OF

Elizabeth Stepkowslti, Cabaret (Citaclel Theatre)

THE YEAB:

Painting Daisies

PHODUCTION:

(Poor Man's Classics Co-op)

HALL OF FAME:

as&,f p&ArsrE s{Lr$t* &we*s$

Billy Joe Green - NIy Ojibway

(Citadel Theatre)

The Old Curiosity Shop

The Beachcombers

Susan Cardinal "God's Explorers" Godrs Explorers & Douglas SLeele; "Wedmds: Cradle of Life" Karwonen Films

OUTSTANDING ABORIGINAL

DIRECTOR:

Jeff Haslarn, Citizen Plate (Schvedtar Works)

OUTSTANDING FRINGE DIHECTOR:

Mieko Ouchi, Slor,ly an Exchange is Taking Place (I'eriphery Theatre) OUTSTANDING FRINGE NEW WORK (AWARD TO PLAWRIGHT):

The Old Curiosity Shop, Kenneth Brown (Poor Man's Classics Co-op) OUTSTANDING PRODUCTION FOR YOUNG AUDIENCES:

Lig & Rittle (Concretc Theatre) OUTSTANDING INDIVIDUAL ACHIEVEMENT IN PRODUCTION:

Gina Moe THE MARGARET MOONEY AWARD FOH OUTSTANDING ACHIEVEIVIENT IN

ADMINISTRATION:

Gail Rarrington-Nloss OUTSTANDING CONTRI BUTION TO THEATRE IN EDMONTON:

Anne Gurnev

subscribe online atwww.mediamag.ca

I 37

38 I

your guide to media resources in Edmonton

irectory ListinUs 4l 4l

Arlist Supplies

Associations

42 43 43 4? 44 44 45 45 46 47 50

Audio Visual Suppliers

5t 51

5l 52 52 52 52 53 54 54 55 55 56 56

Advertising & Public Relations Agencies

Book Binders & Restorers Book Publishers Commercial Photographers Commercial Printers

Direct Mail Services Event Rentals Government & Public Affairs 0ffices Graphic & Multimedia Designers

Magazine Publishers Newspapers - Daily Newspapers - Weekly Newspapers - Bi-weekly Newspapers - Monthly Newspapers - Bi-monthly 0ut of Home Advertising Packaging Radio & TV Broadcast Producers Radio Stations Reproduction Services

Selected Canadian Magazines Signs & Display Suppliers

Special Libraries

How to Submit

listings to This Directory

Edmonton's Media Magazine is the most comprehensive and up to-date guide to Edmonton,s media, communications ancl aclvertising industries. \fle make every effbrt to be able to provicle our readers u,itl-r the ilrost cllrent and relevant information available. Collecting, compiling, checking and prescnting the clata in an etl'ective and user-fiiendly fbrmat is a long, labour intensive ancl painstaking process involving a combination of phonc cal1s, faxcs and e-mail inquiries. These actir,.itics are ongoing as we continrie to maintain this and other databases on a monthly basis fbr- our subscribers.

If yor-rr company is not listed in the directory r-rnder the product or service that you think your company most appropriately fits, then yor,r have the opportunity to provide one FRIIE Listing to the next eclition in March 2003. Simply go to the weirsite at u..rwv.mediar-nag.ca ancl click on thc LISTINGS button and follow the instructions. You can ..rlso ernail this inlormation tcr listings@mecliamag.ca. If you :rre listed in the clirectory but the infbrmation prescnted is not up to-clate please send an ernail to Sharlin Knott the listings editor at listings@ mecliamag. ca

Our March 2003 issue w-ill include new. categories: rvriters & editols, directories & guides, market research, media monitorlng fir'ms. mecting facilities. telen-rarketing companies. l,'ebsites of interest ancl promotional products suppliers. If yor-rr company lits into one of these neu,categories please subn.rit a FREE listing through the u..ebsite,rt v!-[,w. mediamag. ca

Television Stations

Theatre Companies

Sharlin Knott

Listings -Editor

June Switzer Listings Assistant

subscribe online atwww.mediamag.ca

I 39

ZOTMEDIA

your guide to media resources in Edmonton

&d*r*rtrx!xxg &

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Executive: Jason Keown

Executive: Bandy Parker

jkeown@c ossette.com

ra ndy@pa

Specialties: full service ad agency

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bispo@bispoc omm

$t*v*fisart

me{fi

10615-124 St Edmonton, AB T5N 155

ph: 780-465-0682 lx: 780-463-7190 www. g2m a rketing.com Executive: Glori Meldrum g

lori@g2ma rketin

com

$!$i}ii}st!sns

steven@sa nd castlein c.com

nJ J{SSIJClates 422, 10310-102 Ave

Specialties: full service marketing, advenising, branding, communications and new media

Edmonton, AB T5J 2X6 : 780-428'4343 lx: 7 80-428-27 66 www.id assoc iates.a b. c a Executive: Leo Liersch I i e rsch@id assoc iates.a b. ca ph

ph: 780-484-7353 lx: 780-483-4199 Executive: Randy Cronin brave hea rt@relus pla n et.n et

ph: 780-414-0734 lx: 780-425-1394 www.sandcastleinc.com Executive: Steven Csorba

Specialties: full service ad agency

nications. com

205 Dechene Rd Edmonton, AB TGM 2M8

&ti:*rt*

W*bmr Si1e*dwlet{ 2401, 10104-103 Ave Edmonton, AB TsJ OHB

Specialties: branding and marketing

ph: 780-424-5944 lx: 780-428-0970 www.webersh an dwic k. c om Executive: Denise Carpenter

400, 10707-100 Ave Edmonton, AB T5J 3M1

KixffiEt Ceffiffi*l}i$sti&ffis

ph: 780-428-6459 fx: 780-420-1230 www.bhapr.com Executive: Brian Hetherington

Edmonton, AB TOE 5X4

Srian *ietheringtan & &ssue!ate*

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gton@bh

Specialties: public relations 8ARTfl llmedia 10305-100 Ave

*sr,ril*ieatiuixr

Executive: Rick Carter ia@c om pus ma rt.

marqa ret@mkm.a b.ca a b.

Specialties: advertising, marketing and communicatlons

First Fast ths Ps$t 100,10122-121 Aue Edmonton, AB T5E 087 ph: 7 80-457 -2211 lx: 780-457 -2212

www.prguys.c0m Executive: Brian Mulawka ed m

nton@prg uys. com

Specialties: public and government relations, political consulting Salder Sateman 10241-109 St Edmonton, AB T5J 1 N2

ph: 780-426-3610 lx: 780-425-6646 www.ca lderbateman.com Executive: Ernie Pasemko e

pa se m ko@ca lde rb

atema n.c om

Specialties: full service ad agency

eo*s*mer $traiegi*e &r*up 408,9707-110St Edmonton, AB TsK 2Lg ph: 780-451-2529 fx: 780-447-9978 www.csgedmonton.com Executive: Jim Melner jirn@ csgeclmonton. com Specialties: research, consulting and advertising

Specia ties: full service ad agency

100, 10310-108 St Edmonton, AB T5J 1 L7 phi 7 80- 41 4-627 2 lx: 7 80- 41 4-627 4

$arppiies

Edmonton, AB TOE 4E4 ph: 780-431 -2700 lx: 780-431 -2777 Executive: Ray Apshar

Specialties: art supplies and gallery S*ppEy

r6606-105 St Edmonton, AB TsH 2Wg

buyi ng

ph: 780-426-7820 fx: 780-425-0513 Executive: Ken Harcus n ord raft@a rtistsu p plies.com www.artistsupplies.com Specialties: porlf olios, presentation cases, markers, pantone selectors, adhesive sprays, waxers, trimmers, laminating systems

Pacsr*akurresk

#=lt*

14229-129 Ave Edmonton, AB TsL 4N9 ph : 780-455-7733 lx: 7 88-452-2834

12506-1 18 Ave

www.mediactive,net Executive: Kevin Menshik kevi n.m e n shl k@m ed i a ctive. n et Specialties: media planning and

www,pacema kerrock.ca Executive: Darrell Holowaychuk Tom Doerksen info@pa

c em a

kerro

c k.

Specialties: advertising, public relations and sports marketing

Fslmsr Jarsi* 1000,'10235-101

Edmonton, AB T5J 3G1 ph: 780-424-7000 fx: 780-423-0602 www.pjddb.com Executive: Helene Leggatt elen e.legg att@p jd

b.com Specialties: full service ad agency h

& flr*{ti*g $u4rpiy

Edmonton, AB T5L 2K6

ph: 780-455-7983 fx: 780-454-5204 deltaart@telusplanet.net www.d eltaa rt.com $verryr*em i$tm€ieeese 3855-99 Sr Edmonton, AB T6E 6Ho

ph: 780-468-2734 lx: 780-468-2795 Executive: Ekmer Arndt Specialties: stationery, custom hand made papers

F*i*$

Fxrcam M;*rketillg

10506-Jasper Ave Edmonton, AB T5J 2Wg ph: 7 80-423-27 27 lx: 7 80- 421 -4201

300,10318-111 St Edmonton, AB T5K 1 L2

1051 6-82 Ave Edmonton, AB TOE 2A4

ph: 780-432-0240 lx: 780-439-5447 Executive: David Bradley

phi 7 80-424-1111 lx: 7 80-424-2884 www.pa rcom.a b, ca

780.426.36'.l0

iitlirerq:i Sla.it ff (r[!!isii ph: 780-488-5900 lx: 780'488-8855 www.a lberta c raft.a b.c a Executive: Tom McFall l:lh*!'g&

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ph: 403-262-0081 lx: 403-670-0492 www.albertamagazlnes.com Executive: Marion Harrison

frlb*tt* !*el;ii;r

Ar?e Riii;*E*!, ph: 780-424-9200 lx: 780-426-1049 www.amaas.ab.ca Executive: Helen Folkmann

ril;lis*s !!!clt!*fl fli*t*r* latcirstry &ssi!*isti*i: ph: 780-944-0707 lx: 780-426-3057 www.ampra.0rg Executive: Alan Brooks &lila:'ta f€*!* ffi *eliff lfr dqfi *!rg*iI phi 7 80-421 -4484 lx: 780-436-781 2 www.albertanewmedia.com Executive: Bob Gibson &{herta t}*iine $ensrytis!$} ph: 780-41 5-8524 lx: 7 80-422-9157 www.albertaonline.ab,ca Executive: Bill Muirhead

&lheri* Hq{:*r#i*S

iflrd{ist8't

www.aria.ab.ca Executive: Maryanne Gibson

b. c a

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COMM UNICATIONS

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A:iv*rtistarg m!$eEap fiisfu ${ Ss!l}}de ph: 416-423-4113 lx: 41 6-423-3362 www.theadcc.ca Executive: Mike Lewis

www.paintspot.ab,ca Specialties: paper, canvas, paint sand brushes

CeloE R BATEMAN

$,* ffI*fu rtf ildc!:*ri'{*r; www.a d clu bedm.com Executive: Peter de Vos

iE6$s*i*ti{i* ph: 780-428-3372 lx: 780-426-0188

#p*at

info@pa intspot.a

Cs$s*tte eornmrrnira*inms

wwwcosselte.com

dcllr #*lferg & S*

fi*ia*rr E:t & *raf€i*g

Mediai:tive

T*i*;risie* ph: 416-366-2227 fx: 41 6-366-8454 www.academy.ca Executive: Christine Maloney

ph: 416-961-6311 fx: 416-961-6311 www.adstandards.com Executive: Linda Nagel

8r05-r04 st

ph: 780-488-7708 lx: 780-488-3022 Executive: Margaret Kool

&i:edei,!g eq S*iiadiifir {:;**srI* *ir1i

,*SvertisE+g $iafi clmrlls frrrrin{i*

&r?*mt SxppfiE*s ${rt

2429-Jasper Ave Edmonton, AB T5N 3K3 1

ph: 780-428-4332 lx: 780-421-9680 wwwcartermed a canada.com c a rte rm ed

ph: 780-408-4886 fx: 780-465-5211 www.kizm etcom m u nic atio ns.com Executive: Laine Cournoyer Specialties: public relations

M*t'geret ffi o*l &$arkcti*g

Edmonton, AB T5J 485

rpenter@we be rsha ndwic k.c om

Specialties: full service ad agency

206, 9064-51 Ave

pr.com

ph: 780-455-2700 fx: 780-457-7369 www.ammsa.c0m Executive: Beft Crowfoot

in g

rketi ng Public Relations M a

www.calderbateman.com

lnteractive Services

subscribe online atwww.mediamag"ca

I 41

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#*r*din*

8;1***t!'{€1 ph: 800'461-3608 lx: 416-363-3630 www.csae.c0m Executive: Bob Hamp

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www.asmps.c0m Executive: Jim Mueller

*34*aq*r"s ph: 905-678-9377 lx: 905-678-9578 www.caem.ca Executive: Carol Ann Burrell

iira*tli** Asr{e*!!!ties e? ;ftirffiel;ete ph: 613-526-8061 lx: 613-521-3904 www.eagle.calcaj

.il*iirrrli** Sp0u!ft i SH*fiiE Sesi*tg

#*rkl*nd iftet!t*€*

ph: 403-770-2698 fx: 403-770-0323 www.cses.ca Executive: Ken Christopherson

ph: 780-492-8558 fx: 780-492-8738 www. ua berta,c a/-pa rkla nd Executive: Ricardo Acuff a

gegtiir$ A$$si:;a:iup *{ *x*ad* ph: 7 80-47 3-2462 fx: 780-455-9823

rlu { St*a$*r#iiirifi t #rir#*ii; ph: 416-961-3205 fx: 416-961-5052 www.pmb.ca

*rta :i+*!*t'€ f er $Sfi r'tu*l!*{.:1 Sr*$sssi+p*i i*hix€*** ph: 780-420-6083 lx: 7 80-423-2431

.{lhnrt* $**!*?g *€ &rtir:ts ph: 780-426-0072 lx: 780-420-0944 www.a rtists-soc iety. a b.ca Executive; Daniel LaBrie $,lhes

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t!ili! ilf

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Saffiadiff* 8iisifi*Es trn'ryss ph: 905-896-0261 fx: 905-848-8331 www.cbp.ca Executive: Philip Boyd 11.,1'! i3;, {iti:!jt,tt !*FS e ir'"i ( fliB: fi ph: 416-487-2418 fx: 416-487-6405 www.bpai.com Executive: Tim Peel

1."

?+i*viisi#n * &edi+ ;gitg ph: 780-433-4090 fx: 780-433-4099 www.a ctra ed monton. com Executive: Sharon Killey

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clc*a$ine fr cmmunitg f**wsp*g:+r

A**m*i*ti*lt

ph: 416-964-3805 fx: 416-964-0771 www.a ca -onlin e.c om Executive: Bon Lund

ph: 416-482-1090 fx: 416-482-1908 www.ccna.ca Executive: Serge Lavoie

A$$it #rir*at: uf IiE"ai.:6*ti*:i* ph: 416-962-5840 lx: 416-962-5844

€:l*::;**i*r* #rr[jrt &trxrft *t!*g ;g*$#fiifi1:a* ph: 416-391-2362 lx: 416-441 -4062 www,cdma.org Executive: John G ustavson

www.a c cessa bc.com Executive: Michael Browner Sffif{{ E$r*eE} #g ffir#s,,u*ntg:!t

ph: 416-445-9800 lx: 416-445-8644 www.bbm.ca Executive: Jim MacLeod

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!!:'!$!iC*g* eg M#iH*€;*iE

ph: 905-877-5369 fx: 905-702-0819 www.cinstmarketing.ca Executive: Grant Lee

4c!*k Fxhliufu srs &s$$eli:ti*ii *g &:h*i'tfi

ph: 780-424-5060 lx: 7 80-424-7 943 www.bookp u blishers.a b. c a Executive: Katherine Shute

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J.lss**ieti** ph: 416-504-0274 lx: 416-504-0437 www.cmpa.ca Executive: John Degen

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Ph: 416-413-3868 lx: 416-413-3879

ph: 416-504-0348 fx: 416-504-0437 www.the-cma.org Executive: James McPhedran

Executive: Simone Lawrence

Bsr!***l

Fi:hlifi a'iiax-q Alsdii:

C!r*l:ir:i;#n ph: 416-487-2418 lx: 416-487-6405 www.bpai.com Executive: PJ. Leary ft

Sir*rjte{g ils!rli!sit ph: 41 6-964-9293 lx: 416-925-7 624 Executive: Fiona Gallagher

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a*alii+:: S+'*sp*pxe &:;s*=i*1i+iI ph: 416-932-3567 lx: 416-923-7206

Feur:ri*ti*x ph: 416-964-3832 lx: 416-964-0771 www.carf.ca

www.cna-acl,ca

Executive: Chris Wiggins

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*;t**dian Assi-:+ia3i*{i *9 f.t*riir: *roatie ;*st*+'s ph: 416-531-9991 lx: 416-531-5274 Executive: John Lombardi

wwweditors.ca

#*t**rrr &riy8xti$!$fl

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ph: 416-968-3435 lx: 416-968-0154 www.0aac.c0m Executive: Brian McLean

Executive: Phillip Crawley p*:rdiar: #utdssr frl*ess!'*rfcs{it ffii:r*a* ph: 416-968-3823 fx: 416-968-9396

www.comb.org Executive: Mary Falbo

Executive: Tosha Haskell

#df,rirj!}ts* *rt$ *r!*r?siE ph: 7 80-424-27 87 lx: 7 80-425-7 620 www.ed mo nton a rts.a b. ca Executive: John Mahon

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ila::;;*ia* Fr*hii* lt*l,:i;rrns $**:i*tg p

h: 41 6-239-7034 lx: 4'l 6-239-1 076

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ph: 780-429-1671 fx: 780-429-1671 www.fava.ca Executive: David Cheoros

