Market movers

from ShelfLife Magazine - August Issue 2022

Franchise opportunities

Forest Feast

Forest Feast launches Double Dipped Peanut Butter & Milk Chocolate Dates

Snacking brand Forest Feast has launched Double Dipped Peanut Butter & Milk Chocolate Dates, tapping into the growth in premium and indulgent snacks.

The new product will join the brand’s Chocolate Dipped Fruit line-up of 60% Cocoa Dark Chocolate Sour Cherries, 60% Cocoa Dark Chocolate Figs and 60% Cocoa Dark Chocolate Mango.

The product was developed in-house after seeing the treats become a homemade hit on Instagram and Tiktok, as part of the clean-treat trend. “We noticed that people were making their own at home and we knew that with our capability we could crack it inhouse on a larger scale,” said Bronagh Clarke, marketing director at Forest Feast.

Forest Feast North African Deglet Nour Dates have a delicious chewy sweetness, which combines perfectly with creamy smooth peanut butter and a generous drenching of Belgian Milk Chocolate for a doubledipped delight. The product has just launched into Tesco Ireland and will be followed by other retailers and fi ne food wholesalers with an RRSP of €4.00 for 140g. The Forest Feast brand is currently growing 26% YOY.

Kerrygold

Kerrygold serves up a real butter for real taste

Kerrygold is the secret ingredient for every kitchen moment. The full line-up of Kerrygold products includes

Kerrygold Irish Creamery

Butter (227g and 454g),

Kerrygold Irish Softer Butter

(454g) and the recently launched Kerrygold Spreadable (454g) and Kerrygold Unsalted Irish Butter (227g).

Whether you are a budding chef, a dab hand at baking, or simply seeking that extra edge to up your kitchen game, Kerrygold offers food lovers an abundance of choice to match every occasion.

To access the full range, contact the brand directly at hellokerrygold@ornua.com and the team will connect you with your nearest supplier.

Tayto

Make the occasion with Tayto Occasions Corn Straws

Tayto, Ireland’s favourite crisps and snacks brand*, is delighted to launch its latest product offering to its Occasions Range: Tayto Occasions Corn Straws.

A spicy fl avour on a corn-based snack makes it perfect for every occasion and celebration.

The Tayto Occasions range includes a variety of crisps and snacks and the new Corn Straws are the perfect addition to the range. Tayto Corn Straws have a sweet chilli pepper fl avour, no artifi cial colours, no artifi cial fl avours, no added MSG and are suitable for vegetarians. Find them in stores nationwide now.

*(Source: Tayto is Ireland’s favourite crisps and snacks brand Source Nielsen Value Sales July 2022)

Nivea

Stay safe in the sun this year with Nivea

Sun safety is just as essential in Ireland as when you are abroad. Dermatologists recommend using sunscreen every day, even in cloudy Irish weather.

Nivea has a range of products to protect your shoppers and their families including Nivea Sun Kids Protect & Care Coloured Roll-on SPF 50+, (RRP: €9.99) and Nivea Sun Kids Trigger Spray SPF 30 / SPF 50+, (RRP: €21.59) providing children with highly effective UVA/UVB protection wherever they go.

Meanwhile, Nivea Sun Protect & Moisture Sun Lotion SPF 30 / SPF 50+, (RRP: €16.99) and Nivea Sun Protect & Moisture Pocket Size Sun Lotion SPF 30, (RRP: €6.99) makes sun cream application easy and provides highly effective UVA/UVB protection and protects immediately against sun exposure and long-term UV-induced skin damage.

O’Donnells

O’Donnells introduces new Sour Cream and Onion flavour

O’Donnells has been making tasty, premium hand-cooked crisps for over 12 years, and now Ireland’s favourite hand cooked crisps brand has a new flavour to join its stellar line-up.

New O’Donnells Sour Cream and Onion crisps, with an impeccable measure of tangy sour cream and mild onion seasoning, are perfectly balanced to create a taste sensation.

O’Donnells Crisps are made using home grown Tipperary potatoes, cultivated on Seskin Farm, and owned by the O’Donnells family for over seven generations.

Siblings behind the brand, Ed and Kate O’Donnell told ShelfLife: “We spent a long time perfecting the recipe to ensure we delivered the best tasting sour cream and onion crisps on the market and we think we’ve nailed it.”

