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Ad of the Month DDB’s new campaign for ANZ has got it all – great script, accurate direction, razor-sharp editing, and although many have tried, this is the first campaign since Goldstein to really succeed in humanising a bank. Best of all, it’s the funniest NZ bank campaign ever.
What’s New: KELLY@admedia.co.nz
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This new series of ALAC commercials focuses on friendships and how as friends we can influence the habits of a heavy drinker. DraftFCB created scripts that rang true and really identified the roles we can all play in this problem. We chose a very simple film style that would support the realism of the performances and characters. Agency: DraftFCB Client company: ALAC Brand/product: ALAC brand TVC Client contact: Jo Fitzgerald Media: TV Executive creative director: James Mok Creative team: Chris Schofield (CD), Billy McQueen (CD), Brian VanDen Hurk (MD), Donna Baylis (Account director) Writer: Iain MacMillan Art director: Anthony Wilson Agency producer: Esther Watkins Production/film co: Film Construction Producer: Phil Liefting Director: Nic Finlayson Post production: Digital Sparks Editor: David Coulson Soundtrack: Liquid Studios Production: Film Construction
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Agency: Publicis Mojo Client company: Panasonic Brand/product: Lumix Client contacts: Chris Key, James Smith, Grant Sandom Media: Magazine Creative director: Stephen McKenzie Account team: Dean Divehall, Luke Farmer, Emma Woods Media strategist: Toni Becht Writer: Steve McCabe Art director: Hamish McArthur Typography: Hamish McArthur, The Craft Shop Illustration: 3D – The Craft Shop
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We needed a really long bull to accommodate Vero’s many awards, then lots of radio and press ads to explain all the benefits of being with such a highly decorated insurer. Agency: Big Client company: Vero Brand/product: Insurance Client contacts: Ian Walker, Eithne Sweeney, Jen Mariu Media: Magazine, Newspaper, Outdoor, Web, Radio Strategist: Ant Salmon Account director: Ben Rose Senior account manager: Kate Lemon Media strategist: Total Media Creative director: Joe Holden Writers: Isaac Thackray, Mario MacMillan Art directors: Tom Etuata, Guy Johnson Photography: Chris Lewis, David Ogden Retouching: Grant Allen, Slice
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Most people are aware that loud noises can damage their hearing. The trouble is, most people aren’t aware of what a loud noise really is. They’re not aware that any noise over 85 decibels has the ability to cause permanent hearing damage. And they’re not aware of the damaging levels of noise their average power tool emits. The fact is, power tools are more dangerous than people think. Agency: DDB New Zealand Client company: The National Foundation for the Deaf Brand/product: Deaf Awareness Client contact: Louise Carroll Media: Newspaper, Outdoor Poster Group executive creative director: Toby Talbot Deputy creative director: Regan Grafton Managing partner: Scott Wallace Account executive: Sarah Burilin Writer: Joe Hawkins Art director: David Brady Photography: Mat Blamires Retouching & CGI: Lightfarm Studios Producers: Jenni Doubleday, Nick Conetta
Congratulations to our April winner of the NAB Newspaper ad of the Month competition, DDB Sydney. Executive creative director: Matt Eastwood Creative director: McDonald’s: Adam Rose Art director: Jakub Szymanski Copywriter: Dave Shirlaw Account director: Kenny Hill Account manager: Alexandra Gordon
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Mercury Energy, already active in the rugby community, has launched a fundraising initiative to North Harbour Rugby Clubs. For every member or supporter who joins Mercury Energy, the club gets $100.
