YOUNG DESIGNERS 2012
Š2011 NATIONAL INSTITUTE OF DESIGN All rights reserved. No part of this publication may be reproduced or transmitted in any form by any means, electronic or mechanical, including photocopy, recording or any other information storage and retrieval system, without permission in writing from the copyright owner. Most of the images featured in this issue of Young Designers were sent by the individual students. Where they were not, they have been scanned from their diploma documents.
Published by Research and Publications, NID National Institute of Design Paldi, Ahmedabad-380 007 India PHONE +91 79 2662 3692 – 97 FAX +91 79 2662 1167 emaileducation@nid.edu www.nid.edu SBN- 978-81-86199-73-2
Project Head and Chief Visualizer Dr Tridha Gajjar Content Coordinator Saurabh Kumar Editorial support EishaSarkar Project synopsis Meghana Jog, KaveriGopalkrishnan, Saurabh Kumar Coordination at three campuses Swasti Singh Ghai, MamtaRao, SaurabhSrivastava Graphic Design Assistance Deepak Mahavar Software Development Ankit D Mehta Photography Dr Deepak John Mathew, Valji Solanki Image editing Dr Tridha Gajjar, Saurabh Kumar Scanning &Colour Correction Bharat D Suthar Student Liaison T K Rajan, Rosamma Mathew, Jaya Nair, Paresh Shah Student Data Entry SnehalLeuva Library Support C T Paul Thomas, Madhu N Chavda Production Supervision Shirish Shah, Dr Tridha Gajjar Print Production Advice Shirish Shah, Bharat D Suthar Student Index, Sponser Index, General Index Madhu N Chavda, Ankit D Mehta IT Support HimanshuMistry, ChirantanRaval, Upendra Patel Special Thanks to PradyumnaVyas, Vijai Singh Katiyar, Dr VijayaDeshmukh, Sidhharth Swaminarayan, LalitaChettiyar Print Production Shreedhar Printers (P.) LTD., Ahmedabad
Price: 400 ( Vol: Young Designers 2011 PGDPD ) Price: 700 ( All 3 Vols: Young Designers 2011 GDPD + Young Designers 2011 PGDPD+ Educators @ NID )
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Director’s Message PradyumnaVyas Director NID
The National Institute of Design (NID) is undoubtedly the pioneer of design education in India. For the last fifty years, NID has been instrumental in serving various sectors of the Indian economy through tangible design interventions that also help to bring about improvements in those sectors. This is an institute that has nurtured and helped evolve innovative educational practices. NID is also committed to disseminating design education through contemporary media such as the internet and ensure stronger social development. The institute aims to foster economic development through design education and improve the quality of people’s lives. The first decade of this millennium has come to a close. This is the most appropriate time for NID to bring to fruition the goals it has envisaged for the future of design education. Towards this end, the existing curriculum will be reviewed and made more contextual and research-oriented so as to impart sustainable and value-centric design education. Plans are afoot to introduce postgraduate courses in Design Education, Universal Design, and Museum Design. NID is making active and dedicated attempts to infuse a global perspective into design education. For this, it is placing an increased focus on research in various areas of design, encouraging industry participation for sponsored research, and carrying out documentation and ethnographic studies on existing craft traditions. All of this will enrich educational programmes at the institute, apart from propelling Indian design practices on to the global arena in a more prominent way. Indeed, this is a special moment for the NID community;this year marks the conclusion of NID’s Golden Jubilee celebrations. It has been a wonderfully eventful year with the institute hosting a plethora of conferences, seminars, exhibitions, and film festivals of national and international stature—all of which are a rightful acknowledgement of NID’s involvement in design education and design thinking in the Indian context. This edition of Young Designers showcases the work of this year’s graduates, whose diploma projects reveal their unique approaches to design and societal concerns. I am indeed proud of these young designers and am confident that they will promote a culture of excellence in all their future endeavours. I wish them all success.
