2022PROGRAMME @publisherpods/#pubpodsummit
ThankstooursponsorswhosesupporthasmadetheSummitpossible. FindoutmoreabouteachofthemintheSpeakeasyminiexhibition.
Headlinerproductshelpgrowyourpodcastaudience.We’retheleadingway podcastsarepromotedonsocialmediaandYouTube.Headlinerisnowusedby overamillionaudiocreatorsincludingcompanieslikeSiriusXM,Wondery, PodcastOne,CBS,andABC.Ourlatestproduct,Disco,convertswebsitereadersinto listenersbyrecommendingrelevantpodcastepisodeclipsonpublisherarticle pages.We’vemorethandoubledthepodcastaudienceformanyofthepublishers weworkwith,andwouldlovetosetupademoforyoutoo.
headliner.app|@headlinervideo
AtShure,webelievethateveryonecansoundextraordinary.Withalmost100years’ experienceinsettingtheindustrystandardforliveperformanceandstudioquality sound,wehavetakenthisexpertiseandengineeredarangeofmicrophonesand headphonesthataresuitedperfectlytopodcasting.Audioqualitycanmakeor breakapodcastandwhilstwecontinuetosupportavarietyofdifferentinitiatives topushtheindustryforward,wewanttosupportindividualsfromdiverse backgroundstocapturetheirvoiceandshareitwiththeworld.
www.shure.com|@shureuk
Bababamisapodcastlisteningplatformcreatedbyandforpublishers.Withthe poweroftheopenweb,youcangrowandmonetiseyourshowsbyleveraging organictrafficfromyourmedia'smainaudiencechannels.
www.bababam.com|@BababamAudio
Megaphone,aSpotifycompany,istheindustry-leadingpodcastingplatformfor enterprisepublishersandprofessionalpodcastersworldwide,includingVoxMedia, WSJ,ViacomCBS,CrookedMedia,andSonyMusic.Withacomprehensivesuiteof powerfulproducts,Megaphoneenablespublisherstocreate,monetize,measure, andgrowtheirpodcastbusinesses.
www.megaphone.fm|@megaphonepods
3 Contents Mediapartners 2 Meetthesponsors 5 WelcomefromMediaVoices 7 Keynote |Podsavepublishing:Whythisisthestartofa goldenage 8 Panel |Howtocreateapodcastthatalignswithyourbrand 10 Casestudy |Podcastingforgood:TheBigIssue'sBetterPod 13 Interview |Becominganaudio-firstpublisher:what,why andhow 14 Panel |Usingpodcaststodrivesubscriptions 16 Agenda 19 Interview |Podcastevolutions:HowWomen'sRunninghas builtanewaudience 20 Roundtables 22 Interview |Buildingoutmultiplepodcastsasapublisher 24 Panel |Creatinglong-formandnarrativepodcasts 26 Panel |Lessonsfromaward-winningpublisherpodcasts 28 Thepowerofpodcaststoconnectandserve 32 Map
4 MediaVoicesisaweeklylookatallthenewsandviewsfrom acrossthemediaworld,featuringleadingfiguresfrommedia andpublishingbusinesses.Theteambehindthepodcasttakea commonsenseapproachtomediaanalysis,fromthepractices ofjournalismtodeepdivesintopublisherbusinessmodels. NewpodcastepisodeseveryMonday. voices.media|@mediavoicespod
Welcome
TothefirsteverPublisherPodcastSummit!Whetheryou’rereading thisintheroom,orjoiningusonline,we’rehappytohaveyouaspart ofourgrowingcommunityofpublisherswith(orthinkingofgetting into)podcasts.
TheSummithascomefromagrowingneedwesawfromrunning thePublisherPodcastAwards.Althoughpodcastsasaproducthave ahugeamountofpotential,theplacepublishersstartfromisvery differenttothoseofindependentorcelebritypodcasts.That’snota badthing,butitdoesmeanmanyoftheconsiderationsaround launchingorgrowingapodcastareuniquetopublishers.
Addressingsomeofthosechallengesandopportunitiesiswhat we’veaimedtodoinshapingtheagenda,andwithinputfromthe publisherpodcastcommunity.Wehopeitsuseful,andwe’dloveto seeyouatourothervirtualmasterclassesthatwerunthroughout theyear.
Throughoutthisprogramme,you’llseelotsofQRcodes. Thesewilltakeyoustraighttothepodcast(s)ofthe relevantspeakersoyoucancheckouttheir organisation’swork.Hopefullythesewillprovideplenty ofinspirationforyourownpodcaststrategy.
