JAPAN INTERNATIONAL COOPERATION AGENCY
MEGA CEBU VISION 2050 FORMULATION OF SUSTAINABLE URBAN DEVELOPMENT VISION FOR METRO CEBU
The Need for Collective Vision for Mega Cebu As the second largest metropolitan area in the Philippines next to Manila, Metro Cebu, has and continues to experience rapid socio-economic growth. With it’s rich cultural, religious, historic, and natural heritage of the region combined with it’s highly educated and skilled citizens, Metro Cebu continues and will continue to be a magnet for people, function and enterprise. Metro Cebu consists of the seven cities of Carcar, Cebu, Danao, LapuLapu, Mandaue, Naga, Talisay, and six municipalities of Compostela, Consolacion, Cordova, Liloan, Minglanilla, and San Fernando. The current population of 2.5 million of Metro Cebu is anticipated to double by 2050, and challenges of rapid growth and urbanization will be constrained by the resource and infrastructure limitations. The major urban issues and challenges are “transboundary” in nature, therefore, extend beyond the geopolitical boundaries. Now, more than ever, it is necessary for the 13 local governments, national government agencies, private sector, and civil society to come together in a collective effort to collaborate and cooperate in defining The Japan International Cooperation Agency (JICA) survey aims at the formulation of a collective sustainable urban development vision for Metro Cebu in collaboration with the City of Yokohama and close cooperation with the City of Cebu and the Metro Cebu Development and Coordinating Board, particularly through the MCDCB Research, Program and Organizational Development (RPOD).
Mr. Shigehisa Matsumura, JICA Study Team Leader
MCDCB
MEGA CEBU VISION 2050
Imagine..... Mega Cebu 2050
Competitiveness: Creation of attractive urban centers by conservation and revitalization of historic areas
Mobility, Livability: Centre pedestrian and cycle networks around public transport hubs and greenways including parks and open space
Competitiveness: Strengthen world-class Gateway Functions and improve Link between Mactan and Cebu Island
Livability: Provision of living conditions with abundant nature and ecology
MEGA CEBU 2050 VISION STATEMENT:
“A vibrant, equitable, sustainable and competitive environment that embraces Cebu’ s creativity and its cultural, historical and natural resources, with strong citizen participation and responsive governance.” CULTURAL & HISTORIC:
INNOVATIVE, CREATIVE & COMPETITIVE:
INCLUSIVE, EQUITABLE & LIVABLE: .
The fusion of a vibrant and sustainable environment that embraces Cebu’ s cultural, historical and natural heritage, with a sense of identity and belonging
A proactive, adaptive, effective and quality educational system and globally competitive business environment that maximizes key economic drivers and livelihood opportunities
A developed, responsive and efficient physical and social infrastructure that provides safe, secure and healthy living environment for all members of society
Other Leading Cities Kyoto, Japan
Singapore
London, United Kingdom
Chicago, USA
Paris, France
London, United Kingdom
Cebu, Phillipines
Yokohama, Japan
CATCH PHRASE:
“MEGA CEBU - MAKING W.A.V.E.S (Wholesome, Advanced, Vibrant, Equitable, Sustainable)” INTEGRATED, COORDINATED & PARTICIPATIVE:
INTERCONNECTED & COMPACT:
GREEN:
Physically, economically and socially integrated Metro Cebu communities where individual growth areas are compact and walkable
Sustainable and Resilient development that preserves and nurtures the unique national environment
A strong citizen’ s participation and collaboration together with responsive and accountable governance that identifies, plans, and delivers integrated solutions
Boston, USA
Tokyo, Japan
Penang, Malaysia
Vienna, Austria
Dusseldorf, Germany
Maputo, Mozambique
Education
- Human Resource & “Cebu Hospitality� - Skills Training & Matching for Workforce - K-12 & Higher Education (Adaptive Curriculum, Classrooms & T - English & Foreign Language (ESL, Call Center, OF - International Accreditation - Science and Technology
Tourism
Compet
- Eco-Tourism & Experiential - Conventional (Cultural & Historic) - MICE (Meetings, Incentives, Conventions, Expos) - Education (ESL, Business Training) - Sports and Entertainment - Medical and Healthcare
Organiza
Regional Tourism Map
- Strengthen mandate of the orga (Metro Cebu Planning & De
Information
Basic Services
- Integrated Metro Cebu Knowledge and Operations Center (Information Dissemination & Education)
- Drainage, Sewage and Sewerage
- Owner
- Safe Water Supply - Housing (Informal Settlements, Slum Upgrade) - Access to Public Amenities (Parks, Coastal, Recreation) - Health Care - Sanitation Parks & Amenities Map
Me Ma
Livability
Environment
- Solid Waste Management (3R, RA 9003, Waste to Energy) - Watershed Preservation - Bio-Diversity and Ecological Preservation - Agriculture & Permaculture - SMART Energy Management - Waterway Restoration
Safety
- Resilience from Natural Disasters (Flooding) - Peace and Order (Safety, Crime Prevention, Drugs)
MEGA CEBU 2050
Development Strategy
-
Enablers
