100 years of pioneering Japanese spirit

The House of Suntory, the founding house of Japanese whisky, celebrates its 100th anniversary of whisky innovation. In honour of this centennial, the House releases a Suntory Anniversary Tribute as imagined by Academy Award-winning director Sofia Coppola and starring actor Keanu Reeves, as well as exclusive 100th anniversary editions of its world-renowned whiskies.

The Suntory Anniversary Tribute, which features actor Keanu Reeves, a lover of Suntory Whisky and who previously appeared in a Suntory Reserve ad campaign in 1992, debuted during the Suntory Time 100th Anniversary Global Premiere event in New York City and can now be viewed on the House of Suntory website here: https://house.suntory.com/

As part of the landmark anniversary, the House of Suntory is investing 10 billion JPY ($77 million USD) to enhance its Yamazaki and Hakushu Distilleries which are currently closed for renovation and scheduled to reopen this fall.

The House of Suntory invited fans, press and trade partners to join its global celebration event ‘Suntory Time’ being held across various international markets across the globe, including its Irish launch event which was held in 9Below, Dublin 2, on Tuesday 20 June. As part of this 100 Year Celebration in Ireland, House of Suntory will be partnering with a small number of on-trade venues such as the Yamamori group in Dublin, and independent off-licenses such as Celtic Whiskey Shop on Dawson Street, The Whiskey Reserve in Temple Bar, and James J Fox on Grafton Street, with popup displays across the summer showcasing the full House of Suntory portfolio. The limited-edition 18 Year Old Yamazaki and Hakushu whiskies were released and available to order as of 21 June. n