Ahugethankstooursponsorswhosesupporthas helpedustaketheSummittothenextlevel.Theyall haveworld-classtoolstohelpmakeyourpodcastsgreat-stopby theirstandsintheminiexhibitionandseewhattheyhavetooffer.
Enjoytheday,andwehopetoseeyouentering2023’sAwards!
ThePublisherPodcastSummitteam ChrisSutcliffe,EstherKeziaThorpeand PeterHouston
5
SM7B MAKE YOUR PODCAST SOUND EXTRAORDINARY
PODSAVEPUBLISHING: WHYTHISISTHESTARTOFAGOLDENAGE DavidMarsland EVENINGSTANDARD DavidMarslandistheheadofaudioattheEveningStandard. Heco-foundedthenearly200-year-oldnewspaper'sfirst audiodepartmentandtookittointernational recognitionwithtwoWebbynominationsanda commendationattheBritishPressAwards.ES Audioisknownforitsinnovation,which hasledtopartnershipswithcompanies likeGoogleonground-breaking distributiontechnology.David overseestheproductionofthe Standard'ssuiteofpodcasts includingtheincredibly popularTech&Science Daily,Lawrence Dallaglio'sRugby Podcast,andcurrent affairsshowThe Leader.Heisalso hostoftheHowto beaCEOpodcast. @DavidMarslandia Maybeit’sanewrevenuestream?Maybeyou’retryingtoreachnew audiences?Maybeyoujustwanttodosomethingamazing? Podcastingisperfectforallofit.Fromaudioadvertising’s remarkableresiliencetosteadilygrowinglistenernumbers,weare farfromapeak.Nottomentionsomeofthebiggesttechcompanies intheworldareinvestingmillionsinpushingpodcastsforward.In ouropeningkeynote,DavidMarslandexplainswhytheresimply isn’tamoreexcitingspaceforpublisherstobethaninpodcasting. KEYNOTE|9.00-9.20AM|MAINSTAGE 7
JendellaBenson
BLACKBALLAD
JendellaisHeadofEditorialatBlackBallad–theaward-winningdigitalplatformforBlack Britishwomen–andthehostofthepodcast BlackBalladPresents:TheSurvivalGuide.Her debutnovelHope&Glorywaspublishedin 2022andshehaswrittenforTheSundayTimes STYLEMagazine,MetroOnlineandIndependent Voices,aswellaspreviouslybeena columnistforMediaDiversified,MTV UK,andChristianToday.
itnowreachesupto200,000parentsamonth acrossFacebook,Instagram,Twitterandviaemail newsletters.Overtheyears,she'shostedsell-out socialevents,championedmumpreneursand sharedloadsofusefultipsandfunthingsto doforfamilies.
HOWTOCREATEAPODCAST THATALIGNSWITHYOURBRAND PANELDISCUSSION|9.20-10.00AM|MAINSTAGE
@JENDELLA @BlackBalladUK ZoeChamberlain BRUMMIEMUMMIES Zoeisajournalist,authorandmum.Shelaunched BrummieMummiesin2015asacommunityfor families,helpingpeopletoconnectbothonlineand in-person.Sincethenthenetworkhasgrownsothat
@1ZoeChamberlain/@Brummiemummies 8
You'vegotanexistingpublishingbrand(orbrands),andyou're lookingtolaunchapodcast.Howdoyougoaboutcreating somethingexceptionalthatwillresonatewithyourexisting audiences,aswellasdrawnewonestoyourpublication?This panelwillfeaturearangeofdifferenttypesofpublisherdiscussing howandwhytheycreatedtheirpodcasts.Therewillbeplentyto learn,whetheryouhaveyettolaunchyourfirstpodcast,orare consideringaddinganotheronetoyourexistingportfolioand wantafreshtake.
AdaEnechi
BUZZFEED
AdaEnechijoinedtheBuzzFeedUKteamin2017,buttwo yearslater,shepavedanewpathforherselfatthe companybecomingseniorvideoproducerandthe headofSeasoned-whichstartedasapassionproject alongsideafewcolleagues.EnechistartedSeasonedto beabrandwithinBuzzFeedUKthat'sgearedtoward theBlackBritishexperience.Asthebrand's accumulatedover15millionviewsacrossmultiple platforms,she'sledthelaunchofmultiplepartnerships forit,oneofwhichledtoasummerinternship programforBlackBritishstudentsat BirminghamCityUniversity.
@adaenechi/@seasonedbf
Moderator:OllieGuillou
OllieisthefounderofOGPodcasts,whichdevelops andproducesshowsacrossmultiplegenres includingNewScientistWeekly,TechAgainst Terrorism,BehindTheSpine,TreesACrowdand manymore.OlliebeganhiscareerattheBBC,where hespentnearlyadecadeworkingasaradioproducer andpresenter,andusestheknowledgehe’sgained tohelporganisationsandhobbyistsstarttheir showsfromscratch.