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Chairman’s message Salman Haidar Chairman Governing Council NID
Design provides a cornucopia of opportunities for a nation’s development. Nowhere is this more relevant than in the Indian context. Design concepts are embedded into the Indian cultural consciousness. It has to be acknowledged that in this era of globalisation, Indian designers have a challenging task ahead. They have to compete with designers from various nationalities. Besides, this would also facilitate a fruitful exchange of ideas and thoughts on a multitude of design traditions. The emergence of the creative economy has begun to lay emphasis on originality and in this context; there is a pressing need for designers who possess an acumen for innovative design thinking. During the last fifty years, the National Institute of Design (NID) has developed its own design methodology and design philosophy, and has been a facilitator of each milestone of development in the field of design. Currently, we are witnessing an increased sense of awareness about design in India. This awareness is rapidly translating into an escalating demand for design-oriented careers. NID’s vast experience is already there to our good fortune and can be availed of in order to develop and provide a new direction to the creation of appropriate design education programmes and faculty training programmes for design educators. This year, NID will conclude its Golden Jubilee celebrations that have indubitably reinstated NID’s position as one of the leading design institutions with a superlative design ideology. The institute is committed to spread the power of design across the country and the world at large, in order to ensure an egalitarian dispersion of modern design practices and philosophies. Young Designers 2011 features the impressive work of this year’s graduates. I am extremely proud of their achievements. I would like to extend my congratulations and heartfelt wishes to all the graduates.
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IT Integrated Design Design for Digital Experience Information and Digital Design Information and Interface Design New Media Design Software User and Interface Design
Communication Design Animation Film Design Exhibition Design Film and Video Design Graphic Design Photography Design
Inter Disciplinary Design StUdies Strategic Design Management Design for Retail Experience
Textile Apparel & Accessory Design Industrial Design Apparel Design and Merchandising Lifestyle Accessory Design
Ceramic and Glass Design Furniture and Interior Design
Textile Design Product Design Toy and Game Design Transportation and Automobile Design
Students’ Index Sponsers’ Index General Index
GRAPHIC DESIGN
A graphic design student, in addition to a thorough grounding in design abilities and theoretical issues, undertakes the study of the cultural and historical context in which designers need to function, as well as of the social and ethical factors that influence design decisions. The ultimate aim is to stimulate the development of independent critical judgment, sound research skills, the ability to think creatively and practice design as a professional. The last decade or so has witnessed a near total transformation in the way a graphic designer works. The expansion and application of the electronic media has made graphic reproduction technologies more accessible to the designer. Paradoxically, traditional skills have become more necessary than before. Quality and creative solutions contextual to the user’s needs are still a basic human input. The fundamental importance of creating a visual vocabulary through drawing, the development of aesthetic judgment, values of form, proportion, image and word have become an integral part of learning graphic design at NID. During their period of study, students in graphic design are encouraged to work on a variety of projects, majoring in the selected sub-domain of graphic design. The areas covered include typography & type design, publication design, image making, illustration, photography, packaging, print design, corporate identity, branding and information & communication systems like signage or way finding. Students, on successful completion of the programme would have acquired the competencies to find placements with leading graphic design agencies working in the area of branding, publication houses, and communication design firms. They could also start their own design studios.
Prachi Ramchandra Chaudhari prachi.nnesh@gmail.com
Graphic Design GDPD Guide: Immanuel Suresh Sponsor: Codesign
BRANDING FOR NYOLI, A WOMEN FARMERS COMPANY My diploma project involved the branding and packaging of a new natural produce brand called Nyoli, which is named after a women farmers’ company in Kumaon in Uttarakhand. Nyoli is an organization that is run by women under the banner of Central Himalayan Rural Action Group (CHIRAG), a rural development organisation, which deals with organically-produced foods from Kumaon. Nyoli provides them with market access, inputs (seeds and other requirements), logistical support, marketing and market information and value addition. Their target markets include supermarkets such as Big Bazaar, More and 6 Ten in metros such as Delhi and Mumbai. The design process required the understanding and application of Nyoli’s brand values. The identity had to speak for the products. The mes¬sage conveyed the unique and natural attributes of the products. The explorations involved playing with the keywords that had been selected to depict Nyoli and its brand values and applied to the packaging as well.
