Corporate Design Manual Labranda Hotels & Resorts
December 2019
CONTENT
WELCOME We are LABRANDA
3
A 1. Logo/A. Basics A 1.1 Main Brand Logo A 1.2 Logo Isolation Zone A 1.3 Logo usage No Go‘s A 1.4 Main Brand Logo (all versions) A 1.5 Hotel Logos with Category
4 5 6 7 9 10
A 2. Corporate Colours/Basics A 2.1 Corporate Colors Main Logo A 2.2 Corporate Colors Office Logo
11 12 13
A 3. Typography/Basics A 3.1 Logo Font Walkway A 3.2 Text Font Calibri Light A 3.3 Main Logo Type
14 15 16 17
B 1. Front Desk/Collateral B 1.1 Keycard B 1.2 Keycard Holder B 1.3 Keycard Holder with map B 1.4 Amenities pen B 1.5 Towel Card B 1.6 Safe Box Deposit Record B 1.7 Bracelets B 1.8 Day Pass B 1.9 Luggage Label B 1.10 Valet cards
18 19 20 21 21 22 23 24 25 26 27
B 2. Guest Room/Collateral B 2.1 Door Hanger B 2.2 Guest Room Directory B 2.3 Welcome Note Card B 2.4 Guest Room Notepad B 2.5 Conserve to Preserve B 2.6 Bottle tag B 2.7 Amenities Pen B 2.8 Laundry Items Form
28 29 30 31 32 33 34 35 36
B 2.9 Laundry bag
37
B 3. Stationary/Collateral B 3.1 Business Cards B 3.2 Letterhead B 3.3 DL Envelops B.3.4 Amenities Folder B 3.5 E-Mail Signature
38 39 40 41 42 43
B 4. Restaurant and Bars B 4.1 MainRestaurants Menu B 4.2 Kids Menu B 4.3 Fine Lebanese Menu B 4.4 Fine Italian Menu B 4.5 Drinks Menu B 4.3 Food / Beverage Label
44 45 46 47 48 49 50
B 5. Other B 5.1 Lost Property B 5.2 Guest Questionnaire B 5.3 Maintenance Card B 5.4 Housekeeping Card B 5.5 Gift Voucher B 5.6 TV Template B 5.7 Team Name tags B 5.8 Vehicle Graphics B 5.9 Hotel Branding Flags B 5.10 Hotel Branding Entrance B 5.11 Hotel Guiding System B 5.12 Glass Sticker
51 52 53 54 55 56 57 58 59 60 61 62 63
WELCOME We are LABRANDA We are pleased to welcome You to the world of LABRANDA Hotels & Resorts. By handing out this corporate design manual, we want to give you a comprehensive understanding of LABRANDA‘s brand identity and of the desired look & feel in its corporate communication. The aim is to ensure a high quality graphic design standard of all generally and individually produced marketing items as well as a strong and positive perception of LABRANDA Hotels & Resorts by every customer visiting one of the LABRANDA hotels, no matter if they are placed on the Canary Islands or in Turkey. Since we have a good understanding for the individual situations of all the different hotels in our brand, we want to respect your local architecture and interior designs. Therefore, we tried to offer a maximum adaptability of the corporate design. Please make sure that your produced marketing items and branding equals the described styles and design basics. To avoid any corporate design violations, we kindly ask you to have all marketing items and branding approved by us before production. We hope for a sucessful coorperation and wish you a great season. LABRANDA Hotels & Resorts
A 1. LOGO
4
A BASICS
A 1.1 Main Brand Logo
The main brand logo is the heart of the LABRANDA corporate design and communication. Its characteristic shape represents the facets of an excellent service in hotel accomodation. Just as a perfect holiday results in an interaction of all elements like weather, location, mood and atmosphere, in hotel accomodation the quality of a guest stay reflects in the general service, the comfort, the catering and many further amenities. LABRANDA has the aim to offer to the guests the best possible standard of all these facets. Concerning the displayed size on a marketing item, please ensure that the minimum type sizes used in your design is not smaller than 12 pt.
5
A 1.2 Logo Isolation Zone Logo isolation zone
Under any circumstances do NOT place any text, pictures or graphic elements in the logo isolation zone defined on the right.
