Magazine Showcase ’09
These two pages are of special interest to over 2 million New Zealanders*
Fairfax Magazines reach: • 62.2% of all Main Household shoppers • 71% of all people with household incomes over $120,000 p.a. • 2 out of 3 females 40+** • 62% of people in Socio’s 1-3 Talk to Fairfax. Talk to New Zealand.
*Source: Nielsen National Readership Survey Oct 08-Sep 09 (Unduplicated; Base AP10+) Fairfax Magazines include Sunday magazine and Your Weekend’s net unduplicated readership measure. Total unduplicated readership 2,131,000. ** reach 67.4% of females 40+
magazines
Reading
Recovery A year ago the storm clouds were gathering and, while magazine publishers were sizing up the challenges ahead, most were confident they’d hold their own. Have they succeeded? Patricia Moore reports.
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redicting the demise of the magazine industry is standard practice, says the MPA’s John McClintock. “However, as The Nielsen Company reports, 90% of all New Zealanders read magazines.” “They said the same thing about radio when TV came along, the same thing about the printed word when CD Roms became popular and the same thing about all media that preceded it when the internet took hold,” says Andrew Butcher, Time publishing director Asia Pacific. So much for the Mark Twain moments. Notwithstanding the odd blip along the way, McClintock has noted “a raw enthusiasm” among publishers and staff who’ve been involved in MPApromoted seminars over the past year. “Editors, sales staff and journalists all commenting things are different; there’s a drive for new ideas and innovative thinking. And, the big thing is, it’s not all talk. “Magazines reinvent themselves; they change, they refocus and they develop strategies directly related to the current market. The past 18 months has seen the magazine category change significantly and it will probably never go back to what it was.” Indeed, what ACP Media ceo Paul Dykzeul describes as probably the worst advertising cycle the media has ever experienced, has seen a whole lot of changing going on. “No-one has really been exempt and our company, like a lot of others, took the opportunity very early on, to do things we’d been contemplating but didn’t really need to do because the ad cycle was pretty good,” he says. “We made a lot of changes.” A change readers quickly noted was the new reader-friendly format adopted by ACP title Metro in September. The iconic 28-year-old magazine had been published in a large saddle-stitched format for the previous seven years, but
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editor Bevan Rapson says readers had been asking for a magazine that was easier to handle and read. He says at the same time a variety of content changes re-emphasised Metro’s commitment to quality journalism. “There’s enough soft media out there. Metro hasn’t ever been just a coffee table magazine. We aim to challenge and stimulate our readers.” The book size was increased, and content has grown again since the new format was launched, with the inclusion of the citymix guide.“The response to the changes has been extremely positive,” says Rapson.“Readers appreciate how much easier it is to handle, we’ve been encouraged by the results at the news-stand so far and also by the support we’ve had from advertisers.” There have been changes too in the ownership of a number of titles, including five B2B titles, formerly owned by 3media Group, now published by newly formed Mediaweb. Publisher Toni Myers says she selected the titles (AdMedia, Management, Onfilm, FMCG and grill & foodservice) for their ability to maintain or grow a community of interest across media channels, for their brand extension opportunities, and “because each was a valuable brand with a viable future”. Tangible Media has also seen some changes, and is now part of the cluster which forms the Image Centre Group. General manager John Baker says it now has the platform and the infrastructure to maximise its capability in the area of audience engagement. “What we’ve got is something quite unique.” The Nielsen National Readership Survey July 08-June 09, showed total magazine readership up 22,000 on the previous year, but Fairfax Magazines gm Lynley Belton says readers haven’t ignored the recession. “Publishers have had to work harder than ever. For some this has meant shifting from brand-building to driving sales – there are high-end promotions nearly every week across the industry.”They’ve also had to work more closely with advertisers to ensure they achieve their goals, she says – a point echoed by Adrenalin publisher Cathy Parker who says finding new and different ways for advertisers to maximise their budgets has been important. Parker reports a “fairly tough year” but says spanning a number of sectors has worked well. “Two of our magazines are actually trading ahead of this time last year and another is very close to matching its performance from last year.” In general, she says, trade titles going out to industry have fared better than those relying on corporate dollars.
PAUL DYKZEUL (ACP MEDIA).
ANDREW BUTCHER (TIME ASIA PACIFIC).
