what’s new
What’s new
what’s new
Ad of the Month The All Blacks and Graham Henry look tough as they send themselves up mercilessly in this glorious, deadpan pisstake for Sanitarium. Not only is the ad very funny but it packs plenty of cut-through punch, thanks to the pulling power of the Men in Black.
WHAT’S NEW: KELLY@ADMEDIA.CO.NZ
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With all 64 FIFA World Cup games, SKY is every football lover’s happy place. However a lot of people have other commitments that mean they might miss a game. Or at least they did before this ad got them out of it. Agency: DDB New Zealand Client company: SKY Television Brand/product: SKY Client contact: Mike Watson Media: Newspaper Group executive creative director: Toby Talbot Head of copy: Paul Hankinson Head of art: Dave Brady Account team: Scott Wallace, Danielle Richards, Brad Armstrong Writer: Pip Perkins Art director: Jennie Ko
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what’s new
“Love of invention will never die.” Karl Benz. For nearly 125 years Mercedes-Benz has set the benchmark that others follow. This outdoor, print and TV campaign, unfolding over the next few months, captures the spirit of innovation at Mercedes-Benz that dates back to the invention of the car in 1886 and endures still.
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Agency: Running with Scissors Client company: Mercedes-Benz New Zealand Brand/product: Mercedes-Benz Client contacts: Coby Duggan, Kelly Harvey Media: TV, Magazine, Newspaper, Outdoor Creative team: Drew Ayers, Mike Davison, Adrian Richards, Mario McMillan Planner: Friday O’Flaherty Account service team: Birgit C Hoeglinger, Afshin Saffari Media strategist: Stacey McEntee
Ad Media July 2010
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The mixandmatcher gave players the chance to spin for a prize holiday with two randomly selected Facebook friends. 74,348 Kiwis mixandmatched, clocking up 37,128 hours of gameplay and around 50,000 user-generated comments about the competition. Agency: Gladeye Client company: House of Travel Brand/product: mixandmatch.co.nz Client contacts: Tim Paulsen, Alice Lyon Media: Web (Facebook) Creative director: Tarver Graham Art director: Guy Trowbridge Technical lead: Ken Vu Producer: Conrad Blight Account manager: Soong Phoon Sound design: Barnaby Marshall
No matter what the occasion, Liquorland is always there for you. Agency: Hotfoot Client company: Liquorland Client contacts: Angela Butler, Sarah McClennan Media: TV Creative director: Kim Ellison Account team: Juanita Neville-Te Rito, Michael Wood, Casey McPike Media strategist: Peter Myles Creative team: Kim Ellison, Paul Taylor, Martin Brown Agency producer: Nick Barnes Production/film co: Film Construction Producer: Jozsef Fityus Director: Perry Bradley Post production online: Toybox Soundtrack: Liquid Studios
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what’s new
This idea brings to life the fact that the All Blacks use UP&GO to top up – anytime, anywhere.
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Agency: Ogilvy Client company: Sanitarium Brand/product: UP&GO Client contacts: Kit Rahman, Hayley Findlay Media: TV Creative team: Damon O’Leary, Basil Christensen, Nikki McKelvie, Posey Wall Media strategist: Spark Writers: Damon O‘Leary, Basil Christensen Art directors: Basil Christensen, Nic Hall Agency producer: Jane Mill Production/film co: Ogilvy Film 360 Producer: Angela Hovey Director: Barry Fawcett Post production: Redworks Editor: Sam Brunette Soundtrack: Nich Cunningham Footage/ Production: Film 360 Degree
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There was no winner in the NAB June Newspaper Ad of the Month.
Ad Media July 2010
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