Megan Doyle Fall 2015 Marketing Final Marketing Campaign for ALL THE LIGHT WE CANNOT SEE by Anthony Doerr
Tipsheet
Spring 2016
All the Light We Cannot See Anthony Doerr
Book Specifications: Hardback with dust jacket
ISBN 978-1476746586
Price US $27.00 / CAN $32.50
BISAC codes
First print 40,000
FIC019000 FICTION / Literary
Ship date April 15, 2016
FIC014000 FICTION / Historical
Pub date May 6, 2016
FIC 032000 FICTION / War & Military
Trim size 6 x 9 inches 531 pages
Publicicst Megan Doyle
Keynote: Award-winning author Anthony Doerr’s lyrical novel delves into the lives of Marie-Laure, a French girl who treasures her father’s puzzle boxes and Braille novels, and Werner, a German boy who loves to tinker with found radio parts, as they grow up all too quickly amid the advent and spread of World War II. Positioning: For fiction readers interested in a book that is lyrical, cerebral, and palatable; people fascinated with stories set during World War II; lovers of coming-of-age stories and dual perspectives; fans of Anthony Doerr. Key Selling Points: HUMANIST MESSAGE: This is more than just another war story; the dual perspectives of a French girl and a German boy demonstrate Doerr’s humanist theme that there is more than one side to any story. POPULAR GENRE: There is already a strong market for historical novels, particularly those set during World War II, and this book contains themes that tantalize a popular audience, such as coming of age, family, danger, and loss. CONSUMABLE WRITING: Over five hundred pages of rich storytelling are divided into easyto-consume one-to-five-page chapters that keep readers on the edge of their seats. AWARD-WINNING AUTHOR: Anthony Doerr’s work has been honored with prestigious fiction awards, including the Story Prize, Barnes & Noble Discover Prize, NY Public Library Young Lions Award, and four O. Henry Prizes.
Spring 2016
Description:
There is more than one perspective to any story, and in All the Light We Cannot See Anthony Doerr weaves a heartbreaking story with Marie-Laure and Werner at its center. She is a blind girl caught in German occupation, and he is a poor orphan swept into Nazi military. How each deals with family, morality, literacy, and bravery makes this story more than just another war story. It is a story of humanity, filled with the sorrows and hopes of life, tempered with cursed jewels, forbidden radio broadcasts, and war all around. Author Bio: Anthony Doerr studied history at Bowdoin College, earned an MFA at Green State University, and has traveled all over the world. He currently has four books in print—two collections of short stories, a novel, and a memoir—and is an award-winning American author. His first novel, About Grace, won the Washington Post Bookworld Book of the Year and was a finalist the PEN USA Fiction Award. Doerr has also won two Ohioana Book Awards, the Guggenheim Fellowship, and the Rome Prize from the American Academy of Arts and Letters. His short fiction has been featured in O. Henry Prize Stories and The Best American Short Stories. He currently lives in Boise, Idaho with his wife and two sons. Marketing: • Advertising in Publishers Weekly, Library Journal, and Shelf Awareness Pro • Email blasts sent to all regional bookseller associations • Advance reading copies • Eleven-city national author tour • Author blog tour with blogs like Powell’s blog, The Rumpus, and The Second Pass • Consumer campaign with giveaways and promotion on the author’s website and social media on Facebook, Twitter, and Instagram. Marketing Materials: • ARCs and DRCs • Cover stock pieces • Bookmarks featuring the cover art • Postcards featuring key imagery from the story Competitive Titles: ISBN
TITLE
AUTHOR
PUBLISHER
PUB DATE
PRICE
BOOKSCAN
978-0312577223
The Nightingale
Kristin Hannah
St. Martin’s Press Feb. 3, 2015
$27.99
262,066
978-1400034376
The Invisible Bridge
Julie Orringer
Vintage
Jan. 25, 2011
$26.95
123,694
978-1402294150
The Paris Architect
Charles Belfoure
Sourcebooks Landmark
July 15, 2014
$14.99
39,888
978-0061950728
Orphan Train
Christina Baker Kline
William Morrow
Apr. 2, 2013
$14.99
891,620
Marketing Plan All the Light We Cannot See Hardcover; US $27.00 / CAN $32.50 Ship date: April 15, 2016 Pub date: May 6, 2016 Publicist: Megan Doyle Pre-pub Blurbs • “This jewel of a story is put together like a vintage timepiece, its many threads coming together so perfectly. Doerr’s writing and imagery are stunning. It’s been a while since a novel had me under its spell in this fashion.” —Abraham Verghese, author of Cutting for Stone • “Doerr sees the world as a scientist, but feels it as a poet. He knows about everything—radios, diamonds, mollusks, birds, flowers, locks, guns—but he also writes a line so beautiful, creates an image or scene so haunting, it makes you think forever differently about the big things—love, fear, cruelty, kindness, the countless