JOHN MCCLINTOCK (MPA).
Mindfood publisher Michael McHugh is surprised there were not more closures or relaunches.“With the market being soft it’s a perfect time to be brave and re-look at the audience base you’re publishing for.The consumer has so many options now. “As publishers we’re competing not only for their money, but also for their time. New and established titles need cut-through and stand-out appeal at news-stands. The consumer is time poor and we have less time to attract them.” One title that’s gone against the trend is New Zealand Geographic, published by Kowhai Publishing. Managing editor Adam Fricker says while subscription sales have been harder to come by (typically between 70% and 80% of NZ Geographic sales are by subscription) an increased effort to promote bookstall sales has seen an increase of 20% over the past 1214 months.
JOHN BAKER (TANGIBLE).
“We were probably below our potential at retail, but it’s a good place to acquire new subscribers and we’ve put a lot of effort and money into that area. We’re pretty happy.” “The recession has been incredibly tough but there have been some great opportunities so we’ve had some wins and some losses,” says HB Media editorial director Vincent Heeringa. Additions to the Good product range are going well and Marketing magazine, which HB bought in June, has been relaunched as a bi-monthly. “We’ve also grown the subscription of Marketing by forming a strategic alliance with the Marketing Association.” Heeringa credits an innovative business model with helping HB suffer less than some other publishers.“We have long-term relationships with key advertisers and partners. These allow us to weather the storm because it’s not all advertising based. There are branded copies of the magazine, advertorial supplements, special one-off projects; we’re quite a diverse publisher.”
READERS REACT TO REALVIEW
Made in Australia, Realview brings the exciting worlds of print media and online together. An equal passion for both has created a unique e-publishing experience that entices print readers to do more online, and gives online audiences compelling reasons to engage with print. Realview’s unique technology and services also offer enormous benefits to publishers, helping you generate new revenue streams, retain subscribers and attract new readers at a lower cost. The only question is, will you react before your competitors?
React now and increase your revenue. www.realview.com.au • (02) 9299 1788
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magazines
So is the old publishing model dead? “Not dead but it is on the operating table. In our view any publisher who thinks they’re still exclusively in the magazine business has already got one foot in the grave.” Parker, however, says the basics are still the same. “But there’s certainly been some fine tuning over the past year; a lot of that has been within the business, not necessarily something that would be visible to those outside.” And the unique characteristics of the magazine model are being recognised by more clients wishing to communicate with their target audience, says Belton. “In the past 18 months Fairfax has launched three new custom publishing products: Real, Host NZ and Rescue.” Using covermounts to attract purchasers appears to be on the increase. Free goodie bags, free DVDs – opportunities that are too good to miss. Or are they? Healthy Food Guide’s Kim Mundell:“Readers are always delighted to get free stuff and some people will buy anything to get a free goodie bag, but it doesn’t change their connection to the magazine and in some cases it could actually damage it.” She urges caution.“They’re an expensive and risky band-aid.” ACP Media’s Dykzeul calls them “a scourge” – one they’ve made a decision to progressively reduce. And at Fairfax, Lynley Belton says they’ve not crossed the line to where gift with purchase dominates the acquisition decision. “We produce quality magazines and readers still recognise this.”
“Covermounts,” says former Cosmopolitan editor Mia Freedman, “are the crack cocaine of magazines”. They’re a farcical way to promote circulation and the fastest way to erode your brand, she says. The magazine industry estimates that Kiwis consume a staggering 80,000,000 magazines a year. Supermarket sales alone account for 20 million – and the past year has seen the focus shift to titles in the home, gardening and food categories. NZ Gardener (winner of this year’s MPA Supreme Magazine of the Year award) has grown by 27% to nearly 300,000 per issue – “particularly around vegetable growing”, says Belton. And, as more people entertain at home, Cuisine readership is up 10%. Healthy Food Guide, with its focus on simple, affordable recipes, continues to grow and Mundell reports a 14% increase in net circulation since last year.“We’ve achieved some of our best ever retail sales in the depths of the recession.” Advertising has also grown, she says.“Advertisers know that every advertising dollar has to pay for itself, so magazines that are serving a specific audience can do well.” There’s a plethora of titles for specific audiences and industry pundits predict even more niche titles in the future. Baker uses a river metaphor. Mass market titles, he says, have a broad and shallow relationship with the reader. “We would rather have one that’s narrow and deep and we think that’s the future for us and the medium.”
