MTB Interview Kit
Who are we? MeetTheBoss TV is an established online channel devoted to offering its users exclusive access to the business arena’s most progressive leaders and the decisions they make. Going behind the scenes to unveil exclusive insights, MeetTheBoss TV focuses on delivering the conversations that matter. We partner with GDS International, a leading B2B event company, whose C-level only delegation contributes to our senior executive mix. MeetTheBoss TV allows its users to become a tangible part of the conversation through its virtual roundtable format – where six qualified members discuss key challenges and solutions surrounding a specific topic of interest.
Who are our members? Our membership database is comprised of over 100,000 senior executives from across the globe. Below is a broad breakdown of our current membership pool: JOB ROLE
Industry
CEO, Chairman
5% Managing Director
24%
Insurance
Healthcare
Finance
Energy & Utilities
Technology
Retail
Manufacturing
Media & Entertainment
Other
Finance
2% Marketing
5
23%
11
8
Technology & IT
13%
12
8
Human Resources
8% Legal
1% Supply Chain
1% Project Management
14
25
5% Innovation
8%
6
11
Consultant
8% Other
2% 30%
0%
REGION
34 % EMEA
41% NORTH AMERICA
17% APAC
}
08 % REST OF WORLD
Who do we interview? Producing the right content means everything to us at MeetTheBoss TV. As a result, we handpick interviewees who can provide more than just boilerplate answers. Why? Because offering original perspectives and valuable insights allow us to take our conversations to the next level.
Past interviewees include: • Herbert Hainer, CEO & President, Adidas
• Jeff Weiner, CEO, LinkedIn
• Liane Hornsey, VP Operations, Google
•R andi Zuckerberg, Founder of R To Z Studios &
• Vincent Cerf, Vice President & Chief Internet
Former Head of Marketing, Facebook.
Evangelist, Google
Click HERE FOR PAST INTERVIEWS
What are the benefits? It’s important to us that everyone we work with receives as much as possible from their experience. As a MeetTheBoss TV interviewee, you can expect: • The opportunity to educate senior executives and place yourself as a thought-leader • A platform to promote both yourself and your company, embedding your achievements amongst the world’s business leaders • A professional video and case study to include for any personal and professional branding and marketing initiatives external to MeetTheBoss TV • The leverage to promote a positive brand message for you and your organisation • To build your professional network through both the MeetTheBoss membership and it’s private intranet forums • The option to contribute to the MeetTheBoss TV official blog • Our entire service at no expense to yourself of your organisation
What does an interview entail? While every interview is tailored around its interviewee, a typical interview process will include:
Agreeing a time and date for filming your interview
Sending out pre-interview questions for approval from yourself and any necessary internal departments
Conducting the interview virtually – from the comfort of your own office or board room – using Vidyo, an advanced video conferencing platform
Sending a draft edit of the interview for feedback and approval. From the time this is sent, you will typically have five working days to confirm approval Putting together a final edit and providing relative parties with a digital copy for respective marketing purposes [Example: Deutsche Bank placed a MeetTheBoss TV interview on their Investor Relations page to give investors an insight into their executive leadership]