Process Book 3

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//MEGANCARY graphic designer

EDUCATION MFA Candidate (2010 - present) Savannah College of Art and Design Graphic Design, 3.5 GPA

BFA (2009) University of South Alabama Primary - Graphic Design, Secondary - Painting. 3.98 GPA, Summa Cum Laude

WORK EXPERIENCE Graphic Designer (June 2009 - present) Crown Products

Responsibilities include the design of all electronic media including web banners and graphics, e-mail marketing and social media management. Additionally, I create specialty items including custom direct marketing pieces and high-end catalogs. Other duties include product photography and product development design.

Art Director (June 2007 - present) Negative Capability Press

Responsibilities include interior and exterior design and typesetting of books. Additionally, I am responsible for most of the company’s marketing duties.

Student Assistant (June 2006 - May 2009) University of South Alabama Responsibilities included assisting students and trouble shooting graphic design soft- ware and Mac hardware. I also operated several large format Epson printers.

TECHNICAL SKILLS

ACHIEVEMENTS

Silver Addy® Award (2010) Print Collateral Crown Products, AAF Mobile Bay

Silver Addy® Award (2010) Interactive Web Design (w/B. Davis) Crown Products, AAF Mobile Bay

Progress Through Ideas Award (2010) Ebsco Industries Employee of the Quarter (2010) Crown Products SCAD Honors Scholarship Recipient

AFFILIATIONS AIGA AAF Mobile Bay Golden Key Honour Society Phi Kappa Phi Honor Society

Adobe Photoshop CS5 Adobe Illustrator CS5 Adobe InDesign CS5 Adobe Dreamweaver CS5 Adobe Flash CS5 Adobe Acrobat CS5 XHTML/CSS

ADDITIONAL SKILLS Catalog & book production Website production E-blast creation Digital illustration Product photography & design Competitive analysis Copy writing Social media management QR code design & optimization Research

PROCESS BOOK 03 References available upon request.

6711 Overlook Road // Mobile, Alabama // 36618 // 251 454 7510 // megan.cary@gmail.com

Megan Cary | GRDS 709-OL | Project C | Process Book

Project C: Experimental Booklet Design


PROCESS BOOK Megan Cary | GRDS 709-OL | Project C | Process Book

Project C: Experimental Booklet Design


Assignment

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Topic

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Visual Research

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Brainstorming

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Thumbnail Sketches

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Rough Sketches 12 Type & Color Studies 14 Digital Comps 15 Revised Comps 17 Analysis 19 Final Design Solution 20

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Megan Cary | GRDS 709-OL | Project C | Process Book

Project C: Experimental Booklet Design

CONTENTS


Overview:

This project will provide you with the opportunity to apply the knowledge you have gained in this course so far. You will create a booklet or brochure that illustrates and enacts the ideas of a chosen article, story, or other piece of literature while staying true to the content and communicating the message to a preselected audience.

Process:

• The challenge of this project is to combine word and image to strike a balance between typographic legibility and the need for self expression, without copying a style. • You will select an article, story, or other form of literature to use for the content of this booklet. The text you choose must clearly state a point of view. You MUST request written permission from the author to use his or her work for this project. The only way around this is to write your own literature.

• You will post thumbnails of at least three concepts for this project.

Include grid developments and a list of the key elements you have chosen to emphasize (hierarchy). You will provide comments and feedback for three other postings. Thumbnails need to be to scale. • Based on feedback provided in the previous discussion, select one concept and proceed to rough stages. Post the roughs for all the pages. Your postings should include a clear description of the proposed design. Discuss the final format, materials, special papers, and/or type of binding techniques. Explain your choices. Provide comments and feedback for three other postings. • Finalize your design. Post the final piece to the unit discussion. Comment on three other designs.

Read and analyze the text, making sure that you really understand it. Outline it and think about its hierarchy of ideas. Before sketching the thumbnails, research experimental design. Look for inspiration and for ideas. Do not look for styles to copy. You can choose the size and format, but consider several formats before you decide. This piece should have at least four panels. Imagery can be used as long as it is original work. Do not base your design on the imagery. The message is the most important element.