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14*di* r"*xrk*tim6 $iurmu ph: 41 6-922-5757 lx: 416-922-6542 www.rmb.ca Executive: John Harding

$*e;irtg *9 Sra*his $r*!S+*rs *i *ar:;lrl;t ph: 877-496-4453 fx: 613-564-4428 www.gdc.net Executive: Randy Milanovic

www.ica-ad.com Executive: Jo-Ann Mc0uillan

ietlerr*aii*irai rr'$iri*ss

Ph: 514-489-5359 fx: 514-489-7760 www.ppa.0rg Executive: Kurt Reckziegel

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ph: 780-423-0844 lx: 7 80-447 -5247 www,localheroes.ca Executive: Patti Mclntosh

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Sili:ifty e{ 3ds*k!*r?? Alh*!!* Fril;l firti${c ph: 780-423-1 492 lx: 7 80- 426-1177 www.sna partists.com Executive: Shelley Wilson

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ph: 800-77 6-4222 lx: 415-544- 47 47 www,iabc.com Executive: Annette Martell

ph: 416-923-8813 lx: 416-923-8739 www.tvb.ca Executive: Monica Korry

l*'gr;.' fldner:iS; $ li,r:eEE :l:*,-ifi: ph: 416-762-0405 fx: 416-693-9726 www.iabcanada.com Executive: Daintry Sprin ger

ltr S* 9k*.$q*e;rn ph: 780-420-1757 fx: 780-426-5368 www.tixonthesq ua re.ca Executive: Judy Stelck

$d!fr:*t:i iif &fi;$t$ 7 80-424-9117

: 780-423-5353 lx:

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Executive: Todd Janes

ph: 415-457-8368 fx: 415-457-7831 www.ve rified aud it. com Executive: Herb Schiff

f**g*x!llc* 5*:rad;r ph: 416-596-5382 fx: 416-596-6043 www.ma gazinesc a n ad a.com Executive: Larry Thomas

"sis$;!i *r:* *8ft *rt# &s*sff iaii#,: ph: 780-421-1731 lx: 780-421-1857 www.visua la rtsa lberta.a b. ca Executive: Allison Argy-Burgess

ldiedia fl{*t; iE ph: 416-921-0990 fx: 416-921-3972 www,ca.mediametrix.com Executive: Raymond Reid

Ek**t*rs: &s**cia!soa *f {gr€}*d*a$tsr* Ph:403-292-0492 lx: 403-292-0494 Executive: Dennis Dunlop

www,latitu

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ph: 7 80- 425-9212 fx: 780-428-3509 www.metro cin ema.a b. ca Executive: Joel Maendel

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FiS*i;a*k ph: 416-923-3569 fx: 416-923-4002

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www,nadbank.com Executive: Anne Ruta

Edmonton, AB TsG 2Xg

www.cprs.ca Executive: Karen Dalton

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ph: 780-486-4000 lx: 7 80-41 4-57 24 Executive: Clive Allcock www.a llsta r-show, com

your only choice for a professional image.

780.423.5081 toll free. 1.877.423.5081 tax. 780.424.0309 email.

42 I

your guide to media resources in Edmonton

Errreav.con

allsales@allstar-show.com Specialties: audio, video lighting rentals and technical support

*ixe &ndi* 10251-106 St Edmonton, AB T5J 1 H5

ph; 780-423-5081 lx: 780-424-0309 Executive: Scott Zubco www,cineav.com sa

les@cin eav.com

Specialties: sales, design and engineering, consulting, broadcast sales and digital signage

Prsel$i*$ $s$${, 5397-1 17 Ave Edmonton, AB T5M 3X4 1

ph: 780-436-4197 fx: 780-436-5057 Executive: Don Sommerfeldt www. pre c isionsoun d. com dsommerfe ldt@pre c isionso

4d#ffiFi*s *m*k Mimdurg 6803-78 Ave Edmonton, AB TOB 2P5

ph: 780-430-0856 lx 780-430-0856 www.bookbindery.ca Executive: David Halmosi bookbind@telusplanet.net Specialties: old book restoration. leather, cloth and custom work StE*s ffiatltu fiir:derg I 2945-1 46 St Edmonton, AB TsL 2Ho

ph: 780-452-9130 lx: 780-451-4987 www.atlasbookbindery.com Executive: Bruce Manson info@atlasbookbindery.com Specialties: edition binding, restoration, die cutting, foil stamping and

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Executive: John Will www.sh a rpsav.c om

ph: 780-448-0590 lx: 780-448-0640 Executive: Candas Jane Dorsey www.bookscollective.com a d min@boo kscollective. com Program: Biver Books: literary fiction, poetry and drama, contemporary memoirs. Tesseract Books: Canadian speculative fiction. Dinasour Soup Books: children's chapter books. Partners in Design: sustainable "green" architecture Books in print: 63 Founded:1992

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Bay 100, 17904-1051h Ave Edmonton, AB T5S 2H5 ph: 780-454-8840 fx: 780-489-8698 Executive: Kevin Arsenault www,telav.com info@telav.com Specialties: event staging, web broadcasts, trade shows, meetings and conventions

214-21, 10405 Jasper Ave Edmonton, AB TsJ 3S2

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'r0572-109 St Edmonton, AB T5H 382

ilofufuis*t*** {r:rek iluhlirrfu !np

ph: 780-4'14-0548 lx: 780-414-0579 Executive: Ksenia Kopystynska a rslibri@teluspla n et.net Specialties: specialty book binding and restoration

6528-1 1 2 St

Edmonton, AB TGH 4R2 ph: 780-434-821 7 lx: 7 80-434-8221

Executive: John McLay www.on mou ntainto proc k.com jm clay@interba un.com

ffiet*g giir{â&#x201A;Ź+rg 9850-60 Ave Edmonton, AB T6E 0C5 ph: 780-435-861 2 lx: 7 80-437 -1246 Executive: Douglas Rose

Program: non fiction books on western route out of Edmonton Books in print:

altabbl@telusplanet.net Specialties: foil embossing, plastic lamination, book binding and restoration

&1fu@rts:

P0 Box 66024 Heritage P0 Edmonton, AB T6J 6T4

Hrlie's F*kli*hirig 101 Bellerose Dr St. Albert, AB T8N 8N8 ph: 780-419-6800 fx: 780-459-6042 Executive: Bill Hole www.h oleson line. com

ph:780-437-0191 Executive: Guy Tessier Program: fiction and poetry Books in print: 30

oleson line. com Program: books, magazines and pu b@h

multimedia focusing on gardening and related t:tles Books in print: 10 Founded:1997

nuu! [!*r:*t* *'ri:!i.*:!ti*19

18228-102 Ave

Edmonton, AB T5S 1 57 ph: 780-488-1 390 lx: 7 80-482-7 213 Executive: Glenn Rollans www.d uva lhouse.com

/ Produc*ian

design

ph: 780-424-5345 lx 780-425-6451 Executive: Walter Mis www.ju rilibe r, com pu blish@sp rint.ca Program: law and non fiction books Books in print: 6 Founded:1974

L*r!*

flni{}* F1!1&iielti*g 10145-81 Ave Edmonton, AB T5T 6C8

ph: 780-433-9333 lx: 780-433-9646 Executive: Shane Kennedy www.lonepinepu blish ing.c om info@lonepinepublishin g.com Program: natural history, gardening, outdoor recreation, popular history and the environment Books in print: 258 Founded:1980

i{*tjt*li Fr*** 201, 8540-1 09 St Edmonton, AB TOG

ph: 7 80- 4?2-9427 lx: 780-433-31 79 Executive: Ruth Linka www. newestpress. com info@newestpress. com Program: poetry, drama, fiction and regional non-tiction Books in print: 1 08 Founded:1977

*$e:r F*!!insru

ph: 780-434-3858 fx: 780-436-4698 Executive: Jerome Martin www.s potted cowpress.ca c

Program: fiction, poetry, history

and photography Books in print:9 Founded:1990

Trr* Fr*g 9r**s 1 01 44-89 St Edmonton, AB T5H I P7

ph: 780-429'1947 fx: 780-425-8760 Executive: Allan Shute tre ef rog@pla n et.eon.n et Program: chapbooks, poetry, novels and art books Books in print: 18 Founded:1971 '{tti+ gJ*;';trr*;iv qf &ihe{'ii,r l3vfiss Ring House #2 Edmonton, AB TOG 2El

ph: 780-492-3662 lx: 780-492-0719 Executive: Linda Cameron

www.ualbefta.cal-uap u.a.p@ua lbe rta.c a

Program: scholarly works and fine books for general audiences Books in print: 224 Founded: 1 969 1t+5ije:'; Ari Futu[i$hr$& South Cooking Lake Rd Sherwood Park, AB T8E 'lG3

ph: 780-922-6300 lx: 780-483-9392 Exe c

utive:

www.woltjenart.ab.ca rwoltie n@woltjen a rt.a b.ca Program: art books

Edmonton, AB T5J 0H8

ph: 780-428-3333 lx: 780-428-3966 Executive: Wei Yew www.quoned.com quon@quoned.com Program: books on visual and graphic arts Books in print: 23 Founded:1990 g*:':!eni'

Fic

hii$ij

208, 10080 Jasper Ave Edmonton, AB T5J 1V9

ph: 780-420-0505 lx: 780-420-1256 Executive: Satya Das/Ken Chapman www. c am brid g estrateg ies.com ken@ca mb

ri dg

estrateg ies. c om

Program: political, economic social

ffismrmer**;xH P&xxtx:grmp$xmrx Nrnag*ry s]{ tls$*l$ r}i}t}r 1042 Holgate Place Edmonton, AB TOR 2T7

&r*istir

ph: 780-466-8813 fx: 780-432-8145 www. roth portra its.com Executive: Ron Roth ron a ld@roth portraits.com Specialties: commercial photography, architecture, annual reports Facilities: commercial studio Founded:1994

layoll

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l--ii,i':{'i' ,$': 'ir'i{

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digital printing

l.hinding

42r6-121 St Edmonton, AB T6J 1Y8

Founded:1967

10104-103 Ave

*'lomplales

Founded:1991

tii:*!t&d f;{i!s Pr+ss

jma nin@s potted cowpress.

riiii,86' li**!t*S1'Fepg;:r**r:: Fr*sa

Founded:2001

*aow*pp** Fr*:;s

Founded:1985

2390,10155-102 St Edmonton, AB TsJ 4G8

r0552-106 St Edmonton, AB T5H 2Xo ph : 780-426-7454 lx: 7 80-426-07 24

Specialties: data projectors, video con[erencing, product clearances, streaming media, staging, rentals and leasing

Founded:2001

"ifi

$harps &udio Vix*ai

and cultural issues Books in print: 2

French, poetry, history and first nations resources Books in print: 200

embossi ng

nd.c om

Specialties: multimedia presentation equipment and supplies

duva lh ouse@d uva I house.com Program: K-12 texts in English and

'3d.{25.93O3

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I 43

ffisy,le & &$$sf}im{*$

M*rl*

0606-63 St Edmonton, AB TOA 2MG

9719-47 Ave Edmonton, AB TGE 5M7

ph: 780-440-2359 fx: 780-462-1881 www.boyceassociates.com Executive: Neil Boyce ma il@boyc eassociates.c om Specialties: commercial, corporate and public relations photography Facilities: studio, black & white photo lab, digital imagery Founded:1988

ph: 7 80- 432-2828 lx: 7 80-432-2812 www.prosofsky.com Executive: Merle Prosofsky

$Ireas*{okp Plt$teSr&pfty

Specialties: short run 4 color printing, snapset and continuous multipart forms Presses: 5-color Speedmaster 52,2 color Print Master,2-3 color 17" presses, Diddie Glasser 14" and 22"

propix@prosof sky. c om Specialties: commercial, industrial, food, architecture, aerial, people, digital

**!rk€t tfleb *eErr Fr*ss

Facilities: fully equipped commercial

16940-1 10 Ave

stud io

Founded:1978

Edmonton, AB T5P 1 Gg ph: 780-489-6767 lx: 780-486-1789

auil Buldtls 1 01 07-89 St Edmonton. AB T5H 1 P6

ffirbort Sn*y P{i$tssrephy

www centra lwe bcolorpress.

ph: 780-429-1800 lx: 780-429-1801

Facilities: fully equipped state of the art studio and showcase garden

ph: 780-448-4905 lx: 780-482-1056 www.robe rtbrayphotogra phy.c om Executive: Robert Bray b raya rt@tel uspla net. net Specialties: commercial, portraits, digital imagery Facilities: fully equipped commercial studio

Founded:

Fou nd

Founded:1978

Executive: Tom Caston 08, 1 523-1 00 Ave Edmonton. AB TsK 0J8 1

wwwconboland.com Executive: Con Boland con@c on bo

nd.com

Specialties: web design, graphics, photog ra p hy

985

!}*vid F*lley S*rc*rr*rsi;,,

trhete{ite$trNtr

11468-112Ave Edmonton, AB T5G 0H6

ph: 780-452-4963 lx: 780-452-8340 www.dfcp.ca Executive: David Foley dfc p@te uspla net. net Specialties: commerical photogI

phy

Facilities: 1000 sq ft fully equipped studio Founded:1982

ed: 1 982

&*th & K*mh*rg P$r*t**vfiilhy 102, r0130-105

Edmonton, AB T5J lCg ph: 780-425-1 099 lx: 7 80-423-2392

www.rothandramberg.com Executive: Dale Roth mail@rothandramberg.com Specialties: commerical photography Facilities: studios in both Edmonton and Calgary Founded:

992

Specialties: flyers, course calendars, magazines, newspapers Presses: coldset and heatset web presses

10515-1

1 Sr

Founded:1976 9333-45 Ave Edmonton, AB T6E 527 ph: 7 80- 438-2424 lx: 7 80- 438-2497 Executive: Ed Rosenke www.don rite,a b. ca

ff*xgkls Frier[!*g

ellisp hoto@interba

Edmonton, AB T5M 225

10805-120 St Edmonton, AB T5H 3PS

0674-63 Ave Edmonton, AB TGH 1 P6 1

ph: 780-905-0305 www.felixphoto.com Executive: Felix Plawski felixphoto@powersurf r.com Specialties: commercial photography Facilities: fully equipped commercial studio Founded:1998

}{*ffir{i}*}xi Phste$r&Siny 1807-105 Ave Edmonton, AB TsH OLg ph : 780-426-1 063 lx: 7 80-426-9622 www.h a m man d ph otog ra phy.com Executive: Don Hammond don@h ammond p hotog ra phy. com 1

Specialties: commercial photography, digital imagery Facilities: 2700 sq ft. studio Founded:1984

g*S!g:11 S[}i{}ar trr*€+

Specialties: full color brochures, books, annual reports, folders, and calendars Presses: 5-colour M0FB 4-colour 1 colour

GT0, Die-cutter, 2 Folders Founded:1992 ffi+pEte!

41 01 -1 28 Ave Edmonton. AB TsL 3H3 1

ph: 780-465-8080 lx: 780-469-4017 Executive: Eric Haug www.ca pitalcolour,com

M0V 2-colour Printmaster,

ph: 780-482-6026 fx: 780-488-0106 Executive: Bob Douglas Specialties: in-house graphic design, fully equipped bindery, short and long run commercial printing Presses: 6 colour Roland Perfector, GTO 2 colour perfector, GTO 1 colour, 0uickmaster 2 colour, Komori 4 colour E* tff*fi #rir:€*n*

8880-48 Ave Edmonton, AB TGE 511

isrinii*g # S*e*s

14133-128A Ave Edmonton, AB TsL 4P5

ph: 780-453-5039 lx: 780-451-3728 Executive: Dwayne Richard www.ca pita lprinting an dforms. c om

ph: 780-415-6700 fx: 780-455-8976 Executive: John van Hauizen Specialties: telephone directories, college and university calendars,

weekly and monthlytabloids and flyers Presses: 34" 14 unit cold web press Founded:1986

ph: 780-452-8921 fx: 780-452-7660 Executive: Ray Smith www. printworksp ri nt.com Specialties: publications, newspaper

ed-web prhlers 44 I

0l - I 28 Ave.,

your guide to media resources in Edmonton

Edmonlon, AB, T5l- 3H3

Fou nd

ed: 1 988

&iiBirefrsr ilr'i,rtifim 1 81 30-1 1 4 Ave Edmonton, AB T5S 2E8

ph: 780-452-0720 fx: 780-451-6415 Executive: Mark Craines www.qu e be corworld. com Specialties: full service commercial

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4s!sr ilress

9 St Edmonton, AB TsH 3P5

ph: 780-452-6860 fx: 780-452-8205 www.s peedfast.com Specialties: large format imagesetter, small to medium-run color work, in-house bindery, in-house UV coatinq, also direct mail facilities Presses: Heidelberg presses from 2 to 5 color, combination of Speedmasters, GTOs and letter presses

9J*t*** B-**r.:* ilr!e{&eg 4504-61 Ave

Leduc, AB T9E 321 ph: 780-986-2271 lx: 780-986-6397 Executive: Neil Sutcliffe www.leducrep.com Specialties: tabloids, broadsheets, magazines and newspapers Presses: web community press Founded:1905

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ile**xB**ril 10, 16815-1 17 Ave

bin dery@teluspla

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Specialties: mailing lists, databases, direct mail

lmpress,ion,., . .