= 1/5 H
In the same way, the placement of the logo in the media format has to ensure this minimum distance of the main brand logo to the edges of the format.
= 1/5 H
= 1/5 H
= H (Overall height of the main brand logo in your marketing product)
= 1/5 H
6
A 1.3 Logo Usage No Go‘s
To ensure the proper usage of the LABRANDA main brand logo, we hereby show to you the usage No Go’s as well as the following basic usage principles:
Do not place the logo on any colour or dark background!
1. A ll variations of the logo have to be clearly legible. 2. N ever scale any of the provided logos out of proportion. 3. U nder no circumstances change the shape or colourways of any of the provided logos or graphic elements. Never scale any of the provided logos out of proportion.
4. A lways respect the defined logo isolation zone. 5. When placed on pictures and backgrounds, it is mandatory to place it on a white space the size of at least the isolation zone. 6. I t is clearly explaned on page 9 how you can use our variations of black, white and outline logos on black or white background.
7
Do not place the logo on a picture!
A 1.3 Logo Usage No Go‘s Letterhead
To ensure the proper usage of the LABRANDA main brand logo, we hereby show to you further usage No Go’s.
Letterhead
Name Adress City Country
Name Adress City Country
Headline Subheadline
Headline Subheadline
Qui cullab illuptatesto delectem quis et, quasimaios asped ut labor seque que none plaut et, quam, odigend usciamus comnis quia soloria dipsunt otatis que eos idene vita dolesed quia a dolloritaspe re, nectota conemquam ius re, siminve rspercipicia iuscid mo et exceaque voloruntiis destis nonsed quidebi tiaspienis aut que odis excea commolorias con consece puditat incipsam, sequodipsum aped explaborion cum et, qui optatur, consenisimpe explacc uptaquu ntempos di occum nis quis asit voloreperis autem. Ut la ipsam essus simpernam, occullab ipsus porrorp orescia am re secum cuscium quatusandit dit rem harchicia sa sundi voleseq uatius prat.
Qui cullab illuptatesto delectem quis et, quasimaios asped ut labor seque que none plaut et, quam, odigend usciamus comnis quia soloria dipsunt otatis que eos idene vita dolesed quia a dolloritaspe re, nectota conemquam ius re, siminve rspercipicia iuscid mo et exceaque voloruntiis destis nonsed quidebi tiaspienis aut que odis excea commolorias con consece puditat incipsam, sequodipsum aped explaborion cum et, qui optatur, consenisimpe explacc uptaquu ntempos di occum nis quis asit voloreperis autem. Ut la ipsam essus simpernam, occullab ipsus porrorp orescia am re secum cuscium quatusandit dit rem harchicia sa sundi voleseq uatius prat.
Sincerly, Name
Sincerly, Name
Do not use the logo in too big proportions to the format used!
Do not use the logo in too small proportions to the format used!
Name Adress City
HEADLINE Do not place the logo touching or overlapping format edges!
8
Do not place any text, pictures or other graphic elements inside the logo isolation zone!
A 1.4 Main Brand Logo (All Versions)
1. A gain this is our main LABRANDA logo. Please note: the outline logo is only for collateral purposes. 2. T he white logo full color and the other one with outlines is an example how to use the logo on a black surface. 3. T he black logo full color and the other one with outlines is an example how to use the logo on a white surface.
9
This logo type should be used only for ??????
A 1.5 Hotel Logos with Category
The LABRANDA main logo in combination with the hotelname and category.