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Megan Cary | GRDS 709-OL | Project C | Process Book

Project C: Experimental Booklet Design

ASSIGNMENT


I have always been fascinated by the processes of the human brain. Recently I had the pleasure of watching a TED talk by Dr. Jill Bolte Taylor, a brain scientist, as she recounted her experience having a stroke. Basically, Dr. Taylor watched as her brain functions shut down one by one. Amazingly, she survived and spent eight years recovering. The interesting part, was that while the stroke damaged the left side of her brain, it unleashed “a torrent of creative energy” from the right side of her brain. On a more personal note, I feel its important to mention that I have a strong connection to this subject matter. My grandmother suffered a major stroke when I was a teenager. Throughout my teenage years and early 20s I was her primary caregiver. I experienced the effects of a stroke firsthand – the good and the bad. After watching the TED video, I read her book My Stroke of Insight: A Brain Scientist’s Personal Journey. There were several passages that I found to be both insightful and poignant that reminded me of my own experiences. I emailed Dr. Taylor requesting permission to use either excerpts from her TED speech or her book and she graciously gave permission for me to use parts of her book. I have provided documentation of that permission on the right.

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Megan Cary | GRDS 709-OL | Project C | Process Book

Project C: Experimental Booklet Design

TOPIC


After selecting my topic, I began to research various experimental typography pieces. In my research I was particularly drawn to constructivist designs from the 1920s and 1930s. The brain is based on symmetry and constructivist designs have a wonderful symmetry, geometry and simplicity that draw the viewer in. I looked at many examples (like the ones on the right) during my search for visual inspiration. During this time I also began to look at color schemes and textures that appealed to me and began researching different folding techniques. I ultimately decided on one that opens to become almost poster-like when completely flat. I wanted the folding to be simple and not overpower the ultimate message. The technique I chose also emphasized the symmetry, contrast and the strong type message I wanted to convey.

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Megan Cary | GRDS 709-OL | Project C | Process Book

Project C: Experimental Booklet Design

VISUAL RESEARCH


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Megan Cary | GRDS 709-OL | Project C | Process Book

Project C: Experimental Booklet Design

VISUAL RESEARCH


brainstorming word list

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Megan Cary | GRDS 709-OL | Project C | Process Book

Project C: Experimental Booklet Design

BRAINSTORMING


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Megan Cary | GRDS 709-OL | Project C | Process Book

Project C: Experimental Booklet Design

THUMBNAIL SKETCHES


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Megan Cary | GRDS 709-OL | Project C | Process Book

Project C: Experimental Booklet Design

THUMBNAIL SKETCHES


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Megan Cary | GRDS 709-OL | Project C | Process Book

Project C: Experimental Booklet Design

THUMBNAIL SKETCHES


Examples of rough sketches that explore various folding techinques

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Megan Cary | GRDS 709-OL | Project C | Process Book

Project C: Experimental Booklet Design

ROUGH SKETCHES


Examples of rough sketches that explore various folding techinques

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Megan Cary | GRDS 709-OL | Project C | Process Book

Project C: Experimental Booklet Design

ROUGH SKETCHES


Type studies and color palette tests done. Ultimately Futura and Palatino were chosen.

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Megan Cary | GRDS 709-OL | Project C | Process Book

Project C: Experimental Booklet Design

Type & Color Studies


Front Panel 6” x 6” (folds up)

Panels 2&3 12” x 6” Folds out left and right to reveal interior

Back Panel 6” x 6”

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Megan Cary | GRDS 709-OL | Project C | Process Book

Project C: Experimental Booklet Design

DIGITAL COMPS


“As biological creatures, we are profoundly powerful people.”

