Impact Magazine - January 2010 by InMedia

Stop Selling!

Money Matters

And Start Solving G

a t

Got The Look?

Practical Finance Tips P

Logos Made Easy r

C o

M A G A Z I N E

The Rewards of

Risk Entrepreneurs Tell Us Why They Rolled the Dice

Max Fose President, Integrated Web Strategy

p. 11

It’s a New Year! What’s Your Business Resolution?

Member News Calendar of Events Arizona in Focus JAN. 2010

board of directors EXECUTIVE COMMITTEE Chair Connie Perez CEO Advanced Reimbursement Management Immediate Past Chair Andrew K. (Andy) McCain VP & CFO Hensley Beverage Company CHAIR-ELECT Steve Wheeler Exec. VP, Customer Service & Regulation APS Legal Counsel Anne Kleindienst Attorney Fennemore Craig, P.C. Secretary Treasurer Pam Conboy Arizona Regional President Wells Fargo Bank Vice Chair – PCCD Patricia Lee Refo Attorney Snell & Wilmer Vice Chair Small Business Tom Cooper CEO Desert Fleet-Serv, Inc.

Dawn of a New Decade That’s right, we not only say hello to a New Year, but also goodbye to the “oughts.” Given how the last decade finished, we can be thankful to be moving on. While challenges remain, we look forward with a renewed spirit of optimism. Perhaps nothing embodies that spirit like the Arizona entrepreneur. In this month’s cover story, you’ll meet three business people who looked at the challenge of starting their own companies and embraced it wholeheartedly. Like any game of high stakes, it involved great risk, but, as you’ll see, it has brought them satisfaction as well as success.

VICE CHAIR Public Affairs Susan Anable Director of Public Affairs Cox Communications

Maybe in 2010, it will be your turn to roll the dice. Whether you’re thinking of starting a business or just want to boost your existing business, your Chamber can help. We offer a myriad of educational opportunities, marketing venues and networking events, as well as a mutual support system made up of more than 3,000 Valley businesses.

VICE CHAIR Community Events Kathryn Murphy President & CEO Corning Gilbert, Inc.

If you’re already a member, thank you. We look forward to continuing to do great things in the years ahead. If you’re not yet a member, visit us at www.phoenixchamber.com and get in the game yourself!

VICE CHAIR HBLC Gil Valadez Prudential Vice Chair MEMBERSHIP Rick Johnson Principal/Owner Executive Forums VICE CHAIR Audit and Governance Scott Celley VP, External Affairs TriWest Healthcare Alliance VICE CHAIR Human Resources David Bruno Vice Chairman/Managing Partner DHR International VICE CHAIR ECONOMIC DEVELOPMENT Richard Parker Vice President Sundt Construction Corp. Executive Committee Members at Large Derrick M. Hall President & CEO Arizona Diamondbacks Peter Hayes Manager of Public Affairs SRP Dan Vermeer Waste Management Susan Williams President HR Choice Nancy Stone V Chair & Pres. ILX Resorts Inc.

View the entire list of board members at: www.phoenixchamber.com

Todd Sanders President & CEO Greater Phoenix Chamber of Commerce

January Bulletin Start the New Year by making a match! The Chamber’s Mentor Match will bring together business owners and five of the Valley’s leading business mentoring programs. The Chamber’s Athena Powerlink®, APS’ Academy for the Advancement of Small, Minority and Women Owned Enterprises (AAAME), the Phoenix Mentoring Program from the National Association of Women Business Owners, the Maricopa Small Business Development Center and the Arizona Small Business Association’s (ASBA) Training Information Mentoring Education (T.I.M.E.) will all be showcased in the Chamber boardroom, giving you the chance to discover which program best fits your needs. After a 10-minute presentation by each organization, attendees will be “matched” with the program that offers the best fit. If you’re looking for support and guidance, make plans to attend Mentor Match and get 2010 off to a great start.

Last year’s Mentor Match sessions filled quickly, so act now if you plan to attend this year’s event.

Get Connected Mentor Match Thursday, January 28 10 – 11:30 a.m. Chamber Boardroom 201 N. Central Ave., 27th Floor Phoenix 85004 www.phoenixchamber.com/mentormatch

www.phoenixchamber.com

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Contents

Get up | Get out | Connect

january | 2010

Rick McCartney | Publisher Media Publishers Group, Llc rmccartney@phoenixchambermagazine.com Jody Ryan | Editor-In-Chief Greater Phoenix Chamber jryan@phoenixchamber.com Kenn Tomasch | Editor Greater Phoenix Chamber ktomasch@phoenixchamber.com Lori K. Baker, Stephanie Conner, Christina Estes, David Lucas, Russ Maloney, Kay Sperduti, Tom Trush, Cynthia Wrasman Contributing Writers

8 Game Theory

Dan Vermillion, Angela Cook, Kenn Tomasch Photography

Entrepreneurs reveal their strategy for starting their own businesses in this month’s cover story.

Stephen Gamble | Art Director Louise Ferrari | Operations Manager Dee Dee Hixson, Cami Shore Account Executives

Todd Sanders | President & CEO tsanders@phoenixchamber.com

Features

The Rewards of Risk Young entrepreneurs knew they were taking a chance, but they played the game anyway. Find out why. p. 8 By David Lucas

What’s Your Business Resolution? The New Year is upon us. We asked our members about their plans for 2010. p. 11

Event Spotlight

Ron McElhaney | V. P. rmcelhaney@phoenixchamber.com

Get up close and personal with lawmakers at our Legislative Kick-Off Event & Governor’s Reception. p. 15 By Kenn Tomasch SA

Michelle Bolton | V. P. Public Affairs/Economic Development mbolton@phoenixchamber.com

VE THIS DATE

Departments 06 Member News News, Notables & Updates

24 Money Matters

23 Executive Q&A Snell & Wilmer’s Trish Refo

Stop Selling and Start Solving!

26 Arizona in Focus A Preview of the Session

Member Resources 16 Events Calendar New Year, Same Busy Schedule

18 Member Happenings

27 Business Bios Beatitudes Campus Republic Services Resolution Copper

24 Sales IQ

Authoritative Answers

News & Notes from Around the Valley

30 First Person “Nothing Is Out of Reach”

www.phoenixchamber.com 20 How To: Create Your Corporate Logo

21 New Members

20 Ribbon Cuttings Celebrations Abound On The Cover: Max Fose of Integrated Web Strategy has played the entrepreneurial game to great success. Photo by Dan Vermillion. RISK is a registered trademark of Parker Brothers, a subsidiary of Hasbro.

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J A N . 2010

Norma Macias | Director, Member Services nmacias@phoenixchamber.com Daniel Ayala | Director, BidSource dayala@phoenixchamber.com

201 N. Central Avenue, 27th Floor Phoenix, Az 85004 P 602.495.2195 • F 602.495.8913 www.phoenixchamber.com Published By

28 Greater: PHX

See What’s Been Shaking

Katie Campana | Director, Community Relations kcampana@phoenixchamber.com

Debbie Drotar | Director, Business Development ddrotar@phoenixchamber.com

Practical Finance Tips

12 A sk Our Members

Jody Ryan | Director, Marketing & Communications jryan@phoenixchamber.com

6360 E. Thomas Rd., Suite 210 Scottsdale, AZ 85251 p 480.588.9505 • f 480.584.3751 info@mpgcompany.com www.mediapublishersgroup.com

Greater Phoenix Chamber of Commerce Impact Magazine is published monthly by Media Publishers Group, LLC. The publication is distributed to membership and made available to prospective members throughout the Greater Phoenix area. We appreciate your editorial submissions and news for review by our editorial department by e-mailing editor@phoenixchambermagazine.com. To subscribe to GPCC Impact Magazine, please send check or money order for $24.00 to Media Publishers Group, P.O. Box 32055, Phoenix, AZ 85064 or call (480) 588-9505. ©Copyright 2010, Media Publishers Group, LLC. All rights reserved. Media Publishers Group and the Greater Phoenix Chamber of Commerce reserve the right to refuse certain advertising and are not liable for advertiser’s claims and/or errors. The opinions expressed herein are exclusively those of the writers and do not necessarily reflect the position of the Publisher or the Chamber.

www.phoenixchamber.com

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Member News Highlighting achievements, awards, new hires, promotions and notes of interest from our members.

Patients Are a Virtue The University of Phoenix has stepped up to meet the demand for highly-qualified nurses by debuting an immersive learning nursing center. The 4,100-square foot center in Phoenix features state-of-the-art wireless high-fidelity SIM Man 3G “patient” mannequins that cry, talk, sweat, cough and breathe, and a high-fidelity baby that reacts astonishingly similar to its live counterpart. It is the first of several high-fidelity, immersive nursing centers the University is planning to roll out at campuses throughout the United States. +www.phoenix.edu St. Mary’s Food Bank CEO Terry Shannon (front), with (L-R) Michael Holtrup, Reine Yazbeck and Carolyn Mitchell.

Putting Food on the Table St. Mary’s Food Bank Alliance is growing, thanks in part to $12.6 million in New Markets Tax Credit financing from Wells Fargo & Company. Proceeds of the Community Reinvestment Act-qualified tax credit financing will be used for the expansion of St. Mary’s Food Bank operations, including the acquisition of a new building and extensive upgrades and renovations to existing facilities. In addition to the expansion, St. Mary’s will use the favorable financing provided by Wells Fargo to support its ongoing community programs such as Kids Café and Community Kitchen.