10
A 2. CORPORATE COLOURS
11
A BASICS
A 2.1 Corporate Colours Main Logo Forrest Green Gras Green
The main Corporate Colour Guide gives you all necessary colour codes for the outline logo and CI colours. • CMYK > Print production • RGB / HEX > Screen design • PANTONE / HKS > Specific colour print products • R AL > Interior design / room paint colour codes
CMYK RGB HEX PANTONE HKS RAL 12
Sky Blue
Zink Yellow
Ocean Blue
Cool Grey
Zink Yellow
Gras Green
Forrest Green
Sky Blue
Ocean Blue
Cool Grey
16 / 5 / 100 / 0 25 / 203 / 42 # e1cb2a 123 C 3K 1018
60 / 0 /100 / 0 118 / 184 / 42 # 76b82a 376 66 K 6018
90 / 15 / 100 / 15 0 / 129 / 53 # 008135 356 57 K 6032
90 / 30 / 0 / 0 0 / 135 / 204 # 0087cc 2925 44 K 5012
95 / 75 / 0 / 0 0 / 72 / 153 # 004899 661 42 K 5005
0 / 0 / 0 / 70 111 / 111 / 110 # 6f6f6e 424 92 K 7005
A 2.2 Corporate Colours office Logo Forrest Green Gras Green
The main Corporate Colour Guide gives you all necessary colour codes for the main logo and CI colours. • CMYK > Print production • RGB / HEX > Screen design • PANTONE / HKS > Specific colour print products • R AL > Interior design / room paint colour codes
CMYK RGB HEX PANTONE HKS RAL 13
Sky Blue
Sunshine Yellow
Ocean Blue
Cool Grey
Sunshine Yellow
Gras Green
Forrest Green
Sky Blue
Ocean Blue
Cool Grey
0 / 5 / 100 / 0 255 / 229 / 0 # ffe500 108 2K 1016
60 / 0 /100 / 0 118 / 184 / 42 # 76b82a 376 66 K 6018
90 / 15 / 100 / 15 0 / 129 / 53 # 008135 356 57 K 6032
90 / 30 / 0 / 0 0 / 135 / 204 # 0087cc 2925 44 K 5012
95 / 75 / 0 / 0 0 / 72 / 153 # 004899 661 42 K 5005
0 / 0 / 0 / 70 111 / 111 / 110 # 6f6f6e 424 92 K 7005
A 3. TYPOGRAPHY
14
A BASICS
A 3.1 Logo Font Walkway
Walkway is the logo font in the visual communication of LABRANDA. The font family contents diverse font styles, including Bold, Ultra Bold, Black, SemiBold and ExpandSemiBold. This font family is recommended for use in all kinds of headlines and other significant wordings. But please: DO NOT USE IT IN NARATIVE TEXT ONLY FOR TITLES! Text colour: 80% black
Walkway Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!“§$%&/()=?@€ Walkway Ultra Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!“§$%&/()=?@€ Walkway Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!“§$%&/()=?@€ Walkway SemiBold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!“§$%&/()=?@€ Walkway ExpandSemiBold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!“§$%&/()=?@€
15
A 3.1 Text Font Calibri Light
Calibri light is the all compatible and available sans serif copy text and mass text font in the visual communication of LABRANDA. The font is usually available on all desktop computer systems. And it is supposed to be used for text, narative text, mail and everywhere where there is no bold title. Text colour: 80% black
16
Calibri Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!“§$%&/()=?@€
A 3.3 Main Logo Type
The LABRANDA main logo type utilizes the font style Walkway Expand Ultrabold. In any usage situation, do not utilize a different type variation and any other type parameters (e.g. letter distances) than the provided ones. Correct:
L ABRANDA Incorrect:
LABRANDA
17
B 1. FRONT DESK
18
B COLLATERAL
B 1.1 Keycard
Dimensions: 55mm x 85mm Print Specs: CMYK offset print
= 1/3 H
Paper Stocks: 30 mil white PVC
= 1/3 H
Logo with isolation zone = 1/2 H
= 2/3 H
= 1/2 H
19
= 1/3 H
B 1.2 Keycard Holder
70 mm
H 100 mm
Dimensions: 70mm x 100mm Print Specs: CMYK offset print
Calibri light Cool Grey
Paper Stocks: 250 gsm art matt Finishing: Die cutting, pasting and lamintation one side Gracias por elegir LABRANDA Hotels & Resorts. Tenga en cuenta que la hora de salida es las p 12hr00. Se aplicará automáticamente un cargo si realiza su salida después de la hora especificada. Póngase en contacto con la recepción si desea salir después de las 12hr00. Horario de recepción: Para contactar a la recepción marque: Thank you for choosing to stay with LABRANDA Hotels & Resorts. Kindly note that check-out time is 12hr00. A late checkout fee will automatically apply if you haven’t checked out at the specified time. Please contact reception if you would like to request a late check-out. Reception hours:
20
LABRANDA Green
B 1.3 Keycard Holder Dimensions: 234mm x 350mm Print Specs: CMYK offset print Paper Stocks: card holder 300 gsm art matt Inner paper 130 gsm art matt Hotels with a sizeable area and facilities can opt for a keycard holder with a map.
