Farida Gupta - Bringing Ethnic Wear Back in Style Farida Gupta and her team of designers have returned to their design boards, doing what they do best- creating art on fabric. Offering the finest range of ethnic wear for women online, our new collections are now live. Bringing together contemporary styles with the timeless classics, our prime focus is on ethnic wear for women, with a touch of modern influence. Staying true to our roots, the brand celebrates the beautiful styles and inimitable craftmanship that our culturally diverse country has to offer. A label that respects tradition, we try and inculcate the elements of Indian heritage in all of our styles.
Showcasing indigenous styles crafted to perfection, we aspire to change the game altogether. Creating a subtle mĂŠlange of modernity with traditions, our ethnic wear is exemplary of fine creative prowess and effective execution. Giving designer ethnic wear for women a new meaning, our entire range of outfits lays emphasis on comfort as much as it does on style. An advocate of affordable luxury, we are driven to update your daily-wear wardrobe with the most elegant options of ethnic wear for women to choose from. Making use of the age-old art of block-prints, a technique that our craftsmen have mastered over the course of time, most of our ethnic wear choices for women undergo an elaborate and laborious process of production. Right from conceptualization, designing, to putting it on fabric - each step involves countless hours of work, each step as important as the other. Crafted in soft, soothing fabrics, our outfits offer an unmatched sense of comfort, which is what sets us apart, especially in the category ethnic wear for ladies. Making sure ethnic wear for women is brought back in style, we curate outfits that are bound to find their way into
your daily-wear wardrobe. Flattering fits and slender silhouettes, each outfit from our line of ethnic wear has a story to tell. Bringing the best of both worlds together- an invaluable team of loyal artisans on one hand, and a group of young, entrepreneurial professionals on the other - led by the mind behind it all - Farida Gupta herself, our FG family is growing with each passing day.