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Agency: Big Client company: Mercury Energy Brand/product: Energy Client contact: Gary Hughes Media: Web, Posters, Take-one, Emails Strategist: Ant Salmon Senior account managers: Diane Rickit, Kate Lemon Creative director: Joe Holden Creative team: Tom Etuata, Mario MacMillan Photography: David Ogden Retouching: Grant Allen, Slice Make-up: Bex Fennessy
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This ad for Bay Audiology takes you on a metaphorical journey demonstrating how hearing loss can leave you feeling lonely and isolated. But it doesn’t have to be this way. The solution is easier than you think and starts with a simple hearing check. Agency: Twenty Client company: Bay Audiology Media: TV, Web Creative team/Account team: Lorenz Perry, Helen Beasley Writer: Phil Tetley-Jones Production/film co: Toybox Producer: James Hudson Director: Andrew Newland
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Bradley spends too much time in the shower – bad for the power bill and when the hot water runs out, bad for his marriage. He installs Foreno Tapware – saves water, energy and gets himself out of “hot water” with his wife!
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SocialTed.com is helping Drambuie launch its 2 Drams promotion on Facebook. Social media plays a significant role in the promo with Facebook followers able to get involved. Watch the page develop and roll out over the next two months at facebook.com/2drams. Agency: CentralStation Client company: Hancocks Brand/product: Drambuie Client contact: Jacqueline Nichols Media: Web, Radio Account director: Wendy Thompson Copywriter: Peter Cronin Art director: Sarah Gleave Media director: Tony Morton Facebook campaign management: SocialTed.com
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Agency: Identity Developments Client company: Foreno Tapware NZ Brand/product: Foreno brand Client contact: Tim Baker Media: TV, Cinema, Magazine, Web, In-store point of sale – posters, life size cut-outs, shelf cut-outs, flyers, Leading plumbing merchants throughout NZ Creative team/Account team: Natalie Davis, Pip Barnier Media strategist/Writer/Agency producer: Natalie Davis Art director: Pip Barnier Production/film co: Insite Media Producer/Director: Nathan Hawkins Post production/Editor: Reuben Hawkins Photography: Salt n Light Creative Photography Typography/Retouching: Identity Developments
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In a perfect world, all bank ads would be this good. Agency: DDB New Zealand Client company: ANZ Brand/product: Perfect World – Access, World Visa and Home Loans Client contacts: Nicky Ashton, Mike Cunnington, Regan Savage, Jennifer Dell, Kim Monney, Anna Thomson Media: TV Group executive creative director: Toby Talbot Head of copy: Paul Hankinson Group account director: Paul Wilson Account manager: Sophie Martignier Media strategist: Samantha Osbourne Writers: Simon Vicars, Paul Hankinson Art directors: James Tucker, Regan Grafton Agency producer: Tania Jeram Executive TV producer: Judy Thompson Production/film co: Robber’s Dog Producer: Mark Foster Director: Adam Stevens Offline editor: Sam Brunette Post boy/Online editors: Stefan Coory, Nigel Mortimer Sound: Liquid Studios Animation: Paul Scott-James, Waxeye
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The third instalment in the Steinlager Pure campaign looks to the future with the belief that if we stay pure to the things that made us great in the past the future’s sure to be good. Agency: Publicis Mojo Client company: Lion Nathan Brand/product: Steinlager Pure Client contact: Todd Gordon Media: TV, Outdoor, Web Creative director/Writer/Art director: Stephen McKenzie Account team: Marcelle Baker, Mark Reeves Media strategist: Sophia Quilian Agency producer: Jane Oak Production/film co: Radical Media Sydney Producer: Julianne Shelton Director: Christopher Riggert Post production online: Cutting Edge Sydney Editor: The Editors Sydney, Soundtrack: Eclectic Sydney Music: Alex Gomez Animation: Colin Renshaw
Beef + Lamb New Zealand’s Iron Maidens spend a day on the farm to celebrate Kiwi farmers as caretakers of the land and producers of the very best Beef and Lamb in the world. Agency: K.I.S Client company: Beef and Lamb New Zealand Brand/product: Beef and Lamb Media: TV Creative team: Steve Goldie, Anne Davidson Production/film co: Pure Productions Producer: Matt Kerr Director: Jamie McKenzie Post production: Pure Productions
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