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PAGE 4 - WHAT AM I LIKE? Moodboard consisting of 10 different things that I feel represent myself
PAGE 5 - STREETSTYLE A feature on my own style, and where I like to shop
PAGE 6 - SELF PROMOTION Self Promotion work including my logo and business c ard development and ideas, as well as a design package.
PAGE 11 - CV AND COVERING LETTER My standard business Cv, as well as a visual CV. A covering letter adressed to an advertising agency.
PAGE 15 - ONLINE PORTFOLIO Screen shots from my online portfoliocreated on portfoliobox. Includes work from previous years also.
PAGE 16 - WHAT IS BEAUTY PHOTOSHOOT Final images from the ‘What is beauty’ Photoshoot and an explanation of the bried
PAGE 17 - SELF PROMOTION AND DATA VISUALISATION A series of seminar tasks, including a photograph of my favourite items which represent me, an idea for a moving image and an idea for a window display relating to a numerical fact.
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Logo Ideas This is my logo development. I have played around with shapes and text but found the most effective is simply my initials inside the circle. The logo with the trainer represents me well, as I have a slight obsession with trainers. I also love the simplicity of the font used in this. The graphical font used in the first design represents me due to the fact it is quite structured and straight to the point. The final logo is most effective in my opinion as I like the simplicity of this, and also the clarity. The font does not make it completely clear, as the ‘M’ is made out of triangles, making it slightly more versatile.
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Final Logo Design
This is the design I have decided to use for my final logo. I like the simplicity of it, and like the graphical font used for my initials. I like that I can use this logo in a varied number of ways. For examle on such documents like my CV I have taken this font but used my whole name rather than initials. I like the colours chosen as they are both simple and sophisticated.
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Business Card Development These are my initial business card ideas. I have kept the colour scheme from my logo, and want this to be the main focal point, as I want the person to remember my name. I have kept all the designs extremely simple on the front, with no writing, as this will be displayed on the back.
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This is the final design I have decided to use for my buainess card. On the front there is simply my logo. This provides clarity, and I feel it looks simple yet sophisticated. On the back of the card I have provided my details in a simple, easy to read font, as well as my name in larger text so that it stands out and is easier to remember. The overall design is clean and simple, which I feel represents my working style.
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Waitrose Supermarket. Sales Assistant; October 2009 – Present •Gained excellent customer service skills, through working with the public. Able to speak to customers and ensure they are happy with the service received. •Involves dealing with customer complains in a friendly and polite manner. This has helped me develop problem-solving skills. •Developed a strong sense of own initiative, as well as being able to work in a team •Trained on many different sections throughout the store such as service counters, shop floor and checkouts, widening my knowledge and range of skills.
Stylist Assistant on Ben Sherman Photo shoot; October 2012 •Assisted stylist for Ben Sherman SS13 photo shoot. Helped pick out various accessories for models to wear. Also had to steam the clothing for the models. It was a very fast paces environment where I was constantly working under pressure, but was able to deliver. •Demonstrated my organizational skills exceptionally by making sure all clothes were put back in the correct place once they had been used. Also had to make sure all the clothing and accessories were easy to find on the day. •Shadowed photographer, who explained the process to me whilst shooting, broadening my knowledge in this area.
Public Relations PR Coco Tang Nightclub; September 2012 - Present •Developed excellent speaking skills through having to approach people and talk to them in a friendly, persuasive manner •Involved in the business, attending weekly meetings to find out the figures such as profit, number of people through the door, and then comparing these to last year and finding out the difference.
Jemma Kidd Make up School; June 2008 •Helped in the head office for one week. Given tasks such as organizing magazine articles, organizing the make up cupboard and various administration tasks. •Assisted on a photo shoot for the make up range’s advertising. I was able to shadow stylists, photographers, make up artists and gain my first real insight into a professional photo shoot
Home Address: 79 Oakhampton Road, Mill Hill, London, NW7 1NG Term Time Address: 25 Addison Street, Nottingham, NG1 4GX Mobile No. 07956450575 Home No. 02083499503 Email Address: megantan@hotmail.co.uk
Fashion Communication and Promotion Student, interested in the Global Fashion Business. Particularly interested in marketing and advertising, Excellent communication and organizational skills, which had been developed throughout my degree as well as part time employment and work experience. Extremely able to work independently, using my own initiative, as well as being able to successfully work in a team, which are skills I have developed through numerous group tasks undertaken in university, as well as in the workplace.
Nottingham Trent University, September 2011 – Present BA (Hons) Fashion Communication and Promotion Achieved a 2:1 in First Year
St Michaels Catholic Grammar School 2009-2011 • A Levels: Art (B), Sociology (B), Media Studies (B)
St Michaels Catholic Grammar School 2004-2009 11 GCSE’s Grades A*-B
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‘What is Beauty’ Photoshoot
As a group, we had to carry out a photoshoot based on the idea ‘What is beauty?’. The shoot also had to be inspired by an appropriate tastemaker. We looked at Grace Jones, and the theme of androgyny in relation to different notions of beauty, as this is becoming more common in the fashion industry. We chose to look at Grace Jones, as we liked her care free attitude, and the fact that she did not care about how others perceived her. We researched how perceptions of beauty have changed over time, and having an androgynous look in todays society is much more accepted. The main question we wanted to pose, is why should beauty be gender defined, surely it shouldn’t
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This is a visual representation of me through a composition using a few of my favourite items. I have included: - A casio watch, as this helps me with my timekeeping skills. - Nike Blazers because I love wearing trainers in the day - Heels, as I love to dress up in the evening, in contrast to footwear I wear throughout the day - Disco Pants as I love to go out dancing, and never seem to ake these off. - Sunglasses, as I love summer, and travelling to different countries.
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Window display idea, to promote the idea of recycling fashion.
“London Fashion Week 2012 generated over £100m of orders.” My numerical fact is about a large figure of money being spent on fashion. In the window display there will be toilets with money thrown down them, bins spilling out with money and fake fires, to look like money is being set on fire. This will highlight the money wastage consumers spend on fashion, and will be a way to encourage consumers to recycle fashion instead, to save money. It will aim to shock people.
Display clothing coming out of recycling banks, such as this one that Puma came up with, in a bid to encourage consumers to recycle their old clothing
Use recycled dresses in the window display, to promote this type of fashion. Also like the dress here, attach different recycled items, including money, to show just how much money the fashion industry makes.
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Personal
Professional
For the Professional moving image, I would like to show pictures of my work, as this is a serious, more formal representation of myself as well as the way I work. I would like it to move, in the form of a flipchart, but with the images on pages, like those of a portfolio so that it is almost like an interactive portfolio.
For my personal moving image I would like to include things about myself, such as photographs of myself and friends, my favourite items, moodboards about myself, and something about my style, which is why I chose the Street Style piece of work. For this I would like these images to be stuck on the walls of my bedroom, and then videoed going around the room. The reason for this is that my bedroom is the most personal and truest repreentation of myself.
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