+ www.firstfoodbank.com, + www.wellsfargo.com Plain Speaking Brett Plains has been named vice president and relationship manager for commercial banking at U.S. Bank in Arizona. Plains is responsible for partnering with middle market companies in Arizona to provide them with banking products and services, ranging from treasury management tools to debt solutions. +www.usbank.com

Turning 80 And Looking Great Tom’s Restraurant & Tavern celebrated its 80th birthday with a weeklong celebration in early December that featured Tom’s Tavern, back in the day. Depression-era prices for a cup of chili and spaghetti red. “Tom’s survived not only the Great Depression, but also our present economic recession,” said owner Michael Ratner. +www.tomstavernphoenix.com

Get ‘Em Early GateWay Early College High School, a division of GateWay Community College, recently earned the

Pathways to Higher Education Award from The Arizona Commission for Postsecondary Education, USA Funds, University of Phoenix, and GEAR UP Arizona. It recognizes the school’s success at transitioning students from high school to college. +www.gatewaycc.edu

CPA is A-OK Sandy Abalos, managing partner of Abalos & Associates, PLLC, has been selected as a member of the CPAConnect advisory Sandy Abalos committee, a leading association of prominent CPA firms across America, sharing resources and leveraging expertise to improve each member’s competitive position. +www.abaloscpa.com

Pointed in the Right Direction BBVA Compass received the 2009 Bank of the Year award from the Southwestern Business Financing Corporation. The honor recognizes the bank that referred the most loans to SBFC for fiscal year 2009. Tammy Pearcy of BBVA Compass earned the Banker of the Year award for her major part in the growth of SBFC’s 504 loan program. +www.bbvacompass.com, +www.swbfc.com

Building Something Big W.J. Maloney Plumbing Co., Inc. has earned a pair of recognitions recently: Women-Owned Business Enterprise (WBE) certification from the City of Phoenix Equal Opportunity Department and naming by the Arizona Division of Occupational Safety and Health (ADOSH) as a vital contributor to the acceptance of the CityScape project in Phoenix as a Voluntary Protection Program (VPP) Star Site. +www.wjmaloney.com

Two Prime Factors Factors Southwest LLC has added Emily Amparan as vice president of business development and promoted Candice Rice to vice president of credit. In her new position, Rice will specialize in credit Emily Amparan review and risk monitoring for clients, while Amparan will focus her expertise on overseeing the company’s marketing efforts and increasing funding to business owners and companies in need. +www.factors-southwest.com

She’s Got Spirit, Yes, She Does The Phoenicians named Kim Edwards of Kim Conway and Associates the 2009 recipient of the Charlie Minning “Spirit” Award. Named after the longtime Scottsdale businessman and volunteer who lived to 103, the award celebrates an outstanding business leader who is active in the community, demonstrates an incandescent Kim Edwards with Phoenicians chair Jim Edwards. zest for life, is young at heart and is an inspiration to others.

+www.phoenixchamber.com

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J A N . 2010

www.phoenixchamber.com

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Risk

The Rewards of Following World War II, the â&#x20AC;&#x153;Greatest Generationâ&#x20AC;? found steady jobs with companies that rewarded loyalty with pensions and gold watches. Conversely, Baby Boomers discovered a corporate America that embraced the 401(k), automation and outsourcing. The younger generations that follow face an uncertain future where even the largest corporations fail, company loyalty is a thing of the past and multiple career changes are the norm. B y

D a v i d

L u c a s

Ph o to g r a ph s by Da n V e r m i ll i o n a n d K ENN TOMASCH

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J A N . 2010

www.phoenixchamber.com

“You have to set your own name brand and associate your name with good quality.” – Dr. Aldo Guerra, AB Guerra Plastic Surgery Center

“I liked being a part of the whole process versus just one piece of it.” – Lisa Barnard, Brain Lab

“I’ve always loved setting my own pace, betting on myself, investing in myself.” – Max Fose, Integrated Web Strategy

my own. Especially the first few months, you feel like you’re making a lot of decisions that are positive for your practice,” the Scottsdale physician says.

“There was a certain expectation for a generation or two that you would work for a company a long time,” says Lisa Barnard, founder of Brain Lab, a Phoenix marketing firm. “You just don’t find that in my generation — particularly in the line of work I chose to do, working in advertising. Very few people work at one company in that business for a long time.” Barnard is among a generation of young entrepreneurs who have chosen to roll the dice and strike out on their own in high-risk/ high-reward ventures. After working several years for advertising and marketing firms, Barnard suddenly found herself freelancing. But she became comfortable being her own boss and eventually founded Brain Lab in 2007. “I liked being part of the whole process versus just one piece of it,” she says. “I enjoyed the ability to find my own clients. That’s when my relationship with the Greater Phoenix Chamber developed. It made a lot more sense to find my own clients and the Chamber was a good resource for doing that.” Some stumble into entrepreneurship, but for others, it is a way of life. Max Fose was a criminal justice major who took a wager on the political arena. “I started working for John McCain in 1992 and fell in love with politics,” says Fose, who started Integrated Web Strategy 10 years ago in Phoenix. “I’ve always loved setting my own pace, betting on myself, investing in myself.” Two years after he completed his residency, Dr. Aldo Guerra, an American Board of Plastic Surgery certified physician, started a practice with a partner and in 2006 he ventured out on his own. “I feel great about being out on

The Entrepreneurial Spirit Sometimes the entrepreneurial spirit is in the DNA and is passed down from generation to generation. “Entrepreneurship is driven a lot by my parents, who always encouraged all the kids in the family to try to strive for something better,” Guerra says. Fose’s father owns a small business in which he is still active. “There’s a direct correlation between the harder you work, the greater your success, and I saw that through my dad and wanted the same opportunity,” Fose says. “He still works six to seven days a week. I don’t think he ever sees it as work. For the past 10 years I’ve never thought of going into the office as going to a job.”

Barnard traces her entrepreneurial spirit to an early age when she was a military brat whose family moved every two or three years. “I grew up as an only child in the military, so there’s selfreliance built in,” she says. “I’m an independent spirit but, being entrepreneurial, I also surround myself with other people that are strong and supportive. A certain amount of it has been learned and a lot of it is having great people to drive you and keep you focused on your passion.” Besides a passion for the work, it takes desire and drive to overcome challenges larger companies may not face. Guerra says he never was taught how to operate a practice in medical school, so he had to learn from experienced doctors. “I identified that as a potential weakness coming out of residency, so I joined a big group so I could learn from other people who knew how to run a practice,” Guerra says. “When you have a partner or other folks you can reach out to for help, it’s a lot simpler to do. When you’re on your own, you have to call your own shots. Every decision you make matters and you can’t necessarily reference other people.”

Finding a Niche Young entrepreneurs sometimes struggle to find their niche in the market and attack it profitably. “The biggest challenge we faced was letting people know you’re here,” Guerra says. “You have to set your own name brand and associate your name with good quality.” Guerra has experimented with marketing on social networks such as Facebook with some success, but he prefers a more active approach. Guerra conducts seminars and often visits www.phoenixchamber.com

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other doctors’ offices to establish referral networks. “We’re breaking the ice on new ideas,” he says. “We’re able to market and reach out to the community. We work with dentists in town and work with spas.” Barnard has developed a sustainability niche, helping clients build brands through sustainable or “green” practices. To educate herself on the subject, she attended one of the first sustainability branding conferences in New Orleans to study the practices of large corporations. She even became certified as a Leadership in Energy & Environmental Design (LEED) Accredited Professional. Barnard also serves on the Advisory Committee for the Greater Phoenix Chamber’s Green Roundtable. “I became passionate and have been educating myself and getting connected with people through the Chamber Green Roundtable, USGBC (US Green Building Council) and a sustainability network,” she says. Politics has been big business for Fose, leading to him hiring four new employees last year. In fact, Integrated Web Strategy is expanding into a new building. Finding the right support augments an entrepreneur’s ability and drive, and many small business owners have – Max Fose, found the Chamber instrumental in Integrated Web Strategy their success. “I have gone to Chamber events quite frequently,” Guerra recalls. “We’re still staying busy even in this economy, so it’s working.” Barnard says her business has not yet seen the financial benefits of her focus on sustainability, but Brain Lab has made progress in relationship building. “It’s thrived from the standpoint that it’s been a great opportunity to learn and further my knowledge and educate others,” she says. “Now that people are aware of what’s going on, definitely things are picking up.”

“For the past 10 years I’ve never thought of going into the office as going to a job.”