Keywords: Branding Packaging Women Empowerment Kumaon
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The final deliverables included logo options, basic stationery such as visiting cards, letterheads and envelopes and packaging items such as labels for canned fruits, wrappers for fruit candy. Through this process, I learnt how an idea translates into brand. I am extremely glad that I was able to channelize my design education towards such a project that gave me an opportunity to work for a brand that works for betterment of the people.
Aditi Kar
dity.15@gmail.com
Sponsor: Eco-Tasar, New Delhi Guide: V Sakthivel Textile Design GDPD
Weaving on a Grid The brief for my project was to create a collection of woven saris, using traditional Jamdani techniques, and a set of stoles, using tasar as the main yarn. I started with explorations of material size and colour and studying the various techniques I could use to weave a new story out of the traditional tale of Jamdani. The identification of efficient and skilled weavers, who would be able to meet the demands of quality and timelines for the international market, was a key task. Various layouts, which were inspired yet traditional, were explored. I spent the latter part of the project in Bhagalpur, Bihar, to closely understand the use of tasar yarn, its variety and properties. With only eight shafts, I had to come up with different weaves, using different techniques such as double-cloth and extra weft and extra warp. Natural colours and shades were used in accordance with the contemporary concepts and layouts for stoles. My two collections were a Jamdani Collection in Phulia, West Bengal, which had five different concepts and over 20 sari products, and a collection of stoles in Bhagalpur. This experience has taught me the importance of the design process, decision-making and punctuality. The project strengthened my belief that regional language cannot be a barrier to communicating designs and helped me understand trends in export houses and their way of functioning. Keywords: Transformation/Metamorphosis, Movement, Nature, Rigidity
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Prachi Ramchandra Chaudhari prachi.nnesh@gmail.com
Graphic Design GDPD Guide: Immanuel Suresh Sponsor: Codesign
Ornamental Accessories for Women
Keywords: Branding Packaging Women Empowerment Kumaon
My diploma project involved the branding and packaging of a new natural produce brand called Nyoli, which is named after a women farmers’ company in Kumaon in Uttarakhand. Nyoli is an organization that is run by women under the banner of Central Himalayan Rural Action Group (CHIRAG), a rural development organisation, which deals with organically-produced foods from Kumaon. Nyoli provides them with market access, inputs (seeds and other requirements), logistical support, marketing and market information and value addition. Their target markets include supermarkets such as Big Bazaar, More and 6 Ten in metros such as Delhi and Mumbai. The design process required the understanding and application of Nyoli’s brand values. The identity
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had to speak for the products. The mes¬sage conveyed the unique and natural attributes of the products. The explorations involved playing with the keywords that had been selected to depict Nyoli and its brand values and applied to the packaging as well. The final deliverables included logo options, basic stationery such as visiting cards, letterheads and envelopes and packaging items such as labels for canned fruits, wrappers for fruit candy. Through this process, I learnt how an idea translates into brand. I am extremely glad that I was able to channelize my design education towards such a project that gave me an opportunity to work for a brand that works for betterment of the people.