facets of the human heart. Wildly suspenseful, structurally daring, rich in detail and soul, Doerr’s new novel is that novel, the one you savor, and ponder, and happily lose sleep over, then go around urging all your friends to read—now.” —J. R. Moehringer, author of Sutton and The Tender Bar • “All the Light We Cannot See is a dazzling, epic work of fiction. Anthony Doerr writes beautifully about the mythic and the intimate, about snails on beaches and armies on the move, about fate and love and history and those breathless, unbearable moments when they all come crashing together.” —Jess Walter, author of Beautiful Ruins • “A tender exploration of this world’s paradoxes: the beauty of the laws of nature and the terrible ends to which war subverts them, the frailty and the resilience of the human heart, the immutability of a moment and the healing power of time. The language is as expertly crafted as the master locksmith’s models in the story, and the settings as intricately evoked. A compelling and uplifting novel.” —M. L. Stedman, author of The Light Between Oceans Consumer Promotions • Social media giveaway • Goodreads users write a review and then tweet about it @thepublisher • Random drawing for one of three free digital copies of the book • Half-price ebook during the week of pub date to boost sales • Add to publisher promotions during the winter holiday season
Website Plan • Dedicated book web page • Links to publisher website and social media as well as author website and social media • After pub date, links to buy the book on Barnes & Noble, Amazon, and Powell’s • Photo comparisons of key locations in the book across the twentieth century Direct-to-Consumer Email Plan • Email blasts to blog and publisher site subscribers • Around pub date, include details of ebook promotion • During social media giveaway, include details on how to enter Social Media Plan • Blog • Guest posts written by Anthony Doerr • About the writing process • About traveling through Europe and connection to history • Guest blogger about World War II • Guest blogger about literary fiction • Facebook • Promote post about the book, featuring an aerial photo of Saint-Malo, with website link • Event pages for author events • Link to Anthony Doerr’s Facebook page • Twitter • Tweets that talk about author events • Tweets about related blog updates and author blog tour • Tweets that mention important anniversaries of World War II, marine biology, Louis Braille, and radio technology • Promote tweet with website link Advertising Plan ($3,717) • Publishers Weekly • 1/3 page square • 5 x 5 (1/8) inches • Two issues: Nov. 17, 2015 and Dec. 14, 2015 • $966 per issue; $1,932 total • Negotiated Skyscraper ad on PublishersWeekly.com • 160 x 600 pixels • 60 KB
• Library Journal • 1/3 page square • 4 (7/16) x 4 (3/4) inches • One issue: Feb. 15, 2016 • $966 • Negotiated Medium Rectangle ad on LibraryJournal.com • 300 x 250 pixels • Shelf Awareness Pro • Top skyscraper • 160 x 600 pixels • 50 KB • One issue in January 2016 • $350 • MPIBA e-Blast • 400 x 6–800 pixels • January 2016 • $100 • PNBA e-Blast • 600 ppi • January 2016 • $83 • SIBA e-Blast • 600 x 800 pixels • January 2016 • $75 • MIBA e-Blast • 600 x 800 pixels • January 2016 • $66 • NEIBA e-Blast • 600 x 800 pixels • January 2016 • $50 • NAIBA e-Blast • 600 x 800 pixels • January 2016 • $53
• GLIBA e-Blast • 600 x 800 pixels • January 2016 • $42 Sales Materials ($2,200) • ARCs and DRCs • $1,500 (for ARCs) • Cover stock pieces • $400 • Postcards • $200 • Bookmarks • $100
Catalog Copy All the Light We Cannot See Anthony Doerr
Award-winning author Anthony Doerr weaves together an intricate story in All the Light We Cannot See with the intertwined narratives of a French girl and a German boy as they grow up all too quickly amid the advent and spread of World War II. Marie-Laure practically grows up in the Museum of Natural History in Paris. The scientists and curators there teach her about marine biology and geology and foster her natural curiosity and adventurousness. Doerr’s masterful writing creates Marie-Laure’s world filled with rich detail using the sounds and smells and emotions around her, from the perspective of someone who is blind. Werner and his little sister grow up in an orphanage in a German mining town, but when he discovers a broken radio and restores it, illegal foreign broadcasts introduce him to a wide world of science, technology, and music. As Werner has to enlist in the Nazi army, Doerr’s humanist message about the cruelties of war demonstrate that there are two sides to every story. Doerr’s lyrical prose and compelling characters work together to create a story that is both immersive and heartbreaking. He has a reputation as a soulful and cerebral writer, but the themes that permeate this novel—coming of age, family, danger, and loss—grab a much more popular audience.