DlGll-AL FAHPffiESS o PFIINTING 41

Specialties: commercial printing Presses: 3 40" 5 color Heidelbergs

Edmonton, AB Tslvl 3V6 ph: 780-484-9444 lx: 780-484-9451 Executive: Janice Winter

usfffiiks

Fg!et 3850-98 St Edmonton, AB TOE 312

Make An 1

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16214-1 14 Ave

Feiix F{awski P}l$t*$ralgtus

ed: 1 986

&areli€y **€**r 1 8330-1 02 Ave

ph: 780-420-6266 fx: 780-426-5943 Executive: Craig McEwen www.dialinc.com Specialties: online proof builder, print on demand and full service commercial printing Presses: Heidelberg Speedmaster 52 and14,2 0uickmaster and I GT0

*mid*r #ra6*i*s ph: 780-930-2214 fx: 780-466-7708 Executive: Darrell Mattern www.boldergraphics.com Specialties: loose-leaf, digital screen and commercial offset printing Presses: Heidelbe r g 25" 2 color, 29" 4 color, 40" 2 color, 40" 6 Color and 0uickmaster and an AB Dick Founded: 1 986

Fou nd

Edmonton, AB T5H 3E8

ph:780-488-6820 www.ellisphoto,ca Executive: Ed & Terry Ellis

Facilities: studio, lab and digital rmagery Founded:1977

Edmonton, AB T5S 1R8 ph: 780-484-5330 lx: 780-486-4386 Executive: Tim Downey www. priorityp rinting. a b.ca Specialties: book printing and self published books Presses: Heidelberg 29" 4 color press and 6 other smaller presses

Edmonton, AB T5S 2Jg

Geggtmersimi Freeltsss

Specialties: advenising, performing arts and commercial photography

17909-107 Ave

ph: 780-486-1199 lx: 780-484-3246 wwwqu a litygrou p.com

ffiiei FeiElticlg

Specialties: publications, business cards, postcards, posters and brochures

com

ilri*riiy Fr"i*iing

Founded:1967

n!$i$ Srsili*r* Phsi,)Sr#Sl}$ 10312-121 St Edmonton, AB T5N 1 K8

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inserts, flyers, coupon books and scratch-off contest entries Presses: Royal Zenith half-web, Didde press

Ph: (780) 41 5-6700

i::i:iili.:ii:r'rrr'

. tox (780) 455-8976 .

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[moil: oddres.edweb.pc@lroder.tom

iltirF*t;i* *i;:;i!,ri iri; -129 Ave Edmonton, AB T5L 4Ng

$p**iai &v*nt S*nllals

14237

601

ph: 780-455-8271 fx: 780-455-5177 Executive: Joan Zacharuk www.cms.ab.ca

ph: 780-435-2211 fx: 780-437-4964 Executive: Neil Goodkey www.spe cia leventrenta ls. c om

corpma il@c ms.

info@s pe c ia leve ntrenta l.c

b"ca

Specialties: direct mail, corporate directory, database management *l,i"rb*r iJi;l::'s 17811-116 Ave Edmonton, AB T5S 2J2

ph: 780-448-9400 lx: 780-486-7515 Executive: Candice Mills www.globel.com

0-99 St Edmonton, AB T6E 3P2

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Edmonton, AB T5M 3V4

ph: 780-455-6329 fx: 780-452-5144 Executivei Gordon Phare www.in kwellcomm un ication.com gord@in kwellcom mu nic atio ns.com

Specialties: direct mail, graphic design, printing and mailing

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16419-1 17 Ave Edmonton, AB TsM 3V3

ph: 780-452-9103 lx: 780-452-2519 Executive: Esther Kelly www. pe n nyla n e.a b.c a info@pe nnyla

e.a

b.ca

Specialties: direct mail, database ma na gem H

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125,11215 Jasper Ave Edmonton, AB TsK 015

ph: 780-454-7936 lx: 780-454-9731 Executive: Marilyn Jones ma

rilyn@mediama g.ca

Specialties: media and publicity campai gns, e-newsletters, telemarketing, fax and email broadcasting with in-house or supplied lists

#vscat

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Bi$ Yilp ?*!xt $*ftta,$ 17412-108 Ave

Edmonton, AB T5S 1 E8

ph: 780-489-0859 fx: 780-489-2325 Executive: Brad Bloome www. bigtopte ntre nta Is.com bigtop@bigtoptentrentals.com Specialties: tent and party rentals

tine &*ldi*

Vixlln$ r0251-106 St Edmonton, AB T5J 1 H5

ph: 780-423-5081 lx: 780-424-0309 Executive: Shari Ure www.cineav.com re nta

ls@cin eav,com

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ph: 780-496-8100 fx: 780-496-8292

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Laurie B akeman

monton_c entre@a ssem bly, 3,9908-109 St Edmonton, AB T5K 1 H5

ph:780-496-8333

Councillor Jane Batty

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Councillor Bryan Anderson ph: 780-496-81 30 Councillor Larry Langley

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Bill Bonner

i.:iv:::*i ;,; *illr+r,: Drew Hutton monton.g le n ora@assem bly.a b.c a 10i08A-12 St Edmonton, AB TsN 1 Po

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Specialties: rentals and stagino, HDTV projectorsidisplays, DVC Pro 50 l6:9, Betacam SP, A/V staging

ph: 780-455-7979 lx: 780-455-2197 Constituency Mor: Judi Kendall

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Hugh MacDonald edmonton.goldbar@assembly.ab.ca

E* Hon. Ralph Klein c alg a ry.elbow@assemb ly.a b.ca #307, 10800 - 97 Avenue Edmonton, AB T5K 287 ph: 7 80-427 -2251 lx: 7 80-427 -1349 i.E

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ph: 780-414-0743 lx: 780-414-0772

Councillor Terry Cavanagh

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ph:780-496-8148

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ph: 780-414-0714 lx: 780-414-0716 Constituency Mgr: Hilda Schenk

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7323-101 Ave Edmonton, AB T64 OHg

ph: 780-414-1015 lx: 780-414-1017 Constituency Mgr: Val Beasley ;.1;i;lr::ti:rc i'li::*i;;l[]l: Brian Mason

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Bob Maskell

edmonton.meadowlark@assembly.ab.ca 305,8702 Meadowlark Bd Edmonton. AB TsR 5W5

ph: 780-414-0711 lx: 780-414-0713 Constituency Mgr: Joanne Briskoe I11c!:+::'i*!i l11li!i :irm;tr Hon. Gene Zwozdesky ed mo nton.m illc reek@assem bly.a

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Edmonton, AB TGC 4B2 ph: 780-466-3737 lx: 780-468-3359 Constituency Mgr: 0J McLean

a4:i:fi-it:t !! 1!*: i i 14: *+r!:-t Dr Don Massey edmonton.millwoods@assembly.ab.ca 325 Woodvale Road W

Edmonton, AB TOL 327 ph: 780-414-1000 lx: 780-414-1278 Constituency Mgr: PaL Edwards t ::*:i l; i-l;::.: * iI; li's::l+ ii Gark Masyk edmonto n.n o rwood@assem bly.a b.c a 8307-1 18 Ave Edmonton, AB T5B 0S4

ph: 780-414-0708 fx: 780-414-0710 Constituency Mgr: Joan Wynnyk

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Kevin Taft ed monton. riverview@a ssembly.a b.ca 92028-149 St Edmonton. AB TsR I C3 ph: 780-414-071 lx: 780-414-0721

Constituency Mgr: Jan Baker =ijl?!{,!!:f

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lan McClelland

edmonton.rutherford@assembly.ab.ca 1,3002-106 Sr Edmonton, AB T6J 5M5

ph: 780-414-1311 lx: 780-414-1314 Constituency Mgr: Stacey Wickman S=ii:ir

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Dr. Raj Pannu edmonton.strathcona@assembly.ab.ca 402,10324-82 Ave Edmonton, AB TOE lZB

ph: 780-414-0702 fx: 780-414-0703 Constituency Mgr: Chris Samuel

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ph: 780-414-0682 fx: 780-414-0684 Constituency Mgr: Craig Stumps-Allen

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ph: 780-408-1860 Ix: 780-408-1864 Constituency Mgr: Shawn Jorgensen

edmonton.highlands@assembly.ab.ca 100,8930 Jasper Ave Edmonton, AB T5H 4E9

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Hon. Mark Norris ed monton.m c c lu n g@assem bly.a b.ca 6809-170 St Edmonton, AB T5T 4X4

8207 Argyll Rd a b.

Constituency Mgr: Yvette Kumpula

ph:780-496-8132

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I edmonton.glengarry@assembly,ab.c ia : 213, 12907-97 St . Edmonton, AB TsE 4C2 : ph:780-414-1328 fx 780-414-1330

ph:780-496-8140 Councillor Michael Phair ph:780-496-8146

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ph: 780-414-0705 lx: 780-414-0707 Constituency Mqr: Sherri Robinson

Councillor Allan Bolstad ph: 780-496-81 36 Councillor Bon Halter Phone: 780-496-81 28

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1 21 20-1 61 Ave Edmonton, AB T5X 5M8

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Councillor Karen Leibovici ph: 780-496-8120 Councillor Stephen Mandel ph: 780-496-81 22

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ph: 780-a51-2345 lx: 780-451-2344 Constituency Mgr: Linda Brown

tfi:-+ii:l-:-ii:l':i";,iii:I:=i:ii=.1i.i== 1 Thomas Lukaszuk ; edmonton.castledowns@assembly.ab.c

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Tony Vandermeer edm o nto n.ma n ning@assemb ly.a b.c a 5523-137 Ave Edmonton. AB T5A 314

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ed monton.c a ld e r@a sse m bly.a 316. 1 1808 St. AlbertTrail Edmonton, AB T5L 4G4

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i I i :.:riirrr:c'tlt !l::1tiar i Brent Rathqeber

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Julius Yankowsky 552 Heritage Rd-40 St Edmonton, AB T5L 4G4 ph: 780-476-6467 fx: 780-476-6473 Constituency Mgr: Sheila Frantini

il14: Sir Winston Churchill Square Edmonton, AB TsJ 2R7

I :

Specialties: tent and party rentals

Specialties: call centre s0lutions, direct mail, bills and statements

ca nd

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1*:; i;lL: 1*:t:ft :: Hon. Dave Hancock monton.wh itemud@assembly.a b.c

TC}MX 429 - I nOO w*b design

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pk*lography

subscribe online atwww.mediamag.ca

I 45

203, 596 Riverbend Square Edmonton, AB T6R 2E3

ph: 780-413-5970 fx: 780-413-5971 Constituency Mgr: Cindy Ho

andrew@gdc-online.com Specialties: multimedia design, publications *EtsE"!tig&

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&ibdirte i-ibeE6t farff phi 780-414-1124 lx: 780-414-1125

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350, r0187-104 st Edmonton, AB TsJ 0Zg ph: 7 80- 424-2621 lx: 780-439-91 93

www.artsmith.ca Executive: John Smith a rtsm ith@telus pla n et.net Specialties: print and multimedia design

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**$eit$rtlie*tiers'r*; 1 0443-85 Ave Edmonton, AB T6E 2K2

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ph: 780-449-6026 fx: 780-416-0787 www.cricketworks. com Executive: Ed Boothman info@cricketworks.com Specialties: application and web design

*F!?;+ag FH{ii&!} 200, 10359 Whyte Ave Edmonton, AB T6E 129

ph: 780-408-3830 fx: 780-408-3837 www.criticalfusion.com Executive: Tom Dodd tdod d@critic alf usion. com Specialties: multimedia design

**+cor4!a E!!t!wsrsitg ffifriEe6* ph: 780-423-5827 fx: 780-423-4967

ph: 780-432-7986 fx: 780-439-9193 www.backstreetmania.com Executive: Jon Semchuk

*=#tr liy$tftili{i 900, 10665 Jasper Ave Edmonton, AB T5J 3Sg

Eimlrtfin iarrisry

jon@ba ckstreetma

ph: 780-425-9460 fx: 780-421-8400 www.csm-systems, c 0m Executive: John Putters

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ph:780-466-9064 Executive: Bill Mandryk

ph: 780-422-6860 tx: 780-422-6860

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Specialties: print design and production #+r?l:*ra: eEbslt= {s:*titsge e€ g**lr*#l*{6V ph: 780-471-7711 lx: 780-471-8583

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ph: 780-423-1624 fx: 780-423-1634

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ph: 780-448-9500 fx: 780-990-1276 www.birksbu ild in q. c om/bossa nova/ Executive: Jan Thalheimer ng.com Specialties: graphic design, branding, print and multimedia design bosscom 1 @bi rksbu

'3 {i24 [!$e*l:i 2,99r2-109 st Edmonton, AB T5K 1 H5 ph: 780-428-1024 lx: 780-428-1020 www.1024media.com Executive: Brandon Shorlt

den@te n24med ia. com

Specialties: web design and hosting, print design

Fnr;:iini lt**i15;: *tr::.:p

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Specialties: software, education, training and consulting

*!gilsi i** ilisr{fi 98604-33 Ave Edmonton, AB T6N

info@d igita ltea.

Speclalties: web design, cd rom d evelo pment

$irsul i*;i Pr*d**iisrrls 310, 10359 Whyte Ave Edmonton. AB TOE lZg

ph: 780-944-4876 lx: 780-438-5800 www.dire cthitprod u ctions. c om Executive: Hans Dys h

dys@a bp.wic.

21 120

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Specialties: custom training materials and display units *cr,g &+U:!r{i

07-89 sr Edmonton, AB T5H 1

ph: 780-429-1800 lx: 780-429-1801 www.conboland.com Executive: Con Boland on@con bol a nd.com

Specialties: web design, graphics, otog ra phy

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ph: 780-436-1214 lx: 780-436-4348 www.53rd pa ra llel.com Executive: Andrew Wilson

Ss!sk*9 'dY*ti,:n 205,52312 Range Rd 225 Sherwood Park. AB T8C

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Specialties: multimedia design and e-c0mmerce $B*!ix **siq* 302, 10080 Jasper Ave Edmonton, AB TOH 284

ph: 780-413-1822 fx: 780-423-6015 www. he lixd esig ns.com Executive: James Shrimpton ja mes@he lixd esig

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Terwille ga r P 0 Edmonton, AB T6R 2V4

ph: 780-462-4760 lx: 780-463-0924 Executive: Bill Doucette du c kso u pg ra phics@s hawbiz.ca Specialties: multimedia & print design

f!*srgiliistr *y *neiqSu i**. 200, 1 1 209 Jasper Ave Edmonton, AB TsK 015 ph: 780-413-6397 lx: 780-433-7548 www.emergence.c0m Executive: Dave Boroditsky info@eme rg en ce.com Specialties: graphics, web and database design and applications

ns.com

Specialties: graphics, web and print d

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200, 7809-1 09 St

Edmonton, AB T6G 1 C6

ph: 780-944-9951 fx: 780-944-9952 www.hoknik.com Executive: Jeff Day info@hoknik.c om

Specialties: print design, TV & radio advertising, web design, trade show displays $'!et:'c:s

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201, 8 Perron St

St Albert, AB TBN 1E4 ph: 780-418-0191 fx: 780-418-2502 www. hotro c ketstu dios.com Executive: Matt Gillespie sa

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ph: 780-473-4600 fx: 780-437-9707 www.dig italte a.c om Executive: Angus Ng

ph: 780-424-4433 lx: 780-424-4888 www.christie.ab.ca Executive: Bob Christie

10368B-60 Ave Edmonton, AB T6H 1 Gg

46 I

Specialties: direct response advertising, internet marketing

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ph: 780-423-0300 fx: 780-423-4101 www.devstud ios.c om Executive: Michael Christensen

530, 10909 Jasper Ave Edmonton, AB T5J 3Lg

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Specialties: print and multimedia

?tI*!r+*ti*ffs & t*!E$ ph: 7 80-

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450, 10104-103 Ave Edmonton, AB T5J 0H8

info@d evstud i os.

ph: 780-437-0632 lx: 780-435-2454 www.bft.com Executive: Delta Embree c

F;*hEi. E:f=E!'s 4*se3c! ph: 7 80- 427 -27 54 lx:

putters@csm -systems. com

Specialties: e-commerce

Edmonton, AB

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*r+pfu*s Hlar6g* 2002, 10310 Jasper Ave Edmonton. AB T5J 2W4 ph: 780-990-1991 lx: 780-428-7036 www.graphos.ca Executive: Laurier Mandin

es@hotroc ketstud i os.com

Specialties: multimedia design |ittage ***s€ *!qlta! Se*i!gll 1 2237-1 54 St Edmonton, AB TsV 1J3

ph: 780-413-8985 fx: 780-484-1083 wvwv.ima geq u est, a b.ca Executive: Wes Sabulka info@ima geq uest.a b.ca

Specialties: multimedia design

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200, 18404 Stony Plain Rd Edmonton, AB T5S 2M8

ph: 780-447-8286 lx 7 80- 482-4242 www.desi gn.interbaun.com Executive: Steve Kress we bsa les@interba un.com

Specialties: web design, database integration

i fi *rnr:r*a:8 *eti*E,s !irft ri!$ 14730-124 Ave

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Edmonton, AB T5L 383

ph: 780-452-4160 lx: 780-452-2066 www.lpi-g ro u p.com Executive: Colin Landry cla nd ry@lpi-g rou p.com

Specialties: branding, graphics and print design lbtark#t i#ilh S*Iu giElEi$ 208, 1 2306 Jasper Ave Edmonton, AB TsN 3K5 ph: 780-447-5687 lx: 780-451-6387 www.m a rketwe bsolutions. com Executive: Chris Williamson

nfo@m a rketwebso utions. com Specialties: hardware, software, application design, web & ecommerce design, database i

pa rag ra ph d

ph: 780-454-8125 lx: 780-447-3755 www.beon-line.com Executive: Michael Wild inf o@beon-line.com Specialties: video, multimedia and print design

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F$!*â&#x201A;Ź $f Ui*!s Si*Eial fified{a 1 1 007-1 25 St Edmonton, AB T5M 0M2

robbie, com

ph: 780-454-8125 lx: 780-447-3755 www.pointofviewmedia.com Executive: Mark Rumple inf o@pointofviewmedia.com Specialties: digital video, audio and multimedia design

