adspend
adspend
Top 50 advertisers 2009
Period: 1 January - 31 December 2009 Currency: NZ$
24
Period: 1 January - 31 December 2009 Currency: NZ$
Grand Total
TV
Radio
Newspaper
Magazine
Cinema
Outdoor
Unaddressed Direct Mail
On Line
Grand Total
TV
Radio
Newspaper
Magazine
Cinema
Outdoor
Unaddressed Direct Mail
On Line
1
Foodstuffs NZ
54,477,769
15,860,832
7,754,421
22,389,772
252,465
272,000
1,285,268
6,582,602
80,409
27
Bunnings Pty
14,920,021
7,973,632
216,447
5,251,124
26,945
0
0
1,347,412
104,461
2
Progressive Enterprises
53,542,808
19,432,100
3,333,324
19,618,575
356,810
0
1,903,311
8,665,273
233,415
28
Air New Zealand
14,887,082
2,135,077
605,348
5,922,338
216,277
0
2,509,157
0
3,498,885
3
The Warehouse
51,529,694
20,479,107
4,453,428
15,541,834
2,391,860
0
464,320
7,982,043
217,102
29
Colgate-Palmolive
14,706,791
14,420,763
0
596
183,050
0
69,000
0
33,382
4
Harvey Norman
51,129,809
23,580,972
3,153,999
20,774,232
837,843
0
0
2,781,763
1,000
30
Rebel Sport
13,950,160
9,388,024
1,836,870
1,783,406
0
0
0
757,130
184,730
5
Telecom Corp Of NZ
40,495,446
18,666,070
4,265,259
6,555,874
713,153
420,500
2,672,234
420,559
6,781,797
31
Coca-Cola Oceania
13,833,319
7,655,696
1,777,023
140,175
331,943
652,000
2,857,374
0
419,108
6
Noel Leeming Group
38,175,270
17,067,009
2,019,243
15,763,328
10,450
0
0
3,297,799
17,441
32
Restaurant Brands NZ
12,524,391
10,373,847
1,159,787
17,239
94,244
220,250
11,000
591,847
56,177
7
Reckitt Benckiser NZ
38,114,971
37,163,566
0
87,047
420,186
0
341,858
0
102,314
33
S C Johnson & Son Pty
12,050,923
12,041,504
0
9,090
0
0
0
329
0
8
Unilever Australasia
36,692,578
32,536,051
71,986
175,421
2,263,643
53,750
1,411,506
150
180,071
34
Toyota (NZ)
12,002,925
5,747,254
199,925
4,017,956
908,615
0
117,260
0
1,011,915
9
NZ Lotteries Commission
35,380,804
23,784,686
7,030,788
1,874,960
8,300
0
2,093,712
0
588,358
35
Fonterra Brands
11,724,990
9,242,703
312,509
123,435
1,267,841
249,375
316,999
0
212,128
10
Mitre 10 NZ
32,456,986
18,160,752
1,198,445
9,285,421
50,095
0
36,500
3,676,550
49,223
36
Kiwibank
11,489,342
4,697,207
1,890,298
2,658,857
718,859
26,250
899,288
0
598,583
11
NZ Transport Agency
29,065,499
19,088,515
5,937,410
1,803,752
416,711
179,520
1,256,922
0
382,669
37
Ministry of Health
11,474,629
6,164,986
3,365,816
343,695
644,855
38,750
859,202
1,438
55,887
12
L’Oréal
27,291,463
22,178,690
30,549
81,813
4,424,209
62,750
297,888
969
214,595
38
Health Sponsorship Council
11,246,781
7,033,876
2,718,128
47,140
416,707
75,000
767,892
0
188,038
13
BrandWorld
26,371,169
26,355,669
0
0
15,500
0
0
0
0
39
National Bank Of NZ
10,976,444
9,280,157
159,358
1,203,804
62,060
0
162,615
7,276
101,174
14
Farmers Trading Co
24,999,872
10,785,412
3,237,711
6,396,857
442,809
0
194,815
3,580,635
361,633
40
Warner Music NZ
10,881,183
5,535,614
5,263,438
18,049
30,615
0
0
0
33,467
15
Vodafone New Zealand
22,837,831
11,935,173
1,738,037
4,918,073
332,914
292,500
2,199,713
478,165
943,256
41
Kellogg (Aust) Pty
10,771,179
8,528,985
536,153
0
1,213,538
331,000
160,432
0
1,071
16
McDonald’s System Of NZ
21,984,216
15,605,388
3,447,863
174,588
627,306
121,750
1,365,763
136,297
505,261
42
Smiths City
10,731,740
1,804,124
2,017,610
6,444,570
0
0
0
465,436
0
17
Johnson & Johnson NZ
20,823,324
14,385,830
318,028
47,914
4,953,489
0
130,923
0
987,140
43
Sanitarium Health Food Co
10,710,346
8,429,888
55,793
51,112
655,546
0
1,409,359
13,040
95,608
18
Briscoes (NZ)
20,438,990
11,895,032
1,765,938
3,944,006
152,150
0
15,000
2,334,815
332,049
44
Lion Nathan Breweries
10,678,939
5,869,067
331,002
482,371
466,643
296,875
2,955,058
0
277,923
19
EMI Music (NZ)
19,424,840
1,741,648
17,599,745
30,668
21,068
2,500
0
371
28,840
45
Brand Developers
10,635,265
10,635,265
0
0
0
0
0
0
0
20
Cadbury Confectionery
19,091,221
16,933,848
571,944
236,843
474,007
240,000
524,430
0
110,149
46
Number 1 Shoe Warehouse
10,446,125
3,364,718
1,368,836
4,701,190
546,200
0
0
454,674
10,507
21
Procter & Gamble NZ
18,499,904
16,458,198
54,117
2,652
1,441,026
0
361,024
0
182,887
47
ANZ Banking Group (NZ)
10,409,552
7,657,315
1,058,011
949,037
122,046
0
224,453
819
397,871
22
Sky Network Television
18,335,948
11,247,924
3,448,047
268,053
1,002,254
864,625
563,726
38,227
903,092
48
Holden NZ
10,269,487
6,149,341
837,752
2,557,855
354,512
0
7,000
0
363,027
23
GlaxoSmithKline
16,513,459
14,087,307
0
3,809
1,311,210
0
1,015,459
0
95,674
49
Antares Restaurant Group
10,111,901
7,605,453
2,138,514
38,479
0
0
2,800
315,355
11,300
24
The Radio Network
16,157,817
504,228
11,027,400
3,044,241
820,453
0
750,050
355
11,090
50
ASB Bank
9,812,903
7,657,895
165,297
1,357,968
173,644
0
273,455
2,892
181,752
25
Nestlé NZ
15,396,411
12,952,627
328,764
5,910
1,260,312
0
767,848
5,009
75,941
Grand Total
1,045,808,827
623,916,647
110,996,780
173,345,965
33,996,672
4,399,395
33,343,140
43,953,662
21,856,566
26
Westpac Bank
15,334,310
11,637,622
196,419
2,200,836
562,309
0
88,526
14,432
634,166
www.admedia.co.nz
Source: Nielsen Media AIS data Jan-Dec 2009. Spend is rate card based. For further information please contact Stuart Jamieson (stuart.jamieson@nielsen.com)
Ad Media April 2010
25