- Utilities (Power, Water, ICT) - BCP (Business continuity Plan) - Human Capital
Teachers) FW)
Enterprise
- IT/Business Process Outsourcing (BPO) - Knowledge Process Outsourcing (KPO) - R&D HUB (Research & Development) - Employment Generation/Job Creation - Pharmaceutical and Healthcare - Manufacturing (Economic Zones) - Eco-Tech Products (EVs, etc.) - FDI (Foreign Direct Investment - Talent & Value Creation - Creative Industry - Logistics Center
titiveness
ation
anization of Metro Cebu evelopment Body)
etropolitan anagement Management
Planning
- Comprehensive Metropolitan Master Plan (Action Plan & Policy Framework)
- Guidelines (Selection, Evaluation, Monitoring) - Innovative Financing and Budgeting (ie. PPP) rship (3 Folding - Government, Business, Civil Society) - Best practice Recognition (Showcase) - Capacity Development - Branding & Marketing
Public Transport
Gateway
- Multi-modal Integrated Mass Public Transport - Compact Growth Centers / TOD (Transit Oriented Dev) - Sea-Based Transport
- Gateway Functions (Airport, Ports) - Link between Mactan & Cebu Island
Network
Road Network (Hierarchy, Bypass) Pedestrian Environment (Sidewalks, Bike Lanes, Green-ways) - Freight & Logistics
Mobility Management
- Traffic Management 4E (Engineering, Education, Enactment, Enforcement) - ITS (Intelligent Transport System) - Road Safety
GRAND DESIGN OF METRO CEBU 2050 SWOT analysis and Steering meeting
Vision statement & its Attributes
Potentials/Problems of Metro Cebu - Educated, Skilled, Creative & English Speaking People - History & Cultural Heritage, Tourism - Transport Hub – Linkage with international - Poverty (Slums & Squatters, limited economic integration) - Poor Water Supply & Sanitation (Flooding) - Poor waste management - Poor Transport Infra - Low Global Ranking (Image & Competitiveness), etc.
“A vibrant, equitable, sustainable and competitive environment that embraces Cebu’ s creativity and its cultural, historical and natural resources, with strong citizen participation and responsive governance.”
1. Cultural & Historic
Various keywords for VISION - Green Metropolis - Eco-Friendly - Financially Sound - Educated Citizens - Traffic Free - Poverty Free, etc.
Best practices of international cities YOKOHAMA, Japan - Five major battles, Six major projects - G30 plan, Accessibility within one hour plan, etc.
Concrete objectives and Proactive government initiatives Traffic network enabling smooth access
- Revitalization of historical building (red brick warehouse)
Harmony with historical environment and new development
Curitiba, Brazil
Innovative Transportation Strategy Compact city Protection of Green
Singapore
Government initiatives Sustainable city by innovative technologies
Bilbao, Spain
Catalyst project Tourism industry based technologies on Art
Guanajato state, Mexico
Reconceptualizing the region and forging new connections
Stockholm, Sweden
Eco-friendly development recycling water, waste and energy
The fusion of a vibrant and sustainable environment that embraces Cebu’ s cultural, historical and natural heritage, with a sense of identity and belonging
1st Workshop & Discussion
- Livable City - Quality of Life - Vibrancy - Gateway Capital - Inclusive - Economic Prosperity
2. Innovative, Creative & Competitive A proactive, adaptive, effective and quality educational system and globally competitive business environment that maximizes key economic drivers and livelihood opportunities
3. Inclusive, Equitable & Livable A developed, responsive and efficient physical and social infrastructure that provides safe, secure and healthy living environment for all members of society
4. Interconnected & Compact
Physically, economically and socially integrated Metro Cebu communities where individual growth areas are compact and walkable
5. Green Sustainable and Resilient development that preserves and nurtures the unique natural environment
6. Integrated, Coordinated & Participative A strong citizen’ s participation and collaboration together with responsive and accountable governance that identifies, plans, and delivers integrated solutions
Strategies & Targets
Development Directions
Competitiveness Properly allocate and develop urban and industrial functions by taking advantage of resources and characteristics of each area to strengthen economic growth engines
Example Targets in 2050*：#1 ranking in South East Asia in international ranking
Mobility Ensure accessible and efficient movement within and to/from Metro Cebu through a integrated and sustainable transport system Example Targets in 2050*: - Aim to deliver 100km of mass public transport infrastructure (e.g. Bus, BRT, LRT, Rail etc) - Achieve modal split of mass public transport (e.g. Bus, BRT, LRT, Rail etc) of 30-40%
