IMPACTIVE by Missing Element

DATE 11â&#x20AC;&#x201C;02â&#x20AC;&#x201C;2013

Corporate identity for the consulting company IMPACTIVE Seven logotype variation proposals by Missing Element (missing-element.com)

1 Corporate identity proposal for the consulting company Impactive

CORPORATE IDENTITY DEVELOPMENT

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IMP CTIVE

BASIC LOGOTYPE

IMP CTIVE +

Impact

IMP CTIVE

Arrow pointing up

Design of a new logotype based on graphic symbol of positive impact The new IMPACTIVE logotype proposal is inspired by arrow pointing upward – as a symbol of growing prosperity and a simple horizontal block – as a symbol of the impact.

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BASIC LOGOTYPE VERSIONS

IMP CTIVE

IMP CTIVE 005

IMP CTIVE

Logotype variations in colour, black & white, positive and negative

POSSIBLE CORPORATE COLOURS

COOL GREY

DARK GREY

CMYK 0/0/0/10

CMYK 33/16/0/75

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TURQUOISE

GREEN

RED

BLUE

YELLOW

CMYK 56/0/26/0

CMYK 34/0/85/0

CMYK 0/60/60/0

CMYK 50/25/0/0

CMYK 0/25/76/O

Colour scheme proposal The main colours used throughout the corporate identity are Grays with one chosen accent colour. However, we recommend TURQUOISE colour, witch has been recently voted as the most elegant and fresh colour for the contemporary corporate identity look (according respected blogs about CI worldwide).

POSSIBLE CORPORATE COLOURS

IMP CTIVE

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Ing. Libor Witassek, MBA Head of Management board

Directorate Old Town Square 23-25 110 00 Prague 1, Czech Republic Tel. (420) 218 113 051 / Fax (420) 218 130 615 Mob. (420) 734 876 453 / libor.witassek@impactive.eu

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www.impactive.eu

IMP CTIVE

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BUSINESS CARDS

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IMP CTIVE

emc dda.europa.eu

IMP CTIVE

Ing. Libor Witassek, MBA Head of Management board

Directorate impactive.eu Libor Witassek, MBA ive.eIng. u

Head of Management board

Directorate Old Town Square 23-25 110 00 Prague 1, Czech Republic Tel. (420) 218 113 051 / Fax (420) 218 130 615 Mob. (420) 734 876 453 / libor.witassek@impactive.eu

www.impactive.eu

impact

Old Town Square 23-25 110 00 Prague 1, Czech Republic Tel. (420) 218 113 051 / Fax (420) 218 130 615 Mob. (420) 734 876 453 / libor.witassek@impactive.eu

Business cards use a unified layout for all personnel. The back of the card can be used for highlighting URL address. Business cards placed on this page demonstrate different possible corporate colours.

www.impactive.eu

IMP

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impactive

Old Town Square 23-25 110 00 Prague 1, Czech Republic Tel. (420) 218 113 051 / Fax (420) 218 130 615 Mob. (420) 734 876 453 / libor.witassek@impactive.eu

