Market movers

Green Isle

Green Isle Fruit Snacks serve up ready-to-eat fruit, when you need it!

Green Isle, Ireland’s favourite frozen fruit and vegetable brand, has launched an exciting, innovative and convenient fruit snacking range.

Green Isle Fruit Snacks are superior quality fruits that are perfect for lunchboxes, a healthy treat or on-the-go snacking. Made from 100% fruit, Green Isle Fruit Snacks help people eat well without adding to their to-do list.

Each bag contains three easy-to-open snack packs and are one of an individual’s five-a-day. Green Isle’s carefully selected superior quality fruits are picked at their peak and frozen at their freshest. New advanced freezing technology ensures that the superior quality, taste and texture of its prepared fruits are all locked in, delivering a wonderful product with no food waste.

“We believe that we are offering a brand-new way of eating fruit,” says Mairéad Walsh, Green Isle marketing manager. “Many years have been spent perfecting the freezing process, making sure that the fruit tastes really good. Fruit Snacks are high quality fruit, handpicked and ready when you are. They can be eaten frozen or defrosted with no mess.”

The two products currently available in the range are Mandarin Segments and Melon Chunks. Each pack retails at €3.50 and contains three 80g packets inside.

For more information, visit www.greenIsle.ie, Instagram: @greenisle and Facebook: GreenIsle.

Nordic Spirit

Ready to discover something extra with Nordic Spirit?

Nordic Spirit is extending its nicotine pouch range with the addition of a new strength variety – Nordic Spirit Smooth Mint X-Strong, a more intense strength for those who want to experience more.

Nordic Spirit’s X-Strong pouches contain 11mg of 100% tobacco-free nicotine, and can be used anytime, anywhere.

Smooth Mint is also available in Regular (6mg) and Strong (9mg) strengths, along with flavours Spearmint and Berry Citrus also available in Regular and Strong.

The brand advises retailers to stock up now to “Discover the Unseen!”

Lucozade

Lucozade Zero sponsors First Dates Ireland

Lucozade Zero is re-igniting its long-term relationship with First Dates Ireland. First Dates, the hit dating show that brings together singletons searching for romance, has returned to air on RTÉ 2 weekly from Thursday, 5 January through to April. Lucozade Zero, Ireland’s second-biggest zerosugar energy drink which grew by over 30% to an RSV of over €10 million last year*, will continue its weekly sponsorship of the show with voice-overs provided once again by longterm partner, comedian Joanne McNally.

First Dates Ireland, with over a quarter of a million weekly viewers, has been sponsored by Lucozade Zero since 2018. Entering the sixth year of this relationship, the partnership has helped the brand grow awareness and purchase intent with consumers. This year, the focus will be on Lucozade Zero Pink Lemonade – a firm consumer favourite and flavour exclusive to the Zero Sugar portfolio. Keep an eye out for the cheeky chat up lines, double entendres and dating disasters Lucozade Zero will be bringing to life on outdoor advertising, in-store and on social media to keep you and your customers chuckling from January right through to April.

*(Source: Retail Value Sales, Total Scantrack Rep. of Ireland, MAT, 4 December 2022)

Red Bull

Introducing wiiings for winter: Red Bull introduces limited Winter Edition

Here to brighten the short days and give wiiings to your shoppers’ winter is the brand new deliciously fruity Red Bull Winter Edition with the taste of Pomegranate.

This latest flavour joins a line-up on shelves of popular Red Bull editions including Strawberry-Apricot, Cactus Fruit, Watermelon and Tropical for a limited time only.

Available for a limited time from January 2023 in 250ml cans, the matte-crimson packaging will stand out amongst the rainbow of editions in the Red Bull product line.

With all the functional benefits of Red Bull Energy Drink, Red Bull Pomegranate gives a delicious flavour burst of juicy pomegranate and sour cherry, with a hint of red fruits.

The perfect base to winter mocktails or to give wiiings to your customers’ next winter hike, gaming session or long drive, Red Bull Pomegranate, from the world’s number one energy drink, is a category must-have.

Visit RedBull.ie to learn more. n