rons neu ther ite ith o s qu gw ome atin nbec r atte vio ious eha com sc b s n n , or co ro their cuit its, more r cir atircu The unil spe icula in c . rt e g le a it b u kin ny p re q thin dicta ing to a r, a pre nd hibit those eve pay spe r ex etus how we re we ithe imp run at a tion me f us, – e ti re th o to o g e ers ers kin e m more hav in), patt thin Oth n. , th the bra erns our king latio ghts rleft patt imu thin l in thou info reght eme era gid al st hat cific mon thou ly ri (extr tern er w com l ex cal eme s or ing ith matt ima criti cuit extr w t be to a in ir o “ y o t phis c n ll n m c a r me ne ith ly so ill that lytic t con ur ti ed (o in w high ana s, I st righ tand of o cess stru aga ldom are here ders eme ” in a most e se g pro inds misp I un efind (extr bein lf as end or w ur m on e b all o he s” is se c sp o d y n l sh , in n tw u d e n m o s n y e ala es ditio mati e clo d y ld fe e of ty a in m focu y b ob u n d u v li ) th h d ti a a o a d lt to s c I e k e In seek ea d. ble it w d in ned coll cess fac“see a h If I min ena hea hat ibit esig pro the ral ted ting for. flex our ngle exh ill, w cters re d nce ery natu tica rea ing a si we uw ea erie ively it ev hara tour ). C from look with exp if yo gnit o c ht ts. W sness wha find rain ay of y re o ty n u e l b ig tw f c a ti w e il h io in o n (r a m e g egin d Iw nsc ain our eac le e ou ess r w eb nge Ima eele en rem e y e co then sing ave both cha te teve in th iousn yp twe on agin at th to h me orld y to ttle ncre wha that onsc d call o im li it th w o d c d ti il c lc , n se n a e e a b e like u e n st a v st em liev focu e a in th main to w . Fir ecti ne a re). of so ing, s ju it, th y ll d syst e o n re ss p h a o h t w o se e a s g re t c st n u isp re e ye usn ncti kno men r I ultie Perh e se ss eno u a hem is th and you re fu nge re. nscio mle mple mak our ible . Yo (left lls a e lo sea whe fore r co s co ere), ll of ity to ears as r ce path you ut th n be here ngle isph nd nd abil ze a eve our the g, b a si , the ay a sou hem misp lls a utili our d h y . in st e e ll y to g te n c h d re re a u r a to n u r ur up he ro the for lose cre ea ugh hea are e yo of o ves ing in th eryw d. 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“Imagine the compassionate world we could create if we set our minds to it.”

Interior Poster Panel 12 “ x 12” Flat

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Exterior Poster Panel 12 “ x 12” Flat Blue lines indicate the folds