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Directorate

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Head of Management board

Ing. Libor Witassek, MBA

www.impactive.eu

IMP CTIVE

info@impactive.eu

www.impactive.eu

Dear collegues,

010

te nos earchic imintur sunt alis corrum ant, cor sit experae magnimus, acea sunt et verorat iistian daerspe nes molut labor asin nonsequi doluptint velluptae explaceperum id que moluptat pos de pelecab orrovid elenda int lamus. Dicto et dolum ant fuga. Ut eossum sectur remporr orestibusa cus, eturibus experia velent, non num repernam nestio magnatem reium que landa as eat vit, aliti utas am, que quia vollupt ationse quoditatem es et, si re esenis venim noste odi od que conserestio voloribusda cor ad utaquo totatem latiis molorio et quia que exerepudios rectium nem at. Omnist, omnime nos et facea volorereste cuptata tendant ditiusm, vel exernam inulliquatur milibus apicitionsed quaepre hentis doloriam aut invellendias con con corescienet peribearum sam quis eatibus dolore nosandae. Mo quis eat adignimo berum aut maiorrum que nonestrum volorrupiet untion con con comnimus, id et a cus voluptiores quisqui occulluptus is esciissi tectibea venis dolorpo rerferum que aut optatiis ne nest abo. Lecusandenis denihicius dolo exceseque quas que molorum facesti busamusa non cupider eperrov iderchilit ilita int fugit, tet, sitemposti ut verae persperum quidera doluptatquo con etust faceaque dolupta pero omnis molore voluptas con estrum ente nonse vidio. Ut optatur rem cusa niet etur? On nis debis eic tecus de pliquodi odiciaero doluptatinis sit plauda quaepuda disin rerrovita aut labo. Itatium ipsam et quae sunt que comnihit, cores aut volupta turita porro quis id ut que magnihicime eventiusam estia volent. Inctin cum alitibu sapidiscium re ipsum ab illiquia si aut quatur? Upti corpore hendam facerum utemperi il mil mod magnati oremossi rempedi squatis iminvel luptaspel ma dipsam, cuptas a dis aut endia quia aut aliatium iuria volorit ut magnima necatia dolorep remquibus, seque nos corrorem quidebitati assimil id quam alis net et, nes aut liam quam nobissit, comnimp orerepreri sum aperi omnis iliqui vel est quaecae prepudigendi in nem atem que inus. Icto coritatio. Ut ea inctorr umquamus delit, sapero voloreium quiam rem es eseni tecto volese con re si comnis debitem rerro voluptatur seque conem excepratiis dus exces dellibe rerions equam, quate nam rectectae. Rumqui volorum ella que endebit, am et eat quia quas aut lande cum et aceatem rati as qui ad qui consectur? Ugiates tintur? Pis re cum hariame volore nullupid moluptas qui consequiam is nam es esequasped moluptus, ut reperit ipis soles soluptasped quunt et ullenet laut et dolupta tempor repel ius accabore eosani repra dolectibus expliae riaersp erumendus, nonsequi nus est. Best regards Jonathan Smith

Old Town Square 23-25, 110 00 Prague 1, Czech Republic Tel. (420) 218 113 051 / Fax (420) 218 130 615

LETTERHEAD AND ENVELOPE

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E V I T C P M I

Missing Element Šaldova 12, 187 00 Karlín Praha 8 Czech Republic

Old Town Square 23-25 110 00 Prague 1, Czech Republic Tel. (420) 218 113 051 / Fax (420) 218 130 615 info@impactive.eu

www.impactive.eu

nt Eleme 00 Karlín g n i s s 7 Mi 12, 18 a v o d l Ša 8 Praha epublic R Czech

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The stationary is designed as simple and elegant with the main focus on the logotype.

TYPOGRAPHY

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Trivia Sans Light. Trivia Sans Regular. Trivia Sans Italic. Trivia Sans Medium. Trivia Sans Bold. Trivia Sans Black. Trivia Sans – primary corporate identity type family The font family Trivia Sans and Trivia Slab Serif (see next spread) is proposed for the use of all IMPACTIVE corporate materials. It is a recently developed type family which is well suited for its modern and elegant look as well as for its variability and extensive character set. It is an “open type” font and can be used on all hardware platforms. Trivia has been adapted for all Latin and Cyrillic languages and with the exception of Arabic can be used for all countries in Europe.

TRIVIA SANS

Ipiditiat. Harum iunt es a quam, simi, nobis derumet accuptatus debit qui volum voluptatur a voluptatiae eumeturit posam, optatincium et eum ut autem asit porum aut offictur alitis esteni ut velesciant quasperit quodis quae perunt. Orem quatur? Caeptaquodi tem et dolla essimag namentius.

Title: Trivia Sans Bold, 12/15 Am, sanducia nationsequi ipsam cus mintorr ovidita cusamus quaerfe ritiis doles ab inust ex ese ne nis aut repedio volo dolupient, utenemo beatur? Ictae quaeratem fugia dolorestint modit ut quo eicieni scimus endit iduntem harcita nimoloresti repudit iaesti velitaturis culpa vellorit eatur aut aut expliquam expe autatem illaborios ut vellabo ratur? Et et id ut isquaectus, quasperum quaspitas eum, a quatempel imporer ovidesequam inus cone quatio. Et veliquidis repedi dite remporia cus, ommoditecta eatas deris sitat autatissinus porit aut am illabo.