The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong. — Marty Neumeier
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Student Index AbhayVyas NEXT GENERATION SMART ECO WASHER 52
AmitAmbekar Space inside Space: Kiosk for mall atrium 155
ArnobSengupta Game-based Learning Project for ICICI Bank 178
Abhilash Jose Three Boons of a Politician 18
Amit Das Parityakto (Deserted) 20
AbhimanyuGhimiray ANANT 19
AmrapaliSatpudke Redefining Mobility: Appropriate wheelchair for Physically Challenged Children 164
Arun Ganesh Improving the Online Bus Ticket Booking Experience in India 71
AbhishekMaithul Constituting Growth Strategies for Hansiba, a SEWA Initiative 120 AditiDhamija Concept Store Design for F-Studio 106 AdityaSomway Children's Furniture in Wood 152 Ahona Gupta The Sore Thumb: a short Fiction Film 32 AishwaryaDasare Concept Store Design for Arrow Woman 107 Ajay Boga Speciality store for Studio ABD 153 AkashShekhar Designing user experience of a web shopping application 53 AkhilaMathur Scope of Dynamic Behaviors in User Interfaces 54 AkshayKoranne New Identity for FASTRACK Concept Store Design 108 Alpa Jain Furniture @ Food Courts 154 Ambrish Gaur Linen Fiesta – Bedding Collection for Exports 214
Angeline Irudhayaraj GAMES.EBAY.COM 70 AnimeshShrivastava Electra-Electric Vetrctc for adults with 188 AnindaBiswas Re-designing the Website and Brochure for ‘Control Plus’ 40
ArunPrakash MeeninaKathe (Tale of a Fish) 21 Arvind Kumar New Range of Tiles Surfaces for Kitchen and Bathroom 142 Ashish Kumar Language and Literacy Learning Kit 179 AshishSanwal Dining Furniture for the Export Market 156
Anish Thomas Faddish Laundry Collection a Menswear Denim Range for 'Flying Machine' 198
Ashok Kumar Universal Design for Public Toilet 143
Anjali Malik Costume Accessories 140
Austin Davis Gameveda 180
AnkitVyas Indiglow 165
Avantika Kumar Ornamental Accessories for Women 208
Ankita Patel Kapas Organic Cotton Project: From Soil to Self 199 Annapurna Banerjee ILLUMINATUS 86 AnujAgrawal Living Demonstrations (Brand activation and Experience) 109 AnujaDhulekar Terracotta Culinary 141 Anuradha Reddy Activity kit analysis using Instructional Design 87
AyswaryaSankaranarayanan OruPaattu, OruKadhai (A Story and A Song) 22 AyushSrivastava ICT Interventions in Indian Agriculture: An Ethnographic Study 55
b BalajiWaghmare Festival Ad Campaign and Brand Guideline for TanishqJewellery 41 Brajendra Panda Police Health: A systemic intervention to improve health of police personnel 166
c Charanyha S Single Occupancy Room Furniture 157 Charuta Bhatt Rangoli 2011, CMF/P for Home Appliance 209 ChinmayHulyalkar Yahoo! Mime: A New Way to Communicate 56
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e Elizabeth Joseph Eclectic Inspiration 215
f FatemaJaliwala Narendra Kumar for Debenhams 201
g Garima Narayan The Marketing Hive 112 GatiNarvekar Improving Roman Script for Transliteration of Indian Languages 42 Gaurang Gupta Designing App Development Paradigm for Office 365 74 GirishWagh RFID based Library Management System Devices 167
Charanyha S Single Occupancy Room Furniture 157
GopalkrishnaPai Design of a 4-door REVA NXR 190
Charuta Bhatt Rangoli 2011, CMF/P for Home Appliance 209
GunveenKaur Signs and stops of the times: Design of Signage pylon and bus shelters for Essar, Vadinar 168
ChinmayHulyalkar Yahoo! Mime: A New Way to Communicate 56
h Garima Narayan The Marketing Hive 112 GatiNarvekar Improving Roman Script for Transliteration of Indian Languages 42 Gaurang Gupta Designing App Development Paradigm for Office 365 74 GirishWagh RFID based Library Management System Devices 167 GopalkrishnaPai Design of a 4-door REVA NXR 190 GunveenKaur Signs and stops of the times: Design of Signage pylon and bus shelters for Essar, Vadinar 168
i IshwariVakhariya Big Track: Software Application for Execs on Handheld device 88
Young Designers, an annual publication, offers glimpse into the outcome of the final diploma projects undertaken by graduating students of NID. These projects reflect upon sectors as diverse as: crafts, education, environmental concerns, entertainment industry, healthcare, heritage and culture, public amenities, social concerns, the stock market, and retail. This publication highlights how design students are able to apply their understanding of design and practical experience gained at NID to the real life situations of the professional world. The synopsis of the design projects presented here in this publication unfolds the professional values and the user-centered design service propagated by the National Institute of Design. Undergraduate & postgraduate students convocating this year are featured herein the two volumes.