Megan Cary | GRDS 709-OL | Project C | Process Book

Project C: Experimental Booklet Design

DIGITAL COMPS


OULD IT W l HAT atura L, W WIL ur n y f yo YOU awa h o E, IF eac led e GIN e ve A e p a IM agin lly to h im ca , ti ke li st a of . Fir stem feel ss se sy e n se usn lties scio make facu You con ars. ity to our e il y r b u a from und h yo our g so y u ll s ra thro lose uron hea g in ove you r ne ply min rem othe u sim nd, uite nd co of with eco sou f, yo es q rms dea ting e. S com fo t a is e n d o o e ic b n n tt r ne un ot are nd us a defi avio mm a h re n io e e co s a sc th b o r You con cha rons isee it, o . their u s re to ce a s, rc o ree-d ci spa ility atrcuit e m lar ee th our unil r ab in ci . 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Th long beg doe you on r w ke o mpu ratio isph g th red , ho lot a swim l th the darur li No then life teve to ta a co hem alte rna Have doin cess , vib rself oun te . es a f yo my u te b ft on wha orld to il ro rn e tle in re ke is o ? ra o s li in p a d le w l g e lit k d y tu n sm n si c h in e a se ru rd en sica in le ask rgy sitio pera , my ous yell nd e ba ative Muc in th just to g focu r wo n. phy / bra ene (po seri trast neg ils a red com aps you ncy w it, ur ns m fo stay ions. and nctio our con tion nde more kno deta Perh gra cisio f yo er I ility funct be to at fu rgy these cep of y my re. e te pro you with s de lar host ss o ene long mrm th nce whe how st. ve th . It is fore ake ve a ne? ner the rene pied to co erfo t the esse s ha e pa dule n be ou f in ’t ha ith routi nd m awa , bu n’t p And The racls o , the in th ttern don s w sche u wa at y ? a ca d a t d o . t. h d ve ja th ty ning I h n p y if c re ry e r tig sh xie ble my here ve d le ue arn then ttle s eve sense s ies f an ng fo ryw hes s it it le , ha ease uniq ing, dge se li ou ls o eve enc s a here looki d hat incr gue not the more Tho d y leve It cl red and nd ju misp ialo . An ies on w ven rse. , an you see exp luate ifised l he es a al d bad nalit t d up you eva nive rs e n d bra ut dari ding od/ tern I will or ra erso trea w. e u atte we atio base , cere y, b und oun min r go c p ou bro ve in live aro as th form hen two te m rentl es b ey heri d, re wy my ng o gati n in u e p fe o a W ca e ig th fi h o y if ro h is e li th n e b it y ss d h f p m w s w r em ce ce It d that ct? how nrr y ics o ght/ ings ing here you re a o h uen pro s ra st d ri s co th fl a ca th w u e tt ri s tw y t t m ce in d a a io e te a e si t nd ou noti My and ing obv s th you mory syst s in vely w th s. A s a e e t th ti e y o n k ab s o re a e a m d ic h a o d a h in m g n ti w it vo th ne valu see le w lf a lose and you emo very es, ue pro thus, only can hab ou ho able , it al se oh y lt in cess re nd, uniq guis t. Y re, ntly cap tion pro of w resu e a rs a ve istin est t he fere silen emo tly e s are our ly d they s ha anif othe s, w righ me uen iend to th easi r old of u use ture n. nt, ld m beco y fr nseq g in you re ptio y in crea ome Beca ome wou nm neu al bod nd a alkin ld co le. ers erce s. S n to is m u a ic p eve e p w f ld io th o ti g o o u rs t, r li u ct f e w o o p ne cte ho’s lp you ona poin biolo e yo y sh perthat e u ness g w erfu hara tes this As pers ow gm forc and mad rich tiva ur c pow nizin furr rent oldin lare the e life hild skills cap of o cog dly that mh dif fe h c the w, g th ll in, a orks foun ith both of re w I’ Wit is a bra t no udin zing n w netw y ho ured incl our righ utili rgy. d here g o eace ral mb nurt ene s ing, d at , an s of in p misp goin neu roo e o ce th e ce re d o n rs s h n u g ry u si a t’ o of so th lly s p ght flue Eve s. wha It b rea ays y ri f bo live eart rt, in diate ow. and and w w our es o ur h w. M ppo , ra ht n sm en aliti , yo live s ne are to su y bro , rig usia son . Th we lore osity in m here enth oria them d. It exp r as curi ght uph ing ind worl dled like othe you ut ri low of e r m nbri the uld e an u u In o a n abo o . in w o h y se ly d wit a ted per care and iend und cture tem g in otiva ly fr uve a aro stru min wm eme t ha reocc hly extr , ho swim is p s no a hig rself nd is doe here on a k to you lot a misp life bac ask sa my ft he me . e s le co d smile n si , my ous nd ru be to trast seri ils a ns con ore ne? deta cisio ym routi with is m s de st. ake pied le. It e pa edu nd m wa in th t sch h ja d g e y ry ti es m learn s eve e it ch g n t d e ha d It cl d ju . An on w s an bad d up arie od/ . und base r go brow s bo ng o my fine with t/wro It de ing righ th s t a a g thin es th o d it es, oh y

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LEFTBRAIN LEFTBRAIN LEFTBRAIN LEFTBRAIN LEFTBRAIN LEFTBRAIN f

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exp oe in wh r bra e ist he ), sh tom e of na r VM ook t . oa he (A . . neur emisp troke life. It tions c s h r s OR ed YL lish left rm of of he er fun Time TA ub he h r y o k t p f e f n r sP s Yo LTE and ge in rare call a all o st’ a BO ined rrha f this or re over New cienti nd w le o a S p the rec ILL -tra mo te, . J ard e he oon wri tely r of rain uin) Peo DR Harv sever aftern read, mple utho t: A B Peng ential a h o a u a the alk, is sig iking Infl he oc ed t t t n n I nc V is lk, Jill .O of ost e a . rie r h 96 ke 08 by 00 M o 19 not w or D ty. S Str in f 20 s1 ili ld ars g ab r My d in zine’ cou i ye e ga sh ht inkin emo bli Ma eig h m g (pu IME dt an sellin ney T r of st 8. Jou one be 00 al r2 s son en a rld fo os Wo ch the in

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RIGHTBRAIN RIGHTBRAIN RIGHTBRAIN RIGHTBRAIN RIGHTBRAIN RIGHTBRAIN

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es iat t rad ear re, ur h ays a u yo y, yo ew w ce t n for riosi res uw e o f e i u l c plo ub if y the like d ex . E yo ine? g in hild min ria d N t l I d u u clu ith c our upho AG wo d ro , in e y e IM ed ing gy. W and a of at ctur h v t e i r t e ru ce a s ery mo y st ev re en pea g in ow h l pu rs in min , h hig f l a m se o a so swi ur yo c k t of ask b a n e e Th c o m to

.. ill.

