HAUTE
MEDIA KIT 2019
HAUTE COUTURE THE BRAND. Digital Edition
Website
Social media
OUR MISSION To inspire and positively influence young women everywhere.
Editorial Mix
Fashion
Lifestyle
Beauty
Travel
Music
DEMOGRAPHICS Haute Couture Reader Profile Female Ages 16-40 Middle class/upper middle class Passionate about fashion and beauty industry Enjoy traveling Tech-savy
Haute Couture's Purchasing Power 80 % of all women and 67% of men read a consumer magazine on a regular basis Luxury magazine segment is continuing to grow in sales Magazine Media 360 Brand Audience Report shows 6.2 percent average performance growth of the magazine sector 90 percent of American adults have read a magazine in the last six months, either in print or digital format
Households with income of $150K+ interact with magazines more often over newspapers, internet, radio, and television According to the Nielsen Catalina Solutions Multi-Media Sales Effect Studies, magazines realize the highest return on advertising spending—more than display ads, mobile ads, and even video Print advertising yields greater increases in brand awareness, brand favorability and purchase intent than online or television advertising Prolonged print advertising exposure boosts key branding metrics such as awareness, purchase intent and favorability and they vastly outrank television and online ads at increasing brand awareness Print has more impact per exposure than online and television combined 61 percent of readers are inspired to take action after seeing a print magazine ad Print magazines are better at reaching affluent influential consumers than the internet, television, newspapers, or radio
Women's Purchasing Power The purchasing power of women in the U.S. ranges from $5 trillion to $15 trillion annually Women account for 85% of all consumer purchases Women make 70% of all travel decisions. 92% of women pass along information about deals or online recommendations to others
Circulation Haute Couture is designed to create a place of inspiration for young women everywhere. That is why we strive to make our magazine widely available. Haute Couture will be accessible in print, digital platforms, and through an app on iTunes. Print subscriptions will be made available at magshop.com, isubscribe.com, and barnesandnoble.com. Digital subscriptions will be made available on Magzter as well as Haute Couture Magazine's app.
EDITORIAL CALANDER
ISSUE #1 JAN/MARCH 2019
ISSUE #2 APRIL/JUNE 2019
ISSUE #3 JULY/SEPT 2019
ISSUE #4 OCT/DEC 2019
RATES PER QUARTER/ISSUE
SIZE
PRICE
Spread
$300
Full Page
$180
Half Page
$100
1/4 page
$50
Back Cover
$200
contact us info@hautecouturemagazine.com