2 minute read
Swiggy launches healthy food discovery interface on
Laddoo’. What is Caring Laddoo, I wondered,” said Vij. “Seeingmy bewilderment, a salesperson offered me one. I loved the flavour, but I was sold when he told me about the ingredients. I bought 3kg of them.”
Bangla Sweet House in the vicinity calls it variant the ‘Immunity Laddoo’. Rohit Aggarwal, the shop owner, even came up with a tagline: its app
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Swiggy has launched a dedicated healthy food discovery interface on the app where select restaurants curate menus and share detailed nutritional information on macronutrients for dishes with customers.
Swiggy has worked with nutritionists and top restaurants in the country to enable this selection to cater to health consciousness customers. The company has curated over 10,000 unique healthy dishes by more than 1,000 restaurants. Launched in Bangalore, Health Hub will expand to Mumbai, Hyderabad, and Delhi in the next few weeks.
“There is a visible demand for healthy food choices by consumers and restaurants are seeking opportunities to “Our new delicious recreation to fight the ongoingpandemic, based on the invaluable desi nuskhe”. For two months now, the confection has caught the attention of people through word of mouth, and also the shop’s pamphlets and endorsements on Facebook and Instagram.
Recalling the genesis of the Covid-era sweet, Rohit
Aggarwal said, “People called innovate and stay relevant to these market changes. With Health Hub, we want to boost healthy eating patterns across the country and dismiss commonly held beliefs that healthy food is bland, hard to find and expensive,” Vivek Sunder, COO, Swiggy, said.
The past few months have altered the food consumption habits of Indians with a renewed focus on eating right, especially as they spend more time indoors. “With the launch of Health Hub, we expect this trend of ordering healthy dishes to grow and more than double over the next 6 months,” Sunder said. Consumers have the ability to choose from gluten-free, highprotein, low-carb, organic, vegan, and keto meals across soups, salads, wraps, and us to say we should try making something that could help them. I gave the request some thought and came up with this concept of an immunity boosting sweet. After a week of experimentation, we finally got the proportions right. Our laddoo has black pepper, gond, saundh, shyama tulsi, desi ghee, ajwain and elaichi, to name a few ingredients.”
Priced around Rs 680 for a
desserts.
There has been sharp spike in consumer preference for healthier options of cooked meals as platforms look to tap into growing demand among young Indians for eating right.
“With Swiggy’s Health Hub, it’s simpler than ever for customers to make the switch and for health brands like us to meet new customers,” Jyotsna Pattabiraman, Founder & kilo, these anti-virus laddoos look no different from the regular ones, and buyers, like Satish Rai, have to taste them to sense the difference. But once hooked, people cannot see beyond them. That is why at Hira Sweets in Connaught Place; at least 5kg of its ‘Immunity Booster Laddoo’ has been selling every day since Teej on July 23.
CEO, Grow Fit, said.
Other kitchen brands focussed on healthy eating including Eatfit, Truffles Hospitality, Healthie, Keto Garden, Nurtibites, Go Native, Fitchef, Health Nuts, Salad Company, NutriChef, and atleast 50 others across the top cities. Cloud Kitchen companies such as FreshMenu has branched out into a new healthy food brand called Green Cravings.