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Aspiring entrepreneurs and veterans alike can learn some lessons from those who have taken the chance to start their own businesses. “Know what your value is and don’t settle for less because that’s going to make or break your success,” advises Fose. “There are a lot of times people negotiate down on the price and you realize you’re going to do the same amount of work for a lower price.” But when an entrepreneur rolls the dice, they do not always produce lucky sevens. “Whenever you’re doing something like this you will bottom out. Things will get bad to the point where you start questioning yourself,” Barnard warns. “Believe in yourself and if you’ve got that thing you’re really passionate about, then believe in the power of that.” Lastly, it’s important to have a support base, not just for the feel-good aspects, but also for reality checks. “Surround yourself with people who will hold you accountable and tell you things you don’t want to hear,” Barnard recommends. “If you surround yourself with people that want to please you all the time, perhaps you’re not reaching your full potential because they’re not providing the catalyst.” Despite the uncertainties associated with going it alone, many who stake a claim as entrepreneurs find that the risk is worth it. Get Connected AB Guerra Plastic Surgery Center www.MyFaceAndBody.com Brain Lab www.brain-lab.com

For the location nearest you, go to: communitytireaz.com or call 602-569-4930 coupon #433

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J A N . 2010

Integrated Web Strategy www.workwithiws.com RISK is a registered trademark of Parker Brothers, a subsidiary of HASBRO. www.phoenixchamber.com

Special Feature

It’s 2010, and New Year’s resolutions are all the rage. We asked our members about their plans for the year ahead. “A 2010 priority is to begin construction of our Orangutan exhibit, providing them a much-needed facility that will exemplify the intelligence and charisma of this amazing and severely endangered species.” Bert Castro, President and CEO Phoenix Zoo www.phoenixzoo.org

“While the stress of the economy has been difficult for many of us, it has also made me pause to think about my own behavior and whether I’m adding to the chaos or assuaging it. I resolve to ask the questions: Are our affairs in order? Do we have too much debt? Are we focused on the right things? While the new norm may be less, our hope is to manage things wisely.” Lisa Urias, President Urias Communications www.uriascommunications.com

“We’re excited about the opportunities we see in this region. We do not want to be confined to traditional ways of thinking. In 2010, we’re focusing on a new way of building that will use a more sustainable financial and building model.” Carl Mulac, Founder and CEO Joseph Carl Homes www.josephcarlhomes.com

“We want to be able to collaborate with each of the 16 jurisdictions that comprise Valley Metro. It’s critical that we work together as partners to remain on course to develop a regional, comprehensive transit system that cares a great deal about the people who need it most.” David Boggs, Executive Director Valley Metro www.valleymetro.org

“Working in the home remodeling industry has made me passionate about helping families who may not have homes at all. This passion for ending homelessness drew me to serve on the board of Save the Family Foundation. My New Year’s resolution for 2010 is to find a new board member from my circle of influence who would be a great fit for Save the Family.” Linda Minde, Co-owner Tri-Lite Builders www.trilitebuilders.com

“My resolution is ensuring that the 80,000 people who seek Magellan’s help receive the quality mental health care they deserve. These initiatives will be priorities in 2010: health, wellness and life expectancy; suicide prevention and intervention; crisis planning; and interpersonal clinical care case management.” Richard Clarke, CEO Magellan Health Services of Arizona www.magellanofaz.com

“We want to continue servicing our clients to the best of our ability and develop more cost-saving tools during these difficult economic times. We also strive to be more innovative, take risks and expand our client base in the Valley.” Steve Roberts, Partner/Business Development Director New Angle Media www.newanglemedia.com

“In 2010, we will celebrate our 125th anniversary. Downturns do provide opportunities and we are selectively looking at adding lawyers and growing our five offices while maintaining strong control on expenses. At the same time, we are adding systems to help us maximize efficiency and value to our clients.” Timothy Berg, Managing Partner Fennemore Craig www.fennemorecraig.com

www.phoenixchamber.com

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J A N . 2010

www.phoenixchamber.com

Member Experts

Ask Our Members Impact Magazine offers advice from our ‘Member Experts’ to improve your business.

Business Banking

Employee Assistance

Q: What help is there for my employee issues during this stressful time?

Q: How can a business protect itself from fraud? A: There are three types of fraud common to business. Check fraud remains the most common. Reviewing accounts regularly, separating reconciliation and payment duties and using digital images can prevent check fraud. Credit card fraud occurs when cards are misused or stolen, or when credit card data stored digitally is compromised. Limiting card access, reviewing activity regularly and installing security firewalls and software are the best defenses. Automated Clearing House fraud is less common and seldom results in financial loss to a business. Quick access to return item and exception information and debit blocks and filters are the best deterrents. For more fraud prevention tips, visit mibank.com/mytoolkit.

Member FDIC

A: Today, more than ever, employers need a low cost, effective way to help employees and their families deal with the stress and insecurity of this economy. Employee problems at work and home drain productivity, making employers and employees vulnerable in these unforgiving times. Employee Assistance Programs [EAP’s] provide integrated services for Clinical Counseling and Work-Life Issues. Clinical Counseling helps with many problems like stress, minor depression, marital/family problems, and substance abuse. Work-Life assists employees with legal, financial, child and elder care, and again many other situations. Supervisors and managers benefit from an EAP through its guidance with employee problems. Paul Fleming, President fleming@eappreferred.com www.eappreferred.com 602.264.4600, ext. 141

Dennis R. Jones, President and Chairman dennis.jones@micorp.com mibank.com 602.650.3886

Energy Efficiency

Q: As a retailer, how can I stay profitable during the postholiday sales lull? A: Increase your profit margin year-round by reducing your energy costs. Simple, low-cost improvements can cut energy expenses and maintenance demands. At nearly 50% of the typical retailer electricity costs, lighting is a good starting point. CFLs use 75% less energy than incandescent lamps, emit less heat and last 10 times longer. Still have those outdated T12 tubes in overhead fixtures? Replace with more efficient T8s and electronic ballasts to save 30-40% of lighting energy use. Install occupancy sensors in restrooms, break rooms and storage areas to save 30-75% of lighting energy in those rooms. Remember to check with your utility for rebates to reduce the upfront costs of your project. The APS Solutions for Business Program is funded by APS customers and is approved by the Arizona Corporation Commission.

Bill Biesemeyer Senior Program Engineer, PE, CEM www.aps.com/businessrebates 602.385.0900

Healthcare Healthcare Solutions Centers, LLC Q: Are preventive and wellness programs included in an on-site healthcare clinic? A: Yes, with on-site healthcare clinics HCS staff’s main focus is to assist your employees to better manage their healthcare and health care expenses. Our health, wellness and prevention programs are designed to educate your employees through health risk assessments, screenings, and one-on-one counseling. We then allow accountability for their successes by providing individualized follow-up with our on-site nurse practitioners. Our goal is to develop a workforce willing and able to take a greater responsibility for their own health. Ultimately we are creating a healthier and more productive work force while decreasing your healthcare costs. Frances J. Ducar, FNP-C, MSN, Owner frances@hcsonsite.com www.hcsonsite.com 602.424.2101

See Ask Our Members each month in Impact Magazine. To participate in Ask Our Members, please contact our publisher at 480.588.9505. The Q&A advice above is not intended to be specific to any particular individual or business. This information is content provided by each business participant and is not the advice of the publisher or the GPCC. Each space is a paid advertisement intended to solicit business.

www.phoenixchamber.com

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Member Experts

Ask Our Members Impact Magazine offers advice from our ‘Member Experts’ to improve your business.

Marketing

Insurance

Q: Is there a way my business can manage disability costs and enhance employee benefits without raising costs? A: Yes, business owners are taking strategic steps to increase employee productivity and wellness, drive down the cost of disability, and enhance benefits without raising costs through an approach to disability called Wellability. Wellability is the integration of disability insurance and a Clinical Wellness Plan (CWP). Put simply, it is disability insurance that not only provides financial income replacement, but also includes components to reduce or eliminate risk factors that contribute to disabilities in the first place. Employers looking for a way to enhance employee benefits without raising cost find that Wellability is the solution, helping safeguard employees, lower disability costs and improve productivity. Jeffrey Kirke, Vice President jkirke@holmesmurphy.com 480.951.4889

Your Chamber

Q: How can I make a difference in the political process? I’m just one small business owner. A: No matter the size of your business, you have strength in numbers through the Chamber. We act as the voice of business, and local and state lawmakers really listen to what we have to say on the issues that impact business owners just like you. By being a part of one of our Public Affairs committees, you can help shape policy recommendations and have a real influence on the issues. Visit www.phoenixchamber.com/publicaffairs and find a committee or an issue that you’re passionate about. We can help you get involved.

Michelle Bolton, VP Public Affairs/Economic Development www.phoenixchamber.com 602.495.6474

Q: As a small business owner, what can I do to market my business when my budgets are so tight? A: Think about your message. Most marketing opportunities are just vehicles for your message; print, direct mail, online, social media. Many of us think the vehicle looks fine and demos well. Maybe so, but it is the message that will get the response. Three tips: 1. Know what drives your clients to your business; 2. Know what you can say or show them to get their attention; 3. Entice them to go out of their way to do business with you. Make your marketing worth the money you are spending. Print is still the most advantageous for “marketing” your business to those who do not know you. It is important to back up your print marketing with other vehicles to truly drive the message and build a credibility with your potential customer. This is where it can get expensive, so as you determine what vehicles to use, be sure you believe in their audience. Rick McCartney, Principal www.mediapublishersgroup.com 480.588.9505

Your Chamber

Q: How can I grow and get exposure for my business?

