Startups

Once-and-Done Listing for e-Commerce Sellers

Seeking a solution to the frustrating and laborious process of listing merchandise on multiple channels, Amanda Morse and Clara Albornoz founded List Perfectly in 2019. Created by sellers for sellers, the versatile e-commerce solution enables sellers to efficiently list and cross-post products on multiple major marketplaces and channels – at no additional charge, and cutting listing time by an average of 80%. Delisting and relisting, inventory management, and templates for faster listing are among List Perfectly’s suite of diverse tools.

In the past year, its member base has grown more than 600% and sellers have cross-posted more than 15 million products using its software. List Perfectly’s unlimited crossposting saves thousands of sellers an average of 80 hours per month, enabling them to reach new customers and make more sales, while also fulfilling the company’s sustainabilitydriven vision to promote shopping resale, not retail. Morse and Albornoz note the average American throws away 82 pounds of clothing each year. “By reselling it, we are able to keep it out of landfills and reduce each item’s carbon impact by 79% with each sale,” Morse says.

Morse and Albornoz were motivated to create this solution when Albornoz’s arthritis threatened their ability to continue their own online selling at their needed volume, since listing products one by one on each selling platform was not only time consuming but physically painful. Morse taught herself to code the solution, and List Perfectly was born.

In addition to being a time-saving solution for sellers everywhere, List Perfectly is also dedicated to contributing to a healthier planet by promoting and encouraging the idea of shopping “resale, not retail.” Each sale made by List Perfectly users reduces that item’s carbon footprint and saves it from ending up in a landfill. List Perfectly works for sellers of all types of products, from clothing to electronics to vintage goods and everything in between. listperfectly.com

Says Morse, “E-commerce is big enough for all of us. It is the great equalizer. Anyone can become a seller and ‘level the playing field’ in their own lives, make money from home with very little startup cost, and become a success. It is this truth and advice that motivated us to grow this company and bring List Perfectly services – which help everyone achieve success – first nationwide and eventually worldwide.”

List Perfectly listperfectly.com

YellowBird Bridges the Gap in the Health & Safety Community

A chance encounter at an accelerator event brought the co-founders of YellowBird together and it was only a matter of months before their idea for a two-way marketplace between environmental health and safety (EHS) professionals and the companies that need their services started to take off.

“YellowBird was inspired by a culmination of my experience and a very opportunistic Uber ride,” relates Michael Zalle, co-founder and CEO.

Working in satellite communications, he saw a tremendous need for connecting qualified safety professionals with organizations that needed their expertise. But it wasn’t until an Uber ride with a driver who he thought was way overqualified to be driving that the idea clicked. Seeing the potential in Zalle’s vision, Michelle Tinsely, now COO, joined on as co-founder and the duo officially launched with a minimal viable product in November 2019.

Though growth has been steady, they’ve encountered a few challenges along the way — namely, finding investors and navigating the pandemic. Fortunately, they did find investors who believed in YellowBird and were able to turn an initial pandemic-related setback into a win.

“One thing we used to our advantage was the fact that more people were suddenly caring about workplace safety,” Tinsley says.

Due to layoffs, they also had an explosion of professionals joining their platform and they were able to immediately put them to work. While they’re still battling other challenges that come with scaling a fast-growth company, as well disrupting an oldschool industry, one thing they credit to helping overcome those is the support they get from other local founders through the StartupAZ Collective.

“The Startup Collective has provided us a way to continue to develop new ideas and provide coaching at exactly the right time you need it,” Tinsley says.

As for what’s ahead, Tinsley says they set some audacious goals for 2021, with a focus on forming partnerships and supporting the evolving demands of businesses as the pandemic continues. —Brandon Clarke, co-founder and CEO of StartupAZ Foundation (www. startupaz.org)

YellowBird goyellowbird.com