SOCAP BRAND & PORTFOLIO DEVELOPMENT PROCESS Focused on serving the owners and investors of brands and portfolios in the resort and boutique hotel industry, SoCap elevates hotelier's online presence to drive conversions, increase direct bookings, reputation, and their online presence to be as intentional as their guest experience is on the property. Creating a brand image that reflects the integrity and vision of the investors, we bring their vision to life through every customer touchpoint, collateral, and asset they are exposed to. The agency’s main focus is to be conversion-oriented and optimize the guest's online experience from whatever channel they touch through the micro-moments that build customer satisfaction, brand value, drive sales, and enhance customer data.
B rand Foundation LOGO DESIGN AND BRAND GUIDELINES
WEBSITE CREATION AND INTEGRATIONS
SOCIAL MEDIA AND ENGAGEMENT MAPS
SEO OPTIMIZATION AND PAID ADS
CUSTOM CONTENT CREATION
MARKETING AUTOMATION
P H A S E
1
M A RKET R ES EAR C H
P H A S E
BRA ND G UI DELI NES
WEB S I T E D EV ELO PM ENT
2
P H A S E
3
P H A S E
INTENSIVE COLL ABORATION, PR AND ONLINE PUBLICIT Y CAM PA IGN S
S OCI A L M EDI A HYPE
CROSS-PL ATFORM PRESENCE
MARKETING AUTO M AT IO N
BRAND BUILDING CAMPAIGNS
A simplified overview of the typical 12 month pre-opening program.
4
PRE-BOOKING CAMPAIGN
BRAND FEEDBACK, REACTION MEASUREMENT AND OPTIMIZATION
SOCAP AGENCY’S DYNAMIC FRACTIONAL CMO APPROACH I N T E G R A T E D
M A R K E T I N G
T H R O U G H :
ADVERTISING & SEO
W EBSITE & CO NVER S ION S
S OC IA L MED IA MA RK ET IN G
REVIEW & REPU T A T ION MGMT.
REVEN UE MANAGE M ENT
EM AIL & CR M
REFERRA L & LOYA LT Y
DATA & A N A LYTI C S
TRADI TI O NAL MARKETING
CAM P AIGN S & P R O M O T ION S
C A LL C EN T ER
EVEN T MA RK ETI NG
By centralizing marketing efforts as the Fractional CMO for brands and portfolios, we ensure all marketing channels are working synergistically to drive the best results for guests and owners alike. Our new Agile Revenue Framework aligns the Sales, Marketing, and Revenue Management teams to collaborate more intimately to drive results by being more accountable and transparent towards their department and property goals accelerating revenues and profitability.
Our model emphasizes five distinct stages on the path to achieving brand advocacy:
CAMPAIGN LAUNCH / RE-EVALUATION
A D V O C A C Y
A W A R E N E S S
CUSTOMER LIFE CYCLE R E T E N T I O N
A Q U I S I T I O N
E N G A G E M E N T
Eric Sutfin (CMO) - 303.906.7691
socapads.com/hospitality-travel-boutique-marketing-agency/