New Zealand’s NUMBER 1 selling food magazine *
Find out how we can make your sales grow Contact Carlee Atkin, Advertising Manager 09 361 4791 • carlee.atkin@hfm.co.nz Audited net paid sales: 48,413
*Source: Audit Bureau of Circulations January - June 2009
Readership: 267,000
Nielsen Media Research, National Readership Survey October 2008 – September 2009
Ad Media November 2009
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Lifestyle Publishing’s David Hall, whose stable includes Wilderness (Sport & Leisure section winner in this year’s Magazine of the Year awards), Alfresco and NZ Outside, believes there’s not just room for more niche titles but that “it’s the only way to go”. All publishing carries risks, he says, but with niche they’re far less. “The more targeted the more chance of success. We have some other titles on board right now and we’ll probably go even more niche.” Three-year-old Tourism Business is in that narrow and deep space with its focus on the owners and operators of tourism businesses. Publisher Annie Gray says while the year hasn’t been easy, with advertisers delay-
BEVAN RAPSON (METRO).
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CATHY PARKER ( ADRENALIN).
ing decision-making, being very tightly niched has been an advantage. “We’re very clear about who we are talking to.” Gray’s a huge believer in the power of good editorial (“if you build it, they will come”) and notes that it’s the publications that offer something readers can’t get elsewhere, that are showing growth. “Magazines will morph and evolve, but targeted publications that talk directly to their readers about topics they want to know about, will always have their place.” Two new titles aim to do just that. Adrenalin has launched NZ Auto Salon, an Australian title targeting modified car enthusiasts and well regarded by that sector. “It’s a strong and well-known brand and we believe it will be well received here,” says Parker. And the biggest DIY magazine in Australia, Handyman, a monthly title from Reader’s Digest, has arrived. A NZ editorial team ensures a genuine Kiwi slant, says group advertising director Anthony Rice. He believes Handyman will do well here. “The thing is we’re not brand new. We already had around 12,000 subscribers in NZ, so we had a significant footprint in the market.” However he sees the quality of the magazine and a partnership which will see it on sale at checkouts in Bunnings, nationwide, as important factors. “This strategic partnership – it’s by no means a custom-published magazine – has been hugely successful for us in Australia.” Handyman is not just a magazine, says Rice. “It’s a whole publishing programme built on the strength of the Reader’s Digest subscription management model. We’ve got books on DIY, project plans; there’s brand extension as well as a very good website with DIY advice in association with the magazine.”
NZ Management The Leaders’ Magazine
NZ Management, published since 1955, is written for achieving and aspiring leaders and managers and tackles critical leadership, management and economic issues. NZ Management is independently owned and published but has, since its founding, been the officially recognised magazine of the New Zealand Institute of Management.
The Director The Director, dedicated to coverage of the rapidly changing world of corporate governance, is published bi-monthly in NZ Management.
editor@management.co.nz admanager@management.co.nz www.management.co.nz
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AdMedia AdMedia is New Zealand’s only dedicated monthly advertising and media industry magazine. Together with its weekly industry newsletter Fastline, it offers total industry coverage including breaking news, backgrounders to the news, events, trend analyses, in-depth coverage of industry issues, profiles, campaign strategies and sector features that make connections between everything that is happening in the media marketplace.
Fastline Fastline is delivered to every decision-maker’s desk first thing Thursday, 48 weeks of the year. Together, AdMedia and Fastline are the weekly and monthly must-reads of every creative, and advertising & media executive in New Zealand. The Fastline email updates service delivers press releases and fast-breaking news items to our database as soon as they arrive.
editor@admedia.co.nz; admanager@admedia.co.nz www.admedia.co.nz
Onfilm Onfilm is New Zealand’s only specialist monthly magazine for people working, or wishing to work in the local film and television industry. Each issue includes information, news, views and interviews covering the entire industry.
editor@onfilm.co.nz, admanager@onfilm.co.nz www.onfilm.co.nz
FMCG FMCG is New Zealand’s leading magazine for the supermarket industry and related sectors. It spans retailing, food and beverage manufacturing, logistics, supply chain and associated technologies. FMCG provides lively and authoritative coverage of industry news, commentary, category reviews and special reports.
editor@fmcg.co.nz, admanager@fmcg.co.nz
grill & foodservice grill & foodservice is the only magazine for the culinary community written by industry professionals. It provides serious information about food, beverage and service that the community finds stimulating, informative and, at times, challenging. Readers of grill & foodservice make up one of the largest sectors in the New Zealand economy – hospitality.
editor@grill.co.nz, admanager@grill.co.nz www.grill.co.nz
magazines
KIM MUNDELL (HEALTHY FOOD MEDIA).