21
B 1.4 Amenities pen
Specifications: Attach the full white logo if the pencil has dark colour. If the pencil is white then use the main logo or the collateral logo - page 9. Dimensions: Variable Print Specs: 1C or CMYK offset print
22
B 1.5 Towel Card Logo with hotel name
Dimensions: 85mm x 55mm
= 1/2,3 H
Same space
Print Specs: CMYK offset print Paper Stocks: 30 mil white PVC
= 1/2 H
= 1/2,3 H
Same space
Calibri light Cool Grey
Towel Card
double space
Bitte geben Sie Ihre Handtuchkarte an der Spa Rezeption ab um ein Poolhandtuch zu erhalten. Um Ihre Karte zurück zu bekommen, geben Sie bitte Ihr Handtuch an der Spa Rezeption ab. Beim Check-out geben Sie bitte Ihre Handtuchkarte ab. Bei Verlust der Karte werden EUR 10 berechnet. Prière de présenter votre carte de serviette à la réception du centre Spa pour obtenir votre serviette de piscine. Remettre par la suite la serviette à la réception du centre Spa afin de récupérer votre carte. Lors du départ, prière de présenter votre carte de serviette à la réception, si non EUR 10 vous seront facturés. Por favor, agradeceremos presente esta tarjeta en la recepción del Spa para que le sea entregada su toalla de piscina correspondiente. Se le volverá a entregar su tarjeta una vez haya devuelto la toalla en la recepción del Spa nuevamente. Por favor, la tarjeta debe ser presentada a nuestro personal cuando realice su registro de salida del hotel, en caso contrario nos veremos en la obligación de proceder al cargo de 10€.
same space
23
same space
Kindly present your towel card at the Spa reception to acquire your pool towel. To receive your card back, return your towel at the Spa reception. Upon check-out please present your towel card or a EUR 10 charge will be applied.
B 1.6 Safe Box Deposit Record
Dimensions: 150mm x 60mm, perforated at 35mm width
35mm
Print Specs: CMYK offset print Paper Stocks: 80 gsm booklet with perforation per page
123456
CAJA FUERTE – SAFE BOX Cliente Habitation
60mm
Inicio alquiler Total dias
Fin alquiler a
Deposito entregado Total a pagar
150mm
Perforated
24
123456
Das Hotel macht sich für keinen Verlust verantwortlich, aus gen ommen wenn die Wertgegenstände in den Schliessfächern Aufb ewahrt werden. Der Inhalt im Safe ist gegen Einb ruchdieb stahl versichert. Ver sicherungssumme max. 1.500 €
Das Hotel macht sich für keinen Verlust verantwortlich, aus gen ommen wenn die Wertgegenstände in den Schliessfächern Aufb ewahrt werden. Der Inhalt im Safe ist gegen Einb ruchdieb stahl versichert. Ver sicherungssumme max. 1.500 €
Das Hotel macht sich für keinen Verlust verantwortlich, aus gen ommen wenn die Wertgegenstände in den Schliessfächern Aufb ewahrt werden. Der Inhalt im Safe ist gegen Einb ruchdieb stahl versichert. Ver sicherungssumme max. 1.500 €
Das Hotel macht sich für keinen Verlust verantwortlich, aus gen ommen wenn die Wertgegenstände in den Schliessfächern Aufb ewahrt werden. Der Inhalt im Safe ist gegen Einb ruchdieb stahl versichert. Ver sicherungssumme max. 1.500 €
B 1.7 Bracelets