Specialties: graphics, print and multimedia design fi*icdia F#ms;t*;* freffixn!ii:ii*atIq]E]s 202,10510-121 Sr Edmonton, AB T5N 114 ph: 780-41 3-6999 lx'. 7 80- 482-2181 www.m ed iamasters. ca

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Executive: Nebeal Mansour n a

Edmonton, AB T6C 0S3

l@med ia m asters.c a

ph: 780-438-5766 fx: 780-438-8398 www prima ltribe.com Executive: Jesse DeCosta

6h*k*r fie*ign

info@prim

r05, 10544-1 t4 St Edmonton, AB TsH 3J7 ph: 7 80-47 4-2537 fx: 780-669-0038 www.med iash a ke r.com ia

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ph: 780-482-2002 fx: 780-448-9459 www.p40,ca Executive: Don Myhre

info@p40.ca Speciblties:branding,multimedia design

info@red en gine. com

Specialties: multimedia design and e- c 0mm erce l l

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ffrgu*:astersarhEisai.irue$sssir:*s 350, 10621-100 Ave Edmonton, AB TsJ

083 ph: 780-425-9303 lx: 780-424-9979 www.pagemaster.ca Executive: Dale Youngman intoo[isem;ter.;; " Specialties: publications, multimedia and graphic

design

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ph: 780-414-0975 lx: 780-414-0976 wwwred e ng ine.com Executive: Charlene Barrett

'J.{;,i: tnrnqt;ri*;lliosrs

200,10443-123 St Edmonton, AB T5N

ct@red com mu nic ations, com

"*i***;:aine

Specialties: application development and web design

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2001,10120-103 St Edmonton, AB T5J 3Ng

hris@o pta med ia.com

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ph: 780-452-3434 lx 780-455-4567 www.visiondc. com Executive: Gord Gilroy

$iqfrtlix* i3*sigrt 29 Rayborn Cres St. Albert, AB T8N 585

urray@sig htlin

e. c

Specialties: graphic design, display advertising, branding, web design

$$s** Prs*di,6ti[}!l 68 Woodstock Dr

Sherwood Park, AB T8A 4C3 ph: 780-464-7934 lx: 780-464-9634 www.someprodu ction.ca Executive: Melanie Eastley m

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e.eas[ley@som eprod u ction.

c a

Specialties: graphics and print publications

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4505-97 St Edmonton, AB T6E 5Y8

ph: 780-433-8844 lx: 780-989-1298 www.strath com. com Executive: Rob Beay ro

Specialties: graphics, print and multimedia design VEts! Bmpast t$eia $uiEti*ns 204,10610-105 St Edmonton, AB T5H 2Wg

ph: 780-493-8141 fx: 780-493-8151 www.vita lim pa ct.ca Executive: Donald Johnson sa

les@vita limpa ct.c a

Specialties: graphic design, web & e-commerce design, web hosting trffestcrfi }jSBb 1'$*rx 17820-105 Ave Edmonton, AB T5S 2H5

ph: 780-414-1094 fx: 780-414-1195 www.worldsites.n eVwe bworx Executive: David Gagnon we bworx@world sites. net Specialties: web design, application deve lo pment

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b@strathc om.com

Specialties: database development, information management, client retention software development, e-c0mmerce $tudE* 3 {}r*p{*irs

415,2000 Saddleback Rd Edmonton, AB TGJ 4S4

ph: 780-988-0123 fx: 780-988-0124 www.xpcsolutio ns.com Executive: Jeff Warmuth jwarmuth@xp csolutions. c om Specialties: network solutions

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stud io3@s3g.com

Specialties: trademarks, print design, multimedia design

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Strmni*g i*ei

Editorial Profile: publication of the lndependent lnsurance Brokers Association of Alberta

Box 521 37 Edmonton, AB T5G 2T5

ph: 780-989-3963 lx: 780-989-3963 www.stunning.net Executive: Andre Koupal info@stu n nin g.n et Specialties: desktop publishing, web d

esig n

9249-48 St Edmonton, AB TGB 2R9

ph: 780-448-0936 fx: 780-465-6201 www.iibaa.com Publisher: IIBAA Editor: Annette Powis Editors email: lin kpr@c

't**hmri:l{mgy tr{eetk fi e!'!:*r#tii}fi 1 109, 10080 Jasper Ave Edmonton, AB T5J 1V9

ph: 780-421-1878 fx: 780-421-1850 www.te chn o logynorth. net Executive: Mike Ducharme mi ke.du charme@tec hnologyn orth.net Specialties: internet and consulting

$*rmaruimg flaritlur 18252-102 Ave Edmonton, AB T5S 157

ph: 780-429-9993 lx: 780-426-1199 www.topdraw.com Executive: Ken Jurina ken@topdraw.com Specialties: web and print design

ph: 780-486-3300 lx: 780-484-5757 www.qu alityg ro u p. com

info@visio nd c. c om

ph: 780-458-0557 lx: 7 80-460-7 237 www.sightlinedesign,com Executive: Murray Sielski

$u*g** Smrnlm*nfu:*tir.tn* 1015 Hooke Rd Edmonton, AB T5A 4K5 ph: 780-456-9547 fx: 780-476-1363 www.sc0pe c 0m.c0m Executive: Patrick McLaughlin info@scopecom.com Specialties: graphics, direct mail, print and web design

I I

Vi$i$ffi &e$iff in *sHfi?riiiifi &tis[}s 12429 Jasper Ave Edmonton, AB TsN 3Kg

ph: 780-428-3333 fx: 780-428-3866 www.s3g.com Executive: Wei Yu

Specialties: branding and multimedia design

Edmonton, AB T5X 4E5 ph: 780-457-4939 lx: 780-406-6160 www.optamedia.com Executive: Chris Bolivar

lityg rou p.com

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co nta

15446-101 St

420, 10104-103 Ave Edmonton, AB T5J 0H8

ph: 780-426-3627 fx: 780-426-3620 Executive; Monique Fikar

*ptancdi*

ltribe.c om

nd@q

design

4,10235-111 St Edmonton, AB T5K 2V5

Specialties: graphic design, e-commerce and web design

Specialties: branding and web

Executive: Dragon Marjanovic info@med

f#**!*

7459-80 Ave

Specialties: graphic design, TV & radio production, print advertising tutredi*

esrg n

2002-87 Ave Edmonton, AB TsM 0M2

ph: 780-423'9152 780-669-5219 www.m c robbie.c om Executive: Ken Mcrobbie c

602, 101 17 Jasper Ave Edmonton, AB T5J 1W8

ke n@m

Pien S* *itfirr$etEri*sti$#s

Executive: Anthony Walker info@masivmed ia.com Specialties: web development, pre-press, graphic design, branding

is *tlsig*

Specialties: graphic design, prepress, printlng, post-press

Executive: Mike & Diane Fillinger c s@te uspl a n et. net Specialtles: pre-press and graphic

ffix*i,"r $**riia 10048-100A Ave Edmonton, AB T5J 0C8 ph: 780-944-1 797 lx: 7 80-421 -7 312 www.masivmedia. c om

c la u d e.d u ra

Edmonton, AB T6E 4V7 ph : 780-439-1 908 lx: 7 80-432-7526 www. pl a net.eo n.neV-pa ra g rfx

pr0grammtng

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lsaregraphE** 7219-'106 St

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www.extension.ualberta.calmct . mact@ualberta.ca . 780.492. 150 I

fi.a b.c a

Format: magazine

&{herle S*oter$' $iS*$t Editorial Profile: health care issues and information 12230-106 Ave Edmonton, AB TsN 3Zl

T{ip ffirerw ffirapkt* ffieelg;'r 102r0-1 1 1 St Edmonton, AB TsK 1 Kg

of Arts Y?IQ,CT inMoster Communicotions &Technology

ompusm

Scope: provincial Distribution: free to members Frequency:6 x year Circulation:900

ph: 780-482-2626 fx: 780-482-5445 www.albe rtad o cto rs.org Publisher: Alberta Medical Association Editor: Dr. Gerald Higgins Editors email: g

era ld. hig gi ns@a I be rtad octors.o rg

Scope: provincial

pdrt-time online study Apply by December l'6,2002 to begin study in May 2003

subscribe online at www.mediama g.ca

I 47

Distribution: free to members Frequency:6 x year Circulation:7,000

Frequency: 4 x year

fias*die* &swb$y *$$f}try

Circulation:42,100

Editorial Profile: lifestyle magazine on cowboy and pioneering history

Format: magazine

Founded: 1 920

&l&erta So!{*r

&ffuert* V*r?t$r* Editorial Profile: Alberta business

Editorial Profile: amateur golf in Alberta 103r8-1 1 1 St Edmonton, AB T5K 1 L2

ph: 780-424-1111 lx: 780-424-2884 www.goldaga.org Publisher: Parcom Marketing Editor: Brent Ellenton Editors email: alta golf@telusplanet.net Scope: provincial Distribution: free at selected golf courses in AIbefta Frequency: 1 x year Circulation:30.000 Format: magazine Founded:2002

Format: magazine

201, 1 0350-1 24 St Edmonton, AB TsN 3Vg

ph: 780-990-0839 lx: 7 80- 425-4921 www.albertaventure.com Publisher: Venture Publishing Editor: Daneda Russ Editors email: druss@a I bertave ntu re.com

Scope: provincial Distribution: paid & controlled Frequency: l0 x year Circulation:28,000 Format: magazine Founded:1997

&i{ly's Sxlr!* Te fid&**ntsf} A!&e*ta *u!dssrst:rctl Editorial Prolile: hunting and fishing in Albefta 204, r0423-178 St Edmonton, AB T5S

ph: 780-413-0331 fx: 780-413-0388 www.a lbe rta o utdoo rsmen. c a Publisher: Sports Scene Publications EdiLor: Rob Miskosky Editors email: rmiskosky@a Ibe na o utdoo rsmen.org Scope: provincial Distribution: paid & controlled Frequency: 12xyeat Circulation:10,000 Format: magazine

Founded:1999

m{d8} {$s[,8$

&i,3sr*e t{8{

Editorial Profile: publication of the Alberta Association of Begistered Nurses 11620-168 St Edmonton, AB T5l\4 1M7 : 780-451 -0043 lx: 7 80-452-327 6 www.n urses.a b. c a Publisher: AARN Editor: Rachel Champagne Editors email: ph

rc ha m pa g@n

rses"a b. c a

Scope: provincial Distribution: free to members Frequency:11 xyear Circulation:25,000 Format: magazine Founded:1948

M*rya*irl* Editorial Profile: issues facing Alberta teachers 11010-142 Sr Edmonton, AB TsN 2Bl

ph: 780-447-9400 fx: 780-455-6481 www.teachers.ab.ca Publisher: Albefia Teachers Association

Editor: Tim Johnston Editors email: gove rn ment@tea c hers.a

Editorial Profile: the magazine of the Association for Safe Alternatives in chitdbifth P0 Box 1197 Stn Main Edmonton, AB T5J 2M4 ph: 780-425-7993 fx: 780-497-7576 www.asac.a b.ca Publisher: ASAC Editor: Skye Wylie Editors email: bi_editor@asac.ab,ca Scope: provincial Distribution: free Frequency: 4 x year Circulation:10,000 Format: magazine

Founded:1985

*llltaSixll &{*hiiin ff*ws

&{hc{te Tseefiers' &ss**iet**r}

b. c a

Scope: provincial Distribution: free to members

48 I

Editorial Profile: information for travelers & visitors to Edmonton 402, 10506 Jasper Ave Edmonton, AB TOC 4No ph: 780-426-1875 fx: 780-426-1761 www.billysguide.com Publisher: Billysguide.com Editor: Billy Warwick Editors email: comments@billysguide.com Scope: local Distribution: free Frequency: 12xyear Format: mini magazine Founded: 1 974

Editorial Profile: equestrian issues i 13, 37 Athabascan Ave Sherwood Park, AB T8A 4H3 ph: 780-416-4990 fx: 780-416-4860 www.cahr.ca Publisher: Canadian Arabian Horse Fo u nd ation Editor: Nicole Toren Editors email: editor@cahr.ca Scope: national Distribution: f ree to members Frequency: 4 x year Circulation:3,500 Format: magazine

Founded:1960

your guide to media resources in Edmonton

4, 9343-50 St Edmonton, AB TOB 215 ph : 780-465-3362 lx: 7 80-448-0424

www.canadiancowboy.ca Publisher: Tanner Young Marketing Editor: Murray Greig Editors email: editor@canadiancowboy,ca Scope: national Distribution: paid Frequency: 5 x Year Circulation: 1 0,000 Format: magazine Founded:1997

Editor: Bill Strickland Scope: provincial Distribution: free Frequency: 2 x year Circulation:10,000 Format: ta bloid Hd,lr{}rt{e* &e$ti'1stir}l! pl*t!{rsi

Editorial Profile: guide for tour planning, meetings and conventions 4, 9343-50 St Edmonton, AB T68 215 ph : 780-465-3362 lx: 7 80-448-0424

www.whereedmonton.com Publisher: Tanner Young Marketing Editor: Murray Greig Editors email: ed ito

ffitV fdesasi$e Editorial Profile: people, features and events of interest to Edmontonians 200. 10621-100 Ave Edmonton, AB TsJ 083 ph: 7 80- 425-7 47 1 lx: 7 80- 421 -7 67 7

Publisher: Alberta Business Research i Lorne Silverstein Editor: Colin Smith

{:itl{ Peiate Editorial Profile: Edmonton's food and restaurant scene 9833-84 Ave Edmonton, AB TOE 2G1

ph: 780-432-3350 lx: 780-433-0492 Publisher: BGP Publishing Editor: Mary Bailey Editors email: marybee@shaw.ca Scope: local Distribution: free Frequency: 6 x year Circulation:5,000 Format: tabloid

#iwr{s *;i,lds Editorial Profile: information and listings on condos for sale in Edmonton 131 1 2 St. Albeft Trail Edmonton. AB T5L 4P6

ph: 780-415-6770 fx: 780-454-2005 www.homebase.ca Publisher: Homebase Media Editor: Carol Hart se.

Format: magazine Founded:1998 gdrffi*$t&B Famiiielc

419, 171 1-4 St SW Calgary, AB T2S 1V8 ph: 403-27 9-2822 fx: 403-279-01

Format: magazine Fou nd ed: 1 987

Editorial Profile: articles and features on parenting

Scope: local Distribution: free Frequency: 6 x year Circulation:25,000

Editors email: c a ro L h a ft@home

r@whereed monton.

Scope: local Distribution: free Frequency: 1 x year Circulation:4,000

c a

Scope: local Distribution: free

Frequency:12xyeat Circulation:17,000 Format: magazine

*stl**$ti*ns Editorial Profile: culture and community issues in Alberta 740, 10405 Jasper Ave Edmonton, AB TsJ 4R7 ph: 7 80-427 -2228 fx: 780-427-1 496 www.cd.gov.ab.ca Publisher: Alberta Community Developme nt

www.edmontonf amilies.com Publisher: l'lna Vrlak Editor: Emma Lee Scope: local Distribution: free Frequency: 6 x year Circulation:23,000 Format: maoazine

&*tll:$iigs$ Nledix M*gaai*o Editorial Profile: guide to media resources in Edmonton 125, 11215 Jasper Ave Edmonton, AB T5K 015 ph: 780-454-7936 lx: 780-454-9731 www.mediamag.ca Publisher: Marilyn Jones Editor: Marilyn Jones Editors email: marilyn@medlamag.ca Scope: local Distribution: paid Frequency: 2 x year Circulation:10,000 Format: magazine Full page 4C ad: $2,000

Founded:2002 gdms,xten fi ii*r4 ffisgeri,I* Editorial Profile: official program of

the Edmonton oilers 11230-110St Edmonton, AB TOB 3H7

ph: 780-414-4624 fx: 780-414-4659 wwwedmontonoilers.com Publisher: Edmonton 0ilers Editor: Steven Sander Scope: local Distribution: paid Frequency: thr0ughout hockey season Circulation:25,000 Format: magazine

*{l{f!$!1t$il $pmsx Fi*shi}l Editorial Proiile: playbills for Edmonton 0pera productions

tion on home renovations

9720-1 02 Ave

131 12

**"** f mprr:r*m*;*1t &x!Sr Editorial Profile: trends and informa-

Edmonton, AB TsJ 482 ph: 780-481-8604 lx: 780-429-0600 www. ed monton opera. com Publisher: Three Little Pigs Publishing Editor: Doug Miron Scope: local Distribution: free at performances Frequency: 4 x year Circulation:25.000 Format: playbill

Sdm**{lr$ $**!*r"s

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Editorial Profile: accommodation guide for people 50+ 200, 10621-100 Ave Edmonton, AB TsJ 083

ph: 780-425-1185 lx: 780-429-'t610 Publisher: Albefta Business Research / Lorne Silverstein Editor: Colin Smith Scope: local Distribution: free Frequency: 1 x year Circulation:5,000 Format: magazine

&Sm*xtcr* Si$iirlr fraitSe Editorial Profile: attractions, dining and shoppino in Edmonton 4, 9343-50 Sr Edmonton, AB TOB 215

r@whereed monton.

c o

ad rien ne.h rus

ka@homeb

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Scope: national Distribution: free

Editorial Profile: busindss w0men news and issues

Format: magazine

l;rr,r fli*sr Editorial Profile: the Iaw and the legal process in Canada

rue* T{*in Editorial Profile: University of Alberta alumni magazine 6th Flr, General Services Bldg, U of A Edmonton, AB T6G 2H1 ph: 780-492-7516 lx: 780-492-1568 www,ualberta.calALUM N l/newtrail Publisher: lJniversity of Alberta Editor: Boland Lines Editors email: newtrail@ualberta.net Scope: national Distribution: free to alumni Frequency: 4 x year Circulation:108,000

