Combine elements from both sketches [successful = curved type, around hands clutching foliage]
Using same colour palette as Card 1 - makes collection more coherent. Embraces Pantone colour trends. Tweaked pink to make it lighter so it wasn’t too heavy
Act of giving.
Textural quality artisan/handcrafted products popular
Innocent & playful like newborns !
Need to consider envelope and inside of card
Note: take photos of blank cards for mock-ups