Il iumquam, si res molut eicit, odissi sero bero ent volenie ndendan tiosant ad quas plitem quam fuga. Nam liquam adis quis ea dolorat quibus dolorepro qui apiet et alignis ventoreribus iusdae litioriaest qui blaboris maximo eos maximagnis re eos ersped quaectur, cus doluptaquo esequis accat videlitas mint ut quiatios necum, sum ad qui sunt oditem invel inctem volum reptat. Nim facilli ssitiur andis re non et, officiis dolorrum harum ut aspellia a sinis dolesciminum exerchit, volupta tquunt.

Text: Trivia Sans Book – 9/15 Et et id ut isquaectus, quasperum quaspitas eum, a quatempel imporer ovidesequam inus cone quatio. Et veliquidis repedi dite remporia cus, ommoditecta eatas deris sitat autatissinus porit aut am illabo. Aperum rehento ipicim imilique volorest lit in conse cusciis quuntur a dolorer eperfernam estrum ium, sinctio quas dunt maxim anti rae con plam fuga. Nam inullanditi debis exernam que plabo. Namusdam faccum excepelitium voluptaerum aut eum aut aliquam, sunt, quam que voluptiae nullam rerumquosa sa nihilique pro eatempel ex electatur sundae dolorate non comnimp orporporem unte pra estium re consequides enemporem. Nos quatur? Rati optat untiatur rest es ea quamusa nistorenda peri omnis auta non perspis estem. Et laborum nimet ventorae sit ut mo doloribus, conecea tumendis reium debit audia ipiet re velit la volupta quibus dolo doluptiae min plabore pernat pedipsa nditaerum aut assimin veruptatqui nonsedi beribusae digendandit ra es il incim.

Sample text using Trivia Sans Bold, Trivia Sans Regular and Trivia Sans Italic.

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TYPOGRAPHY

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Trivia Slab Book. Trivia Slab Italic.

Trivia Slab Serif – secondary corporate identity type family Trivia Slab Serif is proposed as a secondary type family used primarily for longer texts and publication lines. It can be used together with Trivia Sans as it is part of the same family and is well compatible. The “slab serif” font adds to readability and provides for a unique look of the corporate identity system. However, it is possible to use solely the Sans family for all applications.

TRIVIA SLAB SERIF

autatissinus porit aut am illabo.

Text: Trivia Slab Book – 9/15 Et et id ut isquaectus, quasperum quaspitas eum, a quatempel imporer ovidesequam inus cone quatio. Et veliquidis repedi dite remporia cus, ommoditecta eatas deris sitat autatissinus porit aut am illabo. Aperum rehento ipicim imilique volorest lit in conse cusciis quuntur a dolorer eperfernam estrum ium, sinctio quas dunt maxim anti rae con plam fuga. Nam inullanditi debis exernam que plabo. Namusdam faccum excepelitium voluptaerum aut eum aut aliquam, sunt, quam que voluptiae nullam rerumquosa sa nihilique pro eatempel ex electatur sundae dolorate non comnimp orporporem unte pra estium re consequides enemporem. Nos quatur? Rati optat untiatur rest es ea quamusa nistorenda peri omnis auta non perspis estem. Et laborum nimet ventorae sit ut mo doloribus, conecea tumendis reium debit audia ipiet re velit la volupta quibus dolo doluptiae min plabore pernat pedipsa nditaerum aut assimin veruptatqui nonsedi beribusae digendandit ra es il incim.

Sample text using Trivia Sans Bold in connection with Trivia Slab Serif Book and Trivia Slab Serif Italic.

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PPT PRESENTATION

IMP CTIVE

Název celé prezentace zalomen na levý praporek bez dělení na maximálně čtyři řádky textu

016

KLIENT | PŘÍPADNĚ NÁZEV PROJEKTU

quiae earia nullabor sin rate culparit, quunt veles nonsero plam, odis veliquas utem aribus et repe sundaest dipsam comnis quament quas era sima solor secum sit occususcillorum eaquuntem ut aut – et acil et audit volum estiolia

nonse nam, suntis dolecta spedic temporp enis sitatemqui

NÁZEV PREZENTACE | KLIENT

Nadpis sloupce quiae earia nullabor sin rate culparit, quunt veles nonsero plam, odis veliquas utem aribus et repe sundaest dipsam comnis quament quas era sima solor secum sit occususcillorum eaquuntem ut aut – et acil et audit volum estiolia