ISBN 978-1476746586 Ship date April 15, 2016 Hardback with dust jacket US $27.00 / CAN $32.50 Trim size 6 x 9 inches 531 pages
About the Author Anthony Doerr studied history at Bowdoin College, earned an MFA at Green State University, and has traveled all over the world. He currently has four books in print— two collections of short stories, a novel, and a memoir—and is an award-winning American author. His first novel, About Grace, won the Washington Post Bookworld Book of the Year and was a finalist the PEN USA Fiction Award. Doerr has also won two Ohioana Book Awards, the Guggenheim Fellowship, and the Rome Prize from the American Academy of Arts and Letters. His short fiction has been featured in O. Henry Prize Stories and The Best American Short Stories. He currently lives in Boise, Idaho with his wife and two sons.
Spring 2016
HUMANIST MESSAGE: This is more than just another war story; the dual perspectives of a French girl and a German boy demonstrate Doerr’s humanist theme that there is more than one side to any story. POPULAR GENRE: There is already a strong market for historical novels, particularly those set during World War II, and this book contains themes that tantalize a popular audience, such as coming of age, family, danger, and loss. CONSUMABLE WRITING: Over five hundred pages of rich storytelling are divided into easy- to-consume one-to-five-page chapters that keep readers on the edge of their seats. AWARD-WINNING AUTHOR: Anthony Doerr’s work has been honored with prestigious fiction awards, including the Story Prize, Barnes & Noble Discover Prize, NY Public Library Young Lions Award, and four O. Henry Prizes.
“This jewel of a story is put together like a vintage timepiece, its many threads coming together so perfectly. Doerr’s writing and imagery are stunning. It’s been a while since a novel had me under its spell in this fashion.” –Abraham Verghese, author of Cutting for Stone
“Anthony Doerr sees the world as a scientist, but feels it as a poet . . . Wildly suspenseful, structurally daring, rich in detail and soul, Doerr’s new novel is that novel, the one you savor, and ponder, and happily lose sleep over, then go around urging all your friends to read—now.” –J. R. Moehringer, author of The Tender Bar
“A tender exploration of this world’s paradoxes: the beauty of the laws of nature and the terrible ends to which war subverts them, the frailty and the resilience of the human heart, the immutability of a moment and the healing power of time . . . A compelling and uplifting novel.” –M. L. Stedman, author of The Light Between Oceans
Also by Anthony Doerr The Shell Collector 978-1439190050
About Grace 978-0143036166
Four Seasons in Rome 978-1416573166
Memory Wall 978-1439182840
Copy for Marketing Materials Advance Reading Copy • Front and spine: Cover art with seal that says “coming May 2016” • Back copy: • Award-winning author Anthony Doerr’s lyrical novel, All the Light We Cannot See, delves into the lives of Marie-Laure, a French girl who treasures her father’s puzzle boxes and Braille novels, and Werner, a German boy who loves to tinker with found radio parts, as they grow up all too quickly amid the advent and spread of World War II. • ISBN 978-1476746586; Ship date April 15, 2016; Hardback with dust jacket; US $27.00 / CAN $32.50; Trim size 6 x 9 inches; 531 pages • “Anthony Doerr sees the world as a scientist, but feels it as a poet . . . Wildly suspenseful, structurally daring, rich in detail and soul, Doerr’s new novel is that novel, the one you savor, and ponder, and happily lose sleep over, then go around urging all your friends to read—now.” —J. R. Moehringer, author of The Tender Bar • Anthony Doerr has written the novel About Grace and two short story collections, The Shell Collector and Memory Wall. His books have won the Story Prize, a Pacific Northwest Book Award, Washington Post Bookworld Book of the Year, Barnes & Noble Discover Prize, NY Public Library Young Lions Award, and the Ohioana Book Award, and his short fiction has been featured in O. Henry Prize Stories and The Best American Short Stories. He currently lives in Boise, Idaho with his wife and two sons. • For purchasing information, visit publisherdistribution.com. Cover Stock Piece • Front: • Cover art • “A tender exploration of this world’s paradoxes: the beauty of the laws of nature and the terrible ends to which war subverts them, the frailty and the resilience of the human heart, the immutability of a moment and the healing power of time . . . A compelling and uplifting novel.” —M. L. Stedman, author of The Light Between Oceans • Back Imagery: 3D cover, old radio equipment, headshot of Doerr • Back Copy: • Award-winning author Anthony Doerr’s lyrical novel, All the Light We Cannot See, delves into the lives of Marie-Laure, a French girl who treasures her father’s puzzle boxes and Braille novels, and Werner, a German boy who loves to tinker with found radio parts, as they grow up all too quickly amid the advent and spread of World War II.