@OllieGuillou
CASESTUDY|10.00-10.20AM|MAINSTAGE
AfterthesuccessofitspodcastTheBigMissYou-createdin responsetothecoronaviruspandemic-TheBigIssuelaunched itsnewpodcastBetterPodearlierthissummer.Theweekly interviewshowexploresbigconversationslikewhatworldwe wanttobuildforfuturegenerations,protectingthe environment,andhowwecanmakesocietybetter,featuring journalistsandvoicesfromunder-representedbackgrounds. TheBigIssue’sFutureGenerationsEditorLauraKellytalks aboutwhytheydecidedtolaunchBetterPod,whatitbringsto theBigIssuebrand,andwhyit'ssoimportanttoreachoutto marginalisedvoices.
LauraKelly
THEBIGISSUE
LauraKellyisamultimediajournalistandawardwinningcolumnist.AstheFutureGenerationsEditorat TheBigIssue,sheleadsateamofyoungjournalists frombackgroundsthataretraditionally underrepresentedinthemedia.With theFutureGenerationsteam,she launched BetterPod –aweekly podcastthataskswhatwecan dotodaytomakeabetter tomorrow.Coveringtopics fromsexeducationto class,andgunviolence tomentalhealth, BetterPodisa solutions-focused spacetochallenge thebiggestissues facingustoday.
@BigIssue
10 PODCASTING FORGOOD
@laurakaykelly
11
Three-year-oldinvestigativenewsroomTortoiseisfocusedon slownews:storiesandinvestigationsthatrevealwhat'sdriving thenews.Theyinitiallylaunchedlong-readsanddata journalism,butlastyear,theydecidedthatTortoisewould becomeaudio-first.Now,audioistheprimaryoutputof journalismontheirwebsiteandapp.Inthisfiresidechat,Chris Sutcliffetalkstoco-founderandPublisherKatieVanneck-Smith aboutwhyTortoisedecidedtogoaudio-first,whatchangesthat requiredbehindthescenes,andhowthey'regrowingaudiences throughaudio.
KatieVanneck-Smith
TORTOISEMEDIA
KatieVanneck-SmithistheCo-FounderandPublisherof TortoiseMediawithJamesHardingandMatthew Barzun.Tortoiseisaslowmedianewsplatformthatis committedtolookingatwhatisdrivingthe newsandisbuiltonamembership modelthatisinclusiveandopen.It hasbuiltacommunityofover 100,000membersinjusttwo years.Priortothis,Katiewas thePresidentofDow Joneswheresheledthe companytoover3m subscribers,the largestnumberin WSJhistory.She haspreviously workedatthe Telegraph MediaGroup andTheTimes. @vanneckkatie @tortoise
BECOMINGANAUDIO-FIRST PUBLISHER: WHAT,WHYANDHOW INTERVIEW|11.00-11.20AM|MAINSTAGE
Formanypublishers,podcastsaregrowinginimportanceaspart ofawidersubscriptionstrategy.Thiscanincludeusingaudioasa marketingtoolforprintordigitalsubscriptions,orevenusing podcastsastheirownsubscriptionproductormembership benefit.Here,threepublishersoutlinehowtheirpodcastsare helpingtheirsubscriptiongoals,whatmessagingtheyuse,and howtobalancepodcastgrowthwithsubscriberinterests.
Moderator:SajeedaMerali SajeedaMeralijoinedthePPAasCEOin2021,withanagenda totransformthewaythePPArepresentsandsupportsits 200+UKmulti-mediabusinessmembers,consumer magazinepublishers,business-to-businessdataand informationproviders,customermagazinepublishersand smallerindependents.Astrategicleaderwith20years’ experienceinthepublishingindustry,Sajeedahas heldseniorpositionswithbothB2Bandconsumerfacingorganisations,withextensiveexperiencein changemanagementandstrategydevelopment. @sajmerali CherylBrumley FINANCIALTIMES CherylBrumleyistheGlobalHeadofAudioatthe FinancialTimeswheresheleadsonpodcast strategy.Previously,shewasthefounding executiveproducerofTheIntelligence,The Economist’sflagshipdailypodcast.Brumleywas alsoafreelancereporterandproducerfor leadingpodcastandradiooutletsincluding PublicRadioInternationalandtheBBCWorld Service.Shedevelopedpodcastfeaturesforthe LondonSchoolofEconomicsandisthecoauthorofabookonresearch communication. @cherylbrumley 14
AnnaisaBSMEaward-winningeditorwithover25 years'experienceincreatingcontentforchildren.As launcheditorofTheWeekJunior,sheandherteam havechangedthefaceofchildren'smedia,feeding theiryoungaudience'sappetiteforinformation, inspiringaloveofreadingandlearningandproving thatprintisn'tdeadafterall.Thebrandboastsa numberofsuccessfulbrandextensionsincludingthe monthlymagazineTWJScience+Nature, podcasts,eventsandTheWeekJunior'sUS launchinspring2020.
