Seen and heard

Fisherman’s Friend named title sponsor of Run A Muck for second year

Fisherman’s Friend has announced its return as title sponsor of Run A Muck, one of Ireland’s original and most popular obstacle mud run challenges, with a partnership that will include naming rights, branding and sealed sampling opportunities at the 2022 event. Now in its second year of sponsorship, the mud run, which takes place in Coolcarrigan Estate in Kildare, will be known as Run A Muck with Fisherman’s Friend. The event was cancelled last year due to the pandemic.

The challenge, which first took place in 2010, gives participants the option of taking part in a 5.5km or 11km course, through woodland, bogs, and open terrain of a very varied nature, while encountering more than 50 obstacles.

For a family business that has been making lozenges for over 150 years, the sponsorship reinforces the key brand values – strength, friendship and authenticity.

“I am thrilled that Run a Muck is coming back in 2022, the last event occurred just before the country went into lockdown, so it is refreshing to hear it’s back and even more so that there is appetite for the challenge, with over 75% of tickets already sold,” said Jon White, regional business manager of Fisherman’s Friend.

Fisherman’s Friend is a family business that has been making lozenges for over 150 years

Run a Muck with Fisherman’s Friend is open to those aged 16 years and over, and takes place on 5 March 2022 in Coolcarrigan Estate, Naas, Co. Kildare. Registration is limited in 2022, with the decision to cap the number of participants made largely as a covid precaution, but also to help achieve an optimal experience for everyone involved.

For more information, visit Fisherman’s Friend Ireland on Facebook, Instagram and Twitter: @FishermansFriendIreland or www.runamuckchallenge.ie. Fisherman’s Friend is distributed by Valeo Foods in Ireland.

Healthy eating made easy at Junction 14 Mayfield with new Cali Cali menu Musgrave MarketPlace raises €110,000 for The Alzheimer Society of Ireland

Eating healthily can be difficult and sometimes inconvenient when shoppers are on the go, but not with Cali Cali’s new menu in Junction 14 Mayfield. The menu offers five ‘Better for You’ options to choose from, each one tastier than the last. The Cali Cali menu includes dishes such as Peri Peri Loaded Sweet Potato Fries, a Smokey Chipotle Chilli Bowl and a delicious Sriracha Chicken Brioche Bap. As well as being super tasty and convenient, the new menu has been created to provide a healthy, hearty option for those on the go. All of the dishes are created using Cali Cali’s

The Cali Cali menu at Junction 14 Mayfield offers five ‘Better for You’ options

range of Californian street food inspired sauces and seasonings which are available in retailers nationwide. Located at the M7 Motorway Service Area, Monasterevin, Co. Kildare, Junction 14 Mayfield is to date, one of the most acclaimed service stations in Ireland and considered by many in the industry as the market leader in forecourt convenience. For more information, visit www.calicalifoods.com or follow on social media @calicalifoods on Instagram, Facebook and Tik Tok. Musgrave MarketPlace raised €110,00 for the Alzheimer Society of Ireland throughout 2020 and 2021. This will go towards helping the Alzheimer Society of Ireland provide support services for both families and people with dementia.

The Alzheimer Society of Ireland advocates, empowers, and champions the rights of people living with dementia and their communities to quality support and services.

Covid-19 has had a huge impact on the adults and families who rely on The Alzheimer Society of Ireland.

Marta Hliwa, HR business partner, Musgrave MarketPlace, Amy Vaughan, corporate fundraising manager, Alzheimer Society of Ireland and Thomas Williams, general manager, Musgrave MarketPlace Ballymun

Throughout the pandemic, The Alzheimer Society of Ireland has continued to provide essential support with home care services, dementia advisers, a national helpline, and online family carer training.

Musgrave MarketPlace has had a strong partnership with The Alzheimer Society of Ireland for two years, raising €48,000 in 2020 and €62,000 in 2021. Overall Musgrave MarketPlace has raised over €300,000 for its charity partners since 2017.

Over the past two years, due to Covid-19, colleagues were faced with the challenge of continuing to fundraise and raise awareness in new and innovative ways, with extra precautions taken to ensure the safety of all colleagues and customers. Colleagues got creative organising virtual coffee mornings, a cyber cycle, online games, bucket collections, and even an online fitness distance challenge amongst the seven Musgrave MarketPlace branches nationwide.

“I would like to thank the Musgrave MarketPlace team who put a huge amount of time and effort into raising these much-needed funds for The Alzheimer Society of Ireland,” said Michael McCormack, managing director at Musgrave MarketPlace. “Throughout the pandemic, we have seen the amazing work they do to support both families and people with dementia.” n