Specification: Colored bracelets with black or white monochrome LABRANDA Hotels and Resorts logo Print Specs: 1 color offset print
25
B 1.8 Day Pass
Dimensions: 200mm x 70mm, perforated at 100mm width Print Specs: CMYK offset print, serial number per page (printed or stamped)
100mm
Paper Stocks: 80 gsm, booklet with perforation per page
DAY PASS
70mm
123456
DAY PASS (COPY)
Hotel
Hotel
Fecha / Date
Fecha / Date
No. Adultos / Adults
No. Adultos / Adults
No. Ninos / Children
Total
Horario fin servicio contratado Valid until
:
No. Ninos / Children Horario fin servicio contratado Valid until
200mm
Perforated
26
123456
Total :
B 1.9 Luggage Tags
The Luggage tags has to be printed on a adhesive paper. Only the white parts need to be stuck together. Dimensions: 254mm x 35mm
27
B 1.10 Valet card Dimensions: 103 mm x 63mm Print Specs: CMYK offset print Paper Stocks: 300 mil PVC ID
NAME
SPOT
VEHICLE
ID
ROOM COLOR
PROMOCODE
356
ROOM
356
28
CLAIM CHECK All vehicles are parked at owners risk. No liability is assumed by menagement for loss or damage by fire, theft or any other cause to, or by the vehicle while in custody of management. All claims must be presented before vehicle is taken from facility. Any person driving becomes the agent of the owner solely. We are not responsibile for articles left in vehicle or mechanical problems. Please Remove All Valuables
356
B 2. GUEST ROOM
29
B COLLATERAL
B 2.1 Door Hanger 100mm 50mm 25mm
Dimensions: 100mm x 280mm Print Specs: CMYK offset print Paper Stocks: 500 micron, polyprop one side: white material, other side: green Finishing: Hole punch specifications
adaptable
to
hotel 280mm
Calibri light White
Calibri light Grey
30
same space
same space
B 2.2 Guest Room Directory 20mm
Dimensions of the document applyed from the office in digital print: 280mm x 211mm Dimensions of the section cartons that has to printed in ofset print: Print Specs: CMYK offset print Paper Stocks: 300 gsm matt uncoated
211 mm
15mm 211 mm
15mm
20mm
40mm
7mm 17mm
80mm 80mm
120mm 200mm 160mm
280mm
240mm
80mm
280mm
80mm
20mm
226mm
GSD cover must be ordered from Central Purchasing Design package will be prepared for your further adaptation.
FINAL PRODUCT
31
B 2.3 Welcome Note Card 100mm Logo with isolation zone
Dimensions: 100mm x 150mm, when folded: 100mm x 75mm Print Specs: CMYK offset print Paper Stocks: 330 gsm naturalis soft white Finishing: Creasing, folding and matt OPV
= 1/3 H 75mm = 1/3 H
Herzlich Willkommen
Warm welcome Cordiale bienvenue Karşılama
= 1/3 H
Calibri light Cool Grey 14 pt
Добро пожаловать = 1/2
100 mm
100 mm
75mm
Herzlich Willkommen
Warm welcome Cordiale bienvenue Karşılama
Добро пожаловать
32
B 2.4 Guest Room Notepad
Dimensions: A6, 148mm x 105mm = 1/4
Print Specs: CMYK offset print
= 1/4
= 1/4
= 1/2 H
Paper Stocks: 80 gsm wood free (10 sheets per pad) Finishing: Cut to size, glueing and pad binding
= 1/4
148mm
105mm
33
= 1/4