9-90 Ave Edmonton, AB T6G 146 1

101

ph: 780-492-1751 fx: 780-492-6180 www.exte nsion. u albe rta.ca/lawnow Publisher: University of Alberta Editor: Marsha Mildon Editors email: cwords@coolcom. com Scope: national Distribution: paid Frequency: 6 x year Circulation:4,000 Format: magazine

$.*ga*y $1e6aa!x* Editorial Profile: heritage and culture in Alberta 9667-87 Ave Edmonton. AB TOC 1 K5

ma rt.a b.c a

200, 10621-100 Ave Edmonton, AB TsJ 083 ph: 7 80- 424 -1 221 lx: 7 80- 421 -7 67 7

www.edmontonwoman.com Publisher; Alberta Business Research / Lorne Silverstein Editor: Bonaye Royon Editors email: edito r@ed monto nwom a n.com

Scope: local Distribution: free Frequency: 6 x year Circulation:25,000 Format: magazine

Founded:1995 il'fsit!'$$'! m{re{

Editorial Profile: healthcare opportunities and lnformation 319,9768-170 St Edmonton, AB T5T 514

ph: 780-413-9342 fx: 780-413-9328 www.mccronehealthbeat.com Publisher: McCrone Publications Editor: Jay Sherwood Editors email: jay@mccronehealthbeat.com Scope: national Distribution: free Frequency: 12xyear Circulation: 1 0,000

lley. ba lla@homeba se, ca

Circulation:22,000

Frequency:12xyear

gd$isi?tfi ri tffm;*xm Ma*azill*

s he

Scope: local Distribution: free Frequency: 12xyear Circulation:18,000

ph: 780-439-0705 fx: 780-439-0549 www. eg a cyma g azi ne. a b. c a Publisher: Barbara Docks Editor: Barbara Dacks Editors email: legacy@compus-

Scope: national Distributioni free Frequency: 1 x year Circulation:175,000 Format: magazine Founded:1990

Format: magazine

ph: 780-415-6770 lx: 780-454-2005 www.homebase.ca Publisher: Homebase Media Editor: Adrienne Hrushka/Krysta Dorn Editors email:

Founded:1976

ph: 780-465-3362 lx: 780-448-0424 www.tym.com Publisher: Tanner Younq Marketing Editor: Murray Greig Editors email: ed ito

St. Albert Trail Edmonron, AB T5L 4Po

N*!q S$**{e &xyer's &xi** Editorial Profile: information for new home buyers 131 1 2 St Albert Trail Edmonton, AB TsL 4P6 ph: 780-415-6770 lx: 780-454-2005 www.homebase.ca Publisher: Homebase Media Editor: Joy Van Marck/Shellev Balla Editors emaii:

Scope: provincial Distribution: paid Frequency: 4 x year Circulation:8,000 Founded:1996

Editorial Profile: wholistic approaches to life 204, 10706 - r24 St Edmonton, AB TsM 0H1 p h: 780-447-3667 lx: 7 80-452-2917 www.centrecollegea/m osa ic

Publisher: Catherine Potter Editor: Catherine Potter Editors email: c

potte r@com pusma rt.a

Scope: local Distribution: free Frequency: 3 x year Circulation:10,000 Format: newsprint Founded:1995

&liie;* &,!;f

11*

and safety issues 10030-107 st Edmonton, AB TsJ 3E4

ph: 780-415-0587 lx: 780-427 -6724 Publisher: Alberta Human Besources and Employment Editor: Wally Baer Editors email: wally.baer@gov.ab.ca Scope: provincial Distribution: free Frequency: 3 x year Circulation:140,000

1l3i,

r*,*$*ie

#**$irli*ti*$e* {,8*lth & $r,i*iy ffi#!{*ai*s Editorial Profile: work place health

Format: magazine Founded:1977

Format: magazine

wh olistic.

Format: magazine Founded:1945

Magx:ilr*

5-56 Ave Edmonton, AB TGE 517

*th*{ V*i**s Editorial Profile: literary and visual art 10014-109 St, P0 Box 52059 Edmonton, AB T6G 2T5 ph: 780-433-1 834 www.oth e rvoic es.a b.c a Publisher: Other Voices Publishing

Society Editors email: ed ito

r@othervoices.a

b. c a

Scope: provincial Distribution: paid Frequency:2 x year Circulation:500 Format: digest Sur &fb*yllx {*s ?nxs*!l*r* Editorlal Profile: events, attractions, tours and travel tips for visitors 9343-50 St Edmonton, AB TOB 215

ph: 780-465-3362 lx: 7 80- 448-0424 www.tym.com Publisher: Tanner Young l\ilarketing Editor: Murray Greig Editors email: ed ito r@wh

ereed monton, com

Scope: provincial Distribution: free Frequency: 1 x year Circulation:200,000 Format: magazine Founded:1995

Pri*is {3* S*y M*;art Editorial Profile: newsletter for SPCA supp0rters 1

991

ph: 780-944-9333 fx: 780-944-9500 Publisher: June Warren Publishing/Bill Whitelaw Editor: Darrell Stonehouse Editors email: un

Editorial Profile: Canadian magazine of speculative wrlting P.0. Box 4121 , Stn. South Edmonton, AB T6E 5G6 ph: 780-413-0215 fx: 780-413-1538 www.icomm.ca/onspec Publisher: Copper Pig Writers Society Editor: Diane Walton Editors email: onspec@canada.com Scope: national Distribution: paid Frequency:4 x year Circulation:1,800 Format: digest Founded:1989

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Editorial Profile: news on the oil & gas industry in Canada

dston ehouse@j

ff* $p**

ewa rren.

Scope: national Distribution: controlled

Frequency:12xyeat Circulation: 14,000 (9,000 in AB) Format: magazine

2251-67th Sr

Edmonton, AB T5B 1M8 ph: 780-491-3514 fx: 780-479-8946 www,edmontonspca.com Publisher: Edmonton SPCA Editor: Melissa Boisvert Editors email: ed

montonspca@esp

c a.

com

Scope: local Distribution: free Frequency: 2 x year Circulation: 1 5.000 Format: newsletter

Founded: 1 988 Pm&S, 3'hs

*,ilril**k Editorial Profile: Canada s oil and gas industries 991

5-56 Ave

Editorial Profile: official publication of Music Alberta 209, 14218 Stony Plain Rd Edmonton, AB T5N 3R3 ph: 780-488-7648 lx: 780-488-4132 www.musicalbefta.com Scope: provincial Distribution: free to members Frequency: 4 x year Circulation:1,400

Edmonton, AB TOE 514 ph: 780-944-9333 fx: 780-944-9500 www.oilweek.com Publisher: June Warren Publishing Editor: Gordon Jaremko Editors email: gja remko@junewarren.com Scope: national Distribution: controlled

Format: magazine

Circulation:10,000

Frequency:12xyear

Editorial Profile: industry news for engineers, geologists and geophysists 1500, 10060 Jasper Ave Edmonton, AB TsJ 4A2 ph: 780-426-3990 lx: 7 80- 426-'1877 www.apegga.0rg Publisher: APEGGA Editor: Georoe Lee Editors email: editor@apegga.org Scope: provincal Distribution: free to members Frequency: 10 x year Circulation:37,890 Format: tabloid

Format: magazine Founded:1948

subscribe online at www.mediamag.ca

I 49

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Fe*&*ix fli;Ss Editorial Profile: Canada s folk, roots and world music magazine

1109,10088-102Ave

0942-80 Ave Edmonton, AB T6G 0R1 1

ph: 780-433'8287 fx: 780-437-4603 www.penguineggs,ab.ca Publisher: Roddy CamPbell Editor: Roddy Campbell Editors email: pe ng uine gg s@hotma il.com Scope: national Distribution: paid Frequency:4 x year Circulation:10,000 Format: magazine

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Edmonton, AB T5L 4P6

ph: 780-415'6770 lx: 780'454-2005 www,homebase.ca Publisher: Homebase Media Editor: Joan Harty Editors email: a

rty@h ome base.

msi!r*ir{}eN'i:}! Prei}*rtY &tii{*$ Editorial Profile: guide and information on purchasing recreational properties 131 12 St. Albert Trail Edmonton, AB TsL 4Po

ph: 780-415'6770 lx: 780-454-2005 www.homebase.ca Publisher: Homebase Media Editor: Yasmina BodeslY Editors email: yrodesly@trader.com

Scope: regional Distributlon: free Frequency:4 x Year Circulation:12,000 Format: magazine

!***t*r's *!u!tl* Editorial Profile: rental listings in G reater Edmonton '13112 St. Albert Trail Edmonton, AB T5L 4P6 ph: 780-415-6770 fx: 780-454-2005 www.homebase,ca Publisher: Homebase Media Editor: Phil Byrne/Carolyn Portuous Editors email: l.byrne@hom ebase.c

Format: magazine

&*n*rt" [kl' Editorial Profile: news and current affairs in Canada 7327-1 06A Ave Edmonton, AB T5S

ph'. 7 B0- 486-2277

lx: 780-486'1 690

www.rep0rt.ca Publisher: United Western Communications Editor: Link Byfield Scope: national Distribution: Paid Frequency: 24 xyear Circulatioh: 45,000 (27,000 in AB)

5() I

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Editorial Profile: programming guide for the C-band system 09, 1 0088-1 02 Ave

Edmonton, ABIlJ2Zl ph: 7 80- 424-6222 lx: 780-425-8392 www.satguide.com Publisher: Vogel Publishing Scope: national Distribution: paid Frequency: 12 x Year Circulation:60,000 Format: magazine

www.bus.ualberta.calalumnl Publisher: UniversitY of Albefta Editor: Elke Christianson Scope: national Distribution: free to alumni Circulation: 1 5,000 Format: magazine

Ssr$nd l!$$ra$siIus Editorial Piofile: technical & management information for the print industry 35 Mill Drive St. Albert. AB T8N 1J5

ph: 780-458-9889 lx:780-458-9839 www.secon d-im pressions. c om Publisher: Loreua Puckerin Editor: Loretta Puckerin Editors email: se cim p@teluspla net.n et Scope: regional Distribution: paid Frequency: 6 x Year Circulation:8,000 Format: magazine Founded: 1 985

$i*r*$ati{r* Mxsxxx}** Edltorial Profile: publication of the Edmonton SymPhonY 0rchestra 9720-102 Ave Edmonton, AB T5J 482

Scope: local Distribution: free Frequency: 24 xYeat Circulation:20,000

Format: magazine

$at*ltits !lxt*rlxIsltn**tt

9lil*s,*x!$* 4-4d Business Building, U of A Edmonton. Alberta, T6G zRG ph: 780-492-4083 lx 7 80-492-87 48

Format: magazine Founded:2002

Format: magazine

$*h*$i *{ *x*iilltl*s &i*mni

Scope: local Distribution: free Frequency: 12 x Year Circulation:12.000

Edmonton, ABI5J2Zl ph: 7 80-424'6222 f x: 780'425-8392 www.directma gazlne.com Publisher: Vogel Publishing Scope: national Distribution: paid Frequency: 12 x year Circulation:300,000

1 1

Editorial Profile: guide and information for home buyers 131 12 St. Albert Trail

joa n.h

Editorial Profile: programming guide for the DIRECTV sYstem

ph: 780-428'1108 lx: 780-428'1414 www.edm o nto n sYmP honY.com Publisher: StePhen Kathnelson Editor: Jonatharr Andrew Govias Editors email: eso@winspearcentre.com Scooe: local Disti ibution: free at performances Frequency: 8 x year Circulation:10,000

Editorial orofile: news and current affairs in'Edmonton & around the world

Founded:1995 Uu Maqartrre Editorial Pro{ile: programming guide for the Bell ExpressVu satellite system 1 109, 10088-',]02 Ave

Edmonton, ABI5J2Zl ph: 7 80-424-6222 lx: 780-425-8392 www.satg uid e. com Publisher: Vogel Publishing Scope: national Distribution: free Frequency: 12 x year Circulation:55,000 Format: magazine

l#*sttffrrti Editorial Profile: official publication of Writers' Guild of Alberta 1 1759 Groat Rd Edmonton, AB Tslvl 3Ko ph: 7 80- 422'817 4 lx: 7 80- 422-2663 www.writersguild.ab.ca Publisher: WGA Editor: Shirley Serviss Editors email: mail@writersguild.ab.ca Scope: provincial Distribution: free to members Frequency: 6 x year Circulation: 1,000 Format: magazine Founded:1981

Wh*s* fiti***t*m Editorial Profile: shopping, dining and entertainment in Edmonton 4, 9343-50 sr Edmonton, AB T68 215 ph: 780-465-3362 fx: 780-448-0424 www.wh eree dmo nto n.com Publisher: Tanner Young Publishing Editor: Murray Greig Editors email: ed ito r@wh

ereedmonto n.com

Scope: local Distribution: free Frequency: 6 x year Circulation:20,000

ph: 780-468-0100 tx: 780-468'0231 www.fyied monto n.com Publisher: Craig Martin Editor: Graham Dalziel Editor email: q

ra ha m,d

alziel@edmsu nPu b.com

News editor: Jeremy Loome News ph: 780-468-0281 News fx: 780-468-0139 News email: ieremv.loome@edm.sunPub com Markdting mgr: Shauna Smith Marketing mgr email: sha

na.smith@ed m.su

b Pu

b.com

Owner: Sun Publishing Scope: Iocal Format: tabloid Circulation: 80,000 avg. Full page BW ad: $5,000 Founded:1978 *!ui:re & Mmll Editorial profile: national and international news 444 Front St W Toronto. AB MsV 2Sg ph: 416-585-5000 lx: 416-585-3327 www.theqlobeandmail.com Publisher: PhilliP CrawleY Editor: Edward GreensPon Editor email: e g

re en

spon@globea nd ma il.c

News editor: Simon Beck News email: sbeck@globeandmail ca Marketing mgr: Steve Marshman Marketing mgr email: sma rsh m a n@glob ea nd m a il.c a

Owner: Bell Globemedia lnteractive Scope: national Format: broadsheet Circulation:330.000 Editorial profile: national and international news 300, 1450 Don Mills Boad Don Mills. AB M3B 3R5

Format: magazine

Founded:1994

#*wepmpcrs

250, 4990-92 Ave Edmonton. AB TGB 3A1

{istiar-e! Ffic.t

ph: 41 6-383-2300 lx 416-442-2209 www.nation a lPost, com Editor: Kenneth WhYte Editor email:

ffimEEg

kwhyte@nationa lpost. c a

E:rtii':r3$i,** .:$q!fl r;m}

Editorial oro{ile: news and current affairs in'Edmonton & around the world 10006-101 st Edmonton, AB T5J 256

letters@th elourna l.southh am,

editor: Heather BoYd

Editorial Protile: Edmonton Public Librarv news, features and guide 7 Sir Winston Churchill Square Edmonton, AB T5J 2V4 ph: 780-496-7055 fx: 780-452-1982 www.e ol.c a Publish'er: Edmon[on Public Library Editor: lolani Domingo

Scope: local Format: broadsheet

News editor: Steve Meurice News ph:416-386-2600 News email: smeurice@nationalPost.com Marketing mgr: Alexis Panousis Marketing mgr email: a pa no usi s@n ati o na

ph: 780-429-5400 lx: 780-498-5602 www.edmonton journal.com Publisher: Linda Hughes Editor: Giles Gherson Editor email:

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your guide to medla resources in Edmonton

gdr*+i:l6i* *fit!

Format: magazine

News News News News

Format: magazine

Circulation: 150,000 avg. Full page BW ad: $1 1,200 Founded:1903

Editors email: idomingo@ePl.ca Scope: local Distribution: free Frequency: 3 x year Circulation: 40,000

ph: 780-429-5397

fx: 780-429-5500

email: city@thejo u rna l.southh am.co m Too 10 fax: 780-429-5500 Mirketing mgr: Pat Hutchison I\ilarketing mgr email: path@th e jou rn a l.so uth ha m. ca 0wner: CanWest Global

Post.