A: Two great ways are the Chamber’s IMPACT Awards and the ATHENA Powerlink® program. You can nominate a client or any deserving business (even your own) now through January 13, 2010 for the IMPACT Awards, which recognize entrepreneurs who have taken their companies to a superior level of success. The IMPACT Awards take place in early May. And the application deadline for women-owned businesses to participate in the 2010 ATHENA Powerlink® mentoring program is February 1, 2010. The APL program is entering its tenth year of providing mentoring, education and connections for Valley business women. You can find out more by visiting www.phoenixchamber.com. Norma Macias, Member Services Director www.phoenixchamber.com 602.495.6484

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Resources G R E AT E R P H O E N I X C H A M B E R M E M B E R

Events Calendar

Member Happenings

Ribbon Cuttings

How To

New Members

Event Spotlight

The annual Legislative Kick Off & Governor’s Reception brings the business community and lawmakers together for an exciting evening near the start of the Legislative Session.

2010 Legislative Kick Off & Governor’s Reception Thursday, January 21, 2010 Celebrate the second Regular Session of the 49th Arizona Legislature at the annual Legislative Kick Off & Governor’s Reception on Thursday, January 21 at the Phoenix Art Museum. The Chamber and the Arizona Technology Council are putting on this event, which helps the business community engage with elected officials as the new session begins. Members of the Greater Phoenix Chamber of Commerce and its affiliate chambers, as well as invited guests, will enjoy the opportunity to mix and mingle with the business community and Arizona state legislators and to hear from Governor Jan Brewer. Light hors d’oeuvres and a cash bar will also be available. The event is sponsored by SCF Arizona, APS, the Arizona Technology Council, Blue Cross Blue Shield of Arizona, Cox Communications, DMB Associates, Inc., Freeport - McMoRan Copper & Gold, Inc., Hensley Beverage Company, Intel Corporation, Salt River Project, Southwest Gas Corporation and Wal-Mart.

RSVP TODAY! 2010 Legislative Kick Off & Governor’s Reception Thursday, January 21, 2010 5:30 – 7:30 p.m.

SAVE THIS DATE

Phoenix Art Museum 1625 N. Central Ave., Phoenix 85004 FREE for Chamber members, but please register online at www.phoenixchamber.com no later than Tuesday, January 14, 2010.

Save The Date! Chamber Events and Programs JANUARY 12, 2010

MARCH 5, 2010

APRIL 8, 2010

Waste Management Phoenix Open Tee-Off Luncheon Arizona Biltmore Resort & Spa

Phoenix Forum - Eco-Nomics: Sustainability & Your Bottom Line Pointe Hilton Squaw Peak Resort

Mayor’s State of the City Address & Luncheon Phoenix Convention Center www.phoenixchamber.com

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January 2010 Calendar of Events BUSINESS FOR BREAKFAST Business for Breakfast events offer the early-bird networker an excellent opportunity to start their day by making valuable business contacts in an energetic atmosphere. Bring your business cards and get your day off and running! WED

PHOENIX 7:15- 8:30 a.m. In partnership with the Hispanic Business Leadership Council Comedor Guadalajara 1830 S. Central Ave., Phoenix 85004 mlaw@phoenixchamber.com or 602.495.6461

WED

SOUTH MOUNTAIN/LAVEEN 7:15 - 8:30 a.m. Bougainvillea Golf Club 5740 W. Baseline Rd., Laveen 85339 sglueck@phoenixchamber.com or 602.495.6469

THUR

ANTHEM 7 - 8 a.m. Hampton Inn 42415 N. 41st Dr., Anthem 85086 ddrotar@phoenixchamber.com or 602.495.6483

tues

Monday

phoenix 7:15 - 8:30 a.m. Paradise Valley Mall 4568 E. Cactus Rd., Phoenix 85032 mlaw@phoenixchamber.com or 602.495.6461

201 N. Central Ave., 27th Floor, Phoenix 85004 jmellody@phoenixchamber.com or 602.495.2194 tues

Valley Young Professionals Speakers: David Eichler and Sam Alpert, Co-founders of David and Sam PR Topic: Making a Brand Stronger: Your Company, You, and Your City 5:30 - 7 p.m. David & Sam PR 2410 E. Osborn Rd., Ste. 2, Phoenix 85016 jmellody@phoenixchamber.com or 602.495.2194

wed

Hispanic Business Leadership Council’s “Bridging the Gap” Luncheon Speaker: Ricardo Valencia, ZAMAS Holdings Topic: Establishing Alliances to Build a Sustainable Business 11:30 a.m. – 1 p.m. Hyatt Regency Phoenix $20 includes lunch. 122 N. 2nd St., Phoenix 85004 mlaw@phoenixchamber.com or 602.495.6461

IDEA EXCHANGES These events, from roundtables to luncheons to special meetings, bring together like-minded business people for conversation, collaboration and education. Expert speakers and interactive educational presentations add to the benefit of the gatherings. tues

tues

DEER VALLEY 7:15 – 8:30 a.m. Cox Communications 1550 W. Deer Valley Rd., Phoenix 85027 mlaw@phoenixchamber.com or 602.495.6461

Sun

THUR

thur

Professional Women’s Roundtable Speaker: Bonnie Moehle, Life Balancing Coach Topic: Reducing Fear & Stress and Living a More Peaceful Life 11:30 a.m. - 1 p.m. Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix 85004 jmellody@phoenixchamber.com or 602.495.2194 Green Roundtable Topic: Defining Sustainability: From the ASU Art Museum Collection Facilitated by: Chris Garcia, Global Green Integrators 8:00 - 9:30 a.m. ASU Art Museum 51 E. 10th St., Tempe 85287 jmellody@phoenixchamber.com or 602.495.2194

AFTER 5 MIXERS After 5 Mixers provide the perfect ending to the business day and let you make new contacts or renew familiar ones in a relaxed, informal atmosphere. thur

Back to Business Series Speaker: Loretta Love Huff, Emerald Harvest Consulting Topic: I Want More Clients Now! 11:30 a.m. – 1 p.m. Chamber Boardroom

TueSday

WedneSday

Downtown Phoenix: Urban Heart of Arizona 5 - 7 p.m. TGI Friday’s Front Row 416 E. Jefferson St., Phoenix 85004 jmellody@phoenixchamber.com or 602.495.2194

ThurSday

Friday

SaT 2

1 Chamber Offices Closed

31 16

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14 Chamber at Anthem

21 Back to Business Series

11:30 a.m. - 1 p.m. Legislative Kick-Off & Governor’s Reception 5:30 - 7:30 p.m.

Public Affairs Committee Noon - 1 p.m.

28 Phx. Biz for Breakfast

Professional Women’s Roundtable 11:30 a.m. - 1 p.m.

Phoenix Chamber Business for Breakfast 7:15 - 8:30 a.m.

Ambassadors Committee 7:30 - 8:30 a.m.

12 Green Roundtable

8 - 9:30 a.m. Economic Dev. Committee 11:00 a.m. - Noon Waste M. Phx Open Tee Off Luncheon 11:30 a.m. - 1:30 p.m.

South Mountain/ Laveen Business for Breakfast 7:15 - 8:30 a.m.

Deer Valley Business for Breakfast 7:15 - 8:30 a.m.

Your Chamber is Your Goldmine 11:15 a.m. – 1 p.m. Environment Committee 3:30 – 5 p.m.

Valley Young Professionals 5:30 - 7 p.m.

Hispanic Business Leadership Council’s “Bridging the Gap” Luncheon 11:30 a.m. – 1 p.m.

Downtown Phoenix: Urban Heart of Arizona 5 - 7 p.m.

Business for Breakfast 7 – 8 a.m. Water & Agriculture Committee 1 – 2 p.m. Healthcare Committee 4 – 5 p.m.

7:15 - 8:30 a.m.

Mentor Match 10 - 11:30 a.m. Transportation Committee 3 - 4 p.m. www.phoenixchamber.com www.phoenixchamber.com

January 2010 Calendar of Events COMMITTEES Chamber Members have the opportunity to take on leadership roles with important committees that contribute time and energy to enhance the Chamber’s programming. Committees meet regularly for the benefit of members, who come together to discuss important issues and remain connected to each other and to the Chamber. THUR

Ambassador Committee 7:30 - 8:30 a.m. (meets every 1st Thurs.) Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix 85004 mlaw@phoenixchamber.com or 602.495.6461

tues

Economic Development Committee 11a.m - Noon Chamber Boardroom 201 N. Central Ave., 27th Floor Phoenix 85004 grushing@phoenixchamber.com or 602.495.6497

THUR

Water and Agriculture Committee 1 – 2 p.m. Chamber Boardroom 201 N. Central Ave., 27th Floor Phoenix 85004 grushing@phoenixchamber.com or 602.495.6497

THUR

Health Care Committee 4 - 5 p.m. Chamber Boardroom grushing@phoenixchamber.com or 602.495.6497

wed

Environment Committee 3:30 – 5 p.m. Chamber Boardroom grushing@phoenixchamber.com or 602.495.6497

20 FRI

22 THUR

Public Affairs Committee Noon - 1:30 p.m. Chamber Boardroom grushing@phoenixchamber.com or 602.495.6497 Transportation Committee 3 - 4 p.m. Chamber Boardroom grushing@phoenixchamber.com or 602.495.6497

SPECIAL EVENTs The Chamber offers numerous special events throughout the year. From luncheons to business expos to legislative events, these get-togethers serve to enlighten, educate or entertain while connecting the membership. tues

Waste Management Phoenix Open Tee-Off Luncheon 11:30 a.m. – 1:30 p.m. Arizona Biltmore Resort & Spa 2400 E. Missouri Ave. Phoenix, 85016 Price: $75 per individual, $750 for table of ten events@phoenixchamber.com or 602.495.2182

thur

Legislative Kick-Off & Governor’s Reception 5:30 – 7:30 p.m. Phoenix Art Museum 1625 N. Central Ave., Phoenix 85004 events@phoenixchamber.com or 602.495.2182

GET ORIENTED

Mentor Match 10 - 11:30 a.m. Chamber Boardroom 201 N. Central Ave., 27th Floor Phoenix 85004 mlaw@phoenixchamber.com or 602.495.6461

Okay, you’ve joined the Chamber. Now what? Find out how to make the most of your membership at regular orientation events. Members who have joined the Chamber in the last six months are welcome to attend. wed

Your Chamber Is Your Goldmine 11:15 a.m. – 1 p.m. Facilitated by: Victoria Trafton, Referral Institute of Central Arizona Chamber Boardroom 201 N. Central Ave., 27th Floor Phoenix 85004 mlaw@phoenixchamber.com or 602.495.6461

LEADS GROUPS

Leads Groups are free referral/lead generation groups designed to enhance member businesses. Membership is limited; only one person per industry in each group. Please view the rosters at www.phoenixchamber.com to check availability or contact Debbie Drotar at ddrotar@phoenixchamber.com or (602) 495-6483.

