brand guidelines 1
about
Kitsap Mosaics & Bistro is a small, family run mosaic arts studio and cafe in downtown Poulsbo. Focused on providing a full service creative experience for all ages, including free flow studio time, workshops, classes, birthday parties and large group reservations, food, and wine. Committed to providing the community with a relaxing and inspiring creative outlet, Kitsap Mosaics works with Naval familes, as well as local businesses and school districts.
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table of contents 4–6
Logo Guidelines
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Supporting Graphics
8
Color Palettes
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Typography
10–13
Stationary
14
Website Styletile
15–16
Website Screenshots
17
Included Files
18–19
Deliverables
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Summary Contact
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logo
standard logo
The hard geometric angles of mosaic glass art, and the soft and friendly atmosphere of the bistro come together for a balanced and modern logo. The use of the mosaic pattern brings in the color of stained glass, and provides a bold eclectic palette for the design of the brand, provoking interest and creativity.
minimum space requirement
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logo variations Using Kitsap Mosaic’s logo is easy, as there are options for a variety of situations. For simple applications, or in cost efficent black and white copy situations, a single color logo may be best.
full black emblem
full black logo
full white emblem
full white logo
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logo don’ts Kitsap Mosaics is a dynamic and creative brand, and the design should reflect the fun and artistic spirit of the studio. However, there are some things that should never be done to the logo, as you use it across the brand materials.
Kitsap do not change the logo’s color
do not place over a logo scheme color
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do not change the logo typefaces
do not layer without transparancy
supporting graphics Suitable for use for web as well as print, these graphics will reinforce the look of the brand, even on the simplest of documents.
emblem
Gnolan
food
wine
location
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color palette Insprired by the eclectic tones of stained glass, the color palatte should be used thoughtfully. The colors maintain consistency, and add visual interest.
#82c4a3 C 50 M 3 Y 44 K 0
#de5532 C 7 M 81 Y 90 K 1
#c4b42f C 26 M 22 Y 100 K 0 #135370 C 94 M 63 Y 37 K 19 #ccccc9 C 20 M 15 Y 17 K 0
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typography Consistancy with type across all platforms helps maintain a cohesive look to the brand and all materials developed. Keeping it simple, clean, and modern stays true to the Kitsap Mosaics brand.
Bromello
Geometos
Futura PT Heavy Futura Medium
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stationery Often stationery is the first look potential customers have of your company. Whether via mailed materials or a business card, it’s the first impression of the look and feel of the brand. Keeping the brand color pallete and typography choices is important when formatting and utilizing these pieces.
full stationery spread
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stationery
18827 Front St NE Poulsbo WA 98370 kitsapmosaics.com 360.930.0741
Anna Hickner manager
206.422.0787 anna@kitsapmosaics.com
studio
bistro
wine
classes
parties
business card front
18827 Front St NE Poulsbo WA 98370 kitsapmosaics.com 360.930.0741
Anna Hickner manager
206.422.0787 anna@kitsapmosaics.com
studio
bistro
wine
classes
parties
business card back
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stationery
Dear Lorem Ipsum, Thank you for speaking with us regarding Kitsap Mosaics & Bistro. As requested here is additional information about our establishment and what we offer. Kitsap Mosaics & Bistro is a full-service walk-in studio that combines mosaic art, food and wine to create a unique and fun experience for all ages. With no studio fee, our guests are encouraged to relax and take their time, using as many sessions necessary to create their project. Our items range from simple coasters to unique shapes such as dolphins, cupcakes or owls to more intricate items like large-frame mirrors or windows. Prices begin as low as $6 with an average price range of $15–$40
Getting Started
You can begin your mosaic project one of two ways; choose from our wide selection of mosaic surfaces or bring your own surface from home. Projects purchased from Kitsap Mosaic & Bistro are priced to include the following: tile ● surface ● glue glass ● powdered grout with at-home application instructions ● studio time ● Items brought from home are priced by surface area at a cost of $35/ft² and include: glue ● glass ● studio time tile ●
Grouting Services
We will perform the final step of the mosaic process for a small charge with 1-week turnaround. ● $6 for items measuring under 150 square inches ● $12 for items larger than 150 square inches or 3D (multi-sided)
Custom Events
Allow Kitsap Mosaics & Bistro to help you create your very own office or birthday party, baby shower, club activity etc. Options can include but are not limited to: ● Wine tasting ● Wine tasting plus appetizers (non-alcoholic beverages available) ● Wine tasting, appetizers and a mosaic project (tailored to your budget) ● Complete 3-course meal with wine pairings and a mosaic project (tailored to your budget)
Parties to Go
Interested in creating a custom event but prefer to host at a different location? No problem! We can bring the party to you. Call Anna Hickner at 206-422-0787 or email anna@kitsapmosaics.com to discuss prices and options.