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LEFTBRAIN LEFTBRAIN LEFTBRAIN LEFTBRAIN LEFTBRAIN LEFTBRAIN

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RIGHTBRAIN RIGHTBRAIN RIGHTBRAIN RIGHTBRAIN RIGHTBRAIN RIGHTBRAIN

is a Harvard-trained and published neuroanatomist who experienced a severe hemorrhage in the left hemisphere of her brain in 1996. On the afternoon of this rare form of stroke (AVM), she could not walk, talk, read, write, or recall any of her life. It took eight years for Dr. Jill to completely recover all of her functions and thinking ability. She is the author of the New York Times bestselling memoir My Stroke of Insight: A Brain Scientist’s Personal Journey (published in 2008 by Viking Penguin) and was chosen as one of TIME Magazine’s 100 Most Influential People in the World for 2008.

“As “As biological biological creatures, creatures, wewe are are profoundly profoundly powerful powerful people.” people.”

“Imagine “Imaginethe thecompassionate compassionate world worldwe wecould couldcreate createififwe we set setour ourminds mindstotoit.” it.”

Based on discussion feedback I broke up the type into sections to add legibility.

17

Megan Cary | GRDS 709-OL | Project C | Process Book

Project C: Experimental Booklet Design

REVISED COMPS


After presenting this comp to the class, I received additional feedback. Changes made as a result of this feedback include: • kerning for all type over 18pts • additional type overlays were added to the front and back panels to enhance the contrast • the interior panel was altered greatly - additional type overlays were added to large block of body text and to the pull quotes. • Gradient feather effects were added to all of the type, breaking it up and fading it to the right said to represent the confusion and loss of function from the stroke.

Examples of the printed revised comp.

18

Megan Cary | GRDS 709-OL | Project C | Process Book

Project C: Experimental Booklet Design

REVISED COMPS


What is the purpose of this design?

What are the elements of your layout and development?

The purpose of this design is to create an experimental typogra-

My final booklet consists of 5 panels. The design converts from an

phy booklet that illustrates and enacts the ideas of a chosen article,

initial 6” x 6” folded size to a 12” x 12” size. I chose Futura and Pala-

story, or other piece of literature while staying true to the content and

tino typefaces, I felt that they gave the bold contrast and interest that

communicating a message.

the passage needed. My color palette consists of black, lime, and

What did the research process consist of?

white, with shades of grey. The design was built primarily in Adobe InDesign because of the heavy emphasis on typography. While this

I began the research process by deciding what type of article I want-

booklet may seem simple, for me it was an exercise in limiting my-

ed to use in my design. I looked through various magazines and in-

self completely to typography. I did not use any imagery and relied

ternet articles I have collected over the years. I settled on an excerpt

on color, shape and the type to convey the author’s message. I was

from a book written by Dr. Jill Bolte Taylor, about her experience of

highly influenced by constructivism and symmetry, and wanted the

having a stroke. I then began to research experimental typography

booklet to be interesting from multiple angles.

pieces, particularly constructivist designs from the 1920s and 1930s, because of their symmetrical style that relates to the idea of the

What type of production does this design require?

brain. I also spent a good deal of time researching folds online.

This design would be printed on 100# smooth, brilliant white cover-

What are the goals and objectives of the design? My goal for this design solution was to create the idea of brain sym-

stock from Neenah Paper with a high gloss varnish applied to geometric colors blocks of the design for contrast.

metry (right and left brain) and the idea that part of the brain is being

Did you achieve the project and design goals?

lost or in a haze of confusion. My goal was to push the symmetry

I think I have created a structured, balanced design that stays true

and type with both geometric and bold color contrast to clearly com-

to the content of the author’s message and communicates it to those

municate that message.

that would read her book. I believe I have used typography in an interesting, dymanic way that is experimental in its simplicity and stands alone without imagery.

