Maria Ioanna Engonopoulou Fashion Design & Marketing Northumbria University
Concept
Consumer profile
Research // Vintage Lingerie
Observational drawings and study of vintage lingerie pieces found in Athens Vintage shops.
Own Photography
Brand research
Research on brands that embrace individuality and consider woman to be a piece of art. Unique pieces with embroidered details and delicate lace designs.
Drawings from Brand Research, exploring lace placement and scale on lingerie pieces.
Shop Report // Paris
Lace placement experimentation in the studio.
Research // Top Garments
Lace placement // Design Research
Moulage of lace on the mannequin. Experimenting with scale and placement of lace.
Final Fabrication
Colour
Design Development
Experimentation & Toiling on the stand to get the perfect fit.
Look 1 Toiles. Top garments toiles. Lace placement experimentation on the stand. As the top garments will highlight the unique lingerie pieces under, the position of the lace is considered important for the whole image of the look.
Branding & Promotion
Main Packaging of the brand. Satchel Bag with Theros logo.
Lingerie tags Fabric envelope. The pieces are wrapped inside of this envelope once purchased, which can be used also for a laundry bag, in order to protect the garments.
Theros thank you card & envelope.
Rose Gold flakes are used on Theros logo, on the branded items.
Promotional items. Perfume bottles. Offer to the customer the scent of Theros boutique as well as a sample of the flowers that inspired the first collection.
Packaging of the brand used for online orders. Box with Theros logo.
Swing tags of the brand. Promotional Items. Sleeping mask with embroidered lace.
Website and lookbook brochure of the launch collection.
Follow Up Collection
Concept & Colour Based on the folklore heritage of the Greek islands, this collection is inspired by the unique pieces of lace that the women of the islands were making years ago.
Brand Research
Cecilie Bahnsen
Fabric Manipulation inspired by Cecilie Bahnsen 3D lace.
Garment Research & Development
Moulage on the stand.
Design Research & Development
Lace Design from Folklore Museum of Aigina.
Moulage on the stand using an old piece of lace made by my grandmother. Creating different shapes and silhouettes.
Technical Design
Concept
This textile based collection is inspired by all the feelings that highlight our senses and make us have strong emotions. The most significant feeling of all is love. Love is directly associated with travel, food, art and is all about being in the moment. Inspired by what love means to me personally. Unique textiles have been created through collage. Each print represents a montage of moments that have powered my senses .
Colour
Research & Design Development
Taking inspiration from embroidered surfaces and experiment by making handmade samples using a variety of techniques as cross stitching.
Print Development
Using the embroidered samples I made, I developed it into a variety of prints by overlaying them on top of some mark making drawings and using Photoshop to give them an artistic 3D feature.
Design Development
I created the main silhouette in the mannequin, using as the main piece a blazer dress and some organza to create interesting shapes for the sleeves of the collection. Other drawings focusing on silhouette.
RANGE PLAN
LINE UP