0wner: CanWest Global Scope: national Format: broadsheet Circulation:250,000

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Editorial profile: news and events in Chinese 1 0553A-97 Sr Edmonton, AB T5H 214

ph: 7 80- 424-0213 lx: Publisher: Vicky Lim Editor: Grace Chi Scopei national

*lratii**li& *s*fllty

Editorial profile: real estate news and information, new online version

Editor: Dave Robb Scope: local Format: tabloid Circulation:10,000 Founded:1984

Editorial profile: Strathcona and area news 154,150 Chippewa Rd Sherwood Park, AB T8A 642 ph: 780-464-5176 lx: 780-467-4125 www.strath co n ath iswee k"c om Editor: Humberto Bonizzoni Editor email: th iswee k@teluspla net.n et Scope: local Format: tabloid Circulation:22,000 Founded: 1 985

**itlt

lfuu ?!t*gx:i*r*

14220-112 Ave Edmonton, AB T5M 2T8 ph: 780-451 -6666 lx: 7 80- 454-7 492

www.rewedmonton.ca Publisher: Edmonton Real Estate Boa rd

8l-425-7 117

Format: ta bloid

Circulation:7,000 E{n$i$ii}t+!l *xanpi**r

Editorial profile: community newspaper with regional city ediLions 1200-149th Sr Edmonton, AB T5V 1 P2

ph: 780-453-9001 fx: 780-447-7333 www,edmonto nexa min e r. com Publisher: Kent Keebaugh Editor: Stuart Elson Editor email: lson@edmonton exa min e r. c om editor: Stuart Elson ph: 780-453-7097 fx: 780-451 -4574 email: se lson@edm o ntonexa miner c om Marketing mgr: Rhonda Rempel Marketing mgr email: rrem pe l@edm o ntonexaminer c om se

News News News News

0wner: Sun Publishing Scope: local Formatt tabloid Circulation:173,500 Full page 4C ad: $3,900 Full page BW ad: $4,500

Founded:1977 ffi*t*rn:ag

Editorial profile: U of A student ewspa pe r i 14-89 Ave, Student Union Bldo Edmonton. AB T6G 2.i7 n

ph: 780-492-9534 Ix: 780-492-4643 www.su.ualberta.ca Publisher: University of Alberta Editor: Dave Zeibin Editor email: d ave.ze ben@su. ua berta.ca Scope: local Format: tabloid Circulation:10,000 Founded:1910 i

S*ai il*tat* itf***k!y

fra#i*rr Sifues'tsi* Editorial profile: communily affairs in French 201,8527-91 St Edmonton, AB TOC 3Nl

ph: 780-465-6581 lx: 780-469-1129 wwwf rancalta.ab.ca Scope: provincial Format: tabloid Circulation:3.500 Founded:1928 T!1* FdffgSBt

Editorial profile: NAIT student ewspa per

1 1 762-1 06 St Edmonton. AB TsG 3H4

ph: 780-471-8855 fx: 780-491-3989 Publisher: NAIT Editor: Kim Ashley

4(t5, fl;s$s Editorial profile: St. Albert news 2,512 St. Albert Rd St. AIbEft, AB T8N 521 ph: 780-460-8000 lx: 780-460-2437 www.sa intc itynews, com Publisher: Don Sinclair Editor: Steven Heywood Editor email: scn@telusplanet.net Scope: local Format: tabloid Circulation:22,000 Founded:1998 See iviaga:i**

Editorial profile: alternative/urban newspa pe r 222,8625-109 St Edmonton, AB T6G

ewspa pe r 1 0303-1 08 St Edmonton, AB T5J

'117

ph: 780-426-1996 fx: 780-426-2889 www.vuewe ekly. com Publisher: Ron Garth Editor: Ron Garth Editor email: ron@vue.ab.ca News edltor: Paul Matwychuk News email: paul@vue.ab.ca Marketing mgr: Bob Lightfoot Marketing mqr email: rob@vu e.a b. ca Scope: Iocal Format: tabloid

Marketing mgr: lnti Ali Marketing mgr email: ia li@see.g reatwest.c a Scope: local Formati tabloid Circulation:20.000 Full page 4C ad: $1 500 Full page BW ad: $900

Founded:1992

9f:e;w*ud **rk

[,ies'us

Editorial profile: Sherwood Park and area news 168 Kaska Rd Sherwood Park, AB T8A 4G7 ph: 780-464-0033 lx: 780-464-8512 www. bowesnet, c om/spnews Publisher: Brian Bentt Editor: Terri Kemball Editor email: spnews@telusp

et.net 0wner: Sun Publishing Scope: local Format: tabloid Circulation: 1 7,500 la n

Founded:1976

St. *!h*ri & $tti{sl**ir {}trrs'{q* Editorial profile: St. Albeft and area news 25 Chisholm Ave P0 Box 263 St. Albert, AB TBN 1N3 ph: 780-460-5500 lx: 780-460-8220 www.great\r'r'est. c a Publisher: Duff Jamison Editor: Sue Gawlak Editor email: gazette@sta lbe ft.9 reatwest. ca

Scope: local Format: tabloid Circulation:23,500

Format: Tabloid

Founded:1961

{, Nu{!!i{r g{?6;td6 Editorial profile: ltalian community NCWS 1361 1 -82 Ave Edmonton, AB T5E 2V3

ph: 780-472-6397 fx: 780-478-5493 Publisher: Josephina Sicoli Editor email: publish@telusplanet,net Scope: local Format: tabloid W&$ter',i $*lntifie! Editorial profile: Edmonton Garrision

base news and military happenings P0 Box 10500 Station Forces Edmonton, AB TsJ 4J5 ph: 780-973-4061 fx: 780-973-4153 Editor: Gary Slywchuk Scope: local Format: tabloid Circulation:6.500

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iltxiE*n Ts{E*s 8720-137 Ave Edmonton, AB T5E 1Y4

ph: 780-473-8136 lx: 780-478-5493 Publisher: Josephina Sicoli Scope: provincial Format: tabloid

Full Page 4C ad: $1500 Full Page BW ad: $900 Founded:1995

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Editorial profile: aboriginal news

ffiwuwxpa6xmrs

330, 1 01 1 5-1 00A St Edmonton, AB TsJ 2W2

ffi*-wmmk{y

ritter@see.g re atwest. ca

naitnugget@hotmail.com Scope: local

Editor email:

Editorial profile: alternative/urban n

Circulation:24,000 '137

ph: 780-430-9003 lx: 7 80-432-1102 www.se em ag azine.com Publisher: Gord Nielsen Editor: Dominique Ritter Editor ema il: d

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Editorial profile: Edmonton business NEWS

503, 10339-124 St Edmonton, AB TsN 3Wl

ph: 780-454-7191 lx: 780-454-2139 www.bizedmonton.ca Publisher: Biz Edmonton Editor: Bruce White Editor email: editor@bizedmonton.ca Scope: Iocal Format: tabloid Circulation:17,500 Full page 4C ad: 1,900 Full page BW ad: 1,500 Founded:2001 P,!1;,!

Edltorial profile: University of Alberta

ph: 780-421-7966 fx: 780-424-3951 Publisher: Dave Moser Editor: Dave Moser Editor email; nativenews@shaw.ca Marketing mgr: Sharon McLure Scope: regional Format: tabloid Circulation:14,000 Founded:1983 &ifuesg$ Slveet *i'ac$

Editorial profile: aboriginal news 15001-1 12 Ave Edmonton, AB Tslvl 2V6

ph: 780-455-2700 fx: 780-455-7639 www.a mmsa.c om/sweetg rass Publisher: AMMSA Editor: Debora Steel Editor email: edwind@ammsa.com Scope: provincial Format: tabloid Founded: 1 993

faculty and alumni newspaper 6th Flr. General Services Bldg, U of A Edmonton, AB T6G 2H1 ph : 780-492-0439 lx: 7 80-492-2997 www.ualberta.calf olio Publisher: University of Alberta Editor: Richard Cairney Editor email: ri c ha rd.

cai rney@u

berta. c a

Scope: local Format: tabloid Circulation:7,500 Founded: 1 962

6ihryvla*er Editorial profile: German community NCWS

3635-28 St Edmonton, AB T6T I N4

ph: 780-465-7526 lx: 780-465-3140 Editor: Arnim Joop Editor email: ajoop@planet.eon.net Scope: provincial Format: tabloid Circulation:3,500 filia+tfue; e9 C*r'*reeys* 93*s,s Edltorial profile: news affecting Edmonton businesses

ll *angr*s** 9322-109A Ave Edmonton, AB T5H I E8 ph : 780-424-301 0 lx: 7 80-424-3037 Publisher: Marco Levytsky

Editor email: aurso@connect.ab.ca Scope: local Format: tabloid

600,10123-99 Sr Edmonton, AB TsJ 3Gg ph : 780-426-4620 tx: 7 80-424-7 946

www.edmontonchamber.com Publisher: Edmonton Chamber 0f Commerce

Editor: Michel Proulx Editor email: commercenews@edmontonchamber.ca

subscribe online atwww.mediamag.ca

I 51

ph:780-423-2285 x162 fx: 780-429-7008

Scope: local Format: tabloid Circulation:30.000 Full page 4C ad: $2,500 Full page BW ad: $2,000

ildme*tsy! Je:s{e Llfs Editorial profile: Jewish community NEWS

107,10342-107th Sr Edmonton, AB T5J 1 K2

ph: 780-488-7276 fx: 780-484-4978 www.compcocity.com/EJ L Publisher: N.R.l. Publishing Ltd. Editor: Neil Loomer Editor email: ejlife@planet.eon.net Scope: local Format: ta bloid

Circulation:1,500

*drilBritsrl $tsflisr Editorial profile: information and news for seniors 200, 10621-100 Ave Edmonton, AB TsJ 083

ph: 780-425'1185 lx: 780-421-7677 www.seniorsgotravel,com Publisher: Alberta Business Research Editor: Colin Smith Scope: local Format: tabloid Circulation:50,000 Founded:1990 ilrirn*n€es Sp*r€s Seene Editorial profile: amateur and professional sports in Edmonton 204,10423-r8 St Edmonton, AB T5S

www.bissellcentre.org Publisher: Bissell Centre Editor: Natasha Laurence Editor email; nlaurence@bissell ce ntre.org Scope: local Format: tabloid

Format: tabloid

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Circulation:10,000 Founded: 1 998

338

Willow St

Sherwood Park. AB T8L 3K8 ph: 780-993-2273 fx: 780-417-1171 www.zotmedia. com Executive: Jason Johnson

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info@zotm ed ia.com

Specialties: free postcards and other promotional products

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Founded:1999

ffiffir8ri'* Egffi Editorial profile: aboriginal news for

ru!s*i:w{}ry,11$}.rrilt*iist

BC and Yukon 1 5001 -1 1 2 Ave Edmonton, AB Tslvl 2V6

10700-104 Ave

ph: 780-455-2700 lx 780-455-7639 w,ww.ammsa.c0m Publisher: Bert Crowfoot Editor: Debora Steel Editor email: ewind@ammsa.org Scope: regional Format: tabloid

Editorial Profile: content written by students in the journalism program ph: 780-497-5644 lx: 780-497-5630 Publishers: Grant MacEwan College/ John Brittain Editor: Margaret Huff Scope: local Circulation:3,000

Editorial profile: aboriginal news 1

5001 -1 1 2

Ave

Edmonton. AB T5l\4 2V6 ph: 780-455-2700 lx: 780-455-7639 www.ammsa.c0m Publisher: Bert Crowf oot Editor: Debora Steel Editor email: ewind@ammsa.com Scope: regional Format: tabloid

'gir-*E '{*!t Editorial profile: gay news 10121-134 St

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Specialties: poster distribution

ph: 780-496-7611 lx: 780-462-1234 www.n0rampac.c0m Executive: Ken Harcus Specialties: specialty packaging and custom boxes

?*igltttrife Fuote:s 200,10237-104 st Edmonton, AB TsJ 181

lf6me{Bw

2512-394 Ave Edmonton, AB T6J 0P5

ph: 780-468-6962 ma i nsta pl

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ph: 780-455-7444 lx: 780-452-9508 wwwnightlifeposter.com

www.timesl0.org

Executive: Denise Assaly

Editor: Dennis Cambly Editor email: d.cambly@timesl0.org Scope: local

a d min@n ig htlifeposter.c om Specialties: events calendar, posters, brochures & links to tickets on the web Founded: 1 972

Et!l**::t**!+*:r Editorial profile: business casual 333, 10240-124 St Edmonton, AB TsN 3WG

ph: 780-482-7000 fx: 780-488-9317 www.edmontonians.ab.ca Publisher: Sharon MacLean Editor: Christine Podmore Editor email: ed

itor@edmontonia ns. c om

Scope: local Formatt tabloid Circulation:50,000 Full page 4C ad: $5,500 Full page BW ad: $5,000 Founded:1989

Format: magazine

Circulation:10,000 '!ldlccdssesE{E{

Editorial profile: aboriginal news

15001-ll2Ave Edmonton, AB T5M 2V6

ph: 780-455-2700 fx: 780-455-7639 www.a mmsa. com/wind sp ea ker Publisher: Bert Crowfoot Editor: Debora Steel Editor email: ewind@ammsa.com Scope: national Format: tabloid Circulation:25,000 Founded:1983

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5001 -1

Ave

Edmonton, AB TsM 2Vo ph: 780-455-2700 fx: 780-455-7639 www.ammsa.c0m Publisher: Bert Crowfoot Editor: Debora Steel Editor email: ewind@ammsa.com Scope: regional Format: tabloid

i!*r tfaire Editorial profile: to provide income opportunities for economically marginalized people while communicating their issues to the public 0527-96 St Edmonton, AB TsH 2H6 1

52 I

ilhe fulim*r {iasehel} E€*at* Editorial profile: minor baseball 705, 10242 r05 st Edmonton, AB TsJ 315 ph: 780-413-9577 lx: 780-413-3314 Publisher: Young Fitness Editor: Kelly Kendrick Scope: local Format: tabloid Sd#s{e{

{ip6s'is Pai:irr

Editorial profile: amateur sports 10043-81 Ave

Edmonton, AB TGE 1W7 phr 780-413-7585 lx: 780-413-7586 Publisher: Donna Lucas Editor email: sportsl@shaw.ca Scope: local

your guide to media resources in Edmonton

nfo@insta box. com

!€ilqescpe{i 2l 07-64 Ave Edmonton, AB TOX 1A3

u/v!u/.albertaoutdoorsmen.ca/sportsscene

Founded:1995

6208-1 1 4th Ave Edmonton, AB T5l\4 225 1

ph: 780-452-9522 lx: 780-452-3876 www.insta box.com Executive: David Radcliff Specialties: specialty packaging and custom boxes

Edmonton. AB T5N 1 P5 ph: 780-415-5616 fx: 780-455-6540

Publisher: Sport Scene Publications Editor: Lee Nohos Editor email: sspl@telusplanet.net Scope: local Format: tabloid Circulation:50,000 Full page BW ad: $1,200

!m$ta*sx

SaEkEi*h*$+* $a!;e

ph: 780-413-0331 lx: 780-413-0388

Pm*km6ierg

Edmonton, AB T5J 4S2

9*9tlsal: ffixtdo** #r*xp 10707-178 St Edmonton, AB T5S 1JG ph: 780-483-3073 lx: 780-487-3269 www. pattiso n outdoor.com Executive: Paul Mothersell pau

m oth e

rsel l@p atti so n outd

o o r. c

Specialties: billboard, airport and

transit advertising Founded:1913 Yg?seltl iSiridslis 1 1703-170 sr Edmonton, AB TsM 3W7 ph: 780-496-9458 fx: 780-452-2836 www.viacomoutdoor.ca Executive: Scott Kinsman Specialties: billboard, elevators, posters, and transit advertising Founded:1904 }=fiiri+*:r3c 1 2815 Wood bend Pla c e Edmonton, AB T5N 3V3

ph: 780-488-2797 fx: 780-455-4793 Executive: Maureen MacKay mma c kay@wild ca rd s.ca

Specialties: free postcards and bookma rks Founded:1997 :;ri;;*€atulB$ 561 5-1 03 St Edmonton, AB T6H 2H3

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ph: 780-438-0111 lx: 780-438-6756 www.windship.com Executive: Steve Parker

YW H$r*a*$*xst

F*er{xr**e* a-^-^- 4,""-*r.." eqr F."-" ",,sLlG** vrts} vi rd{ldE 3720-76 Ave Edmonton. AB TGB 2Ng

ph: 780-440-8838 lx: 780-440-8899 Executive: Ross Martin www.accesslearnin g.com Specialties: tv and video production

&l{**d* Kl**dfueed $txdi*s 6-51216 Rge Rd 265 Spruce Grove, AB T7Y 1Gl

ph: 780-987-2950 lx: 780-987-2950 Executive: Mo Marshall Specialties: sound recording i

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id un * t!^dr,5tiah

0359-82 Ave Edmonton, AB TGE 1Zg

300,1

ph: 780-944-0011 lx: 780-438-5800 Executive: Hans Dys www.a p ple boxp rod u ctio ns.com hdys@a

ple box.c a

Specialties: tv and rrideo producLion

17214-1064 Ave Edmonton, AB T5S 1 E6 ph: 780-489-0444 lx: 780-486-3432 Executive: Marilyn Riddell www.aquila.ca ma

rilyn@a

q u

ila.c a

Specialties: tv and video production J,ilf qUL(i8 $,Seir; 10251-106 St Edmonton, AB TsJ

ph: 780-423-5081 lx: 780-424-0309 Executive: Mike Yarske www.cineav.com post@cin

av.c om

Specialties: cold air inflatable advertising balloons

Specialties: post production, editing, DVD authoring and replication, motion graphics and tape to DVD

Founded:1982

info@windship. com

utho ri ng

lll;smo* $o*|!al{rek $tut{!us 691 6-82 Ave Edmonton. AB TOB 0E7

ph: 780-465-0132 fx: 780-461-9914 Executive: Garry McDonall Specialties: sound recordinq tr}Srleesr S{ltdi* {}ral$;} 931 4-60 Ave Edmonton. AB T6E OCl ph : 780-448-0093 lx: 7 80-448-ZBBZ Executive: George & Teri Dorn

www.dynacormedia,com td

rn@dyn

a c

orm ed ia.com

Specialti.es: tv and video produclion, web destgn

Frame $S Pr*d*stiores [{rl ph: 780-439-5322 fx: 780-431-190S Executive: Micheal Hamm www.frame30,com rame30.com Specialties: tv and vrdeo production inf o@f

{}r*at l*srth Fr*rl$ctisits 3720-76 Ave Edmonton, AB TOB 2Ng

ph:780-440-2022

Executive: Katharine Hall www.greatnorth.ab.ca a ri

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atnorth.

ffiaSim StmE!qx**s F:*q*e*cy: ?4* *M e $#"f

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lD: CBC/Badio 0ne & Radio Two Format: news, current affairs and classical Audience reach: national

a b. c a

irr*qx*;*my: 1*â&#x201A;ŹS

www.ed monton.c bc. ca Station mgr: Don 0rchard Program mgr: Mike Stear Promo mgr: Debbie Boodram Promo email: deb bie_bood ra m@c bc.c a

News editor: Grant Gelinas News ph: 780-468-7401 News fx: 780-468-741 9 News email: cbc_edmonton@cbc.ca PSA email: cbc_edmonton@cbc.ca Owner: CBC Available 0nline

Fr*qx*::*g; :G9.3 FM

${sm*$iepd Seaorders

Audience reach: 210,000 100, 18520 Stony Plain Rd Edmonton, AB T5S 2E2 Switchboard: 780-486-2800 Fx: 780-489-6927 www,thebea rrocks.com Station mgr: Marty Forbes Program mgr: Greg Dramond Sales mgr: Karl Stark Promo mgr: Heidi McMillan Promo email: heidi@bear.fm News editor: Jamie Hendricks News ph:780-486-2800 News fx: 780-489-6927 News email:

ph: 780-454-8434 fx: 780.452-6829 Executive: Barry Allen cole@sh awbiz.