nonse nam, suntis dolecta spedic temporp enis sitatemqui

quiae earia nullabor sin rate

Nadpis sloupce culparit, quunt veles nonsero

IMP CTIVE

strana 3 5 | 1 | 2013

NADPIS NA JEDEN ŘÁDEK Nadpis sloupce culparit, quunt veles nonsero

Název obrázku

popis obrázku

nonse nam, suntis dolecta spedic temporp enis sitatemqui

NÁZEV PREZENTACE | KLIENT

strana 1 5 | 1 | 2013

NADPIS NA JEDEN ŘÁDEK

IMP CTIVE

PPT PRESENTATION

V PŘÍPADĚ, ŽE JE NADPIS DELŠÍ, ROZDĚLÍ SE NA DVA ŘÁDKY, NE VŠAK VÍCE!

strana 2 5 | 1 | 2013

strana 4 5 | 1 | 2013

NADPIS NA JEDEN ŘÁDEK Název obrázku, grafu nebo ilustrace

Lo tem quas es diciet dollanimint doluptae et quiae earia nullabor sin rate culparit, quunt veles nonsero te plam, odis veliquas utem aribus et repe perrum sundaest, ommolen dignis aut lanimod isquodipsam comnis quament quas era sima solor secum sit occususcillorum eaquuntem ut aut acearios et acil et audit voloressitam rat a volum estio. Ut alia nonse nam, suntis dolecta spedic temporp orpores enis sitatemqui tem quam fugit, sincto oItaqui vollabore explibus dolore volut videro temperor si dolori con eum ipsam untiatatenis ad quamus este et velit aceribus sinum fugiatur aut aruntorum fuga.

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Popis obrázku – alia nonse nam, suntis dolecta spedic temporp orpores enis sitatemqui teoItaqui plibus.

strana 5 5 | 1 | 2013

NÁZEV PREZENTACE | KLIENT

IMP CTIVE

NADPIS NA JEDEN ŘÁDEK

IMP CTIVE

NÁZEV PREZENTACE | KLIENT

IMP CTIVE

tem quas es diciet dollanimint doluptae et quiae earia nullabor sin rate culparit, quunt veles nonsero plam, odis veliquas utem aribus et repe perrum sundaest, ommolen dignis aut lanimod isquodipsam comnis quament quas

Thank You

era sima solor secum sit occususcillorum eaquuntem ut aut acearios – et acil et audit voloressitam rat a volum estiolia – od isquodipsam comnis quament

ING. LIBOR WITASSEK, MBA

nonse nam, suntis dolecta spedic temporp orpores enis sitatemqui

Head of Management board

tem quam fugit, sincto oItaqui vollabore explibus dolore volut dignis aut lanimod isquodipsam comnis quament quas

NÁZEV PREZENTACE | KLIENT

IMP CTIVE

PPT Presentation Layout of the PPT Presentation is based on Microsoft rules for creating good and readable presentation. This layout example contains: sizes of used fonts, recommended amount of the text, maximum 4 levels of quotations...

iPad

8:35 PM

IMP CTIVE O NÁS

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SLUŽBY

HOT

REFERENCE

BLOG

Loctus co ellabem ussidenam pratum pultum patemus, veni et am in horus...

KONTAKT

locate your office

sim reicipsum es dolore ditas verum autempor autas molorro estet, optia nam, officto experovide omnisquo omnitin cidusapicium escia perspis et qui dolenda sitiam et aute secullit, sus, ut mo voluptas peratas dunt landebit, officia sus quam quam, etus maxima provit atet quodiatur rem ventore ssequaes nempor sitius est, te conserc itatiosandit ati tem. Itiaestore pos sit et labo. Ut omnis molores erionsequi ut verum nulpa parchic to quiandit quunt quunt ulpa cor mi, erume as sus quatus aliquo omnimus comnis debiscidel eatusantio. Tiae si tem il ipsae repudaesed eventiorpos erit est, unti

Paris France Rua Di Caprio 22321/4 Business Building AB

Loctus co ellabem ussidenam pratum pultum patemus, veni et am in horus...Experi cus invenis eos est experemperum suntiur.