O’Donnells Sour Cream and Onion are available in 50g single serve and 125g share bags. All O’Donnells Crisps are gluten free with no artificial colours or flavours and no MSG/GM ingredients.

The team at O’Donnells are also working to reduce the environmental impact of packaging waste and are making significant reductions on the amount of film used across all the range.

Essity Ireland Essity Ireland: Cushelle making sustainability strides with new tubeless format

Essity is breaking barriers to wellbeing and that includes the wellbeing of our planet and the communities where we live and work. Essity’s global sustainability strategy is defined by three pillars – Wellbeing, More from Less and Circularity. In Ireland, Essity delivers this strategy through the four Rs – reduce, reuse, recycle and responsible. The Cushelle brand is committed to improving its sustainability credentials, without compromising on quality. Through innovations in product, packaging and production, Cushelle is committed to becoming a more sustainable brand, and is also contributing to sustainable communities and wildlife conservation.

In 2022, Cushelle has been focused on launching Cushelle tubeless into the Irish market, available in all leading retailers since July. Cushelle has removed the cardboard tube and instead packed more sheets of irresistibly soft Cushelle toilet paper onto every roll. It has also introduced CO2 reduced packaging* due to the use of recycled plastics and its plastic packaging can be recycled with household recycling collections. The Cushelle brand is well recognised by consumers thanks to effective TV advertising with brand icon Kenny the koala. ■

*(Source: CO2 reduced: Carbon footprint reduction of the packaging due to use of recycled plastics vs previous packaging made with virgin fossil-based plastics, based on the Life Cycle Assessments conducted by Essity and verified by a third party)

Nestlé

It’s one smooth operator – KitKat Chunky Caramel hits Irish shelves

Crisp KitKat wafer meets smooth caramel to create off the chart levels of deliciousness – it can only be the brand-new KitKat Chunky!

Launching this month, the latest edition to the Chunky line-up features a thick layer of runny caramel atop the brand’s classic wafer, all covered by KitKat’s trademark smooth milk chocolate.

“A new KitKat Chunky is always one of the year’s most anticipated confectionery launches, and we think fans will be delighted with our latest innovation,” said Maria McKenna, confectionery marketing manager at Nestlé Ireland.

“When we trialled the newest Chunky flavour, we got a rapturous response, so we can’t wait to hear what everybody thinks!”

The limited-edition KitKat Chunky Caramel 43.5g bar and multipack ranges will be available from early August.

Like the rest of the KitKat range, Chunky is made with 100% certified sustainable cocoa. More widely, the KitKat brand is striving to become carbon neutral by 2025; and Nestlé Confectionery UK & Ireland is aiming to halve the carbon footprint of its local fresh milk supply by 2026. This involves helping farmers to adopt sustainable farming practices while continuing to produce the best quality milk.

ADVERTORIAL Minister for Finance Paschal Donohoe opens Pilgrim’s Food Masters Ireland Office

Earlier this month, Minister for Finance Paschal Donohoe joined managing director of Pilgrim’s Food Masters Ireland, Richard Irvine and staff to officially open the new Pilgrim’s Food Masters office in Sandyford, Co. Dublin.

Pilgrim’s Food Masters Ireland was established in September 2021 following the acquisition of Kerry Group plc’s Consumer Foods Meats and Meals business and now employs over 1,500 staff in the Republic of Ireland. The Sandyford office will serve as the HQ for the Pilgrim’s Food Masters team.

Pilgrim’s Food Masters’ stable of brands includes some of Ireland’s most loved, such as Denny, Galtee, Shaw’s and Ballyfree. Pilgrim’s also manufactures many private label products for Ireland’s leading supermarkets; sliced cooked meats and breakfast meats from its facilities in Shillelagh, Co. Wicklow and frozen ready meals for UK and Irish retailers from Carrickmacross, Co. Monaghan.

Being the best and most respected food manufacturer in the industry in the ambition of Pilgrim’s Food Masters with its parent company, Pilgrim’s Pride Corporation fully committed to continued investment in the company’s factories, brands and most importantly its people.

Minister Donohoe described Pligrim’s Food Masters Ireland as “a key business and a major employer in the Irish agri-food sector”.