19

Megan Cary | GRDS 709-OL | Project C | Process Book

Project C: Experimental Booklet Design

ANALYSIS


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LEFTBRAIN LEFTBRAIN LEFTBRAIN LEFTBRAIN LEFTBRAIN LEFTBRAIN f

BRAIN BRAIN BRAIN BRAIN

BRAIN BRAIN BRAIN BRAIN

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exp oe in wh r bra e ist he ), sh tom e of na ok r VM o t . oa he (A . . neur misp troke life. It tions c s he r s OR ed e of fun me YL lish left fh TA pub the form ny o f her ork Ti PerY s ’ LTE and ge in rare call a all o t s as BO ned rha this r re ver New enti nd w in r i ,o Sci of he eco a e t r e ILL -tra mo t . J ard e he oon wri tely r of Brain guin) Peopl A DR arv ver ftern ad, ple tho en al e nti a H d a s the a lk, re com e au ight: ng P s is ue o a e th iki nfl nc f In On alk, t Jill t e is 6. st I . rie yV eo r h 9 19 not w or D ty. S Strok 08 b 0 Mo i in f 20 s 10 ld bil rs My in e’ cou t yea ing a oir ed gazin h k m sh eig hin g me ubli E Ma p dt an sellin ney ( f TIM r o st be l Jou one 8. 00 a s son en a for 2 d os ch Worl the

RIGHTBRAIN RIGHTBRAIN RIGHTBRAIN RIGHTBRAIN RIGHTBRAIN RIGHTBRAIN

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RIGHTBRAIN RIGHTBRAIN RIGHTBRAIN RIGHTBRAIN RIGHTBRAIN RIGHTBRAIN

BRAIN BRAIN BRAIN BRAIN

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LEFTBRAIN LEFTBRAIN LEFTBRAIN LEFTBRAIN LEFTBRAIN LEFTBRAIN

tes dia art a r , he ys . are ur a . u o o y y, y ew w ill. e c t n i w for ios res ou e life cur xplo e fy ub i e h E yo ine? g t ldlik ind e a. n N i d i i t I d ch u m hor ul clu p ur AG wo d ro , in With yo f eu d e g IM e r d n o . tu at thi ergy e an sea tiv ruc c a ery mo ly st ev re en pea g in w ho gh pu rs in min lf, a h i e s soa swim o ur yo k t of sk b a c a e en Th c o m to

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20

BRAIN BRAIN BRAIN BRAIN

is a Harvard-trained and published neuroanatomist who experienced a severe hemorrhage in the left hemisphere of her brain in 1996. On the afternoon of this rare form of stroke (AVM), she could not walk, talk, read, write, or recall any of her life. It took eight years for Dr. Jill to completely recover all of her functions and thinking ability. She is the author of the New York Times bestselling memoir My Stroke of Insight: A Brain Scientist’s Personal Journey (published in 2008 by Viking Penguin) and was chosen as one of TIME Magazine’s 100 Most Influential People in the World for 2008.

Exterior Panel (flat)

Megan Cary | GRDS 709-OL | Project C | Process Book

Project C: Experimental Booklet Design

FINAL DESIGN SOLUTION


H G I R

N I A TBR

B

LEFT AIN TBR

B T F LE

“As “As biological biological creatures, creatures, wewe are are profoundly profoundly powerful powerful people.” people.”

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“Imagine “Imaginethe thecompassionate compassionate world worldwe wecould couldcreate createififwe we set setour ourminds mindstotoit.” it.”

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Megan Cary | GRDS 709-OL | Project C | Process Book

Project C: Experimental Booklet Design

FINAL DESIGN SOLUTION


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Megan Cary | GRDS 709-OL | Project C | Process Book

Project C: Experimental Booklet Design

FINAL DESIGN SOLUTION


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Megan Cary | GRDS 709-OL | Project C | Process Book

Project C: Experimental Booklet Design

FINAL DESIGN SOLUTION


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Megan Cary | GRDS 709-OL | Project C | Process Book

Project C: Experimental Booklet Design

FINAL DESIGN SOLUTION


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Megan Cary | GRDS 709-OL | Project C | Process Book

Project C: Experimental Booklet Design

FINAL DESIGN SOLUTION


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