• Sales points • This is more than just another war story; the dual perspectives of a French girl and a German boy demonstrate Doerr’s humanist theme that there is more than one side to any story. • There is already a strong market for historical novels, particularly those set during World War II, and this book contains themes that tantalize a popular audience, such as coming of age, family, danger, and loss. • Over five hundred pages of rich storytelling are divided into easy-toconsume one-to-five-page chapters that keep readers on the edge of their seats. • Anthony Doerr’s work has been honored with prestigious fiction awards, including the Story Prize, Barnes & Noble Discover Prize, NY Public Library Young Lions Award, and four O. Henry Prizes. • ISBN 978-1476746586; Ship date April 15, 2016; Hardback with dust jacket; US $27.00 / CAN $32.50; Trim size 6 x 9 inches; 531 pages • Anthony Doerr studied history and earned an MFA in creative writing. He has written two collections of short stories, a novel, and a memoir, and his novel About Grace won the Washington Post Bookworld Book of the Year and was a finalist the PEN USA Fiction Award. His short fiction has been featured in O. Henry Prize Stories and The Best American Short Stories. He currently lives in Boise, Idaho with his wife and two sons. • Publicity contact: Megan Doyle megan.doyle@publisheremail.com. For purchasing information, visit publisherdistribution.com. Bookmark • Imagery: Blue image of Saint-Malo from the cover art • Copy: • All the Light We Cannot See • Anthony Doerr • May 6, 2016 • “Open your eyes and see what you can with them before they close forever.” Postcard (variable, Photoshopped to look vintage) • Tilt-shift photo of Saint-Malo: • All the Light We Cannot See • Anthony Doerr • May 6, 2016 • “To really touch something is to love it.”
• Old radio equipment: • All the Light We Cannot See • Anthony Doerr • May 6, 2016 • “So how does the brain, which lives without a spark of light, build for us a world full of light?” • Blue diamond with orange center: • All the Light We Cannot See • Anthony Doerr • May 6, 2016 • “Open your eyes and see what you can with them before they close forever.”
Ad Copy Square Print Ad • “Doerr sees the world as a scientist, but feels it as a poet.” —J. R. Moehringer, author of The Tender Bar • 978-1476746586, $27.00, jacketed hardcover • Publisher Press, www.publisherpress.com Skyscraper Online Ad • “A tender exploration of this world’s paradoxes. . . A compelling and uplifting novel.” —M. L. Stedman, author of The Light Between Oceans • Click here to request an arc! • 978-1476746586, $27.00, jacketed hardcover • Ships April 2016 • Publisher Press, www.publisherpress.com Email Blast • “This jewel of a story is put together like a vintage timepiece . . . It’s been a while since a novel had me under its spell in this fashion.” —Abraham Verghese, author of Cutting for Stone • “Doerr writes beautifully about the mythic and the intimate, . . . about fate and love and history and those breathless, unbearable moments when they all come crashing together.” —Jess Walter, author of Beautiful Ruins • “Doerr sees the world as a scientist, but feels it as a poet.” —J. R. Moehringer, author of Sutton and The Tender Bar • Click here to request an arc! • 978-1476746586, $27.00, jacketed hardcover • Ships April 2016 • To order, contact your Publisher Press representative.
Press Release FOR IMMEDIATE RELEASE Contact: Megan Doyle, Publisher Press 817-123-4567, megan.doyle@publisheremail.com ALL THE LIGHT WE CANNOT SEE By Anthony Doerr “Anthony Doerr sees the world as a scientist, but feels it as a poet . . . Wildly suspenseful, structurally daring, rich in detail and soul, Doerr’s new novel is that novel, the one you savor, and ponder, and happily lose sleep over, then go around urging all your friends to read—now.” —J. R. Moehringer, author of The Tender Bar There is more than one perspective to any story, and in ALL THE LIGHT WE CANNOT SEE Anthony Doerr weaves a heartbreaking story with Marie-Laure and Werner at its center. She is a blind girl caught in German occupation, and he is a poor orphan swept into the Nazi military. Doerr’s masterful writing brings Marie-Laure’s world to life with rich detail using the sounds and smells and emotions around her, from the perspective of someone who is blind. As Werner is forced to enlist in the Nazi army, the cruelties he faces there demonstrate Doerr’s humanist message. How Marie-Laure and Werner deal with family, morality, literacy, and bravery makes this more than just another war story. It is a story of humanity, filled with the sorrows and hopes of life, tempered with cursed jewels, forbidden radio broadcasts, and war all around. Doerr’s lyrical prose and compelling characters work together to create a story that is both immersive and heartbreaking. He has a reputation as a soulful and cerebral writer, but the themes that permeate this novel—coming of age, family, danger, and loss—make this a must-read for everyone. Doerr has won many prestigious awards for his past work—including four O. Henry Prizes, the Story Prize, and the NY Public Library Young Lions Award—and ALL THE LIGHT WE CANNOT SEE is not only a strong addition to his repertoire; it is also a shining addition to modern literature.