USINGPODCASTSTO DRIVESUBSCRIPTIONS PANELDISCUSSION|11.20-11.55AM|MAINSTAGE AnnaBassi THEWEEKJUNIOR
@mrsb_dda/@theweekjunior ChrisStone THENEWSTATESMAN ChrisStoneisadigitalpublishingspecialistwhohas spentthelastdecadebuildingaudiencesforsome oftheUK’sleadingnewsbrands.Heisanexpertin usingvideoandaudiotoreachnewusers,drivesubscriptionsandcreaterevenue.HecurrentlyleadsaudioandvideofortheNewStatesman,aleading politicalandculturalpublicationbasedintheUK.In previousrolesChrisledthevideoandaudioteams forLondon’sEveningStandardnewspaper,wherehe grewaninternationalaudienceofmillionsfortheir audiocontentfromastandingstart,increasedvideo views50xinthespaceoftwoyears,anddeveloped million-poundrevenuestreams. @ChrisStoneTV/@NewStatesman
AGENDA Time Location 8.30am-9.00am Speakeasy Registration&coffee 9.00am-9.20am MainStage Keynote| Podsavepublishing:Whythisisthestartofagoldenage 9.20am-10.00am MainStage Panel |Howtocreateapodcastthatalignswithyourbrand 10.00am-10.20am MainStage Casestudy| Podcastingforgood:TheBigIssue'sBetterPod 10.20am-11.00am Speakeasy Break 11.00am-11.20am MainStage Interview| Becominganaudio-firstpublisher:what,whyandhow 11.20am-11.55am MainStage Panel |Usingpodcaststodrivesubscriptions 11.55am-12.15pm MainStage Interview| Podcastevolutions:HowWomen'sRunninghasbuiltanewaudience 12.15pm-1.15pm Speakeasy Lunch 1.15pm-2.15pm Speakeasy& MainRoom Roundtables 2.15pm-2.45pm MainStage Interview| Buildingoutmultiplepodcastsasapublisher 2.45pm-3.15pm Speakeasy Break 3.15pm-3.45pm MainStage Panel| Creatinglong-formandnarrativepodcasts 3.45pm-4.15pm MainStage Panel| Lessonsfromaward-winningpublisherpodcasts 4.15-4.30pm MainStage Closingremarks 4.30-5.30pm Speakeasy& MainRoom Drinksreception
AGENDA Podsavepublishing:Whythisisthestartofagoldenage |Howtocreateapodcastthatalignswithyourbrand Podcastingforgood:TheBigIssue'sBetterPod Becominganaudio-firstpublisher:what,whyandhow |Usingpodcaststodrivesubscriptions Podcastevolutions:HowWomen'sRunninghasbuiltanewaudience Buildingoutmultiplepodcastsasapublisher Creatinglong-formandnarrativepodcasts Lessonsfromaward-winningpublisherpodcasts
18 WE MAKE VIDEO WORK connect@fourthestatecreative.com www.fourthestatecreative.com 0203 934 8783 Fourth Estate Creative is a full- service agency. We create whatever type of video works best for your content - and help embed it in a wider context with web, audio, design, editorial and marketing support. proud to be covering the If you want to make video work better for you, drop us a line
Women'sRunningfirstlaunchedapodcastasawaytomarket subscriptionstotheirmagazine.Butasthepodcastgrewin popularity,theyrealiseditwasattractingadifferentaudiencewho weren'tnecessarilyinterestedinthemagazine.Findoutwhatthe teamdecidedtodonextandhowthey'rebuildingthepodcastinto itsownproductinthisfiresidechatwithLauraKelly.
EstherNewman
WOMEN’SRUNNING
EstherNewmanistheeditorof Women'sRunningandthehost oftheWomen'sRunning podcast,whichshelaunched in2020.Underher direction,shehasreshaped thebrandtobecomea significantvoiceinthe industry,andasaresult haswonsixawards, includingtwofor DiversityandInclusion.