But does online work for magazines? And how much content are publishers prepared to give away? “In the end you have to have the guts to say ‘my content is worth something; I’m not giving it away for free’,” said Time Inc executive vice president John Squires. Time, currently celebrating the 50th year of its South Pacific edition, provides free news and entertainment 24/7 through Time.com. Kowhai Publishing has a digital version of NZ Geographic available on the Zinio platform.“We’re charging for it at the moment; doing a bit of sampling with it. Digital sales haven’t been huge but it’s an additional way of
getting the magazine out there. We’re a bit reticent to go free,” says Fricker. Lifestyle’s Hall admits the company has been struggling with the best way to establish an online presence for a couple of years. “We’re looking at digital publication of our titles but we’re still very unsure about how people are going to read magazines – whether it’s one of those Kindles or cellphones or laptops or whatever.” He says Lifestyle doesn’t want to be left behind in the rush to digital but it’s important that whatever is put in place shows a return. “We’ll tread carefully but I don’t think we’ve got much choice.” “Online works if a significant amount of value can be delivered via the medium to reinforce the value of the magazine brand and hopefully result in unit sales,” says Belton. She cites NZ Gardener and the Get Growing community with its 20,000 weekly newsletter subscribers as a case in point. More than 33,000 unique browsers are attracted to Mindfood.com every month, says McHugh. And, while the online version shares the same philosophy and themes as the magazine, the content and experience is unique, he says. “It’s a different platform. The content – 25 new stories a day – is written for an online audience. We direct the consumer between the different platforms – including Mindfood TV and Mindfood Podcast – to enhance the Mindfood experience.”
Upstart Upstart magazine and website (www.upstartmag.co.nz) are the most effective way to reach Kiwi boys and girls aged 7-13. Upstart is distributed via retail outlets nationwide (cover price $4.90); school subscriptions – purchased by teachers in primary and intermediate schools nationwide; AND distributed by Air NZ to children on their domestic, Pacific and trans-Tasman flights (as stocks last). Circ: 15,000. Please also ask about the Upstart Friendship Club direct marketing database options.
Contact: Sue Hoyle, sue@syrupcreative.co.nz Ph: 06 877 3134, 021 740 730
homestyle Real homes, affordable style With an ethos of ‘real homes affordable style’ homestyle is uniquely positioned as the middle market home and lifestyle magazine. From home hardware to interior design, homestyle covers every home related topic – and keeps it within the broad middle range of New Zealand budgets. Showcasing homes built between $300,000 and $800,000 homestyle provides a realistic alternative to its readers. With a nationwide audience, this bi-monthly title offers advertisers the perfect vehicle to communicate with New Zealanders seeking affordable home living ideas, practical information and uniquely Kiwi content. Time to get your brand in front of the right audience?
Contact Publisher David Nixon for more information on 0274 376 007 or david@homestylemagazine.co.nz www.homestylemagazine.co.nz Ad Media November 2009
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Adrenalin’s gone down the path of providing taster articles and putting extra content online, says Parker.“Online is complementary to the magazine, rather than replacing it.” Annie Gray shares this view. “The two are quite different beasts. I think magazines will evolve considerably in the next year or two and I’m right behind Rupert Murdoch – good editorial doesn’t come free and if readers value it enough, they will pay for it.” So what’s next? “The media environment and marketplace has changed forever as a result of the seismic shift in the way people communicate and gather in communities of interest – a symptom of the IT revolution and convergence of communication technologies,” says Mediaweb’s Toni Myers, who notes many iconic print brands have gone and says more will follow. But, she says, magazines will continue to have a place in the media mix. However, as brands, they will no longer stand alone and maintain that brand position. “Readers and advertisers are demanding access to information in a number of ways – print, email, online, mobile – but for strong magazine brands the print offering will be the lynchpin around which other offerings will revolve.” There’s general agreement that niche titles will continue to proliferate, and recovery in advertising spend is likely to be accompanied by renewed product innovation in the industry, says Lynley Belton. The internet will play a bigger role, says John Baker, but he believes the
future for magazines lies in the quality of editorial copy – “the foundation of our business”. He wants to see more value placed on originality.“A move away from the cut and paste mentality that’s permeated, not just magazines, but media generally. But it’s not all bad.“There’s a dynamism in the market which I think is actually rather healthy.” Why would you want to be doing anything else, asks Paul Dykzeul. “It’s the best business in the world.”