... ABOUT THE AUTHOR: Anthony Doerr studied history and earned an MFA in creative writing. He has written two collections of short stories, a novel, and a memoir, and his novel About Grace won the Washington Post Bookworld Book of the Year and was a finalist the PEN USA Fiction Award. His short fiction has been featured in O. Henry Prize Stories and The Best American Short Stories. He currently lives in Boise, Idaho with his wife and two sons. You can read more about Doerr, ALL THE LIGHT WE CANNOT SEE, and his other books at www.bookwebsite.com. ALL THE LIGHT WE CANNOT SEE by Anthony Doerr Publisher Press On sale May 6, 2016 Hardcover / 531 pages / $27.00 ISBN: 978-1476746586
Pitch Letter “Anthony Doerr sees the world as a scientist, but feels it as a poet . . . Wildly suspenseful, structurally daring, rich in detail and soul, Doerr’s new novel is that novel, the one you savor, and ponder, and happily lose sleep over, then go around urging all your friends to read—now.” —J. R. Moehringer, author of The Tender Bar Dear Journalist, It has been seventy-seven years since the beginning of World War II, and the time period still holds lovers of history and fiction enthralled. Marie-Laure is the blind French girl who has a natural sense of curiosity and a love of sea creatures. Werner is the impoverished German boy who has a knack for radio equipment and a desire to rise above his circumstances. ALL THE LIGHT WE CANNOT SEE follows the perspectives of these two young people as they grow up all too quickly amid the advent and spread of World War II. Doerr weaves together a story that is both heartbreaking and hopeful. He brings MarieLaure’s world to life by filling it with rich detail using the sounds and smells and emotions around her. As Werner is forced to enlist in the Nazi army, Doerr’s humanist message about the cruelties of war demonstrates that there are two sides to every story. As part of an interview, Doerr can discuss: • His travels through Europe and how a visit to the French seaside town of Saint-Malo became the inspiration for the book. • The magic of radio technology and how reflecting on modern cellphone technology inspired imagery of World War II-era radio equipment. • How achieving award-winning work has opened up opportunities to explore his own literary possibilities: the Rome Prize and his memoir, Four Seasons in Rome. • The hindsight of looking back on World War II versus how people lived through it. • The intersection between short fiction and long fiction. Anthony Doerr, author of the critically acclaimed books The Shell Collector, About Grace, and Memory Wall, has created the latest addition to the war novel canon that will eclipse his previous achievements. Doerr has a reputation as a soulful and cerebral writer, but the themes that permeate this novel—coming of age, family, danger, and loss—make ALL THE LIGHT WE CANNOT SEE a must-read for everyone. I urge you to schedule cover this spring, and I will call soon to follow up. Sincerely, Megan Doyle, (817) 123-4567, megan.doyle@publisheremail.com
Author Tour Anthony Doerr ALL THE LIGHT WE CANNOT SEE (Publisher Press; on sale May 6, 2016; hardcover; $27.00)
May 14, 1:00 PM: Rediscovered Books, Boise, ID May 16, 7:00 PM: The Elliot Bay Book Company, Seattle, WA May 17, 7:30 PM: Powell’s City of Books, Portland, OR May 19, 6:00 PM: Book Passage, San Francisco, CA May 20, 7:00 PM: Vroman’s Bookstore, Pasadena, CA May 23, 7:30 PM: Denver Museum of Nature & Science, Denver, CO May 25, 7:00 PM: Book People, Austin, TX May 27, 7:30 PM: Chicago Public Library, Chicago, IL May 28, 3:00 PM: Downtown Barnes & Noble, Philadelphia, PA May 29, 4:00 PM: Porter Square Books, Boston, MA June 1, 7:30 PM: New York Public Library, New York City, NY
To schedule an interview with Anthony Doerr, or to request a review copy of ALL THE LIGHT WE CANNOT SEE, please contact Megan Doyle, Publisher Press, (817) 123–4567, megan.doyle@publisherpress.com.
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