- TOURISM: Tourist attraction through conservation of historical assets, attraction of domestic/foreign business representatives and tourists through the reinforcement of MICE (Meetings, Incentives, Conventions, and Exhibitions), Eco-Tourism, Medical and Healthcare Services and Sports & Entertainment Functions - ENTERPRISE: Economic growth and employment generation/job creation through IT/BPO (Business Process Outsourcing), KPO (Knowledge Process Outsourcing), the retirement business for foreigners and the development of Cebu-originated new businesses in Clean Tech Products (EVs, etc.), creative industry and manufacturing - EDUCATION: Development of world-class human resources through technical and business education and skills training on the bases of ‘Cebu Hospitality,’ and enhancement of K-12 and higher education for adaptive curriculum to advanced industries and English language programs - ENABLERS: Development of enablers for competitiveness, including utilities (stable electric and water supply and ICT) and BCP (Business Continuity Plan) - PUBLIC TRANSPORT: Introduce an integrated Mass Public Transport system and Sea-Based Transport linking 13 LGUs in Metro Cebu, and maximize Transit Orientated Development (TOD) - ROAD NETWORK: Develop a clear Road Network Hierarchy and improve road network connections such as Bypass roads to relieve city centers and to realize more efficient Logistics network and provide safe, accessible and attractive Pedestrian and Cycle Environments including sidewalks & bike lanes - GATEWAY: Strengthen world-class Gateway Functions and facilitate air and maritime transport growth (passenger and freight) and improve Link between Mactan and Cebu Island - TRAFFIC MANAGEMENT: Comprehensive package of Traffic Management and road safety measures including 4E (Engineering, Education, Enactment and Enforcement), Intelligent Traffic System (ITS) and freight & logistics management
Livability Realize livable communities for everyone by providing a healthy and comfortable living environment with basic urban services and disaster-resistant infrastructure through environmentally sustainable practices , such as conservation of natural resources, utilization of untapped/renewable energy and recycling resources. Example Targets in 2050*: - Number of informal settlements in hazardous area: Zero - Water Supply: 24 hours - Sewage Treatment Population Ratio: 90% Return Period: 5-10 years - Park area / capita: more than 5m2 - Recycle rate of solid waste: more than 80% - Reduction of additional power generation capacity; 30%
- BASIC SERVICES: Provide comfortable living environments for all with 24 hours safe water supply, robust and sufficient drainage & sewage system and with smooth accessibility to public amenities (parks, coastal areas,etc.) - ENVIRONMENT: Realize environmentally sustainable community through utilization of untapped/ renewable energy (Energy Management), low-emission vehicles, recycling resources (Solid Waste Management), and recovering bio-diversity and preserving ecological sensitive areas - SAFETY: Improve resilience from natural disasters (flooding) and keep Peace & Order for safety and crime prevention
Metropolitan Management Establishment and reinforcement of the governance system and organizations for Metro Cebu through cooperation among the Province and 13 LGUs
- ORGANIZATION: Strengthening the mandate of the organization of Metro Cebu Planning and Development Body - PLANNING: Formulation of a Comprehensive Metropolitan Urban Development Master Plan and Action Plan - INFORMATION: Establishment of Integrated Metro Cebu Knowledge and Operations Center for the information dissemination, education, branding and marketing - MANAGEMENT: Management of programs and projects with guidelines for selection, evaluation and monitoring, and establishment of innovative financing and budgeting system, such as PPP
* targets not included in endorsement
MEGA CEBU
Learning from Best Practices The 13 Local Government Units (LGUs) of Metro Cebu have already started their efforts towards achieving the Mega Cebu Vision 2050. Some of the projects and policies are in waste management, safety, neighborhood participation, historic and heritage preservation and much more. These best practices are recognized for their excellence, and shared for other LGUs to learn from. CEBU CITY
CEBU
- Historic Preservation - Provision of Public Amenities - IT Parks (BPO/KPO) - Formalization of Informal Settlements - GIS Mapping - Sinulog Festival, Tartanilla Festival
PROVINCE
MANDAUE CITY
- Information & Knowledge Control Center - Slum Upgrade Programs - Manufacturing and Creative Industry - Mantawi Festival
Minglani
LAPU LAPU CITY
- Tourism Master Plan - World Class Conventions and Meetings - Hosting of International Sports Events - Mactan Economic Processing Zone - Cebu Mactan International Airport - Kadaugan Sa Mactan Festival
NAGA San Fernando
TALISAY CITY
- Aqua City - Social Service Programs: Shelter, Women - Halad Inasal Festival
Cordova
CARCAR
- Cebuano Language Heritage Conservation - Development of Library Hub - “Green Card� Program on Waste Education - Marine Protection and Sanctuaries - Dinagat Bakasi Festival
MCDCB Envisions a MEGA CEBU Mr. Roberto Aboitiz, Co-Chair MCDCB
" Success is no accident. It is a planned journey to a destination of choice. And for us, Cebu, to get to that destination, we need to think big and plan strategically, work collaboratively, and adopt a disciplined approach in creating our future."