B 2.5 Conserve to preserve Specifications: Hotels have the choice between cards that feature 2 or 4 languages. These “Conserve To Preserve� cards are to be placed bedside for obvious use by guests. Dimensions: 140mm x 170mm and 100mm x 110mm Print Specs: CMYK offset print Paper Stocks: 300 gsm matt uncoated Card Template - 4 Languages
Card Template - 2 Languages
28mm
30mm
Folding
140mm
100mm
170mm
34
110mm
B 2.6 Bottle tag
Dimensions: Look Image 01 43,7mm
39,7mm
Print Specs: 1C offset print Paper Stock: 300 gsm matt uncoated
77mm
121,9mm
78,2mm
WITH OUR COMPLIMENTS Lorem Ipsum I Lorem Ipsum I Lorem Ipsum
38,375mm 15,625mm
35
13mm
B 2.7 Amenities Pencil
Specifications: Attach the outline logo Dimensions: Variable Print Specs: Pantone or CMYK offset print
36
B 2.8 Laundry Items Form
Dimensions: 230mm x 330mm or variable Print Specs: 1C offset print Paper Stocks: 80 gsm matt uncoated
37
B 2.9 Laundry bag Dimensions: 80cmx100 cm
38
B 3. STATIONARY
39
B COLLATERAL
B 3.1 Business Cards
Logo with isolation zone
Dimensions: 85mm x 55mm
= 1/2 H
Print Specs: CMYK offset print
= 1/2 H
Paper Stocks: 350 gsm matt uncoated EXP. 01 With 4 rows contact informations Logo with isolation zone
USED CAPSFONT: Calibri light 70% black 10pt
T F E W
+356 2273 7599 +3356 2273 742 antoine.saad@labranda.com labranda.com
Meeting Point Hotel Management Holdings GmbH Level 7 I Building SCM02/03 I SmartCity I Kalkara I SCM 1001 Malta
same space
85 mm
40
55 mm same space
Calibri light 70% black 8pt
same space
Calibri light 70% black 9,5pt Calibri light 70% black 10pt
same space ANTOINE SAAD Business Analyst
This Block Allways in middle
ANTOINE SAAD Business Analyst
T F E W
+356 2273 7599 +3356 2273 742 antoine.saad@labranda.com labranda.com
Meeting Point Hotel Management Holdings GmbH Level 7 I Building SCM02/03 I SmartCity I Kalkara I SCM 1001 Malta
B 3.2 Letterhead
Dimensions: A4, 210mm x 297mm = 1/4 H
= 1/4 H
Print Specs: CMYK offset print
= 1/4 H
Logo with isolation zone
Paper Stocks: 120 gsm bright white uncoated
= 1/4 H
= 1/4 H
= 1/4 H
= 1/2 H
= 1/2 H
= 1/5 H
= 1/5 H
= 1/5 H
= 1/5 H
Km 34 Hurghada-Safaga Road | Makadi Bay | Red Sea | Egypt | P.O. Box 341
Km 34 Hurghada-Safaga Road | Makadi Bay | Red Sea | Egypt | P.O. Box 341
Tel.: +2 (065) 359 03 06 – 313 | www.labranda-hotels.com
Tel.: +2 (065) 359 03 06 – 313 | www.labranda-hotels.com
Calibri light Cool Grey
41
= 1/5 H
B 3.3 DL Envelopes
Dimensions: 99mm x 210mm Print Specs: CMYK offset print Paper Stocks: 100 gsm bright white uncoated
Logo with isolation zone = 1/3 H = 1/3 H
= 1/3 H = 1/3 H = 1/3 H
= 1/3 H
= 1/3 = 1/3 = 1/3
42
= 1/3 H
B 3.4 Amenities Folder = 1/2 H
Dimensions: A4, 210mm x 297mm
= 1/2 H
= 1/2 H = 1/2 H
Print Specs: CMYK offset print Paper Stocks: 300 gsm bright white uncoated
Alex: I need a raw model here to prepare the print package.
Logo with isolation zone
Calibri light Cool Grey Km 34 Hurghada / Safaga Road, P.O. Box 341 Tel.: +2 (065) 359 03 06 / 313
= 1/2 H
= 1/8 H = 1/8 H = 1/8 H
43
B 3.5 E-Mail Signature
In the e-mail communication, please make use of the official LABRANDA e-mail signature. Contact it-helpdesk@fti.de for setup.