NORTH VALLEY Black Bear Diner 2410 W. Bell Rd., Phoenix 85023 Fridays, 7 a.m. NORTHWEST VALLEY Deer Valley Airport Restaurant 702 W. Deer Valley Rd., Phoenix 85027 Thursdays, 7:30 a.m. NORTHEAST VALLEY Marie Callender’s 4573 E. Cactus Rd. Phoenix 85032 Tuesdays, 7:15 a.m.

BILTMORE AREA Half Moon Sports Grill 2121 E. Highland Ave. Phoenix 85016 Thursdays, 11:15 a.m.

SOUTHEAST VALLEY Mimi’s Cafe (@ Fiesta Mall) 1250 S. Alma School Rd., Mesa 85210 Fridays, 7:15 a.m. SOUTH CENTRAL PHOENIX Raven Golf Club 3636 W. Baseline Rd., Laveen 85339 Wednesdays, 7:15 a.m. CENTRAL VALLEY Scott’s Generations 5555 N. 7th St., Phoenix 85014 Wednesdays (except 1st Wed.) 7:15 a.m.

LOOKING FOR MORE INFO? Unless otherwise noted, all events are FREE to GPCC members. Remember, you can always find out more information on any event, including speaker bios, directions and program descriptions, at www. phoenixchamber.com. There you can also register for any event or contact us to get answers to any other questions you may have.

Chamber Highlight

Fall In!

Basic Training for Business Women Female entrepreneurs have their marching orders! “You have to take control of your own stimulus package,” said Susan Ratliff, who will stage her sixth annual Women Entrepreneurs’ Small Business Boot Camp next month in Scottsdale. “The government is not going to bail you out,” Ratliff continued. “Everybody around you is depressed. The economy is in the tank. But by surrounding yourself with inspiring stories and valuable information from successful entrepreneurs in the Valley, I think you will get renewed courage and encouragement to go forward and realize this isn’t going to last forever.” The day-long event at the Chaparral Suites Resort features two keynote speakers – Ratliff herself on “How to Succeed When You Don’t Feel Successful” and Kathy Kerchner on “Master Your Message, Then Master the

Media” – and nine seminars in areas like customer service, sales & marketing, finance, leadership, branding and social networking. The day wraps up with “Ready, Aim, Fire Up Your Business,” a rapid-fire session with ten industry experts on small business issues. You can attend this event for as little as $89. There are other options, including a “Meet the Speakers” reception. Get Connected Women Entrepreneurs’ Small Business Boot Camp Saturday, February 6, 2010 Chaparral Suites Resort 5001 N. Scottsdale Road Scottsdale 85250 (602) 437-3634 www.womensbusinessbootcamp.com

www.phoenixchamber.com

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Member Happenings Chamber members have the opportunity to attend numerous interesting and exciting events. From luncheons and mixers to expos and professional development sessions, they’re all part of the Chamber experience. Here’s a look at what your fellow members have been up to recently.

Green Roundtable 01 | Members of the Green Roundtable thought the November 10 presentation was a gas. Bryan Beaulieu, who has created a house that runs on hydrogen, spoke about its sustainable benefits and a potential energy future.

Back to Business Series 02 | Lynn Moran of Sonoran Life Transitioning & Performance Coaching (right) took time to speak with one of the attendees after the November 12 Back to Business Series presentation “The Four P’s of Business.” Bridging the Gap Luncheon 03 | Rick Lynch of Tristar Group (right) greets US Marshal David Gonzales, who spoke at the Hispanic Business Leadership Council’s “Bridging the Gap” Luncheon on November 17. Marshal Gonzales spoke on “The Impact of Criminal Activity on Business.” The HBLC’s monthly luncheons help support the growth and development of Hispanic businesses and keep them informed, connected and prosperous within our community. Check the calendar on page 16 for details about January’s luncheon.

After 5 Mixer at Deer Valley 04 | This colorful group was part of the crowd at November 5th’s Deer Valley After 5 Mixer at the Hilton Garden Inn. Mixers are a great cap to the business day and provide a chance for relaxed networking in a casual environment.

Drive. Passion. Commitment.

NOMINATE A BUSINESS TODAY! The Greater Phoenix Chamber of Commerce is looking for enterprising owners and executives whose approach to business deserves special recognition. We’re looking for a company that has made an impact through Community Involvement, Innovation, Company Culture or Response to Adversity, as well as the 2010 IMPACT Business of the Year.

Nomination form available at: www.phoenixchamber.com/IMPACT 602.495.6461 or mlaw@phoenixchamber.com

Deadline: 5pm, Wednesday, January 13, 2010 Winners will be announced at the Impact Awards Luncheon, May 6, 2010

2009 Impact Award Recipients

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Member Happenings Valley Young Professionals

05 | Raise your glass to the next generation of business leaders in our community. The Valley Young Professionals did at their November 17th Holiday Mixer that instructed them in Wine Tasting 101. The seeds of future success are sown when the VYP meets, as they will on Tuesday, January 26th at David & Sam PR. Phoenicians Luncheon 06 | Arizona Governor Jan Brewer (left center) posed with members of The Phoenicians after their November 4th luncheon. The Phoenicians are the Chamber’s longest-running committee and are an organization of business people dedicated to the enhancement of the Valley through the exchange of business information and knowledge between communities.

Downtown Phoenix Event 07 | Through a lens, smartly. The top of the After Hours Gallery was the perfect venue for stargazing on a pleasant November evening. Regular events in downtown Phoenix spotlight all the goings-on in the “Urban Heart of Arizona.” “A Taste of South Mountain”

08 | Another event that will bear fruit in the future was this scholarship fundraiser for South Mountain Community College. South Mountain-Laveen Chamber Executive Director Steve Glueck and his wife, Dorothy, partook of this wine tasting event at Amano’s Restaurant.

0 0

Ask us about our

social media programs for small business

This is no time to be absent.

ADVERTISING

GRAPHIC DESIGN

SOCIAL MEDIA

ONLINE MEDIA

480.588.9505 INFO@MPGCOMPANY.COM

www.phoenixchamber.com

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Ribbon Cuttings

How To:

Contact us if you are celebrating a grand opening, anniversary or relocation at 602.495.2194. Family-owned since 1928, CORPORATE TRANSPORTATION ‘N TOURS has relocated its motorcoach business to a new, larger facility at 3255 S. 44th St. in Phoenix.

Create Your Corporate Logo By Kay Sperduti

+ www.corporatetnt.com

We didn’t get those scissors at HOBBY LOBBY, but the store at 4643 E. Cactus Road in Phoenix has everything else you could need, whatever your pastime.

+ www.hobbylobby.com

PHOENIX PROPERTY SHOP is long on experience with short sales and foreclosures. They celebrated their ribbon cutting at 2301 W. Dunlap Ave., Ste. 105 in Phoenix.

Perhaps the most recognizable aspect of any company brand is the logo — a unique graphic element and/or company name logotype. According to Sherri May, President of Sherri May & Company, logo creation is not a place to skimp on time or resources. Her advice: n Research other logos in your industry to get a feel for what’s out there. n Select an agency or designer you trust, one you feel has a good understanding of your business and culture. n If you don’t have an agency, get referrals. n Give general guidance as to your company’s mission, vision and objectives along with brand colors, fonts and any graphic standards. n Don’t art direct. Trust your designer to create a logo that incorporates your input and reflects your corporate personality. n Keep it simple. Remember the Nike swoosh. n Have your designer create versions in color, black and white and in high and low resolution appropriate for use in various mediums (online and in print). n Once a logo is chosen, protect your brand equity investment by creating standards to ensure consistent usage. “Logos can be very subjective,” said May. “The version chosen may not be everyone’s favorite but if you’ve done your homework, your logo should resonate with your audience.” Get Connected Sherri May & Company www.sherrimayco.com

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+ www.phoenixpropertyshop.com

The folks at SAGE APARTMENT HOMES were fired up for the ribbon cutting at their “Smart Living” location at 28425 N. Black Canyon Highway in Phoenix.