@Womensrunninguk
PODCASTEVOLUTIONS: HOWWOMEN’SRUNNING HASBUILTANEWAUDIENCE INTERVIEW|11.55AM-12.15PM|MAINSTAGE
ROUNDTABLES
MAINROOM&SPEAKEASY
1.15-2.15PM
On-platformandoff-platformgrowthstrategies
Growingandmarketingapodcastisoneofthemostcommonchallenges publishersface. SarahToporoff,PublisherManageratBababam willlead discussionsaroundtwokeyaudiencegrowthstrategies:off-platformand on-platform.Learnwhattacticswillgetmorelistenersonstreamingplatforms,newsaggregatorsandsocialmedia,aswellastheprosandconsof paidaudienceacquisition.Sarahwillalsoexplorehowtodrivepodcast listenershipforapublisher’sorganicaudienceviawebandapptraffic.
How(andwhy)youshouldbuildyourownpodcast network
Aspublishersexpandtheirpodcastingcapabilitiesandaddnewpodcasts tobrands,lotsofworkflowsandresourcesoftenendupbeingduplicated. WhatcanpublisherslearnfromorganisationslikeVoxwhohavefull podcastnetworks?ChelseaBradbury,HeadofUKPublisherPartnerships atSpotifywillbeexploringhowtobuildpodcastsintoanetwork,andthe benefitsforpublishersincludingcross-promotion,scalability,salesand efficiency.
Next-levelpodcastingequipment
Areyoustartingyourownpodcastorlookingforsomeaudiotipstomake yourrecordingssoundextraordinary? Shure’sexpertJackDrury willtake youthroughhowtocreatetheidealset-upandgiveprofessionaltipson howtocaptureyourvoiceforperfectrecordingseverytime.Thissessionis suitableforbeginnersandprofessionals,andwillfeaturehands-on demonstrationsofequipment,toolsandtechniques,adiscussionofthe importanceofaudioinpodcasts,andhowtogetthebestaudioquality possible.
Podcastdiscoveryonsocial,YouTube,andtheweb
WithrecentsurveysrevealingYouTubeisoneofthetopdestinationsfor listeningtopodcasts,itcanfeellikevideopodcastingisyetanothertaskto addontoanincreasinglylonglist.Butturningpodcastsintovideosthat canhelpdiscoveryonsocialmedia,YouTubeandelsewhereontheweb doesn’thavetobecomplicated. HeadlinerCo-FounderandCEONeil Mody willleadthisroundtableontoolsyoucanusetoturnaudiointoengagingvideocontent,andhowtranscription,podcastrecommendation widgetsandmorecanhelplistenersdiscoveryourpodcastswhereverthey findthem.
Podcastkitbasics
Podcastsdon’tneedamassiveoutlayofinvestmenttogetstarted,butto getadecentsound,therearesomeessentialsthatpublishersshouldconsider. ExecutiveProducerChristopherPhin spentthreeyearsatDC Thomsonstartingmultiplepodcastsfromscratch,andknowshisstuff whenitcomestogettingpublisherssetupwithgoodequipmentthat doesn’tcosttheearth.He’llcovermicrophonebasics,whatyouneedto thinkaboutwhendoingbothlocalandremoterecording,histopproductiontips,andmore.
Advertisingandbeyond:Workingoutapodcast
monetisationstrategy
Podcastmonetisationcanbeaminefield.Fromdynamicinsertionto brandedshowsandbaked-inads,itcanbedifficulttoknowwhatmonetisationoptionsareavailableand,moreimportantly,whicharemostsuitableforyou. Auddy’sChiefRevenueOfficerDavidCouch willbeleading thisroundtabletodemystifytheterminologyandsetoutwhichpodcast monetisationstrategiesworkbestandhowtoapproachconversations withadvertisersandpartners.