letterhead
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stationery
18827Front FrontStStNE NE Poulsbo PoulsboWA WA 98370 98370 18827 kitsapmosaics.com 360.930.0741 360.930.0741 kitsapmosaics.com
envelope front
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website styletile + wireframe
Websites attract new clients, and they should be a window into the feel of the brand. The styletile and wireframe provide the skeleton and adornments for the design of the website, before the body of the text and images have been laid in.
headline Subtitle and introduction text. Body text, body text. Elecus dollorr untur, que sum sequaeptatem ipit, sant voles duciata autent faccum etur? Tam vel expereptae sitatio rruptatem es re niendit utempel iamendi quibus in restiis torumque quistibus quodi consedi tiaecus di to voloriatis sum
clickable button hover over button HOME
STUDIO
BISTRO
CLASSES
PARTIES
ABOUT
PHOTO
website styletile
STUDIO
WINE + BISTRO
FOR RESERVATIONS CALL
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website wireframe
EVENTS
CONTACT
website screenshots
homepage displayed across platforms.
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website screenshots
webpage screenshots
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included files On the flash drive accompanying this brand identity packet you will find all the materials you’ll need to effectively present the Kitsap Mosaics brand. Included there is:
Main Logo (.png, .jpg, .eps) Black Logo (.png, .jpg, .eps) White Logo (.png, .jpg, .eps) Social Media Icons (.png, .pdf) Supplementary Icons (.png, .pdf) Website Design Screenshots Stationery Templates (Envelope, Letterhead) Studio Brochure (.pdf) Children’s Menu (.pdf)
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deliverables
kid's menu ENTREES
served with choice of apple slices or chips and a drink! PB&J
$5.00
Grilled Cheese
$5.00
Mini Dogs
$5.00
served on white bread with grape jelly
served on white bread with a mix of cheddar cheeses (six per serving)
small sausages wrapped in crescent rolls (add two more sausages for $1.00 extra)
PIZZA
served on an open-faced english muffin Cheese
$5.00
Pepperoni
$5.50
Hawaiian
$5.50
topped with mozzarella and mixed cheeses
topped with mozzarella and mini pepperoni
topped with canadian bacon and pineapple
pm pm m
Bagel
SNACKS
served toasted with cream cheese
Apple Dips
served with nutella or caramel sauce
Bottled Water Milk Chocolate Milk Apple Juice
bo
DRINKS
$1.75 $2.50
$1.00 $1.75 $1.75 $1.75
(sub gluten-free bread or dairy-free cheese $0.50 extra)
studio brochure
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children’s menu
deliverables
tri-fold brochure
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summary
In order to reflect the fun, friendly and creative nature of Kitsap Mosaics and Bistro, this brand refresh and new identity lets the studio speak for itself. By combining the bold graphic and geometric style of the mosaic art with the friendly and warm bistro side of the business, the brand appears more exciting, and more likely to bring in more customers.
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contact
Qjuestions about this brand manual or anything included in this package? Call or email for help.
FEICHTINGER Megan Feichtinger 360.982.6688 hello@meganfeichtinger.com
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