+ www.sageapthomes.com

The Kindest Cut To celebrate its 10th anniversary, V’s Barbershop donated 10 percent of its entire day of service earnings from all seven of its Valley locations to The Salvation Army. Jim Valenzuela, V’s Barbershop Founder and CEO, said “The community has truly embraced us and we are very grateful for having the opportunity to grow our business over the years. Giving back is a large part of our business and it will continue to be a focus for us.” What is YOUR company doing to give back to the community? Tell us about it at editor@ phoenixchambermagazine.com.

V’s Barbershop recently cut Th e Salvation Army in on its success.

www.phoenixchamber.com

Welcome New Members We welcome these businesses who have seen the benefit of becoming a part of our Chamber.

Accountants - CPA

Couriers and Delivery Services

MDS Financial 3114 Captain Dreyfus Ave. Phoenix, AZ 85032 (602) 740-6529 www.mdsfin.com

Skoda Express Delivery, LLC PO Box 60484 Phoenix, AZ 85082 (602) 626-8000 www.skodaexpressdelivery.com

Apartments and Vacation Rentals - Corporate Housing

Electrical Contractors

AretĂŠ Apartment Homes 2506 W. Dunlap Ave. Phoenix, AZ 85021 (602) 944-7002 www.areteapartments.com

Kortman Electric, Inc. 2416 S. 17th Pl. Phoenix, AZ 85034 (602) 256-6103 www.kortmaninc.com

Assisted Living

Employment Placement Agencies

Classic Residence at Silverstone 23005 N. 74th St. Scottsdale, AZ 85255 (480) 219-2742 www.hyattclassic.com

Kelly Services, Inc. 3030 N. 3rd St., Ste. 790 Phoenix, AZ 85012 (602) 264-0717 www.kellyservices.com

Banks

Entertainment

Comerica Bank 1950 E. Camelback Rd. Phoenix, AZ 85016 (602) 297-8450 www.comerica.com

Citron Sound Services 9450 E. Nance St. Mesa, AZ 85207 (480) 966-2929 www.citronsound.com

Business Directory

Event and Meeting Planning, Promotion and Management

Health Spas and Personal Care Services Rodan & Fields Dermatologists 5317 E. Arcadia Ln. Phoenix, AZ 85018 (602) 432-6053 karen4skincare.myrandf.com

Home Health Care Services Cypress HomeCare Solutions, LLC 5225 N. Central Ave., Ste. 212 Phoenix, AZ 85012 (602) 264-8009 www.cypresshomecare.com

Home Repair Services Wright Hand Handyman 338 E. Orange Dr. Phoenix, AZ 85012 (602) 626-8598

Hotels, Motels and Resorts

Seccion Amarilla USA, LLC 4120 N. 20 St., Ste. H Phoenix, AZ 85016 (602) 240-5491 www.seccionamarilla.com

Business Etiquette International 4301 N. 21st St., Ste. 27 Phoenix, AZ 85016 (602) 476-1941 www.actwelldowell.com

Commercial and Industrial Construction

Financial Services - Planners

Willmeng Construction 2500 S. Power Rd.,Bldg. 8, #120 Mesa, AZ 85209 (480) 968-4755 www.willmeng.com

Crowe & Associates, Inc. 1108 E. Greenway Rd., Ste. 1 Mesa, AZ 85203 (602) 952-0505 www.valleyincomespecialists.com

Consulting Services

Florists

Collaborative Consulting 13026 E. Saddle Horn Trail Scottsdale, AZ 85259 (623) 217-3260 www.collaborativeconsulting.biz

Garden of England Flowers 1219 E. Glendale Ave., Ste. 6 Phoenix, AZ 85020 (602) 277-9947 www.gardenofenglandflowers.com

Americaâ&#x20AC;&#x2122;s Best Value Inn / I-10 West 1550 N. 52nd Dr. Phoenix, AZ 85043 (602) 484-9257 www.americasbestvalueinn.com/bestv. cfm?idp=1514 West Valley Resort at Northern Avenue 1661 N. Swan, Ste. 116 Tucson, AZ 85712 (520) 321-1111 www.tonation-nsn.gov

Investigation Services Gus P.I. & G. Groce Sr. Security Company 17793 N. White Horse Trail Surprise, AZ 85374 (623) 546-4177

Janitorial Services Care-Takers Building Maintenance, LLC 5780 S. 32nd St. Phoenix, AZ 85040 (602) 275-6373 www.caretakersinc.com

Orbit Cleaning, LLC 2914 N. Norfolk Mesa, AZ 85215 (480) 516-0281 www.orbitcleaning.net

Medical / Health - Pain Management Preferred Pain & Rehab Center 2813 E. Camelback Rd., Ste. 430 Phoenix, AZ 85016 (602) 507-6550 www.preferredpaincenter.com

Non - Profit Organizations Habitat for Humanity Central Arizona 9133 NW. Grand Ave., Ste. 1 Peoria, AZ 85345 (623) 583-2417 www.habitatcaz.org

Non - Profit Organizations Health/Education Arizona Autism United, Inc. (AZA United) 5025 E. Washington St., Ste. 212 Phoenix, AZ 85034 (602) 773-5773 www.azaunited.org

Office Equipment and Supplies Canon Business Solutions 1475 N. Scottsdale Rd., Ste. 400 Scottsdale, AZ 85257 (480) 295-3048 www.solutions.canon.com

Payroll Services QTS Payroll Services, Inc. 9420 E. Doubletree Ranch Rd., Ste. C-109 Scottsdale, AZ 85258 (800) 586-0549 www.qtspayroll.com/

Photography Tom T Photos 2347 W. Muirfield Dr. Anthem, AZ 85086 (623) 551-6620

www.phoenixchamber.com

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Welcome New Members We welcome these businesses who have seen the benefit of becoming a part of our Chamber.

Physicians and Surgeons

Real Estate Development

Camelback Family Health Care 4901 N 44th St., Ste. 102 Phoenix, AZ 85018 (602) 368-5861 www.camelbackhealth.com

Joseph Carl Homes 7904 E. Chaparral Rd., Ste. A110-467 Scottsdale, AZ 85250 (480) 306-4592 www.josephcarlhomes.com

Printing Services

Residential Property Management

PostNet - Laveen 5130 W. Baseline Rd., Ste. 117 Laveen, AZ 85339 (602) 237-0232 www.postnet.com/AZ136

Public Relations Agencies Public Affairs/Government Relations Arena Government Communications, Inc. 8850 E. Altadena Ave. Scottsdale, AZ 85260 (480) 860-2727

Tiger Mountain Foundation 836 E. South Mountain Ave. Phoenix, AZ 85042 (602) 687-7325 www.tigermountainfoundation.org

Restaurants - Catering Amano Bistro, LLC 1541 E. Baseline Rd. Phoenix, AZ 85042 (602) 305-9466 www.amanobistro.com

Mimi’s Cafe 10214 N. Metro Pkwy. West Phoenix, AZ 85051 (602) 997-1299 www.mimiscafe.com

Security Systems and Services Apollo Security Group, Inc. 2330 W. Missouri Ln., Ste. 14 Phoenix, AZ 85021 (623) 463-6300 www.apollosg.com

Short Term Consumer Credit ACE Cash Express 1231 Greenway Dr. Irving, TX 75038 (972) 550-5032 www.acecashexpress.com

Specialty Food Stores Phoenix Public Market Urban Grocery & Wine Bar 14 East Pierce St. Phoenix, AZ 85034 (602) 254-1799 www.phoenixpublicmarket.com

Travel Arrangement and Reservation Services Vacation Packages TRIPSwithPETS.com 50 Market St. South Portland, ME 04106 (207) 767-7387 www.tripswithpets.com

It’s ElEmEntary

to use the watsons for all your real estate needs

the Watsons don & Cheryl

Use The Watsons for all your residential real estate needs. John Hall & associates 11211 n. tatum Blvd. #200 thewatsons@johnhall.com www.thewatsonsaz.com don - 602.791.2830 Cheryl - 602.791.2554 C u s t o m e r s e r v i C e | C o m m u n i C at i o n | C o m m i t m e n t

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www.phoenixchamber.com

Executive Q&A

MarCom Corner Your Answers to Marketing & Communication

Topic: Your Brand, Personified

Snell & Wilmer’s Trish Refo (far right) was a 2007 ATHENA Award finalist.

With this issue, we begin a bimonthly series of Q&A sessions that will help you get to know your fellow Chamber members. First up: Patricia Lee Refo, partner at Snell & Wilmer, L.L.P. in Phoenix. Q. What was your first job? A. My first real job was working in the store at Busch Gardens in Williamsburg, Virginia, hawking all of the Michelob and Budweiser merchandise for minimum wage for a summer. I began learning the responsibility of showing up on time, and going to work even when you didn’t want to. Q. When did you decide that the law was what you wanted to do? A. As an undergrad at the University of Michigan, I had a Constitutional Law professor who was particularly inspiring. That’s what set me on a course to law school. Q. What do you love most about your job now? A. Helping my clients solve their problems. I am most typically a defense lawyer, representing businesses, and clients come to me when something negative has happened. My job is to help them manage the situation and resolve it as quickly and as cost-effectively as I can. Trying a case, advocating a client’s position – in an oral argument or a contested evidentiary proceeding – is the most fun I get to have. Q. Do lawyers watch legal dramas on television? A. Sure, and you can learn a lot from them. The truth of it is, a good advocate needs to be able to boil down the client’s position into the equivalent of a TV show closing argument. That doesn’t mean you necessarily give that and nothing else, but we should be able to deliver it succinctly in a persuasive way. And TV shows remind us sometimes that lawyers talk too much (laughs).