Advetunium Officilibiti Perhuntis Squadra Loctus co ellabem ussidenam pratum pultum patemus, veni et am in horus...Experi cus invenis eos est experemperum suntiur ma sinctae. Et essunt voloreperest voluptatem as recabor maio doluptae nem in eatquo dolupti stione ellabor esequam nonsequas es ped quas etus, omnim res dem que sim reicipsum es dolore ditas verum autempor autas molorro estet, optia nam, officto experovide

5 | 1 | 2013

emcdda.euro

Impactive web site This example of a 2 page web layout shows the implementation of the corporate identity into the on-line environment. The web site will have to be devised according to the specific structure and content that was not supplied for the tender.

THE STATE OF THE DRUGS PROBLEM I CONTENTS FOREWORD ACKNOWLEDGEMENTS INTRODUCTORY NOTE

WEB PAGES

IMP CTIVE O NĂ S

SLUĹ˝BY

HOT

REFERENCE

BLOG

Loctus co ellabem ussidenam pratum pultum patemus, veni et am in horus...

KONTAKT

locate officecus invenis eos Loctus co ellabem ussidenam pratum pultum patemus, veni et your am in horus...Experi est experemperum suntiur ma sinctae. Et essunt voloreperest voluptatem as recabor maio doluptae nem in eatquo dolupti stione ellabor esequam nonsequas es ped quas etus, omnim res dem que sim reicipsum es dolore ditas verum autempor autas molorro estet, optia nam, officto experovide omnisquo omnitin cidusapicium escia perspis et qui dolenda sitiam et aute secullit, sus, ut mo voluptas peratas dunt landebit, officia sus quam quam, etus maxima provit atet quodiatur rem ventore ssequaes nempor sitius est, te conserc itatiosandit ati tem. Itiaestore pos sit et labo. Ut omnis molores erionsequi ut verum nulpa parchic to quiandit quunt quunt ulpa cor mi, erume as sus quatus aliquo omnimus comnis debiscidel eatusantio. Tiae si tem il ipsae repudaesed eventiorpos erit est, unti

Paris France

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Rua Di Caprio 22321/4 Business Building AB

Loctus co ellabem ussidenam pratum pultum patemus, veni et am in horus...Experi cus invenis eos est experemperum suntiur.

5 | 1 | 2013

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Corporate identity proposal for the consulting company Impactive

CORPORATE IDENTITY DEVELOPMENT

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BASIC LOGOTYPE

022

Design of a new logotype using typography to convey the idea of impact The new IMPACTIVE logotype proposal symbolizes the idea of impact by using typographical characters that gradualy grow bolder from left to right. The idea of influence, impact and strenght of the Imactive group is directly implied in aÂ simple and visualy strong manner, using pure typography.

BASIC LOGOTYPE VERSIONS

023

Logotype variations in colour, black & white, positive and negative

POSSIBLE CORPORATE COLOURS

COOL GREY

DARK RED

DARK GREY

CMYK 0/0/0/10

CMYK15/100/100/0

CMYK 33/16/0/75

024

TURQUOISE

GREEN

RED

BLUE

YELLOW

CMYK 56/0/26/0

CMYK 34/0/85/0

CMYK 0/60/60/0

CMYK 50/25/0/0

CMYK 0/25/76/O

Colour scheme proposal The main colours used throughout the corporate identity are Grays with one chosen accent colour. For this corporate identity version we recommend the DARK RED as it is a strong colour, often associated with financial and marketing products and brands.

POSSIBLE CORPORATE COLOURS

European Consulting Consorcium 025

European Consulting Consorcium

r cto

Head of Management board

026

Old Town Square 23-25 110 00 Prague 1, Czech Republic Tel. (420) 218 113 051 Fax (420) 218 130 615 Mob. (420) 734 876 453 libor.witassek@impactive.eu

Directorate

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Ing. Libor Witassek, MBA

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Ing. Libor Witassek, MBA Head of Management board

Directorate Old Town Square 23-25 110 00 Prague 1, Czech Republic Tel. (420) 218 113 051 Fax (420) 218 130 615 Mob. (420) 734 876 453 libor.witassek@impactive.eu

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impactive.eu

Business cards use a unified layout for all personnel. The back of the card can be used for stressing URL address. Business cards placed on this page demonstrate different possible secondary corporate colours.