illa
DANAO CITY
DANAO
- Food Production (Cara Beef / Casajos) - Danasan Eco-Adventure Park - Karansa Festival
Compostela
Compostela
- Food Production (White Cheese / Queseo) - Q-Park - Community Coastal Cleaning - Queseo Festival
Liloan
Liloan
- Purok System of Governance (neighborhood level Waste segregation, road clean-up, etc. - Strict enforcement of CLUP - Rosquillos Festival - Lighthouse / Parola Festival
Consolacion
CEBU CITY
Consolacion
MANDAUE LAPULAPU
TALISAY
- “Dynamism in Education” Program Competition and Excellence in Education - Strict enforcement of CLUP - Full RA 9003 implementatio - Sarok Festival
Minglanilla
Cordova
- Eco-Tourism: White Caves - Sugat / Easter Celebration Kabanhawan Festival
CITY of NAGA
- Industrial Hub of Cebu South - MRF / Waste to Energy - Dagitab Festival
LUZON
Manila
San Fernando
- Cement Production
VISAYAS
Cebu
CARCAR CITY Davao
Visayas Cebu Province
MINDANAO
- Herigate City of Cebu - Food Production: Chicharon and Ampao - Kabkaban Festival
Sharing the YOKOHAMA CITY Experience
Mr. Shuhei Okuno, Manager of International Technical Cooperation Division, Yokohama City
" Yokohama City encountered similar problems faced by Metro Cebu after the opening of its first international port in 1859. These challenges were overcome through the adoption of innovative urban development schemes and policy measures that were supported by their constituents. Today, Yokohama City is an independent and international metropolitan city and we are here to share our experiences with Metro Cebu.”
PARTICIPATIVE PROCESS FOR M Vision Statement and Attributes
13 LGU Consultancy M
Cities Comparison Best Practices
First (Vision
SWOT Analysis with Stakeholders • Low Global Ranking (Image & • Business • Basic Competitiveness) •Strong Private Sector Infrastructure • Lack of Urban & Land Use Plan • Econ Zone & Parks • Educated, Skilled, Creative • Poverty (Slums & Squatters, Under• Investor Climate & English Speaking People employment, limited economic integration • Governance Structure (Trainable) • Poor Water Supply & Sanitation (Flooding, • Sub-Regional (MCDCB) •History & Cultural Heritage, Drainage, Wastewater) • Barangay Tourism • Poor Transport Infra • Poor Waste Mgmt • Peace • Central & Strategically • High Power Costs • Pollution Situated (Location) • Food Security Vision Metro Cebu • Emerging Best Practices • Government (System – • Strong Middle Class 2050 National/Local, Corruption, • Water Resources • Green Metropolis • Livable City Political Bickering, • Eco-Friendly & • Quality of Life Bureaucracy, Political Financially Sound • Vibrancy Dynasty) • Educated Citizens • Gateway Capital • Traffic Free • Economic Prosperity • Poverty Free • Inclusive • Economic/Finance • Metro Cebu Serving as Center of • Institutions (ADB, USAID, Sustainable Growth & Dev of South JICA East Asia • NGOs (RAFI)
• Manufacturing (Exports, demand, capacity) • Education (tourism market, • Partnerships (Asian Coordination center, Sister gateway) Cities, Public-Private • Manpower Source • Model for (culture, (Graduates, Investors) • Transport Hub – Linkage permaculture center, good governance with international
T
• Climate Change (Water, Pollution, Typhoon) • Financial & Economic Issues • Political (Competition w/ international & Issues/Problems Domestic cities, urban •Environmental Issues infrastructure, uncontrolled •Social Issues growth, world economic meltdown • Legal (Clean Air Act) • Rapid Urbanization
Helpful
To achieve objectives
Internal Origin
O
W
Strengths
External Origin
S
Opportunities
S
O
Harmful
To achieve objectives
Steering Committee
W Weakness
T
Threats
YOKOHAMA Development Experience
LGU on D chal
MEGA CEBU 2050
Next Phase ....
Meetings
Endorsement MCDCB Mar 20 Second WS (Validation) Consultancy Meeting
WS ning)
U Presentations Development llenges
CONSULTANCY Meetings: - SUBCOM Meetings - ARENA 7 - Business Leaders - Civil Society Leaders 2050 Statistical Forecasts
MEGA CEBU Making W.A.V.E.S.
JICA Study Team:
In Collaboration with: City of Yokohama
In Collaboration with: Metro Cebu Development and Coordinating Board (MCDCB) MCDCB Research, Program and Organizational Development (MCDCB RPOD)
March 2013