Q. If you weren’t doing this, what might you be doing? A. I think I would have gone into journalism or politics – not as a candidate, but as a staffer. I’ve always been very interested in current affairs and political issues and that might well have smitten me had I not decided to go to law school. But I have no regrets. This is very rewarding. I get to help businesses solve their problems, I’m very active in Bar Association matters and so I can take my law degree and help find ways to improve the justice system. Q. What’s some of the best advice you have ever received? A. “Only touch a piece of paper once.” It works for email, too, in terms of saving time. Also, that the best business development you can do is to do your very best work on whatever project is on your desk right now. That’s more important than going out and trying to find a new client. Make sure the client you have right now, today, is pleased by your work product. Q. Any advice for other business people? A. No matter what business you’re in, being involved in your community is a key to your success. Find a way to contribute and to give back and the truth is, you will get more than you ever give. That’s the secret. Find something you’re passionate about in the community, get involved and do something.

Think about your best friend; chances are you know them pretty well. What is it that defines them in your mind? Just as every person has a distinct personality, every brand projects an identity as complex, nuanced and real as any other. Think of your brand not as an engineered abstraction, but as a living, breathing entity. Flesh out its bones with a bona fide personality. Dress to the nines. People are quick to judge others on outward appearances, and brands are processed no differently. A logo, typeface set and color palette collectively illustrate a specific style at a first glance. Spend a little extra time building your brand’s wardrobe, then take a look in the mirror. Who do you see?

n Watch

your mouth. Vocabulary, tone and conversation style are often the most defining aspects of one’s personality. With the rise of social media, it’s never been easier—or more important—for a brand to personally interact with users. Is your brand interesting to talk to? Genuine? Relevant? Your brand doesn’t have to be the life of the party, but it should be aware of what it’s saying about itself.

Create value with values. Like one’s steadfast convictions and beliefs, a company’s mission statement serves as the driving force behind everything the brand says and does. Google’s credo of “Don’t be evil” is not always stated, but the idea is evident in everything the company does, from user interfaces to logo variations. Make sure your brand’s heart is in the right place.

Get Connected Keane Creative www.keanecreative.com

Get Connected Snell & Wilmer www.swlaw.com

www.phoenixchamber.com

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Money Matters

Sales Iq Topic: Stop Selling and Start Solving! Sales IQ is a bimonthly column with sales tips from your fellow Chamber members. Cynthia Wrasman of Women Winning Worldwide spells it out for you. In today’s challenging business environment, entrepreneurs need to be at the top of their games. Value-based selling requires a shift in mind-set. If we think about selling as an opportunity to solve our customers’ challenges versus selling them a product or service, we are well on our way. The three components of value-based selling are Relationships, Assessments and Solutions (RAS). Relationships: There are three components to the relationship building process in sales: lead generation, conversion and retention. The key to becoming a successful chief sales officer for your business is that the relationship must be reciprocal. When both parties work together to create results, value is delivered. n

n Assessments: There are critical questions to ask and research to conduct to uncover the client’s business drivers and desired outcomes. Mastering the sales conversation through asking broad strategic questions is what top sales professionals perfect so they can deliver the highest value to their customers.

Solutions: Once the business drivers and outcomes are discovered, customized products or services can be offered as solutions to achieve customer’s outcomes. Make sure that we can quantify the return on investment for your customers as part of your solutions offered.

Get some RAS! Set yourself apart from your competitors and succeed even in the toughest of times. Happy solving! Get Connected Women Winning Worldwide www.womenwinningworldwide.com

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Practical Finance Tips Think Ahead for 2010 By Christina Estes If you’re looking for ways to save money, try asking your employees. It’s paying off at Sky Harbor International Airport, where one worker’s suggestion has saved nearly $2.5 million. Rather than have different-colored shuttle buses for employees and travelers, all buses are now the same color, so they can be used for everyone. “When they go down for routine maintenance or repairs, there’s a ready supply of buses,” says Sky Harbor Deputy Human Resources Director Jame May. “(And) they were able to reduce the number of buses.” Employees at Tempe-based Sundt Construction offered a variety of ways to improve the bottom line: eliminating fax machines, dumping paper pay stubs for electronic ones and doing away with bottled water in favor of a reverse osmosis system that turns non-potable water into drinkable water. Sundt’s Chief Administrative Officer Richard Condit says they’re also better at managing printing jobs for collateral materials and business cards and making better use of video and teleconferencing technology to reduce travel costs. Other money saving tips used by businesses include: setting printers to automatically use both sides of paper, recycling printer cartridges and re-using packing supplies. As you look for ways to save, however, Condit warns business owners to think before cutting. “It is important to maintain your discipline around

the business processes that have made you successful to this point and avoid the tendency to return to detrimental behaviors, such as reducing investment in the development of your people,” he says. Get Connected Sky Harbor International Airport www.skyharbor.com Sundt Construction www.sundt.com

$elling $uggestions? Do: n open the program to all workers n encourage and reward managers who actively solicit suggestions n establish a timeline so employees n solicit feedback on suggestions n reward suggestions

Don’t: n provide a lukewarm invitation for suggestions n be slow to respond n be inconsistent in rewarding ideas

Safety First Slips, trips and falls account for 15 percent of all accidental deaths in the workplace, second only to motor vehicle accidents as a cause of fatalities, according to the Occupational Safety & Health Administration (OSHA). In an effort to help businesses maintain safe workplaces, the Chamber presented a seminar on slips, trips and falls on December 3rd at the Phoenix Zoo. Instructor Linda Howard of E&S Research Consultants noted that these types of accidents resulted in 16 percent of the claims presented by GPCC Association Safety Program participants and about 33 percent of the claims dollars incurred. That’s a dramatic impact on our members’ bottom lines. Also, two thirds of the claims incurred were for employees with more than six months of service, stressing the importance of ongoing safety instruction for your workers.

Thanks to Zoo CFO Bonnie Mendoza, a member of the GPCC Association Safety Committee, for sponsoring this event and to Fabulous Food - Fine Catering & Events for providing lunch for all the attendees. When it comes to worker safety, the Chamber reminds you that even if you have just one employee, you’re required to have worker’s compensation coverage. When you obtain such coverage through SCF Arizona and also enroll in the Chamber’s safety program, your organization qualifies for a 10 percent discount on premiums.

Get Connected Ron McElhaney (602) 495-6486 rmcelhaney@phoenixchamber.com SCF Arizona www.scfaz.com

www.phoenixchamber.com

Right on Target Employer Business Services

Let Us Meet Your Company’s Needs Whether your business is changing in size or structure, Maricopa Workforce Connections’ no-charge strategic assistance and support may be just what is needed. One contact is all you’ll need to access Maricopa County’s entire array of high-value, no-charge workforce system services. One contact to recruit and network within a City or throughout the County. MWC will connect you with its job seekers at its One-Stop Career Centers, Community-Based Organizations, FaithBased Organizations and online.

Your business should take advantage of MWC services! n n n n n n

Qualified talent recruitment, screening and skills assessment No cost meeting space Business to Business Networking Specialized trainings for current employees Transition services Retention assistance

Invest in the bottom line without touching your pocketbook. By using MWC’s high-value no-charge resources businesses save valuable recruiting dollars while gaining exposure to job seekers with the diverse backgrounds, skills, education and experience most desired. All services are provided at no charge to employers and job seekers. Funding is made available through the Workforce Investment Act (WIA).

More than 20 years of helping area businesses succeed. Equal opportunity employer/program. Auxiliary aids and services are available upon request to individuals with disabilities.

Call (602) 506-WORK (9675) to schedule a meeting with a local workforce professional or visit www.maricopaworkforceconnection.com today!

Arizona in Focus Spotlighting the Chamber’s Legislative Advocacy and Economic Development Efforts

Session Drumbeats A Look Ahead to the 49th Legislature

When the 49th Arizona Legislature convenes on Monday, January 11, the Chamber’s Public Affairs Team will be closely monitoring these important issues: The State Budget The legislature is still looking to close the 2009-2010 fiscal year’s budget deficit of some $2 million, but the 2011 fiscal year (which begins July 1, 2010) looks even worse – a deficit of between $3 and $4 billion. According to The Economist, Only California has a worse budget situation than Arizona. Not much more can be cut from the budget, so we could see almost anything: reform of Proposition 105 (see below), another try at a temporary sales tax increase, changes in the state’s shared revenue agreements with cities, or even expansion of state sales tax to include groceries. Proposition 105 Reform Because of the budget crisis, Proposition 105 reform is one of the mosttalked-about issues at the Capitol. Also known as the Voter Protection Act, Prop. 105 “protects” initiatives that have been passed at the ballot box from legislative action. Changes can only be made if a “supermajority” – threefourths of legislators – approve and if the change “furthers the intent” of the original law. Reform could mean giving the Legislature power to repeal an initiative several years after it was approved or suspend it in case of an economic crisis, or require initiatives to be voter-approved in two consecutive elections. Regulatory Reform Regulations can increase the cost of doing business in the state of Arizona. The Public Affairs team looks to help ease the regulatory burdens and to ensure that rules are understandable, well thought-out and fair. Other priorities include improving access to regulatory information and giving businesses the chance to correct or comply with a regulation rather than accept an immediate fine. The Chamber’s 2010 Public Affairs Agenda is available at www.phoenixchamber.com. Get Connected Greater Phoenix Chamber of Commerce Public Affairs (602) 495-6497 or www.phoenixchamber.com

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Much about the Legislative Session is up in the air.