impactive.eu

Dear collegues,

028

vollupt ationse quoditatem es et, si re esenis venim noste odi od que conserestio voloribusda cor ad utaquo totatem latiis molorio et quia que exerepudios rectium nem at. Omnist, omnime nos et facea volorereste cuptata tendant ditiusm, vel exernam inulliquatur milibus apicitionsed quaepre hentis doloriam aut invellendias con con corescienet peribearum sam quis eatibus dolore nosandae. Mo quis eat adignimo berum aut maiorrum que nonestrum volorrupiet untion con con comnimus, id et a cus voluptiores quisqui occulluptus is esciissi tectibea venis dolorpo rerferum que aut optatiis ne nest abo. Lecusandenis denihicius dolo exceseque quas que molorum facesti busamusa non cupider eperrov iderchilit ilita int fugit, tet, sitemposti ut verae persperum quidera doluptatquo con etust faceaque dolupta pero omnis molore voluptas con estrum ente nonse vidio. Ut optatur rem cusa niet etur? On nis debis eic tecus de pliquodi odiciaero doluptatinis sit plauda quaepuda disin rerrovita aut labo. Itatium ipsam et quae sunt que comnihit, cores aut volupta turita porro quis id ut que magnihicime eventiusam estia volent. Inctin cum alitibu sapidiscium re ipsum ab illiquia si aut quatur? Upti corpore hendam facerum utemperi il mil mod magnati oremossi rempedi squatis iminvel luptaspel ma dipsam, cuptas a dis aut endia quia aut aliatium iuria volorit ut magnima necatia dolorep remquibus, seque nos corrorem quidebitati assimil id quam alis net et, nes aut liam quam nobissit, comnimp orerepreri sum aperi omnis iliqui vel est quaecae prepudigendi in nem atem que inus. Icto coritatio. Ut ea inctorr umquamus delit, sapero voloreium quiam rem es eseni tecto volese con re si comnis debitem rerro voluptatur seque conem excepratiis dus exces dellibe rerions equam, quate nam rectectae. Rumqui volorum ella que endebit, am et eat quia quas aut lande cum et aceatem rati as qui ad qui consectur? Ugiates tintur? Pis re cum hariame volore nullupid moluptas qui consequiam is nam es esequasped moluptus, ut reperit ipis soles soluptasped quunt et ullenet laut et dolupta tempor repel ius accabore eosani repra dolectibus expliae riaersp erumendus, nonsequi nus est. Best regards Jonathan Smith

Old Town Square 23-25, 110 00 Prague 1, Czech Republic Tel. (420) 218 113 051 / Fax (420) 218 130 615 / info@impactive.eu

LETTERHEAD AND ENVELOPE

029 Missing Element Šaldova 12, 187 00 Karlín Praha 8 Czech Republic Old Town Square 23-25 110 00 Prague 1, Czech Republic Tel. (420) 218 113 051 / Fax (420) 218 130 615 info@impactive.eu

impactive.eu

-25 5 are 23 public 18 130 61 n Squ , Czech Re w o 0) 2 T 2 4 1 ( x Old e a u 51 / F 0 Prag 110 0 ) 218 113 0 0 2 Tel. (4 pactive.eu im info@

impac

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nt Eleme 00 Karlín g n i s s Mi 2,e1n8t7 rlín ogvEale1m d l a n i 00 Ka Š s s 7 8 Mi 1 , ahvaa 812 c ŠaPlrdo ch Republi 8 e z a C h lic Pra Repub Czech

rlín ent 00 Ka m e l 87 gE sin 12, 1 s i a M dov Šal ha 8 public Pra ch Re Cze

The stationary is designed as simple and elegant with the main focus on the logotype.

TYPOGRAPHY

030

TRIVIA SANS

Sample text using Trivia Sans Bold, Trivia Sans Regular and Trivia Sans Italic. For further examples of the font use, this presentation uses only the Trivia type family...

031

TYPOGRAPHY

032

Trivia Serif Book. Trivia Serif Italic.

Trivia Serif – secondary corporate identity type family Trivia Serif is proposed as a secondary type family used primarily for longer texts and publication lines, also as a possible claim in connection with the logotype. Trivia Serif can be used together with Trivia Sans as it is part of the same family and is well compatible. The “serif” font adds to readability and provides for a unique look of the corporate identity system. However, it is possible to use solely the Sans family for all applications.

TRIVIA SLAB SERIF

sitat autatissinus porit aut am illabo.

Sample text using Trivia Sans Bold in connection with Trivia Serif Book and Trivia Serif Italic.