Specialties: tv and vtdeo production

ilxess W0rk$ &lilerta 206, 101 10-107 St Edmonton, AB TsJ 1J4

ph: 780-490-4753 fx: 780-490-4754 Executive: Doug Cole/Julian Smithers iwo rks@c o mp u sm a rt.a b. ca Specialties: tv and video production

Karuo*** Filins ltd. 2001 -91

Ave

Edmonton, AB T6P 1 Ll ph: 780-467-7167 fx: 780-467 -7162 Executive: Albert Ka rvonen www,ka rvonenf ilms,com f ilms@ka rvonenfilms.com Specialties: tv and film production

f,latiiinal Fi:m Badrrl B{ f;anad.r S*mo11tsn 100, 10815-1041h Ave

Edmonton, AB T5J 4N6 ph: 780-495-3013 lx: 780-495-6412 Executive: Graydon McCrea www.nfb.ca g.w.mccrea@nf b.ca Specialties: film and video production

$trldi* $*st 5305 Allard Way

Edmonton. AB T6H 5xg

ph: 780-436-4444 lx: 780-438-8520 Executive: Mark Wood www,stu d iopost.com ma

rk.wood@g loba ltv.ca

Specialties: tv and video production Vii:llixl Msdi{! *3rerc}6ltti$rus 890, 10004-104 Ave Edmonton, AB TsJ 0K1

ph: 780-452-4082 lx: 780-452-6087 Executive: Larry Haas www.vmp.ca

ja mie@th

e be a rroc ks.com PSA email: smoore@th eb ea rro c ks. com Owner: Edmonton Standard Broad casti n g

Available 0nline Fg{:=ri*e#y: ?ffiS

ggk:

ID: CFCW Format: country

Audience reach: 1 80,000 4752-99 St Edmonton, AB TOE 5H5

Switchboard: 780-437-4996 Fx: 780-436-9803

wwwcfcw.com Station mgr: Al Anderson Program mgr: Jackie Rae Sales mgr: Chuck Tetrault Promo mgr: Marty Stevens Promo email: marty@cfcw,com News editor: Dale Smith News ph: 180-431-9211 News fx: 780-438-6397 News email: news@cfcw.com PSA email: marty@cf cw.com Owner: Edmonton Radio Group Fr*qeem*y: i*6.9 $f* lD: CFMG/EZ Rock Format: easy listening Audience reach: 138,000 600,5241 Calgary Trail Edmonton, AB TGH 5H8

Switchboard: 780-486-2800 Fx: 780-489-6927

AFd

ID: CHFA Format: news and current affairs in French

Audience reach: provincial 7909-51 Ave Edmonton. AB TsJ 2p4

Switchboard: 780-468-7500 Fx: 780-468-7849 Station mgr: Rene Fontaine Program mgr: Francois Paoeau Promo mqr: Pierre Noel Promo email:

News News News News

Aruq

ID: CFRN Format: sports

Audience reach: 120,000 100,'18520 Stony Plain Bd Edmonton, AB T5S 2E2 Switchboard: 780-486-2800 Fx: 780-489-6927 www.cfrn.com Station mgr: Marty Forbes Program mgr: Steve Moore Sales mgr: Karl Stark Promo mgr: Heidi McMillan Promo email: heidi@bear.fm News editor: Jamie Hendricks News ph: 780-486-2800 News fx: 780-489-6927 News email: jamie@bear.fm PSA email: smoo re@the be a rroc ks.c om

Owner: Edmonton Standard Broadcasting Available 0nline

F!E*ir*6sy;

Fruq**neg; fi*fi

pierre noel@radio-canada.ca

casti ng

Available 0nline

lD: CFBR/The Bear Format: rock

Edmonton, AB T5L 2MB

B ro a d

Switchboard: 780-468-7500

Speciahies: tv and vjdeo production

14522-1 I 8 Ave

www. ezro ck1049.com Station mgr: Marty Forbes Program mgr: Kirk Elliot Sales mgr: Clay Hennig Promo mgr: Leah Anderson Promo email: landerson@ezrock.com News editor: Kirk Elliott News ph:180-435-7155 News fx: 780-435-0855 News email: kelliott@ezrockl 049.com PSA email: kelliott@ezrock.com Owner: Edmonton Standard

7909-51 Ave Edmonton, AB T5J 2P4

Fx:780-468'7419

202, 108164-82 Ave Edmonton, AB TBE 2B3

kath

larryh@vmp.ca Specialties: video production from conception to post production

**"* til4

ID: CFWE Format: native perspectives

Audience reach: 100,000 15001-112 Ave

Edmonton, AB Tslvl 2V6 Switchboard : 7 80-447 -2393

Fx:780-454-2820 www.ammsa.c0m Station mgr: Bert Crowfoot Program mgr: Al Standerwick Sales mgr: Paul Macedo Promo mgr: Paul Macedo Promo email: cfwe@ammsa.com News editor: Al Standerwick News ph: 180-441-2393 News fx: 780-454-2820 News email: cfwe@ammsa.com PSA email: cfwe@ammsa.com Owner: Aboriginal Multimedia Society Fc*ryxen*g: *f;ffi fiM ID: CHED Format: news, talk, sports

Audience reach: 259,000 5204-84 Sr Edmonton, AB T6E 5N8

Swilchboard: 780-440-6300 Fx: 780-469-5937 www.630ched.com Station mgr: Doug Rutherford Program mgr: Daryl Hooke Sales mgr: Peter Wilkes Promo mgr: Deb McCurdy Promo email:

dmccurdy@630ched.com News editor: Bob Layton News ph:780-469-6992 News fx: 780-469-5937 News email: blayton@630ched.com PSA email: dmccurdy@630ched.com Owner: Corus Entertainment

editor: Patrick Boie

ph: 780-468-7848 fx: 780-468-7849 email: patri ck_boi e@ra d io-c a n ad PSA email:

ginette-benoit@radio-canada.ca Owner: CBC Available 0nline

Fr*q*e*ey; $2,3 FM ID: CHNR Format: campus radio Reach:15,000 1 1762-196 St Edmonron, AB T5G 2R1 Swilch boa rd : 7 80- 47 1 -8446 Fx: 780-471 -7860 Station mgr: Patrick Galenza Program mgr: Dave Albrioht Promo mgr: Dave Albrioht

Promo email: davea@nait.ab.ca News editor: Patrick Galenza News ph: 780-471-8446 News fx: 780-471 -7860 News email: nr@nait.ab.ca PSA email: nr@nait.ab.ca Owner: NAIT Fr=:qllre:t*y; 6Si3 &M lD: CH0T/Cool 880 Format: classics from the 60s & 70s

Audience reach: 164,600 5204-84 St Edmonton. AB TGE sNB

Switchboard: 780-424-8800 Fx: 780-469-5937 www.cool880.com Station mgr: Doug Rutherford Program mgr: James Stuart Sales mgr: Peter Wilkes Promo mgr: Deb McCurdv Promo em a il: cc u rdy@cool880.c om News editor: Bob Lavton News ph: 780-469-69b2 News fx: 780-469-5937 News email: blayton@630ched.com PSA email: dmccurdy@cool880.com d m

0wner: Corus Enteftainment Fr*qu*:t*y; *7.,* -@ lD: CIRK/K-Rock Format: rock Audience reach: 193,400 4752-99 Sr Edmonton, AB TOE 5H5

Swilchboard: 780-437-4990 Fx: 780-438-221 9

www. k-roc k973.com Station mgr: Al Anderson Program mor: Steve Jones Sales mgr: Randy Lemay Promo mgr: Karen Paulqaard Promo email: kpaulgaard@edmonton ra

iog rou p. c om

News editor: Dale Smith News ph:180-431-9271 News fx: 780-438-6397 News email: bill@k-rockg73.com PSA email: bill@k-rock973.com 0wner: Edmonton Radio Group

subscribe online atwww.mediamag.ca

I 53

Fruquemcgr 1*#.# Ftu: lD: CISN Format: country

News email: cameronsmith@cker.ca

Audience reach: 245.900

Owner: 0K Radio Group

5204-84 St Edmonton, AB TGE 5NB

Frequ**eg: $fr.*

PSA email: m a rg a retch

Swilchboard: 780-428'1 1 04 Fx: 780-469-5937 www.cisnfm.com Station mgr: Doug Rutherford Program mgr: James Stuaft Sales mgr: Peter Wilkes Promo mgr: Tanya Berner Promo email: tberner@power92.com News editor: Bob Layton News ph:780-466-6397 News fx: 780-468-6739 News email: blayton@630ched.com PSA email:fax only Owner: Corus Entertainment Available 0nline Fruqu***5,: SGiT 6fu€ lD: CJCA / The Light Format: contemporary Christian Audience reach:69.700 204, 4207-98

Edmonton, AB TGE 5R7

Swilchboard: 780-466-4930 Fx: 780-469-5335 www.cjca.ca Station mgr Allan Hunsperger Program mgr: Corri Allan Promo mgr: Rebecca Greet Promo email: promotion@cjca.ca News editor: Gord Craig News ph: 780-466-4930 News fx: 780-469-5335 News email: news@cjca.ca PSA email: info@cjca.ca Owner: independent Available 0nline

ID: CJSR Format: colle ge/alternative

Audience reach:20,000 U of A Student's Union Bldg Edmonton, AB TOG 2J7 Switchboard: 7 80-492-5244

rest@c ker.

$Eeryr*a$a**tam#

Format: pop

ph: 780-423-1458 lx: 780-429-0551 www.collegecopyshop.comd Executive: Sheila Potter

Audience reach: 266,800 5204-84 St Edmonton, AB TGE 5N8

Swilchboard: 780-469-6992 Fx: 780-469-5937 www.power92.com Station mgr: Doug Rutherford Program mgr: James Stuart Sales mgr: Dave Warawa Promo mgr: Tanya Berner Promo email: tberner@power92.com News editor: Bob Layton News ph: 780-469-6397 News fx: 780-468-6739 News email: blayton@630ched.com PSA email: tberner@power92.com Owner: Corus Entertainment Available 0nline Fra4:;*::+p: S{i.S Fr"G lD: CKRA / The Mix Format: classic rock from the 80s and 90s

Audience reach: 178,100 4752-99 St Edmonton, AB T6E 5H5 Swilchboa rd : 7 80-437 -927 7 Fx: 780-438-6397

www.mymix96.com Station mgr: Al Anderson Program mgr: Steve Jones Sales mgr: Bandy Lemay Promo mgr: Karen Paulgaard Promo email: kpaulgaard@edmonto nra

iog rou p"com

editor: Dale Smith ph:180-431-9211

fx: 780-438-6397 email: news@cfcw.com

PSA email: kpaulgaard@edmontonradiogroup.co

0wner: Edmonton Radio Group

www.cjsr.com Station mgr: Charlotte Bourne Program mgr: Daryl Richel Sales mgr: Trevor Wyatt Promo mgr: Daryl Richel Promo email: drichel@cjsr.com News editor: f iffany Brown 0lsen News ph: ext.228 News fx:780-492-3121 News email:

Freala***p: 5$S &fs{j*4.*

tiff a nyb rownolsen@c jsr. com PSA email: tiff a nybrownolse n@c jsr.c om

Station mgr: Ken Regan Proqram mgr: Brian Dunsmore Sales mgr: Wanda Bornn Promo mgr: Sonia Kochansky

ID: CKUA

Format: classical, jazz, blues, folk, mixed and specialty music Audience reach: 350,000 provincial 10526 Jasper Ave Edmonton, AB T5J 127 Switchboard: 780-428-7595

Fx:780-428-7624 wwwckua.org

Promo email: so

5r**q+e=*g: 1fi'ii.fi

Ff;€

ID: CKER Format: muiltilingual

Audience reach: 175,000 provincial 200,6005-103 st Edmonton, AB TGH 2H3 Switchboard: 780-438-1 01 Fx: 780-437-51 29

ia, koc

ky@ckua.o rg

News editor: Andy Posthumous News ph: 780-428-2003 News fx: 780-421 -8464 News email: radio@ckua.org PSA email: radio@ckua.org Owner: Public Radio Available 0nline

www.cker.ca Station mgr: Diana Parker Program mgr: Roger Charest Sales mgr: l\4argaret Charest Promo mgr: Mararet Charest Promo email: ma rg a retc ha rest@cker.ca News editor: Cameron Smith News ph:780-438-1019 News fx:780-437-5129

54 I

dig ita l@c olleg ec

pyshop. com

Specialties: electronic publishing, color printing, reprographics F,rE*it *ttmg tr';'il

0203-1 84 Sr

Edmonton, AB T5S 2J4 ph: 780-484-5566 fx: 780-484-8393 wwv/.qualitygrou p.com Specialties: specialty copying ft

t*'gr it*pr*d

rti+*r

10r80-108 sr Edmonton, AB T5S 1J7

ph: 780-413-6801 lx: 780-424-3419 www. rileysedm.com Executive: Carl Sapinsky files@rileysedm,com Specialties: electronic publishing, color printing, reprographics $;i'Jsr i:#Y qffi!}*;ilEi 1

I 130-1 05 Ave

Edmonton, AB TsH 015 ph: 780-429-3181 lx: 780-424-4057 www,silverfox, c a Executive: Jeff Turnbull Specialties: display prints, film processing, Kodak 0-Lab, duratrans, duraflex, metallic prints

!ii:B** ig!.irks 10608-105 Ave Edmonton. AB TsH 012

Tfu*

ph: 780-413-1850 fx: 780-413-1852 Executive: Janet Johnson Specialties: specialty copyinq

Fx: 780-492-31 21

0wner: Univeristy 0f Alberta Available 0nline

ffiryfl"drffi

{i*1tr*grt ff*pg 1022r-109 St Edmonton, AB T5J 1N2

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lD: CKNGiPower 92

News News News News

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your guide to media resources in Edmonton

Swl*xt*xs$ *;xmaq*{a$} Magmx$*rws &db$s?*r$

Ediorial profile: media activism 1234 West 7th Ave Vancouver, BC VGH 1 H7 ph: 604-736-9401 lx: 604-737-6021 www.a d busters.org Publisher: Adbusters Media Foundation

Editor: Kalle Lasn Circulation:80,000 Frequency: 6 x year

*iitx f€*g*:ir* Ediorial profile: media and communications in Canada 544-1489 Marine Dr West Vancouver, BC V7T l BB ph: 604-921-8735 lx: 604-921-8738 wwwblitzmagazine.com Publisher: Loise Aird Editor: Loise Aird Circulation:10,000 Frequency: 6 x year Founded: 1 997

**ri{'$ &iti$a* Ediorial profile: journal of the printing arts 68 lvlain St Erin,0N N0B 1T0

ph: 519-833-9158 fx: 519-833-9845

www.se ntex.n et/-pql Publisher: llm lnkster Editor: Don McLeod Circulation:500 Frequency: 2 x year Founded:1980

mire*t t*arkstii,$ New$ Ediorial profile: news & information

for direct marketers 302, 137 Main St. N Markham, 0N L3P lY2

ph: 905-201-6600 fx: 905-201-6601 www.dmn.ca Publisher: Lloydmedia Editor: Ron Glen Circulation:9,000 Frequency: l2 x year Founded:1988 Ediorial profile: ldeas and culture from a Canadian perspective 103, 1014 Homer St Vancouver, BC VOB 2Wg ph: 604-681-9161 lx: 604-669-8250 www.geist.com Publisher: Giest Foundation Editor: Barbra Zatyko Circulation:1,300 Frequency: 4 x year Fou nd

ed: 1 991

ffiark*?1x6tr

ffiilgeritt*

Ediorial protile: information on topics

for Canadian marketers 777 Bay St 5th Floor

Toronto,0N MsW

1A7

ph: 877-597-7273 fx: 416-593-3170 www.marketingmag.ca Publisher: Rogers Media Editor: Margaret Nearing Circulation:12,000 Frequency: 50 x year Founded:1908 iUe$th*i!{j Ediorial profile: news & information on the Canadian magazine industry 8,1606 Sedlescomb Dr Mississauga,0N L4X lMG ph: 905-625-7070 fx: 905-625-4856 www.mastheadonline.com Publisher: North lsland Publishing Doug Bennet Editor: William Sheilds Circulation:4,500 Frequency: 10 x year

Founded:1980

Flay***k Ediorial profile: Canada's production, broadcasting & interactive media journal 500, 366 Adelaide St W Toronto,0N M5V lRg ph: 416-408-2300 lx: 416-408-0870 www.playba ckmag.com Publisher: Brunico Communications Editor: Sara Curtis Circulation:9,800 Frequency: 25 x year Fou nd

ed: 1 986

&*ill & &uire

Ediorial profile: book news and TEVIEWS

210,70 The Esplanade

Toronto,0N M5E lR2 ph: 416-360-0044 fx: 416-955-0794 www.quillandquire.com Publisher: Susan Linton Editor: Scott Anderson Circulation:5,500

Frequency:'l2xyear Founded:1938

ElispiaSa*e

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Sigu* 7107-Arqyll Bd Edmonton, AB T6E 4A5 ph: 780-469-7876 fx: 780-468-1805 Executive: Randy Bergundy Specialties: display signs