Littlies Littlies is the parenting magazine New Zealand parents trust. It’s packed with relevant and realistic information, from NZ’s leading parenting experts, for all ages and stages of pregnancy, babies, toddlers and preschoolers. Littlies media includes: Annual Pregnancy and Baby Guide; Monthly Parenting Magazine; www.littlies.co.nz; monthly e-Newsletter; Solus emails; the Littlies Experts Book of Answers; Expecting Littlies weekly pregnancy email. Littlies is with NZ parents every step of the way.
Contact: www.littlies.co.nz Email lesley@littlies.co.nz, Ph: 09 578 3402
Foodtown magazine Foodtown magazine is New Zealand’s second largest food title. We’re proud to be a part of New Zealanders’ lives and we deliver a magazine focusing on easy, accessible recipes for every day or special occasions. We feature great wines plus health and beauty products available in the supermarket. One of our specialities is advertorials giving readers fabulous recipes using products readily available in the supermarket. Our readers respond very positively to this form of advertising – it provides inspiration for them and product sales for our clients. We’re proud to be read by 259,000 readers and our average print run is 50,000 every 2 months. Circulation: 36,572 Readership: 259,000
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“In launching the magazine we needed the best print team working with us. APN Print became very much part of our team, advising, guiding us, and making recommendations and suggestions on how best to achieve the quality we were after. Their entire team, got involved, the guys on the printing line. The binding team, sales team and pre press team we were all part of making MINDFOOD the best magazine possible. The results speak for themselves. Our clients and readers often speak of the high quality printing of the magazine and we have APN Print to thank for that.”
“APN is a long time business partner to Time Asia, and have been providing print services to us for several decades. Their professional service is very much recognised. APN is flexible in meeting our business strategy of ensuring prompt delivery of the magazine to our readers, contributing towards achieving customer satisfaction and meeting the needs of local readers.” Nelson Luk Production Director, Time Asia
Michael Mc Hugh, Publisher Mc Hugh Media
With APN Print you can have up to 8 colours per page, have metallic covers and text sections, gate-folds and die cuts. We don’t like to say no, so you also get multiple inserting, onserting, tip-ons, bagging, addressing, mailing and distribution.
Total Property Total Property is New Zealand’s leading commercial and industrial property magazine with a continually refined database built up over many years of publication. With a print run of 18,000, it is distributed quarterly to national and international property investors and investment companies, business owner occupiers and key market influencers. It contains editorial articles of interest to these sectors of the market as well as NZ’s most comprehensive listing of commercial and industrial properties for sale.
Contact: Editorial & Advertising, Neil Prentice, Ph: 09 375 8408 or 0274 757 671 neilprentice@xtra.co.nz. www.bayleys.co.nz for E Book.
Waterfront Waterfront is an annual coffee table lifestyle magazine (oversize A4) which has won a number of international marketing awards. It contains waterfront-related feature articles and showcases a selection of many of the best absolute waterfront properties for sale in NZ and Fiji. It has a 7,000 print run and a highly qualified distribution database of high net worth individuals and key influencers. An E Book version of the publication is placed on www.bayleys.co.nz and is distributed to additional international databases.
Contact: Editorial & Advertising, Neil Prentice Ph: 09 375 8408 or 0274 757 671 neilprentice@xtra.co.nz www.bayleys.co.nz
Country Country is New Zealand’s premier rural property marketing publication. It features editorial articles and properties for sale encompassing the farming, horticulture, viticulture, forestry and lifestyle property markets. The magazine is published bi-annually (October and March) and has a print run of 12,000. It is distributed to a qualified database that includes rural property owners and investors, rural bank managers, accountants and lawyers, NZ embassies and consulates.
