SINT MAARTEN RELAUNCHES PR AND MARKETING FOR 2022-2023 HIGH TOURISM SEASON

The Sint Maarten Tourism Bureau (STB) announced the renewal of contracts with the three agencies that execute the public relations, marketing communications, and digital marketing for the destination.

The STB marketing team will work with Diamond PR, Big Idea Advertising, and USP PR Marketing to leverage a marketing budget and strategically drive travel in target markets like the Northeast (NY, NJ, and CT), Atlanta, Charlotte, Florida, Houston, Dallas, Chicago, and California.

“It is important to stress on the fact that for the development of this NRA, input from both public and the private sector stakeholders in Sint Maarten will be vital to finalize and put into action a complete and all-encompassing national risk plan against the crimes of money laundering and terrorism financing.

“In completing this exercise months from now, Sint Maarten will gain a collective understanding of the money laundering and terrorist financing risks that it faces. Through an Action Plan that will be developed alongside this NRA, we will be in a strong position to enhance the existing framework and where necessary introduce new measures to provide further protection.

“Sint Maarten will also be in an enhanced position to enter the 4th round of mutual evaluation by the Caribbean Financial Action Task Force which for Sint Maarten is set to initiate in 2024,” the National Coordinator of Sint Maarten’s NRA concludes. ■

For Europe, area of concentration will be in Netherlands, Belgium, German-speaking markets, and Nordic Europe, also known as Scandinavia.

“We are pleased to work once more with our agencies to re-imagine our approach to advertising”, said Director of Tourism May-Ling Chun. “The agencies have expressed new trends and opportunities as the industry changes rapidly and 6 months ago is not the same as now”.

“Together with our private sector partners and stakeholders we want assure that we execute the right strategies that speak directly to the interest of that potential visitor.”

The agencies will be contacting the private sector, and a stakeholders meeting will be held in order for everyone to update the firms on their latest product and services as well as to give input on the strategies that will be decided on and assure the objectives are mutual.

The STB marketing team have held discussions with the agencies about upcoming promotional campaigns that includes highlighting the diversity and uniqueness of the island, but also promoting festivals and events, amongst others.