Market movers

Now YR talking! New YR Relish range hits the shelves

New Ultimate Chilli Sauce serves up Abrakebabra taste at home

YR, Ireland’s original spicy sauce since 1837, has been in the heart of Irish families for generations adding an unbeatable burst of flavour to favourite recipes. The Irish heritage brand has advanced with ethical and sustainable ingredient sourcing, technology, customer trends and preferences to bring a new range of relish products to the market.

YR Sauce is renowned for its sweet, blended date recipe and through the expertise of its tasting and product development team, the innovative brand has developed a new YR Relish range guaranteed to delight consumer’s taste buds.

YR Relish has now joined the well established relish category, currently in strong growth, with three delicious flavours in a 390g jar: YR Original Tomato Relish, YR Balsamic Red Onion and YR Habanero Spicy Relish. The products are gluten free, vegan and vegetarian friendly and have no added artificial colourings, flavours or preservatives and low sugar.

Initially launched with Musgrave in June,June, YR YR RelishRelish has has quickly quickly progressedprogressed into all other retailers, supported by a 360-degree marketing plan. YR Sauce will also benefit from a revitalised brandbrand essenceessence and and packagingpackaging laterlater this this summer.

YR YR is is proudlyproudly ownedowned and and distributeddistributed by Primelineby Primeline Sales Sales & & Marketing,Marketing, one one of of the the largestlargest independent independent distributiondistribution sales sales and marketing companies in Ireland.

Vuse

Vype is now Vuse

As Vype, the brand had one purpose – inspire consumers with high quality vaping products.

As Vuse, the team has now raised the bar – becoming one global brand that is connected and aligned with the everevolving needs of those consumers.

Through a revamped brand look and feel, and more flavours for your customers, Vuse perfectly demonstrates what the power of creativity and innovation can bring to your store and customers alike*.

Find out more at b2b.pjcarroll.ie.

*(For adult smokers and vapers only. Vype\Vuse e-cigarettes contain nicotine which is addictive) (18+ only. Read leaflet in pack)

Abrakebabra

Abrakebabra is launching a new limited edition Ultimate Chilli Sauce (€2.50 from Centra and SuperValu); the ideal accompaniment to a summer barbecue or family meal.

Due to popular demand, Abrakebabra has created an at-home version of its iconic Ultimate Chilli Sauce as part of its ‘Magic Sauces’ range so consumers can create their favourite Abrakebabra dishes and distinctive flavours at home this summer.

Foodies across Ireland came in their droves to Abrakebabra over the years requesting the famous ‘Ultimate Chilli Sauce’, and it is now available to bring home so food lovers can jazz up their dishes this summer.

The Magic Sauces range currently has three options available, Famously Garlic Sauce, Legendary Taco Sauce and now the Limited Edition Ultimate Chilli Sauce.

The new limited edition Ultimate Chilli Sauce, which is vegan friendly, is spicy enough to lift a dish, but not enough to make you cry! Barbecue afficionados and home cooks will appreciate the delicious tasting sauce, which went through rigorous sampling rounds to make sure the quality and taste of the sauce is the same as it is in Abrakebabra outlets. ■