Contact: Editorial & Advertising, Neil Prentice Ph: 09 375 8408 or 0274 757 671 neilprentice@xtra.co.nz. www.bayleys.co.nz for E Book.
Tourism Business
magazines
Tightly niched... tightly targeted Tourism Business magazine is the right vehicle to reach the owners and operators of tourism businesses in NZ. Luxury lodges, boutique hotels, upscale B&Bs, backpackers, holiday parks, adventure operators, ecotourism, tours, charters and everything in between.
Advertising enquiries contact: Diana Graham Ph: 0274 883 161 Diana@tourismbusinessmag.co.nz
Parenting Parenting magazine is based on a passion for giving children the best possible start in life. It fills an important niche by providing guidance for parents, not just for the early pre-school stage but right through to the teenage years. With a loyal subscription base of over 7,000 and nationwide retail distribution, Parenting is the magazine New Zealand’s most motivated and discerning parents read. For uncluttered, competitively priced promotion, tailored campaigns and value added opportunities in a trusted resource – think Parenting magazine. Circulation: 11,672 (ABC Jan to June 09)
Contact: Heather Lowrie 09 524 1381 heather.lowrie@parentsinc.org.nz www.theparentingplace.com
Wilderness $8 Magazine of the year sports and leisure 2009 For the past 18 years Wilderness has been showing its readers the way to the most beautiful areas in New Zealand, whether that be by foot, mountain bike, or sea kayak. Each issue is read by more than 78,000 people, the vast majority of whom consider the magazine their template for all things outdoors. They are proven purchasers of outdoor gear and class advertisements in Wilderness as relevant and believable. ABC 7459 (June 2009).
Contact: Dave Nicholson Ph: 09 570 2658 Dave@lifestylepublishing.co.nz www.wildernessmag.co.nz
Alfresco $7.50 Alfresco is totally committed to people who enjoy their gardens and outdoor spaces. Its editorial focuses specifically on garden design and outdoor living, exploring gardens all over New Zealand from those with ‘grand design’ to a revamped courtyard flower bed. Readers find it inspirational, using the magazine’s articles and images to beautify their own patch of heaven.
Contact: Michael Larimar Ph: 09 570 2658. Michael@lifestylepublishing.co.nz www.alfresco.co.nz
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Bride & Groom magazine New Zealand’s No 1 wedding magazine New Zealand’s bridal bible for more than 20 years, Bride & Groom is what every engaged couple wants to have, hold and to read! With every issue brimming with hundreds of hot wedding ideas and trends, this glossy publication features the latest bridal fashion and beauty, planning advice, etiquette, travel tips, relationship advice and more. Complemented by its annual bridal show, no other magazine has so much influence over a readership embarking on the biggest spending and decision-making period of their lives. Published quarterly in February, May, August and November. Circulation: 13,400 (ABC January - June 2009) Readership: 120,000 (Nielsen July 2008 - June 2009)
Contact: Lesley Walker. Email lesley@brideandgroom.co.nz The Fusion Group Ltd, PO Box 37 356, Parnell, Auckland Ph: 64 9 336 1188 www.brideandgroom.co.nz
Pet New Zealand magazine The magazine for all animal lovers Pet is New Zealand’s number one magazine dedicated to pet owners and all animal lovers. It’s a high-quality, glossy magazine that is visually exciting, has excellent design, photography and editorial content, and provides a first-class advertising environment for the multi-million dollar pet industry. Readers love Pet with its pages bursting with heartwarming stories, expert advice and the latest pet products and services. A family magazine, Pet appeals to all age groups and has great kids’ pages, with giveaways galore. Published quarterly in March, June, September and December. Circulation: 13,802 (ABC January - June 2009) Readership: 108,000 (Nielsen July 2008 - June 2009)
Contact: Lesley Walker. Email lesley@petmag.co.nz The Fusion Group Ltd, PO Box 37 356, Parnell, Auckland Ph: 64 9 336 1188 www.petmag.co.nz
magazines
mags online
mags online MagMag, the Magazine Marketing Company’s new online offering, has something to offer both subscribers and publishers, says md Stuart Shepherd. “It’s a revolution in online subscription retailing and intended to be a meeting place online to preview new content and ultimately drive readers to the magazine subscription programmes operated on behalf of the publishers,” he says. Starting this month, MagMag will phase in a number of new services. “It’s taking subscription retailing to a whole new level by actually going behind the scenes to give readers and subscribers access to magazine content including breaking news, cover stories, interviews and features from the magazines themselves.” And, he says, there are positives for publishers – marketing services, customer acquisition programmes, point of sale and merchandising, audience development, advertising opportunities and thousands of online
Gabriel Ruvinetti, Kisrty Graham, Stuart Shepherd, Leesa Fenton.
