Table of Contents Brand Package . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Collateral and Extensions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Core Values . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Full Spread Text Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Type Moods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Document Redesign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Poem Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19 Personal Preferences Palette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 About Me . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
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Brand Package logos
color palette
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typography
heading - Bebas Neue Cyrillic Subheading - Homemade Apple Body Text - Cormorant Garamond Let your heart be your guide. By now you should be quite happy about what's happening here. We'll paint one happy little tree right here. We don't have to be committed. We are just playing here. Anything you want to do you can do here. Everybody has their own idea of what a mountain should look like. That blue is so strong, it'll eat up your whole world in a heartbeat. Let's get crazy. Painters are expected to be different. This is a very individual thing, painting is.
Icons
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Brand Collateral & Extensions
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Core Values adaptable Persistent thorough insightful Clever
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“Good words are worth much and cost little.” ― George Herbert
New bill would remove, replace Texas’ stringent voter ID requirements Bill would accept wider range of voter ID forms Megan Hess
Texas has historically been among the states with the lowest voter turnout. In the 2014 midterms, Texas finished last in voter turnout with 28.3 percent of the voting eligible population, according to the United States Election Project. The state has increased turnout by 18 percentage points since then, but despite the surge to 46.3 percent in the 2018 midterms, Texas still lagged behind the national average of 50.1 percent. Some say this meager percentage is due to age demographics or less competitive races, while others believe it is a result of Texas’s restrictive voter ID laws. Austin Representative Celia Israel challenged these laws when she introduced Texas House Bill 526 last December. This bill would eliminate Texas’s strict photo ID requirements to vote, instead requiring voters to present a voter registration certificate at the polls.
In lieu of current stringent photo ID laws, House Bill 526, introduced by Representative Celia Israel (D-Austin), would require only a voter registration certificate to be presented at polling places
This proposed bill follows a lengthy battle surrounding Texas election law. In 2013, Senate Bill 14 took effect after being passed in 2011 by a Republican majority Legislature. It required voters to present a government-issued photo ID such as a driver’s license or passport to cast a ballot. However, this law was found to be in violation of the Voting Rights Act by the 5th Circuit Court of Appeals because of its discriminatory effect on Black and Hispanic voters.
"Proponents of House Bill 526 say it will make it easier for historically disenfranchised groups to cast their vote." In 2017, the Texas Legislature passed Senate Bill 5 that somewhat relaxed the stringent ID requirements. Voters now have the option to present other forms of ID such as a utility bill or a paycheck and sign an affidavit declaring “reasonable impediment” explaining why they do not have and cannot reasonably obtain an approved photo ID.
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The penalty for falsely claiming a reasonable impediment is up to two years in jail, which critics say could intimidate or confuse voters. House Bill 526 would ditch the reasonable impediment forms and instead require a voter registration certificate at the polls. Voters would also be able to present a wider range of alternate identification forms including a bank statement, citizenship papers and any form of identification with the voter’s photo on it. In this new bill, a driver’s license or state ID can be expired for any amount of time, as opposed to the four year maximum of Senate Bill 5. Proponents of House Bill 526 say it will make it easier for historically disenfranchised groups to cast their vote.
“Voting in Texas is really complicated,” said sophomore and Political Science major Valerie Kauffman. “We have a lot of students who may not have state identification. I’m in support of this bill because it would give more people access to vote and allow more Texans to have a voice in their government” House Bill 526 was referred to the House Committee on Elections on Feb. 20.
type Moods
This modern Serif font gets its formal look from its delicate lines and its smooth ligatures.
This eccentric font breaks expectations and varies its stroke weight for different letters.
The worn elements paired with curling descenders give this slanted font a look of mystery.
The lines trailing behind each letter in this font make it appear to be moving forward quickly on the page.
A heavy stroke weight and strong, straight stems give this font its dominant feel.
Quick, rough-looking script gives the illusion that this font is written with a bold permanent marker.
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“The only way that we can live, is if we grow. The only way that we can grow is if we change. The only way that we can change is if we learn. The only way we can learn is if we are exposed. And the only way that we can become exposed is if we throw ourselves out into the open. Do it. Throw yourself.”
― C. JoyBell C.
document redesign On the next page is a flyer designed to advertise upcoming events for a student organization that is poorly designed and difficult read. The new flyer is more reflective of the organization's tone and takes advantage of a hierarchy of information, making the text on the page more easily digested.
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original document This flyer was created to be displayed at the PRIDE table at an involvement fair to advertise events coming up that semester. The original flyer is difficult to read, and the important information is hard to find because everything is centered on the page. This flyer uses orange and blue to create a stark contrast, but the colors are so saturated that they are hard to look at. The rest of the text is in a small, difficult to read font. It is not immediately clear what information is most important or what the reader should look at first.
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redesigned document The new flyer puts the most important information at the top of the page, separated by a colorful line. The header and the bubble of information at the bottom are the only elements centered on the page. Each event on the flyer separates the title from the date from the event description in order of importance. The mood created by this combination of colors is more fitting for the organization they represent. They are bright, but more subdued than the original. The new flyer uses the same contrasting orange and blue, but in a way that is more inviting to look at for the reader.
Lost in the Months Daniela Adelaida Urda Vasquez
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Between July and august there is a minute Or a day Between July and august there is a stretch, a tiny movement Of time and place Between July and august there a smile, a stare But,
A silence.
In a day a feeling change. In a day the sound is not the same And when we laugh there is A bittersweet moment; You and I are not again What we were on the hottest Day in July When We were eating pie on the fourth
And on the rainiest day of august you Said goodbye Or was it I? I don’t remember I can’t But in the years, that window, That memory that coexist, Between July and August Won’t matter anymore We closed that door months ago.
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“There is not one big cosmic meaning for all; there is only the meaning we each give to our life, an individual meaning, an individual plot, like an individual novel, a book for each person.” ― Anaïs Nin.
personal preferences palette This handmade collage of found color samples is an expression of my particular style. I prefer blacks, grays and subdued, earthy greens. However, you will still find a few hints of bold red and bright creams, where the design becomes more unpredictable. The muted, cool shades combined with touches of bright, warm colors is representative of my personal character. I am focused and mellow with touches of brightness that make me who I am.
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About me my story
I am a passionate student who is highly involved on campus and in my community. An adept communicator and an enthusiastic learner, I am always striving to overcome new challenges. I study Political Science and Writing and Rhetoric at St. Edward’s University where I am a student leader in on-campus organizations. I value precise, thorough work and the ability to adapt to new situations. When creating my brand, I took most of my inspiration from the outdoors and combined nature with clean, bold design.