CERES Brand Presentation Book
Contents: Research and Positioning........................................................3-4 Concept I........................................................................................5-14 Concept II.......................................................................................15-24 Concept III......................................................................................25-34
C
This visual direction is focuses on being fun, friendly, playful, and inviting. Since Ceres is trying to make their topics known to the entire world, being inviting and friendly is important in their design. The use of organic lines and text with rounded feet creates a playful feel that makes the viewer feel comfortable and relaxed. This font is paired with Avenir, which is a modern, geometric sansserif that creates a nice contrast. The shades of green and blue references nature which goes back to the principles of the company,
CONCEPT I
Sustainability is the bottom line.
Sustainability is the bottom line.
TYPEFACE & COL
LOR
Vag Rounded Std BOLD AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz Avenir Medium AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz
8
STATIONERY
WEB & MOBILE
11
SIGNAGE
13
BROCHURE
C
This visual direction is focuses on a corporate direction. Since Ceres needs to market themselves to professional investors and large companies, taking a professional and corporate stance in the design may be necessary. The modern serif font creates a sense of professionalism and respect. The muted colors emphasize the professionalism. Purple is representative of knowledge, green references sustainability, blue is truth, and the peach instills confidence. This direction is convoying that the company is knowledgeable and respectable.
CONCEPT II
ceres
Sustainability is the bottom line.
ceres
Sustainability is the bottom line.
ceres
Sustainability is the bottom line.
ceres
Sustainability is the bottom line.
ceres
Sustainability is the bottom line.
TYPEFACE & COL
Didot AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz Avenir Light AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz
LOR
18
STATIONERY
WEB & MOBILE
21
SIGNAGE
23
The third visual direction is focuses on the environmental and sustainability of the company. While similar companies use leaves, trees, etc. to convey this idea, here the use of natural textured lines that pair with shades of green to communicate the sustainable aspect of the company.
Ceres Sustainability is the bottom line
Futura Std book abcdefghijklmnopqrstuvwxyz 28
STATIONERY