033

PPT PRESENTATION

Název celé prezentace zalomen na levý praporek bez dělení na maximálně čtyři řádky textu

034

KLIENT | PŘÍPADNĚ NÁZEV PROJEKTU

strana 1 5 | 1 | 2013

NADPIS NA JEDEN ŘÁDEK

Nadpis sloupce culparit, quunt veles nonsero quiae earia nullabor sin rate culparit, quunt veles nonsero plam, odis veliquas utem aribus et repe sundaest dipsam comnis quament quas era sima solor secum sit occususcillorum eaquuntem ut aut – et acil et audit volum estiolia

nonse nam, suntis dolecta spedic temporp enis sitatemqui

NÁZEV PREZENTACE | KLIENT

nonse nam, suntis dolecta spedic temporp enis sitatemqui

quiae earia nullabor sin rate

NADPIS NA JEDEN ŘÁDEK Nadpis sloupce culparit, quunt veles nonsero

Název obrázku

nonse nam, suntis dolecta spedic temporp enis sitatemqui

NÁZEV PREZENTACE | KLIENT

popis obrázku

PPT PRESENTATION

V PŘÍPADĚ, ŽE JE NADPIS DELŠÍ, ROZDĚLÍ SE NA DVA ŘÁDKY, NE VŠAK VÍCE!

Lo tem quas es diciet dollanimint doluptae et quiae

NADPIS NA JEDEN ŘÁDEK Název obrázku, grafu nebo ilustrace

earia nullabor sin rate culparit, quunt veles nonsero te plam, odis veliquas utem aribus et repe perrum sundaest, ommolen dignis aut lanimod isquodipsam comnis quament quas era sima solor secum sit occususcillorum eaquuntem ut aut acearios et acil et audit voloressitam rat a volum estio. Ut alia nonse nam, suntis dolecta spedic temporp orpores enis sitatemqui tem quam fugit, sincto oItaqui vollabore explibus dolore volut videro temperor si dolori con eum ipsam untiatatenis ad quamus este et velit aceribus sinum fugiatur aut aruntorum fuga.

035

Popis obrázku – alia nonse nam, suntis dolecta spedic temporp orpores enis sitatemqui teoItaqui plibus. NÁZEV PREZENTACE | KLIENT

NÁZEV PREZENTACE | KLIENT

Thank You ING. LIBOR WITASSEK, MBA Head of Management board

Simple PPT Presentation Layout of the PPT Presentation is based on Microsoft rules for creating good and readable presentation. This layout example contains: sizes of used fonts, recommended amount of the text, maximum 4 levels of quotations...

iPad

8:35 PM

HOT

O NÁS

036

SLUŽBY

REFERENCE

BLOG

Loctus co ellabem ussidenam pratum pultum patemus, veni et am in horus...

KONTAKT

ocenění akreditace případové studie našipatemus, klienti veni et am in horus...Experi cus invenis eos Loctus co ellabem ussidenam pratum pultum est experemperum suntiur ma sinctae. Et veřejné essunt voloreperest zakázky voluptatem as recabor maio doluptae nem in eatquo dolupti stione ellabor esequam nonsequas es ped quas etus, omnim res dem que a další sim reicipsum es dolore ditas verum autempor autas molorro estet, optia nam, officto experovide omnisquo omnitin cidusapicium escia perspis et qui dolenda sitiam et aute secullit, sus, ut mo voluptas peratas dunt landebit, officia sus quam quam, etus maxima provit atet quodiatur rem ventore ssequaes nempor sitius est, te conserc itatiosandit ati tem. Itiaestore pos sit et labo. Ut omnis molores erionsequi ut verum nulpa parchic to quiandit quunt quunt ulpa cor mi, erume as sus quatus aliquo omnimus comnis debiscidel eatusantio. Tiae si tem il ipsae repudaesed eventiorpos erit est, unti

locate your office

Paris France Rua Di Caprio 22321/4 Business Building AB

Loctus co ellabem ussidenam pratum pultum patemus, veni et am in horus...Experi cus invenis eos est experemperum suntiur.

5 | 1 | 2013

emcdda.euro

THE STATE OF THE DRUGS PROBLEM I CONTENTS FOREWORD ACKNOWLEDGEMENTS INTRODUCTORY NOTE

WEB PAGES

HOT

O NĂ S

SLUĹ˝BY

REFERENCE

BLOG

Loctus co ellabem ussidenam pratum pultum patemus, veni et am in horus...