Howtolaunchsubscriber-onlypodcasts Asthepodcastingmarketmatures,thetoolstolaunchsubscriber-only podcastsaregettingestablished.Howcanpublisherstakeadvantageof these,andhowdotheynavigatepotentialissuesarounddiscoverability andconversionwithpotentiallisteners?Heretoanswerallyourquestions abouthowandwhyyoushouldconsiderlaunchingsubscriber-only podcastsis KateLockie,CommercialPartnershipsDirector,EMEA& APACatAcast
22 BUILDINGOUTMULTIPLE PODCASTSASAPUBLISHER INTERVIEW|2.15-2.45PM|MAINSTAGE BenYouatt IMMEDIATEMEDIA BenYouattistheHeadofPodcastsforImmediateMediaand isinchargeofcoordinatingtheproductionpipeline, marketingapproaches,andsalesstrategyfor thevariousbrandsatImmediateMedia.Heis oftenoverseeing10-15brandsonany givenweek,whichcanincludeupto 30individualpodcaststhatneedto beplanned,recorded,editedand releasedeachweekaswell.Ben currentlyoverseesateamof6 producersandcoordination staffwhoeachinturnworkto perfectthecreativeoutputof theshowaswellas organising,recording,and editingeachofthepodcasts. @immediate_media Whetheryou'reapublisherwithnumerousbrandsorhaveagrowing stableofpodcasts,managingmultipleaudioproductsrequiresawhole differentwayofthinking.ImmediateMedia’scentralisedteammanages therecording,editingandproductionoftheirpodcast portfolio,makingiteasyforatitletotestthewaterswith audio,aswellasthebenefitsofcross-promotionand knowledgesharing. BenYouatt,HeadofPodcastsfor ImmediateMediatalksto ChelseaBradbury,Headof UKPublisherPartnershipsatSpotifyaboutthebenefits ofacentralisedhubandwhatotherpublisherscan learnfromImmediate'spodcastingsuccess.
Publish e ortlessly. Analyse in real time. Grow your audience. Maximise revenue.
Podcastsofferahugewealthofopportunitybeyondtheinterview format.Publishersareseeingsuccesswithhitseriesand investigationsthatplaytowhattheydobest:storytelling.This panelbringstogethersomeoftheleadinginvestigativeandlongformpodcastcreatorstodeterminehowtogoaboutlonger, narrative-stylepodcasts,howtoalignthemwithyourbrand,and whattoconsiderwhenplanningthem.
KatherineRushton
THETELEGRAPH
KatherineRushtonisthewriterandnarratorof
ofchildsexabuseintheJehovah’sWitnesses. SheisDeputyInvestigationsEditoratthe Telegraph,andhasabackgroundreportingon mediaandbusiness.Hercareerhasseenher workasaneditorandreporteratpublications liketheDailyMail,EMAP,theBookseller MagazineandtheGibraltarChronicle.
Moderator:NaomiMellor
NaomiMellorisisthefounderofTheSkylarkCollectiveandthe InternationalWomen’sPodcastAwards,andapassionateadvocateof raisingthevoicesofwomenandnon-binaryfolkinpodcasting.She'sa multi-facetedandmulti-talentedpodcaster,presenter,entrepreneurand communitybuilder,andtosomepeople'ssurprise,isalsoa veterinarysurgeon.Likemanyindiepodcasters,Naomi startedherfirstshow,SmashingTheCeiling,withno priorexperienceandnotechnicaltraining.Afterfalling inlovewiththemediumofpodcasting,shehasgone ontohostandproducemultiplepodcastsanddigital mediaprojects,workingwithcompaniesincluding Wondery,Shure,NestléandCloserStillMedia.In2021, Naomicombinedherpassionsforpodcastingand promotingtheinterestsofwomenandnon-binaryfolk worldwidetofoundTheSkylarkCollectiveandthe InternationalWomen’sPodcastAwards.
CallBethel,apodcastfromtheTelegraph investigationsteamuncoveringtheinsidestory
@kerushton
@Naomiemellor/@IWPodcastAwards 24
WillRoeisamulti-award-winningpodcastproducer whocurrentlyworksforTheTimesandSunday Timesproducinglong-formnarrativeseriesforthe Storiesofourtimespodcastshow.He'sworkedin radioforover10years,beginningathislocalBBC radiostationinYork.Inthelastfouryears,he's movedpredominantlyintomakingnarrative investigativeshows.ShowsthatWillhasproduced includeWhoKilledCJDavis?(whichwongoldfor TrueCrimeattheBritishPodcastAwardsin2021), SeventeenYears:TheAndrewMalkinsonstoryand TheMessiahandhisKittens.Hehasalsorecently producedatwo-partpodcastonBritain's newfar-right.
CREATINGLONG-FORM ANDNARRATIVEPODCASTS PANELDISCUSSION|3.15-3.45PM|MAINSTAGE MatthewChapman THEBUREAUOF INVESTIGATIVEJOURNALISM MatthewChapmanisaleadreporteronthe BureauofInvestigativeJournalism'sBig Tobaccoproject.HisinvestigationintoBritish AmericanTobacco'scorporateespionageoperation inAfricawasthesubjectoftheaward-winning podcastseriesSmokeScreen,whichhasbeen describedas"abelterofapodcast"byTheSpectator. TheinvestigationwasalsolonglistedforPrivateEye's PaulFootAward,andthewhistleblowersinvolvedwon theBlueprintUKWhistleblowingPrize.Matthew'sother workhasseenhimshortlistedforPressGazette'sBritish JournalismAwards2021. @MattChapmanUK/@TBIJ WillRoe THETIMES&SUNDAYTIMES
@willroe2
Louloudisdoubledthenewspaper’spodcast listens,grewtheteamandwastheExecutive Produceronaward-winningseriessuchasBed ofLies,anarrativeshowcoveringbigBritish scandals,whichnotablywonPodcastof theYearatthe2022PublisherPodcast Awards.