readers and subscribers by group and interest area profiles.” The MagMag publisher login allows access to the new MagMag pub-
Affiliates assist with reciprocal branding and traffic deals as well as
lisher services CMS system with features including editorial content
generating unique MagMag customer value ads through a number of
inputs, cover stories and images, auto banner creation, sales reporting,
the category and channel promotions, he says. “Discussions are under
online metric data and more.
way with a number of leading community organisations to assist in
“There are also opportunities for the wider community, through sponsorship and fundraising and featured links,” says Shepherd. “Af-
the area of fundraising with schools and libraries and major charities in 2010.”
filiates – friends of MagMag – are a major focus for the MagMag traffic
With over 2000 titles from here and around the world offered by
building strategy. We have over 60 featured links appearing in phase
subscription, MagMag is NZ’s largest online magazine retailer, says
one of the feature pages.”
Shepherd.
Your world of magazines…
Launching 25th november 2009
www.magmag.co.nz Reinventing magazine subscription retailing
Ad Media November 2009
29
INSPIRED IDEAS. HANDS ON HELP. CUSTOMERS GALORE.
.
We all know that New Zealanders love their DIY. And now they’re turning to Handyman magazine for great painting, renovating and building advice. Phenomenally successful in Australia, New Zealand’s new Handyman already has 12,000+ subscribers and a total circulation of 17,000. It’s a great place to advertise. In fact an extraordinary number of NZ advertisers are already on board, so here’s a handy tip. Run a rule over your magazine schedule. If it doesn’t include Handyman, it’s time to call Hawkhurst Media.
Hawkhurst Media (09) 589 1054 Kerry McKenzie kerry@hawkhurst.co.nz Maree Selak maree@hawkhurst.co.nz
NOW THAT S HANDY MAN.
INDEX Publisher Academy Publishing
Magazine/s Canterbury Today, Central Today, Principal Today, Auckland Today, Wellington Today, Hospitality Today,
Page No. 31
Retirement Today ACP Media
Woman’s Day; Little Treasures; Your Home & Garden; Taste; Fashion Quarterly; The Australian Women’s
IFC
Weekly; Cleo; Metro; Next; North & South; FHM; HOME New Zealand; Lucky Break, NW, Top Gear, Kia Ora Bayleys Realty Group
Waterfront; Total Property; Country
Fairfax Magazines
Cuisine; NZ Gardener; NZ House & Garden; NZ Life & Leisure, WORLD; TV Guide; The Cut; NZ Autocar;
26 14,15
Lifestyle Block; Boating NZ; Fish & Game NZ; NZ Fishing News; NZ Horse & Pony; SkySport; NZ Trucking; Your Weekend; Sunday Gourmet Food Publishing
Foodtown Magazine
24
Hawkhurst Media
Handyman
30
Healthy Food Media
Healthy Food Guide
19
Horticulture New Zealand
The Orchardist magazine
20
Lifestyle Publishing
Alfresco; Wilderness
27
Littlies
Littlies Magazine
24
McHugh Media
Mindfood magazine
17
Mediaweb Ltd
AdMedia; BWS; C-Store; FMCG; grill & foodservice; Grocers' Review; NZ Management; Onfilm
22
NZ Geographic
NZ Geographic Magazine
5
Parents Inc
Parenting Magazine
27
Pluto Group
Homestyle Magazine
23
Tearaway
Tearaway
21
The Fusion Group
Bride & Groom; Pet
28
Tourism Business Publishing
Tourism Business Magazine
27
Syrup
Upstart Magazine
23
Magazine distributor
Page No.
Realview TMMC
Printers APN Print Benefitz
18 The Magazine Marketing Company
29
Page No. 25 OBC