what’s new
What’s new
what’s new
Ad of the Month Creepy enough to send a shiver down the spine – and not many campaigns achieve this. The most memorable ad this month.
What’s New: KELLY@admedia.co.nz
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Three 30-seconds TVCs – business, community, family – for Bank Of New Zealand. Agency: Sugar Client company: BNZ Product/brand: Whale Watch Kaikoura Media: TV Creative director: Glenn Jameson Producer: Two Birds Film co: Exile Director: Christine Jeffs Producer: Ian Gibbons DOP: John Toon Editor: Tim Mauger Colourist: Jon Baxter Producer: Kereti Kanawa Music: Franklin Rd, Jim Hall Audio: Franklin Rd, Tom Scott Toft Producers: Franklin Rd, Stacey Thomas & Jonathan Hughes
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DDB NZ and Hamish Rothwell team up to show New Zealand just how good it feels to win with the all new Instant Kiwi. Agency: DDB New Zealand Client company: New Zealand Lotteries Brand/product: Instant Kiwi Client contacts: Todd McLeay, Wendy Rayner, Kirsty Larsen, Raquel Guttenbeil Media: TV Group executive creative director: Toby Talbot Deputy creative director: Regan Grafton Account team: Aimee McCammon, Krista Nelson Media strategist: Helen Brown Writer: Matt Swinburne Art directors: Regan Grafton, Brett Colliver Agency producer: Kim Baldwinson Executive TV producer: Judy Thompson Production/film co: Good Oil Producer: Sam Long Director: Hamish Rothwell Post production: Digital Sparks Editor: Stewart Reeves Soundtrack: ‘Believe it or not’ Greatest American Hero Theme Sound Post: Images & Sound Grade: Kenny Gibbs, Oktobor Visual effects: Nigel Mortimer
Ad Media June 2010
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DraftFCB’s TVC for Pinnacle Insurance. Agency: DraftFCB Client company: Pinnacle Brand/product: Insurance Media: TV Creative directors: Chris Schofield, Billy McQueen TV producer: Trelise Caughey Account director: Brian van der Hurk Account manager: Emily Bellringer Film company: Flying Fish Director: Luke Savage Producer: Elly Toft Producer: Franklin Rd, Stacey Thomas & Jonathan Hughes Audio: Franklin Rd, Tom Scott Toft Music: Franklin Rd, Jonathan Bree
Donated organs save lives, but conversations need to happen in advance. Using famous quotes, real stories and “skin” images, this campaign was designed to start conversations now, so that family members know what donors’ wishes are, ahead of time.
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Agency: Insight Client company: Organ Donation New Zealand Brand/product: National donor coordination service Client contacts: Melanie Selby, Janice Langlands Media: Print (posters & brochures) Creative director: Brogen Averill Writer: Mark di Somma Photography: Fraser Clements
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Agency: Colenso BBDO Client company: Frucor Beverages Brand/product: Fresh Up Tailor “Thirst is Creepy” Media: TV Executive creative director: Nick Worthington Deputy creative director/Art director/Copywriter: Levi Slavin Agency producer: Jen Storey Account manager: Kate Smart Group account director: Angela Watson Account director: Karla Fisher Producer: Franklin Rd, Stacey Wah & Jonathan Hughes Soundtrack: Franklin Rd, Mahuia Bridgman-Cooper Audio: Franklin Rd, Shane Taipari Director: Steve Ayson Film company producer: Larisa Tiffin Post production: Perceptual Engineering
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When The Listener turned a deaf ear to the facts around Air New Zealand’s proposed alliance with Virgin Blue, we responded with a press ad written entirely in sign language. A video translation of the ad was offered at dearlistener.co.nz. Agency: .99 Client company: Air New Zealand Brand/product: Dear Listener Client contacts: Rob Fyfe, Mike Tod, Mark Street, Jules Lloyd, Tom Bates Media: Newspaper, Web Executive creative director: Craig Whitehead Creative director: Craig Pethybridge Account director: Matt Dickinson Account manager: Kate Gilmour Media strategist: Jarrod Hunt Writers: Jon Coles, Craig Pethybridge Art director: Dom Antelme Designer: Jon Tricklebank Agency producers: Hannah Alderson, Ross McWhirter Agency TV producer: Christina Hazard Head of TV: Vicki O’Leary Production/film co: Play Producer: Vicky Fogden Director: Marcus Ringrose DOP: Duncan Cole Editor: Amanda Carter Digital producer: Sheetal Pradhan Digital art directors: Karo Liang, Tiga Seagar, Soolim Sohn Photographer: Mark Carter
Agency: Colenso BBDO Brand/product: Vodafone TXT Client contact: Jodene Murphy Media: TV, Radio (30”, 15”) Executive creative director: Nick Worthington Deputy creative director: Levi Slavin Art directors/Copywriters: Rebecca Johnson-Pond, Kimberley Ragan, Levi Slavin Group account director: Andrew Holt Account director: Cath Bosson Account manager: Angela Vance Planner: James Hurman Agency producer: Gemma Heyes Production company: Revolver Films Producer: Marge McInnes Director: Matt Devine @ The Glue Society Sound design: Sound Reservoir / Franklin Rd, Shane Taipari DOP/Cinematographer: Bob Humphries Editor: Stewart Reeves Online editor/Visual effects: Adam Archer Post production/Visual effects co: The Editors Music artist/Title: Franklin Rd, Mahuia Bridgman-Cooper Producer: Franklin Rd, Stacey Thomas & Jonathan Hughes
With special thanks to Victoria Skorikova and Katherine Heard from Deaf Aotearoa.
<< Ad Media June 2010
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As part of a total brand re-fit for Coruba, we had a big beach party at Muriwai. A good time was had by all. Agency: Blackwood Communications Group Client company: Lion Nathan Brand/product: Coruba Rum Client contact: Susan Cassidy, Global Wines & Spirits Marketing Manager Media: TV Planning director: Abe Dew Account director: Deb Cashmore Media strategist: Nigel Douglas Creatives: James Blackwood, Chris Long, Hugh Walsh & Phil Parsonage Agency producer: Fiona Champtaloup Production/film co: Curious Films Producer: Matt Noonan Director: Josh Frizzel Post production online: Nigel Mortimer Editor: David Coulson
Congratulations to our May winner of the NAB Newspaper ad of the Month competition, .99. Agency: .99 Client company: Air New Zealand Brand/product: Dear Listener Client contacts: Rob Fyfe, Mike Tod, Mark Street, Jules Lloyd, Tom Bates Executive creative director: Craig Whitehead Creative director: Craig Pethybridge Account director: Matt Dickinson Account manager: Kate Gilmour Media strategist: Jarrod Hunt Writers: Jon Coles, Craig Pethybridge Art director: Dom Antelme Designer: Jon Tricklebank Agency producers: Hannah Alderson, Ross McWhirter
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