LESSONSFROMAWARD-WINNING PUBLISHERPODCASTS PANELDISCUSSION|3.45-4.15PM|MAINSTAGE TheodoraLouloudis FORMERLYTHETELEGRAPH AsTheTelegraph’sHeadofAudio,Theodora
@T_Louloudis GarySharpen&SandraeLawrence THECOCKTAILLOVERS TheCocktailLoversareGarySharpen,aformeradvertising creativedirectorandSandraeLawrence,alifestylejournalist andeditor.Togetherthemarriedcouplesharethe cocktaillovethroughtheireponymousmagazine, podcast,website,eventsandconsumerworkshops. TheCocktailLoverspodcastwasvotedBestFood& DrinkPodcastatThePublisherPodcastAwards2022 andBestBroadcast,PodcastorOnlineVideoSeries attheTalesoftheCocktailSpiritedAwards2022.As wellaswritingandpublishingTheCocktail LoversMagazine,theirwork,opinionsand recipeshaveappearedinTheDailyTelegraph, LondonEveningStandard,Christie’s International,OcadoandDeliciousmagazines andtheyareregularlyaskedtojudge competitionsaroundtheworld. @cocktaillovers26
PeterHoustonspeakstosomeofthewinnersof2022'sPublisher PodcastAwards.Theysharetheirtoptipsforotherpublishers withpodcastsorwhoarelookingtolaunchthem,andwhat challengesandopportunitiesareonthehorizonforaudio.
EveryyearMediaVoicesrunsaminipodcastseries called‘Lessonsfromaward-winningpublisher podcasts’talkingtothemostrecentwinners.ThisQR codewilltakeyoustraighttothelatestseries.
JanineRadcliffe
OLIVEMAGAZINE
JanineRatcliffeisdeputyeditorofolivemagazineandBBC GoodFood.Sincejoiningolivebackin2004shehas developedandwrittenthousandsofthemagazine’s mostpopularrecipes.In2016shehelpedlaunch theolivepodcastandhasbeenaregularhostever since.AftergainingadegreeinFineArtandanMA inFilmStudiesJaninewentontoworkatThe Guardianfor5yearsasproductionmanager.She lefttheGuardiantostudyfortheChef’sDiplomaat Leith'sSchoolofFoodandWineandsubsequently becameafreelancehomeeconomistand foodwriterworkingonvariousprojects includingbooks,magazines,advertisingand TV,beforejoiningolivemagazinefulltime.
Moderator:PeterHouston
Peterisone-thirdoftheMediaVoicesteam,andone oftheco-foundersofthePublisherPodcastSummit &Awards.Whenhe’snotworkingonMediaVoices, he’safreelancemediajournalistwithbylinesinThe NewStatesman,TheDrum,InPublishingand PublishingExecutive.HerunsFlippingPagesMedia, anindependentcontentconsultancyandtrainingfirm andhasspokenaboutmediainAsia,Africa,North AmericaandEurope.
@Flipping_Pages
@olivemagazine 27
PODCASTS
THE POWEROF TOCONNECT ANDSERVE
ExecutiveProducerChristopherPhinhasworkedwithmultiple teamsacrossDCThomson’sportfoliooverthepastthreeyears helpingthemtogetpodcastsstarted.Here,hetellsuswhy podcastingissuchapowerfulformatforpublishers.
Irememberhavingaconversationwith acommercialcolleaguewhowas seniortomeinbothrankandage whenIfirststartedmakingpodcastsat ourcompany.Theywantedtounder‐standwhatpodcastswere,andhowwe couldmonetisethem.
Theproblemwiththisquestionisn’t reallythe‘makingmoney’bit,it’strying tocommunicatethepower,thedelight, andtheopportunitiesofpodcaststo someonewhoisn’talreadylisteningto themforhourseveryweek.
