what’s new
AD OF THE MONTH The medium is the message in this brilliant, innovative Yellow ad created for the iPad. Take a bow, Rapp. Credits on P17
WHAT’S NEW ADS LIVE AT WWW.ADMEDIA.CO.NZ
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The new ANZ Serious Saver commercial shows an understanding that the world is full of temptation which is often hard to resist, despite best intentions. Another comical insight on life, and a further demonstration of “We live in your world”. Agency: DDB New Zealand Client company: ANZ Brand/product: Serious Saver Client contacts: Regan Savage, Divya John Media: TV Group executive creative director: Toby Talbot Head of copy: Paul Hankinson Account team: Vicki Virtue, Sophie Martignier, Joanne McDonald Media strategist: Craig Ballantyne Writers: Paul Hankinson, Simon Vicars Art director: James Tucker Agency producers: Tania Jeram, Kim Baldwinson Executive TV producer: Judy Thompson Production/film co: Robber’s Dog Producer: Anna Stuart Director: Adam Stevens
Ad Media August 2010
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what’s new
Using stereographic technology DDB New Zealand turned mall eyelites into video view masters to demonstrate how the Travel Channel lets you see the world through someone else’s eyes.
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Agency: DDB New Zealand Client company: SKY Television Brand/product: Travel Channel Client contact: Mike Watson Media: Poster/Eyelite Group executive creative director: Toby Talbot Creative director: Adam Kanzer Account team: Danielle Richards, Brad Armstrong, Scott Wallace Writer: Christie Cooper Art director: James Conner Editor: Steve Gulik Production: DDB Shop – Heath Lewis, Craig McKay, Patrick Hancock Production: Nick Conetta Craft: Cliff Li, Gordon Moir
TELECOM PRESENTS
Jack Daly, the world #1 Sales Leader is coming to show you his ‘Winning Sales Strategies’ in a comprehensive full day seminar. Auckland, Friday 30th July 2010 Attention CEOs & Business Managers YOU CAN SELL MORE – Drive Sales, Boost Profits… Create winning sales strategies and an unstoppable world class team. Don’t wait* – places are limited! Text ‘Jack 9’ to 244, call 09 573 5582, or go to RESULTS.com/jack (quote Jack 9). *Strictly limited availability. Reservations close at midnight 28th July 2010. Conditions apply. Texts cost 20 cents.
THE BUSINESS EXECUTION EXPERTS
in association with The New Zealand Herald
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www.admedia.co.nz
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Radio and print campaign promoting Jack Daly Sales Seminar in Auckland. Client used a TXT2GET.co.nz mobile marketing campaign (text JACK to 244) to triple the enquiries, sell out the event and measure early in the campaign which ad creative worked best. Agency: TXT2GET Client company: RESULTS.com Brand/product: Jack Daly Sales Training Seminar Client contact: Brian Dewil Media: TXT2GET – Maximum Ad Response
what’s new
In July, iPad owners were getting used to their new toy and rotating the screen to adjust the format. But with the Yellow ad – one of the first to make the most of the iPad medium – when you tipped your screen, you tipped the woman on the floor. Hyperlinked dots clicked through to Yellow listings, showing how Yellow helps you find the things you want, and sometimes need unexpectedly.
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Agency: RAPP Client company: Yellow Brand/product: Yellow Client contact: Lydia Whitehead Media: Digital – iPad app ad Executive creative director/Art director: Wayne Pick Senior account director: Clare Waldron Writer: Kim Pick Photography: Tony Drayton Retouching: Gordon Moir Yellow: Lydia Whitehead, Lucy Cameron, Kellie Nathan
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Congratulations to our July winner of the NAB Newspaper Ad of the Month competition, Special. Agency: Special Client: ecostore Creative directors: Tony Bradbourne, Heath Lowe, Rob Jack Managing partner: Michael Redwood
Ad Media August 2010
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