SOCAP AGENCY’S DYNAMIC FRACTIONAL CMO APPROACH I N T E G R A T E D
M A R K E T I N G
T H R O U G H :
ADVERTISING & SEO
W EBSITE & CO NVER S ION S
S OC IA L MED IA MA RK ET IN G
REVIEW & REPU T A T ION MGMT.
REVEN UE MANAGE M ENT
EM AIL & CR M
REFERRA L & LOYA LT Y
DATA & A N A LYTI C S
TRADI TI O NAL MARKETING
CAM P AIGN S & P R O M O T ION S
C A LL C EN T ER
EVEN T MA RK ETI NG
By centralizing marketing efforts as the Fractional CMO for brands and portfolios, we ensure all marketing channels are working synergistically to drive the best results for guests and owners alike. Our new Agile Revenue Framework aligns the Sales, Marketing, and Revenue Management teams to collaborate more intimately to drive results by being more accountable and transparent towards their department and property goals accelerating revenues and profitability.
Our model emphasizes five distinct stages on the path to achieving brand advocacy:
CAMPAIGN LAUNCH / RE-EVALUATION
A D V O C A C Y
A W A R E N E S S
CUSTOMER LIFE CYCLE R E T E N T I O N
A Q U I S I T I O N
E N G A G E M E N T
Eric Sutfin (CMO) - 303.906.7691
socapads.com/hospitality-travel-boutique-marketing-agency/
SOCAP AGENCY’S DIRECT BOOKING CONVERSION APPROACH
Results and transparency of what marketing efforts yield the highest ROI is our focus. Regardless of what media or marketing channels your prospects are exposed to and engaging with your brand, the SoCap team implements strategies and tactics that translate to more customer data, better online experiences, upsells, and ultimately increased direct conversions that you can track and replicate at scale.
S O CI A L MEDIA
ORGANIC R EA C H
P U B LI C R E LA T I O N S
TRADITIONAL
GRO UP S A L ES
PROMOTIONAL LYTICS
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DIRECT BOOKINGS & REVPAR
USER EXPERIENCE & CUSTOMER DATA
PERSONALIZED UPSELL REVENUE
REPUTATION & CUSTOMER LOYALTY
Eric Sutfin (CMO) - 303.906.7691
socapads.com/hospitality-travel-boutique-marketing-agency/