44
B 4. RESTAURANT AND BARS
45
B COLLATERAL
B 4.1 MAIN RESTAURANT MENU Proposal: The main restaurant menu must be made in the likes of the overall LABRANDA branding package. Here are the specifications for this menu. Unlike the room dining menu, the LABRANDA Logo should not be present. Format: A5
46
B 4.2 KIDS MENU Cover paper: 300 g Dimensions: Variable or A5 Print Specs: 1C or CMYK offset print
47
B 4.3 FINE LEBANESE MENU Cover paper: 300 g Dimensions: Variable or A5 Print Specs: 1C or CMYK offset print
48
B 4.4 FINE ITALIAN MENU Cover paper: 300 g Dimensions: Variable or A5 Print Specs: 1C or CMYK offset print
49
B 4.5 DRINKS MENU Cover paper: 300 g Dimensions: 130 mm x 300 mm Print Specs: 1C or CMYK offset print
50
B 4.8 Food / Beverage Label
Dimensions: 80mm x 70mm
80mm
Print Specs: CMYK offset print same space
Paper Stocks: 300 gsm matt uncoated Note: Allergens list must be available with numbers system in various visible places in the restaurant
ZUMO DE NARANJA 70mm
Orange juice Orangensaft Jus d‘orange same space
51
Calibri light Cool Grey Allergens: 1, 5, 9
B 5. OTHER
52
B COLLATERAL
B 5.1 Lost Property
Dimensions: 180mm x 60mm, perforated at 90mm width Print Specs: 1C offset print, Paper Stocks: 80 gsm art matt
180mm W
123456
123456
60mm H
53
B 5.2 Guest Questionaire
Dimensions: A4, 210mm x 297mm Print Specs: CMYK offset print Paper Stocks: 180 gsm white
54
B 5.3 Maintenance Card
Specifications: Tent card in two languages (f.e. German - English) Dimensions: 120mm x 140mm, folded into 120mm x 70mm Print Specs: CMYK offset print Paper Stocks: 300 gsm cardboard no lamination
= 6 cm H 70mm
120mm
55
B 5.4 Housekeeping Card
Specifications: Double sided in two languages (f.e. German - English) Dimensions: 100mm x 120mm Print Specs: CMYK offset print Paper Stocks: 300 gsm cardboard no lamination
120mm
100mm
56
B 5.5 Gift Voucher GIFT VOUCHER Dimensions: A4, 210mm x 297mm Print Specs: CMYK offset print Paper Stocks: 120 gsm white paper
VOUCHER NUMBER:
HOTEL NAME: This gift voucher is presented to: NAME: Includes the following services: NIGHTS:
BOARD:
ROOM TYPE:
VALID FROM:
TO:
FOR:
PERSONS
RESERVATION EMAIL: TERMS AND CONDITIONS This gift voucher is issued by LABRANDA Hotels and Resorts. and is redeemable only at participating LABRANDA properties listed on the certificate and is nontransferable, not replaceable and valid for the afore period mentioned. Prior reservation required. Subject to room availability, excluding high season periods and bank holidays, and is not valid in conjunction with any offer or promotion and may not be combined with other certificates.
LABRANDA.COM
57
B 5.6 TV Template
Specifications: Power Point TV template to be adapted for your hotel and presented on the inhouse screens. Download Template: Blue Buzz DocuWiki
58
B 5.7 Team Name Tags Material: Nicked with brushed silver edge Order from central planning in Istanbul.
7 x 2 cm
59
B 5.8 Vehicle Graphics
Material: Main brand logo on foil Logo Flower
Print Specs: CMYK offset print
Side Logo – Big cars
Logo Font Pantone 424
Logo Flower Side Logo – Small cars
60
B 5.9 Hotel Branding Flags
Specifications: An often used and easy to produce hotel branding solution is the basic brand flag. Center placement of the main brand logo. Adaptable on all horizontal, vertical and square formats
Logo with isolation zone
= 2/3 H
= 1/3 H
61
B 5.10 Hotel Branding Entrance
Specifications: If technical/constructional circumstances allow it, you can achieve a significant first LABRANDA experience by placing the brand logo in transparent matt finish adhesive foil on a well visible area of the entrance doors. Logo with isolation zone
isolation zone
isolation zone
isolation zone
isolation zone
62
isolation zone
B 5.11 Hotel Guiding System
Specifications: As you will probably already have existing guiding systems in your hotel, shown on the right are examples for light adaptions.
= 1/5
= 1/5
= 1/5
= 1/5
= 1/5 = 1/2
= 1/5
63
= 1/2
B 5.12 Glass Sticker Reception branding via transparent matt finish adhesive foil
Specifications: The reception is the main contact point and interaction area between your guests and the hotel. Ergo, at this point it´s very important to transport and communicate the LABRANDA feeling in your hotel. You have various options to brand the reception.
isolation zone logo
Glass Sticker
Two heights on glasdoors • adults = 160 cm • children = 100 cm
9 cm
3 cm
64
3 cm
