Table of Contents
1 Jane Austen Box Set 2 Café Bustelo Campaign 3 Pink Stork 4 Lazy Manatee’s 5 Celiac Awareness Campaign 6 Mermaid Illustrative Book 7 Little Lom Photography 8 Bewitched Harvest Planner
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Jane Austen Box Set Cover Design | Illustration Design Narrative Design three book covers for Jane Austen’s three most popular novels for an exclusive box set. The novels include Pride and Prejudice, Sense and Sensibility, and Emma. The book cover art is designed for Random House Publishing, a potential employer that is in need for Illustrators to create enticing and eye catching book art designs.
Target Audience The target audience are those who love to read, especially classic literature from the nineteenth century. This person enjoys a great read and is always on the look out for new editions and redesigns of their favorite piece of literature. The typical reader would be in their early twenties to their early forties.
Design Solution Keeping a few elements and motifs from the Victorian era will evoke a sense of timeliness to the design. The use of pastel and earthy colors hints at a classical period of time. Hand drawn illustrations to show a moment from each novel gives readers a visual of what they have to look forward to while reading the book.
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Café Bustelo Ad Campaign Design Narrative The design challenge is creating an Ad Campaign for Café Bustelo. Café Bustelo’s “Leave Eterno Memories” campaign focuses on how Café Bustelo sparks memories of one’s Latin roots.
Target Audience The target audience are those who range in age between 18 and 75 and are Latino and/or of Latin descendent. Primarily those who are in the younger age range (ages 18 through late 40s) is the ideal target audience since the younger audiences can easily promote and share the campaign via various social media and digital platforms that can help spread this branded marketing campaign further.
Design Solution Having the advertisements on online platforms also provides a more updated and accessible ad and allows user interaction between the organization and the audience.
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Pink Stork Graphic Design Internship Design Narrative Pink Stork is a Women’s Wellness brand located in St. Augustine, Florida. The company sells supplements, gummies, teas, drink mixes and topicals to help with PMS, fertility, pregnancy, postpartum, and menopause. Pink Stork also is a women-owned, women-run company.
Target Audience The target audience are mothers or expecting mothers. Their ages range between 20 to 30 year olds.
Design Solution As Pink Stork’s Graphic Design Intern I help create graphics for social posts, infographics, newsletters and ASPOTs for Pink Stork’s website. Designing deck slides, one pagers, and designing layouts and content for various landing pages.
WEBSITE
INSTAGRAM STORIES
ASPOTS
SOCIAL MEDIA AND INFOGRAPHICS
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Lazy Manatee’s Package Design Design Narrative The design challenge is designing a brand identity for Lazy Manatee’s Skin and Face Care, which is a skin and face care company focused on using organic based ingredients and strive to have 10% of all of their sales go to Homosassa Springs Wildlife State Park for the protection and rescue of manatees. The second part of the challenge entails creating a visual identity for Lazy Manatee’s Skin and Face Care- this includes designing a 3-piece packaging system.
Target Audience The target audience are those who want affordable and sustainable skin care products. Ages range between late teens to late thirties.
Design Solution By highlighting key ingredients, noting how they were made sustainably and locally, and pointing out various attributes, such as, being Cruelty Free, throughout the packaging will spark newer/younger customers’ attentions’ more. The final outcome is a line of three skin and face care products that are each graphically and colorfully unique from one another.
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Celiac Awareness Campaign Ad Design Design Narrative To create an ad campaign that represents the struggles of Celiac Disease for the nonprofit organization, Beyond Celiac. Celiac Disease is a not commonly known and is often thought of as an “invisible disease”; hence, it was important to ensure that ad campaign is informational as well as eye-catching.
Target Audience The target audience younger consumers in early to late twenties and thirties who are unaware of Celiac disease.
Design Solution Using digital media ads allows for a larger reach of audiences who are on social media platforms more often, especially with the younger generation who are unaware of the disease.
Visually communicates the pain people who have Celiac Disease feel iniside when they accidently consume wheat.
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Mermaid Illustrative Book Illustration | Book Design Design Narrative To create an illustrative book about Mermaids from around the world that will be sold at the International Mermaid Museum. Must be detailed and eye-catching for guests to be interested in purchasing the book.
Target Audience Targeted towards those who are in their early twenties to early thirties.
Design Solution Created a cover that would be visually appealing to those who are in their early twenties. The younger generation tends to gravitate towards to more organic and fluid shapes
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Little Lom Photography Branding Design Narrative The design challenge is designing an branding package for Little Lom Photography. In the branding package, this will include business cards, promotional cards, website templates, and boxes for prints.
Target Audience Targeted towards those who are in their early twenties to early thirties.
Design Solution This branding package will feature modern and geometric designs that best match with the client’s personality and business. The client wants both a branding package that can be used for both promotional purposes and for other occations for her customers.
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Bewitched Harvest Planner Illustration | Planner Design Design Narrative To create an illustrative planner and office supplies for Happy Planner, a company that creates trendy and illustrative planners for young adults.
Target Audience Targeted towards those who are in their early twenties to early thirties.
Design Solution Created a cover that would be visually appealing to those who are in their early twenties. The younger generation tends to gravitate towards to more organic and fluid shapes
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