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29% of Irish people have heard about modern slavery on cocoa plantations
by Mediateam
New research from ethical chocolate brand Tony’s Chocolonely, conducted in partnership with Bounce Insights, shows that only 29% of Irish people have heard about modern slavery on cocoa plantations. What’s more, only 33% of respondents had heard about child labour and other forms of exploitation occurring on cocoa farms.
Meanwhile a whopping 91% believe that all food companies should be tackling illegal labour in their supply chains, 92% agreed that farmers around the world should be paid a living wage and 77% of respondents also agreed that it was important that the food they buy is from traceable and transparent supply chains. Most importantly, 78% of those surveyed said that they would like the brands they buy to help them be more ethical in their daily life.
Nicola Matthews, UK and Ireland head of marketing at Tony’s Chocolonely said the findings “highlighted a clear gap in knowledge about some of the bitter truths of chocolate production.
“Indeed, there are still over 1.5 million cases of child labour present in the chocolate industry in Ghana and Cote d’Ivoire today,” Matthews added.