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& *!:<xi:rgs 105'19-115 St Edmonton, AB TsH 5A3

ph: 780-435-3131 lx: 780-436-8148 Executive: Brian Wong a b

led esig n@telus pla

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Specialties: signs and awnings

PeyeryB+{r!!t gi#si$

628-1

edmo nto n@displ ayc o. c a

pa ra mou ntsi gns@h

Specialties: signs and displays

Specialties: signs

n*a*t

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1740-149 Sr

Edmonton. AB TslM 4E4 ph: 780-481-4671 fx: 780-484-6360 www.f asttracksi gns.com Executive: Mansoor Punja i

nfo@fassttra

ksig ns.

printin g

f+stfi;fifis

Specialties: screen printing meh:+i'i#$ &i*;:=x $igms 2201-91 Ave Edmonton, AB TGP 1 Ll

ph: 780-464-5177 lx: 780-467-6516 www.beh re nds bronze. com Executive: Graeme Heath sa I es@beh re nd sb ro

nze.com

Specialties: bronze signs and graphics

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[4*sr2850-St. Albert Trail Edmonton. AB T5L 4H6 1

ph: 780-453-2441 lx: 780-451-3438 www.blanchettneon.com Executive: Daryl Blanchett ett@bla n ch ettneon.c om Specialties: illuminated signs d b la n

$*wae *r;e3i*i*; 9253-48 St Edmonton, AB TOB 2Bg

ph: 780-468-7220 lx: 780-466-4965 www.cowan.ca Executive: Muriel Jensen sa

les@cowa n.c a

Specialties: fleet lettering, decals and magnets i3e Jag*: #i4gns 1 5375-'l 17 Ave

Edmonton, AB T5M 3X4

ph: 780-453-3636 fx: 780-447-5975 www,dejagersigns.com Executive: Henry DeJager hd ej a g e r@te uspla net. net Specialties: signs I

point of purchase materlals

ph: 780-483-6355 lx: 780-489-1132 www,displaydesi gn.com Executive: Pat Robeftson probertso n@displaydesi on, com

Specialties: signs and displays, screen printing

e S*} !erii

viewpo intsig ns@shaw.c Specialties: signs

Elei.isio &$blJriffi

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Edmonton, AB TsM 1X7 ph: 780-454-4536 fx: 780-455-7096 www.willia mh uff com Executive: David Simpson dsimpson@williamhuff.com Specialties: displays, signs, screen printing, digital printing

14218 Stony Plain Rd ph: 780-488-7648 fx: 780-488-4132 www.musicalberta.com Librarian: Bryan Birlles Collection overview: circulating music library with fully searchable online catalogue Hours of operation: regular office hou rs

Frsvi#*iai &r*ii6c,**

les@hisig ns.com

Provincial Museum : 780-427-1 750 lx: 7 80- 427 - 4646 Librarian: Jonathan Davidson

rmagery

ffipm*!wE L4krar$es

pa a@g ov.

IB*t SEai*r & S{gr:*

1778,8882-i70 Sr Edmonton, AB T5T 4J2 ph: 780-481-9927 fx: 780-483-0426 www.decalsandsi gns,com Executive: Cory Simmons otpl ates@d

e ca

lsa nd si gns.

Specialties: signs, lettering, decals, digital imaging, logos E;r*rn=l* Sip*n 8525-Argyll Road Edmonton, AB TOC 482

ph: 780-437-3730 fx: 780-435-9285 www.la nd a lesig ns. com Executive: Darrell Brown sales@landalesigns.com Specialties: signs

!-s:r{:rt*rk fl};s!}ia{$ 21003-100 Ave Edmonton, AB T5T 5X8

ph: 780-488-7446 lx: 780-451-1748 wwwlandmarkdisplays.com Executive: David Syvenky info@la nd

m a rkd

isplays.

Specialties: signs F6*[}er-91

m{!

ph: 780-451-8310 lx: 780-451-8312 Executive: Cam Foreman

ffiu'-r+p*irlt Sig;r* 10042-116 St Edmonton, AB TsK lVG

Specialties: signs and digital

3i=ili;ils **c:ffs! 17306-106 Ave Edmonton, AB T5S 1 Hg

gisrii!

2nd floor, Stanley Milner Library

ph: 780-496-7036 Librarian: Joseph Rek Collection overview: non-circulating collection of materlals on the history of Edmonton as well as genealogy and family histories of Alberta Hours of operation: regular library hours

sunble@msn.com

ph: 780-468-6181 fx: 780-468-6745 www,hisigns.com Executive: Ken Foster

ph: 780-496-8710 fx: 780-496-8732 Librarian: Kim Christie-Milley Collection overview: non-clrculation collection of historical papers, photographs, and books focused on Hours of operation: regular office hours

ph: 780-466-3115 lx: 780-466-3115 Executive: Winston Ng

HI SiE*s 9570-58 Ave Edmonton, AB T6E 0Bo

$+eth!* Sig:ls & $d*** 8727-53 Ave Edmonton, AB TOE sEg

Specialties: illuminated signs

Specialties: signs, displays, screen

9921-170 Sr Edmonton, AB TsP 4S2 pb: 7 80- 444-7 446 tx: 780-487-3278 www.fastsig ns. c o m/655 Executive: Kirt Jensen Specialties: signs, graphics and

rlte c.c

otmail.c om

*Etg *€ Edwaril*rt+;: 4r+fuEs*e Prince of Wales Heritage Centre 1 0440-1 08 Ave

Edmonton iryet*

1 0505-1 07 St Edmonton. AB T5H 2Y5 ph: 7 8t- 420-1267 lx: 780-428-671 0

ka rl@a

646-1

ph: 780-455-1777 lx: 780-451-4075 www.pa ramountsigns.com Executive: William Luchak

$,Iti*fr &riusit:s:r;=

www. a rtte c.c a Executive: Karl Fikar

45 St Edmonton, AB TsM 1VB 1 1

www.displayc o. c a Executive: Veronica Nusdorfer

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49 Sr Edmonton, AB T5l\4 3R3 ph: 780-452-1 053 tx: 7 80- 452-4626 1 1

*d*E€s

5603-94A Sr Edmonton. AB TGE 421

ph: 780-436-7171 fx: 780-437-0175 www.neon-products.com Executive: Walter Massa wa lte rm@n eon-prod

cts. com

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Beaver House 10158-103 St

ph:780-415-0252

www.cd.gov.ab.ca Librarian: Graeme Moorhouse g

eme.moorh

use@g ov.a b.c a

Collection overview: circulating collection to preserve and promote works by Alberta visual artists Hours of operation: regular office hours

Sr+** fls*! Spmri*3 €i*3i*r:tie** Rutherford Library, U of A

ph:780-492-5998 Librarian: John Charles Collection overview: non-circulating collection of rare books and specral collections Hours of operation: regular office hours

*#*i::*c* iii!H 1

0237-',I 04

phi 7 80- 422-77 80 lx: 780-422-0055 www.c bsc.org/a lbe rta Librarian: Linda Chorney Collection overview: circulating collection of business books, magazines, videos, directories and guides as well as online databases Hours of operation: regular office

a b.

Collection overview: primary repository for Alberta documentary heritage Hours of operation: Tuesday to Saturday, 9 to 4:30

lE**r*rsi: ff*Eltr# tsr fftlEsfitsig *r#ff*ic*ti.jffs GMCC City Centre Campus ph: 780-497-5617 lx: 780-497-5268 www.rcv0.0rg Librarian: Laura Berezan Collection overview: non-circulating collection of voluntary resources focused on management, boards, and fundraising Hours of operation: regular office hours

thmairr &!begt* Percy Page Centre, 1 1759 Groat Rd ph: 7 80 - 422 -81 62 lx: 7 80 - 422-2663 www.theatrealberta.com Librarian: Chris Profiri / Kathy Klausen li

bra ry@th eatrea lberta, com

Collection overview: only fully circulating independent play script library in Canada, over 12.000 titles, catalogue on website Hours of operation: Monday to Saturday, 10 to 3

hours

Specialties: illuminated signs

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I 55

t*Jiig*{$" #$ii# se irih#rtff Percy Page Centre, I 1759 Groat Rd phi 7 80-422-817 4 lx: 7 80- 422-2663 www.write rsg uild. a b.ca

LdA

Librarian: Heather Marshall writers@write rsg u ild.a b. ca Collection overview: circulating collection of Alberta writers especially the Alberta Book Award wtnners Hours of operation: regular office hours

Swilchboard: 780-468-7500 fx: 780-468-7897 www.edmonton.cbc.ca Station mgr: Don 0rchard Sales mgr: Doug Bobinson Promotions mgr: Doug lanson Promotions mgr email:

Y{}#$g U{hE['ts ffi**il t**!*ty Percy Page Centre, 1 1759 Groat Rd

ph: 780-468-7556 fx: 780-468-7510 email: canada now@edmonton.cbc.ca

ph: 7 80 - 422- 8232 tx: 7 80 - 422-8239 www.yabs.ab.ca Librarian: Jonathan Meakin jmea kin@ya bs.a b.c a

Collection overview: non-circulating and comprehensive collection of Canadian children's literature Hours of operation: regular office hou rs

Channel:5 Cable:4 -75 St, Box 555 Edmonton, AB TsJ 2P4

8861

d o u

g_ia nson@c

News News News News

c.c a

CBC

Founded:1952

www.cf rntv.ca Station mgr: Fred Filthart Sales mgr: Alan Maybee Promotions mgr: David Fisher Promotions mgr email: isher@ctv.c

Channel:9 Cable:9

joelg@in

News News News News

ph: 780-484-3375 fx: 780-489-5883

email: rbrilz@ctv.ca

Affiliate:

CTV

Founded:1954

Channel: 13 Cable:8 5325 Allard Way Edmonton, AB T6H 588 Switchboard: 780-436-1 250 lx: 780-438-8448 www.ca n ad a.com/ed monton Station mgr: Kim Spellisey Sales mgr: Tim Weinberger Promotions mgr: Jeff Eisler Promotions mgr email: c

editor: Glenn Kubish ph: 780-438-8479

fx: 780-438-8482

email: bish@glo ba ltv.c a Affiliate: CanWest G obal g

le nn.ku

isa belle_frelan d@c Affiliate: CBC

Founded:1952

56 I

c.c a

Theatre tickets on sale at: 1ix on the Square Winston Churchill Square phi 780-420-1757 lx: 780-426-5368

&Ss*11€fi.*g 0330-84 Ave, Edmonton

ph:780-448-9000 www.f rin getheatreadventu res.c a Artistic Director: Darryl Lindenbach

Sources for Media Firsts,

Ei*ri:*n Steg*

Fall 2002 issue (pg 17)

Jrc*!i*tiaills &lr:et*s Fh**lre West Edmonton Mall Phase lll, Ed

monton

ph:780-484-2424 www.jubilations.ca Artistic Director: Randy Postle

?+ ,isir=

?fuua6r* #a;*-F3sd*s

Cashman, Tony. Stories from the River City. Edmonton: University of

Alberta Press,

2002

Christensen, Jo-Anne & Dennis Shappka. An Edmonton Album: Glimpses of the Way We Were. Toronto: Hounslow Press, 1999 Fetherlino, Douglas. Ihe Rise ofthe n N ews p a p e r. f or onlo'.

10045-156 St, Edmonton

C a n a d ia

ph: 780-497-4395 Aftistic Director: Tim Ryan

University of Toronto Press,

l'**!

Ffue*tv* 8627-91 St, Edmonton

F**99!+i4 *iB:ii=i ;tr;ilfr iile 1 1 615-109 Ave, Edmonton ph: 780-483-4051 www.mayf eld nn edmo nton.com Artistic Director: James Brewer i

f"i6fut fiien+r ltrte*tr* 11516-103 St, Edmonton ph: 780-471 -1 586 www.a c cessweb. com/nlV

Sl:*ft*rr:

Artistic Director: Trevor Schmidt I:....i ... it:4tI!itf

f."-."$r-"" t tlu#{:a

1 0329-83 Ave, Edmonton ph: 780-434-5564 Artistic Director: John Hudson

Stu*i* Ed mo

T**ira

nto n

ph: 780-492-2495

Artistic Director: Jan Selman

990

Gittings, Christoph er. Canadian National Cinema. New York: Routledge,2002 Hesketh, Bob & Frances Swyripa eds. Edmonton: The Life of A City, Edmonton: NeWest Publishers, 1995 Melnyk, George, The Literary History of Alberta, vols. 1 & 2. Edmonton: University of Alberta Press, 1 998 Morris, Peter. Embattled Shadows:

A History of Canadian Cinema

1895-

1939, Montreal: McGill-0ueen's

University Press,1978 Parker, Georqe, The Beginnings of the Book Trade in Canada.foronto'.

University of Toronto Press,

985

Person, Dennis. Edmonton: Poftrait of a City.Edmonlon: Reidmore Books,1981

www.a rdentheatre.com Artistic Director: Brenda

Swilchboard: 780-468-7500 fx: 780-468-7897 www, ed mo nton.ra dio-c a na d a.c a Station mgr: Lionel Bonnezille Promotions mgr: Lisette Vienne Promotions mgr email: lisette vienne@radio-canada.ca News editor: lsabelle Freland News ph: 780-468-1111 News fx: 780-468-7779 News email:

ph: 780-464-2852 www.festiva lpla ce.a b.c a Artistic Director: Gavin Farmer

Timms Centre U of A Campus,

ph:780-459-1542

Channel: 11 Cable l2 886't-75 Sr Edmonton, AB TSJ 2P4

100 Festival Way, Sherwood Park

ph:780-471-1586 Artistic Director: Daniel Cournoyer

,&rS** Tiftm*ilr* 5 St. Anne St, St, AIbert

entre.n et Affiliate: CHUM Founded:'1995 c

F**tiuai il14**

E"*Elu

editor: Bobert Brilz

Founded:1999

www.accesslearning.com Station mgr: Ron Keast Program mgr: Jill Bonenfant Sales mgr: Bichard Hiron Promotions mgr: Joel Goldberg Promotions mgr email:

ph:780-962-8995

News News News News

80-440-7777

www.h orizo nstag e. com Artistic Director: Lawrie Seligman

ieff .eisler@glo baltv.

eltheatre.

Channel:3 Cable:2 18520 Stony Plain Bd Edmonton, AB T5S 1A8 Switchboard: 780-483-331

Founded:1997

Switchboald:

Artistic Director: Bob Baker

g:F$ru rry

lx: 780-440-8899

ita

11516-103 St, Edmonton

1001 Calahoo Rd, Spruce Grove

Channel:51 Cable:7 10212 Jasper Ave Edmonton, AB T5J 5A3 Switch board: 7 80-424-2222 lx: 780-424-0357 www.a-channel.com Station mgr: Jim Haskins Program mgr: Alan Maybee Sales mgr: Art Eden Promotions mgr: Barry Close Promotions mgr email: closeb@achannel.com News editor: Randy McDonald News ph: 780-412^2783 News fx: 780-412-2799 News email: newsnow@achannel.com Affiliate: Craig Broadcasting

3720-76 Ave Edmonton, AB TOB 2Ng

ph: 780-477-5955 Artistic Director: Ron Jenkins

flri*6* 5h*attr

lx:780-484-4426

Yw$mw*s$**r $tw€$mttts

tff+rktirmil llfi-r*t

ph:780-425-1820 www.c

editor: Bill Stadel

Affiliate:

EitEdmi Tfter!{s* 9828-101A Ave, Edmonton

eatherin gton

Aa$r-*th I 131

t':*Bte3 5-1 06 Ave, Edmonton ?

ph: 780-454-0583 www.a mizuth -th eatre.a b.c a Artistic Director Chris Craddock *n?mlvsi ?fr* ir* 8929-103 St, Edmonton ph: 780-431 -1 750 Artistic Director: Joey Tremblay/John Christenson {1*i*hraf

iii*::-e *E$t{:*s Ttrrqu!{'s 13103 Fort Rd, Edmonton

ph: 780-448-9339

Aftistic Director: Randy Brososky

your guide to media resources in Edmonton

T*lits* ;,i!

Qs!*rc.tr+!i:i*

1 0329-83 Ave, Edmonton ph:780-433-3399 Aftistic Director: Stewaft Lemoine

t$I**tE* **tir,r{ir+ 10708-124 St, Edmonton

ph: 780-453-2440 www.atthe roxy"com Artistic Director: Brad Moss

tfar$rs!!r: lgrr*iF* 10329-83 Ave, Edmonton ph: 780-433-3399 www.va rscon atheatre. c om Ek!!!EsriiFEE F!ugh+us* 10322-83 Ave, Edmonton

ph:780-439-2845 www.wa lterd a leplayhouse. c om Artistic Director: Robin Whittaker

Roberson, Patlck. The Book of Frrsts. New York: Clarkson Potter lnc,1974 Rooke, Charlene. Edmonton: Secrets ofthe City. Vancouver: Arsenal Pulp Press, Vancouver, 200'1

Sutherland, Fraser. The Monthly Epic: A History of Canadian Magazines. Markham: Fitzhenry & Whiteside, 1989 Wilson, Jamie & Allyson Ouince. Edmonton: City of Champions, City ol Champions 1nc,1999 Vipond, Mary. The Mass Media in Canada.foronto'. Lorimer & Co, 1992

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I 57

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Courier services Event planning Fulfillment & distribution Fundraising consulting Graphic designers

Audio-visual equipment for sale Displays, banners & signs Exhibition & trade show displays lnternet & application service providers Large format printing Packaging Studios for hire or rent Swaps & Barters Training courses

Donovan & Derek Jones Doug lanson Doug Murray Gail Greenwood Graham Hicks Greg Switzer

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lllustrators Legal services Marketing & media relations consulting Photographic services Print production consulting Swaps & Barters Telemarketing Web designers

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Sharlin Knott Sharon MacLean Sonia Kochansky Steven Cleal Susan Stanton

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