DON’T FORGET! The Chamber’s Legislative Kick-Off & Governor’s Reception is Thursday, January 21 at the Phoenix Art Museum. This is an excellent chance for the business community to mix and mingle, get face time with Arizona state legislators and hear from Governor Jan Brewer. The event is free to all Greater Phoenix Chamber of Commerce and affiliate chamber members and invited guests. Light hors d’oeuvres and a cash bar will be available. To attend you must register online at www.phoenixchamber.com no later than Tuesday, January 14, 2010.

www.phoenixchamber.com

Business Bios

Garbage In, Garbage Out Republic Services Tames Paper Tigers By Lori K. Baker Ever wonder what happens to that empty water bottle, Styrofoam coffee cup or outdated report you just heaved in the circular file beside your desk? To find out, we talked trash with Mark Creswell, general manager for Republic Services (formerly Allied Waste). The Phoenix-based company provides trash collection services to commercial, industrial, municipal and residential customers in 40 states and Puerto Rico. Republic Services’ expertise can keep landfills from turning into a heap of trouble. The company recently landed two big contracts to implement recycling on all Southwest Airlines

planes and to handle Home Depot’s recycling operations nationwide. While corporate giants can throw big bucks behind green campaigns, small and medium-sized businesses can take several no-cost or low-cost steps to reduce waste. Creswell says the first step is like an energy audit provided by a utility company. For no charge, a Republic Services expert can tour your business and offer an estimate of how much recyclable trash is being thrown out, plus offer specific advice on solid waste management and recycling options. “Today companies are much more intune with what they are throwing away,” says Creswell. Creswell suggests these four easy things you can do to be an eco-friendly business: n Hold lunch-and-learn meetings educating employees on waste management tips, such as what items can be recycled that are often thrown away, including corrugated cardboard boxes in the mail room and tins, aluminums and plastics in the cafeteria. n Make recycling convenient by having a

Despite challenges, Beatitudes Campus is still providing smiles for seniors.

Active Ingredients Seniors Count Their Blessings

Cardboard doesn’t have to box your business in if you have a recycling plan.

recycling bin next to each desk, a shredder available for sensitive documents and an aluminum can collector in the break room. n Include a reminder on e-mails to consider the environment before printing it. n Purchase recycled paper for printers. Get Connected Republic Services www.republicservices.com

A pioneer in a continuing care design for retirement living since 1965, the not-for-profit ministry of the Church of the Beatitudes serves approximately 650 residents on its 22-acre site in north-central Phoenix. The Campus offers several levels of care, including independent and assisted living in an apartment setting, as well as a 24-hour skilled nursing option with respite, rehabilitation, physical therapy and longterm care. One “neighborhood” also serves residents with moderate to severe cases of dementia or Alzheimer’s disease. According to President and CEO Peggy Mullan, the slumping housing market has affected the Beatitudes Campus’ cash flow. But adjustments were made to combat the growing number of potential residents who were delaying relocation to the community. “We have created incentives to help people – including discounts, moving assistance, security services – while their homes are vacant and on the market, and delayed payment of entrance fees,” she said. Recently, the first phase of a community redevelopment at the Beatitudes Campus was completed. In addition to refurbishing several buildings, 199 new residences were added, as was an 18,000-square-foot Town Plaza to give residents more shopping and dining options. As for the future, Mullan believes meaningful healthcare reform could make things brighter for elders and the senior care industry. “Preventative medicine and flexible benefits will give people the option to care for themselves in a manner that fits their values, and open tremendous opportunity for providers in home-based services, telemedicine and adaptive housing,” she added. Get Connected Beatitudes Campus www.beatitudescampus.org

By Tom Trush No longer satisfied with a life of leisure, today’s retirees seek choices that allow them to maintain the type of active lifestyle the Beatitudes Campus has supported for decades.

Business Bios continued on page 28 www.phoenixchamber.com

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Greater: PHX News & Notes From Around the Valley

Anthem Small Business Person of the Year Barry Gregory (middle, with plaque) with (L-R) Chamber at Anthem board members Eric Kilstrom, Shelly Spence and Maggie Chamberlin, Pat Kersey of sponsor M&I bank, board member Bonnie Smith, Debbie Drotar of the GPCC and board member Doug DeMuth. Photo by Mike Spinelli.

Barry Gregory of Print Station is Anthem’s Small Business Person of the Year. Gregory took home the honor at the sixth annual awards ceremony on December 2 at the Anthem Golf and Country Club. Gregory, who was nominated for the award for the second time, is a huge supporter of Boulder Creek High School and is also heavily involved with Rotary and their youth programs and scholarships.

The Anthem Small Business Person of the Year Awards, sponsored by M&I Bank and Boates & Crump, Attorneys at Law, recognize the efforts and contributions to the community by a member of the Chamber of Commerce at Anthem. This year’s other nominees were John Hasslacher of Hasslacher Tax & Financial, Catherine Scrivano of CASCO Financial and Andrew Zychowski of Andrew Z. Diamonds and Fine Jewelry.

between Valley Metro RPTA, the City of Mesa and Westcor, the facility is funded by Proposition 400, the half-cent sales tax to fund transportation projects and services in Maricopa County. It features 80 new parking spaces, six new bus bays and provides overflow spaces for Superstition Springs Center on weekends. The Roosevelt School District is in the early stages of planning a Sustainable Science Park that would educate pre-school through adults about green technology, develop food service and nutrition, conduct sustainable research and renovate the community and rejuvenate the neighborhood. ideas*Collide has hired Barb Melnick as Operations Manager and John Kenney as Senior Designer. The duo brings a combined 32+ years of experience to the Scottsdale-based marketing communications firm. Get Connected Chamber of Commerce at Anthem www.phoenixchamber.com Valley Metro www.valleymetro.org Roosevelt School District www.rsd.k12.az.us ideas*Collide www.ideascollide.com

ALSO: Valley Metro opened its new Superstition Springs Transit Center in November. A project in partnership

Business Bios from page 27

Proving Their Mettle Mining Company Thinks Community First By Stephanie Conner When Resolution Copper Mining President and CEO David Salisbury thinks about the future of his company, he considers the future of the larger community as well. It’s this understanding that has helped drive his optimism and success during the economic downtown. “We recognize it’s not just about Resolution Copper,” Salisbury says. “It’s about the communities around us.” In part, he says, this means preserving the environment and enhancing the local economy. Resolution’s community focus has also led to relationships with the state’s universities to develop new mining technologies. Salisbury says this provides Arizona an opportunity to become a center for mining technology. Resolution is committed to a thorough environmental review before construction can start, putting the mine about 10 years away from production. Once fully operational, the project could produce up to 25 percent of the country’s copper supply, Salisbury says. Salisbury estimates that at its peak, the mine will generate about $798 million a year in economic activity in Arizona, producing 1,200 full-time jobs and 200 contract positions at the mine itself. Over the life of the mine, about $46 billion in economic activity is expected. 28

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Located in the Pioneer Mining District just three miles east of Superior, the Resolution Project may be one of the largest copper resources in North America.

It’s all part of integrating into the larger community. “This is a project that brings private money to generate jobs,” Salisbury says. “We will produce long-term well-paying jobs. And we’re doing it in a way that protects the rights of the environment.” Get Connected Resolution Copper www.resolutioncopper.com www.phoenixchamber.com

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First Person Profile The Valley’s business community has a story to tell. We asked them to do just that.

Nothing’ s out of

reach.

“In the Summer of 2008, I was asked to be part of a group of 17 guides leading eight blind mountaineers up Mount Kilimanjaro, the tallest free-standing mountain in the world (19,340 feet). As crazy as it sounds, there was no hesitation. I just thought ‘Sure, sounds like a great adventure.’ I trained for a year with blind climber Tom Hicks. Getting to know him and understand what he goes through on a daily basis was really life-changing. His willingness to trust me to be his eyes on the trails for a year, and then going up one of the tallest mountains in the world with him was amazing and humbling. The feeling I had when Tom touched the sign at the summit just summarized everything we had been going through for a year and in those eight days on the mountain. It was the most incredible moment of my life. When I look back, my greatest accomplishments have always come from my greatest fears. If there’s a little bit of fear in something and then you accomplish it, it means that much more.”

Kristy Kevitt Principal Business Development SmithGroup www.smithgroup.com

Kristy Kevitt (le ft) and Graham e Richard (righ climber Tom t) guided blind Hicks up Mou nt Kilimanjaro recount their this summer. journey at ww They w.seekiliourwa y.org.

Have An Inspirational Story To Tell? 30

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Let us know about it. Send your ideas to editor@phoenixchambermagazine.com. www.phoenixchamber.com

To invest in my dreams. To give it everything I have. To inspire people every day.

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