Imean,there’satechnicaldefinition–an RSSfeedpointingtoabunchofMP3son aserversomewhere–orthere’sthe morehuman-friendlyfudge:they’reabit likeradioshowsyouusuallylistentoondemandonyourphone.Butneitherof thesegetstothemagicofpodcasting;if someoneislisteningtoyourshowon headphones,yourvoiceseemstoeman‐atefromthecentreoftheirskull,the veryclosestyoucangettosomeone. Becauseyoudon’tneedriskyinvest‐mentsintimeandmoneytobeableto
makepodcasts,showsexistwhich super-servethetiniestofniches withpassionandlove,orgivea uniquespinjustforyoutoatopic thousandsofothersarecoveringin uncountabledifferentways. Thisiswhy,Ithink,Ifailedtocom‐municatetomycolleaguethose yearsago;Ididn’tknowthemwell enoughtobeabletorecommend showstheyshouldlistentothat wouldreallyresonate,andsothe powerofthatintimacy,offeelinglike youaresittingatatablewithsome ofyourbestfriendsandco-conspir‐ators,didn’tland.
Whensomeoneissteppingoutof theirfrontdoortogettowork,you canbethereasontheyseethenext 45minutesoftheirlife–trudging, driving,crushedonpublictransport –notasatediousduty,astime stolenfromthembycapitalism,but asachancefinallytolistentothe latestepisodeofashowthatspeaks tothem,theiridentity,theirsoul.
It’snot‘doingtheironing’,it’slaugh‐ingandragingwiththelatestGuilty Feminist.It’snot‘walkingthedog’,it’s greedilygobblingthebackcatalogue ofOffMenu.It’snot‘freezingyour arseoffonthesidelinesinlateJanu‐arywhileyourkidplaysfive-a-side’, it’sfreezingyourarseoffonthe sidelinesinlateJanuarywhileyour kidplaysfive-a-sidewhilebeingin‐spiredandchallengedbyBetterPod.
Ateachturn,youcan bethethingthat turnsaduty,adirge intoanopportunity tospendtimewith comradesand confidantes,
becomingforthathalfhour,that hour,moreyourself.Lifecanstrip youridentityandbeingfromyouas youworkandcareforpeoplearound you;yourfriendswholiveinyour earscanrestorethem.
OllieGuillousaiditbestinaquote forThePublisherPodcastSummit: “Podcastsallowbrandstoconnect emotionallywiththeiraudience,ina moredeepandmeaningfulwaythan ispossiblethroughothermediums. It’sawayofturningfansintofriends, makingthemfeellikepartofthe familybyinvitingthemtojointhe conversation.”
There’ssomuchmore.Skillingup journaliststobeaudioengineers,ed‐itors,producersandon-mictalent canbechallenging,butitisintensely rewarding,andtheseskillsbleedinto lotsofotherareasofthebusiness.
Podcastscanbeaplacetoexperi‐mentwithtoneinaring-fencedway whichneverthelessadvancesthein‐terestsofaparentbrand;lookatThe WeekUnwrapped,say,oroneofmy oldshows,ReadingBetweenThe Lines,thestorypodcastfromThe People’sFriend.Findingnewaudi‐encesandlearningnewwaystotell storiesinanauthenticanddeeply personalvoiceissuchajoy,andit’s somethingpodcastinggivesyouthe spaceandtimetodo–slowly,butin‐exorably.
Ofcoursethere’smoneytobemade, withads,sponsorships,nativecon‐tent,subsdrivers,eventsandmore, butwhileweshouldneverfallinto theoldeditorialtrapofjustmaking goodcontentandworkingouthow tomonetiseitlater,youcan–maybe evenmust–startwithyourexpecta‐tionsappropriatelycalibrated.Ifyou focusonmakingtheformatand workflowsdeliverable,thisneedn’t beaplaythatcostsyoumuchin termsoftimeormoney.
Whiletherewardsmightatfirstbe hardtomeasure,andmeaneven whenyoucan,justfixinyourmind’s eyethatpersonsettingoutontheir commute.Youcanbethereason they’reexcitedforthenext45 minutesoftheirlife.That’sbothan incrediblypowerfulposi‐tionforabrandtobe in,andjustawon‐drousthingtobe abletogivean‐otherhuman. Andthat’swhatI wishI’dsaidtothat seniorcolleaguein 2019.
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AWARDS THEPUBLISHERPODCAST EntriesopenOctober2022 Subscribeforupdatesat publisherpodcastawards.com
Findyourwayaroundbefoodsuitableforyou.bookinghavebeentakenintoaccountandtherewillamemberofProud’sstaff-allrequirementsnotedonIfyouhaveanydietaryrequirements,pleasespeaktoaftertheSummit.streamrecordingwillbeavailabletoallticket-holdersworldwidethroughthelivestreamandfilming.TheworkedreallyhardtobringtheeventtoourcommunityThanksaswelltoFourthEstateCreativewhohaveustodayandmakingtheprocesssostraightforward.ThankstothestaffatProudCityonceagainforhosting IconsthankstoFreepik
