Dunnhumby launches Relevant Sponsored Search on Tesco.ie

Dunnhumby has announced the launch of Relevant Sponsored Search on Tesco.ie, allowing brands to improve visibility and supercharge conversions by showcasing their products at the top of Tesco.ie’s online grocery shopping search results.

With retailers’ sites used more than ever in the run-up to making a purchase, 37% of shoppers say that information on retailer-owned websites and apps helps them make up their mind on what to buy Getting products seen in the right place at the right time can have a significant impact on sales, both online and in-store

Relevant Sponsored Search allows advertisers to specify relevant keyword sponsorship to promote their products to the top of a customer’s search results listings when they search on Tesco.ie The first retailer in Ireland to offer this product, the Tesco site will display the ads natively within the page in slots one and two, ensuring that the customer journey goes uninterrupted.

Via an easy-to-use self-serve online portal, CPG brands and their advertising agencies can create and manage auction-based campaigns using programmatic bidding with customisable parameters such as budget limits, specific keywords and wallet management. Near realtime reporting dashboards allow advertisers to observe featured product sales impact and adjust as necessary

Eoin Maguire, head of Commercial Media, Dunnhumby Ireland says: “Customers are much more likely to buy the products they see first in the search results. Relevant Sponsored Search enables you to boost your products into these highly visible positions at the top of the organic search results, improving the discoverability of

Novolex introduces new innovative recyclable tray

Leading European thermoforming packaging specialist Waddington Europe, a division of Novolex, with a key manufacturing site in Arklow, ROI, has introduced an innovative mono-material recyclable tray for meat, fish and poultry products.

The container, called Piranha, is sealed using a series of raised teeth that run around the sealing flange instead of applying a layer of polyethylene or adhesive, which are typically used to seal the lid of modified atmosphere packaging (MAP). The raised teeth maintain the seal’s integrity even if the flange becomes contaminated by animal fat, which can interfere with closure on traditional packaging for meat, fish and poultry (MFP) products.

With Piranha, greasy contaminants are forced into the channels between the raised teeth, leaving the peaks clear and clean to contact the PET top web. Under the same sealing temperatures and dwell time, the top web adheres to the peaks, creating the seal despite the presence of contaminants. During filling-line trials of Piranha, the problem of burst seals due to grease contamination on mono-rPET sealing was cut to almost zero

As a mono-material package, the tray is capable of being fully recycled back into food-grade rPET. Piranha can also be made with up to 100% recycled PET (rPET).

To learn more about Waddington Europe and how it helps customers promote circularity through innovative and more sustainable packaging solutions visit www.waddingtoneurope.com or contact info@waddingtoneurope.com

Dunnhumby has announced the launch of Relevant Sponsored Search on Tesco.ie. 37% of shoppers say that information on retailer-owned websites and apps helps them make up their mind on what to buy your product and growing your brand sales.”

Learn more about how Relevant Sponsored Search can help you maximise conversions with Ireland’s biggest online grocery retailer Speak to your media lead or visit go.dunnhumby.com/ RelevantSponsoredSearch-Ireland

Create a ‘destination’ experience with Stacked

In the ever-competitive retail landscape, capturing and retaining customers is a constant challenge To succeed, retailers must strive to become a ‘destination’ for their customers, offering an experience that sets them apart. One powerful tool that can help achieve this is digital signage Digital signage incorporating things like kiosk advertising, shelf edge displays, self-service kiosks, video walls and in-window high-bright displays provide you with a dynamic and engaging way to communicate with your customers. These eye-catching displays can be used to showcase product information, promotions, and even create a personalised shopping experience when used in conjunction with a smart content management system. By capturing the attention of passersby (from an impressive distance), in-window displays can even help drive significantly higher footfall into your store.

Stacked, a leading provider of digital, workplace and managed print services, announced that it has completed the acquisition of Fitting Image, an Irish system integrator with over 30 years’ experience in the digital and AV sector This acquisition will help fuel Stacked’s growth ambitions and widen the portfolio of solutions it can offer

Paul Sweetman, CEO of Stacked, said: “We are excited to welcome Fitting Image to the Stacked family We believe that this acquisition will allow us to provide even more value to our customers and further strengthen our position in the market. It marks a new chapter for Stacked and we couldn’t be happier to welcome the Fitting Image team onboard.”

Liam Walsh, managing director of Fitting Image adds: “We are thrilled to be joining the Stacked Group and look forward to working together to deliver exceptional digital and AV solutions.”

For more on this visit https://www.stacked.ie/stacked-digital/ or get in touch on 0818 409 988 or at hello@stacked.ie ■

Stacked is delighted to welcome Fitting Image onboard; an Irish system integrator with over 30 years’ experience in the digital and AV sector

Stores with a retail area of less than 250 sq m will be able to apply for a take-back exemption

Re-turn confirms takeback exemptions for plastic bottles and containers

In preparation for going live on 1 February 2024, Re-turn, the operator of Ireland’s Deposit Return Scheme (DRS) for empty bottles/containers, has announced the takeback exemptions for deposit return.

Retailers operating from stores with a retail area of less than 250 sq m will be able to apply for a take-back exemption. This is to facilitate smaller retailers with limited retail and storage space.

The news has been welcomed by retailers’ organisations CSNA and RGDATA, which say it was an issue they had sought on behalf of non-producer retailers.

Retailers will also need to display a QR code locator – visible to all customers in-store – to find the nearest Deposit Return Point.

According to Re-turn, the exemption will alleviate the take-back pressure on smaller retailers and will result in a large number of takeaways, mobile vans, vending machines and a range of other small venues being able to apply for a take-back exemption.

Spar Millennium Walkway in Dublin 1 sells winning scratch card worth €100,000

Celebrations were afoot at Spar Millennium Walkway in Dublin 1 recently as it was announced that the store had sold a winning Lotto Money Multiplier scratch card worth €100,000 Owner of the store, John O’Neill was ecstatic to get the call that one of his customers won the incredible prize.

“Ah I’m just absolutely delighted for that customer,” he said. “I hope it brings them lots of happiness and I hope they get to really enjoy it. This is definitely the biggest scratch card win we’ve ever had to date I hope we get a roll of them to keep the excitement going!”

The winner of the €100,000 prize is from Co Dublin and has already collected their chunky cheque at Lottery HQ.

Residential space above commercial premises must be exploited to confront housing crisis, urges business lobby group

Staff from Spar on Millenium Walkway on Abbey Street, Dublin 1, are pictured celebrating after it was announced their store sold a winning Money Multiplier scratch card worth ¤100,000

Dublin Town, the collective voice of businesses in the capital, wants a reduction in red tape, combined with financial supports, to bring tens of thousands of empty spaces above businesses back into circulation.

According to 2022 data from the Central Statistics Office, there are more than 37,000 empty homes in Dublin.

In its pre-budget submission, Dublin Town also warns Ireland’s key infrastructural deficits must be urgently addressed at this time of budget surplus if environmentally friendly economic progress is to be maintained.

The surplus should be devoted to addressing shortcomings in housing, transport, water infrastructure, green energy generation and electrical infrastructure.

“Living over the shop should be advanced,” said Dublin Town CEO, Richard Guiney.

“A sensible approach to fire and disability access as in other EU states, and financial supports, would help unlock the potential for productive use of upper floors of commercial premises in many Irish towns.”

The organisation also says commercial rates are an obsolete and often unfair tax, which do not take into account a business owner’s ability to pay.

“Underlying rateable valuations are based on an arbitrary assessment which may now not be relevant. A discussion of structural reform of local authorities and their funding is long overdue,” added Guiney. ■