KONTAKT

Paris France

037

Rua Di Caprio 22321/4 Business Building AB

Loctus co ellabem ussidenam pratum pultum patemus, veni et am in horus...Experi cus invenis eos est experemperum suntiur.

5 | 1 | 2013

3 038

Corporate identity proposal for the consulting company Impactive

CORPORATE IDENTITY DEVELOPMENT

IMPACTIVE 039

IMPACTIVE IMPACTIVE

IMPACTIVE

BASIC LOGOTYPE

040

IMPACTIVE IMPACT IMPACTIVE

IMPACT ACTIVE ACTIVE

IMPACTIVE

Design of a new logotype based on accenting “impact” and “active”

The new IMPACTIVE logotype proposal uses 2 colour rectangles accenting the words in the logo that are associated with the positive qualities of the company. The connection of the graphic shapes creates an original logo while accenting the words “impact” and “active”.

IMPACTIVE BASIC LOGOTYPE VERSIONS

IMPACTIVE IMPACTIVE

IMPACTIVE

IMPACTIVE 041

IMPACTIVE IMPACTIVE IMPACTIVE IMPACTIVE

IMPACTIVE

IMPACTIVE IMPACTIVE Logotype variations in colour, black & white, positive and negative

POSSIBLE CORPORATE COLOURS

LIGHT BLUE

GREEN

YELLOW

VIOLET

DARK RED

CMYK 100/0/10/0

CMYK 75/5/95/0

CMYK 0/20/0/100

CMYK 50/100/20/0

CMYK 29/100/49/0

LIGHT ORANGE

PINK

DARK BLUE

ORANGE

LIGHT GREEN

CMYK 0/50/100/0

CMYK 0/95/25/0

CMYK 100/85/35/10

CMYK 0/80/95/0

CMYK 0/20/100/0

042

Colour scheme proposal The main colours used throughout the corporate identity are green and blue. In this logotype proposal it is possible to work with different colours, adding a more vibrant look to the visual style.

POSSIBLE CORPORATE COLOURS

IMPACTIVE IMPACTIVE IMPACTIVE IMPACTIVE IMPACTIVE

043

IMPACTIVE Ing. Libor Witassek, MBA Head of Management board Directorate Old Town Square 23-25 110 00 Prague 1, Czech Republic Tel. (420) 218 113 051 / Fax (420) 218 130 615 Mob. (420) 734 876 453 libor.witassek@impactive.eu

044

I M PA C T I impactive.eu

k, MBA r Witasse Ing. Libo nt board e anagem Head of M te -25 Directora Square 23 lic Old Town ch Repub ze C , 1 8 130 615 gue x (420) 21 a F / 110 00 Pra 1 5 0 218 113 Tel. (420) 453 ) 734 876 0 2 (4 . b Mo ive.eu a p ek@im ct libor.witass

e tiv

.eu

BUSINESS CARDS

im p a c t

IMP ACT

Ing. L Head ibor Wit a Direc of Manag ssek, MB A torat eme nt bo e ard

IVE

TI C A P IM

A k, MB itasse t board W r o n e ib Ing. L f Managem o -25 Head rate public 18 130 615 are 23 o 2 n Squ , Czech Re w o T Direct (420) 1 Old rague 3 051 / Fax P 0 0 110 8 11 20) 21 6 453 Tel. (4 20) 734 87 ctive.eu a (4 p . b im Mo k@ itasse libor.w

impac

Old Town 110 00 P Square 2 ragu Tel. ( e 1 3-25 4 Mob 20) 218 1 , Czech R . 1 e libor. (420) 734 3 051 / F public witas a sek@ 876 453 x (420) 2 18 1 impa 30 6 ctive 15 .eu

tive.e

impactive.eu

IMPACTIVE

emc dda.europa.eu

IMPACTIVE Ing. Libor Witassek, MBA Head of Management board Directorate Old Town Square 23-25 110 00 Prague 1, Czech Republic Tel. (420) 218 113 051 / Fax (420) 218 130 615 impac t i v e . eMob. (420) 734 876 453 u libor.witassek@impactive.eu

Ing. Libor Witassek, MBA Head of Management board Directorate Old Town Square 23-25 110 00 Prague 1, Czech Republic Tel. (420) 218 113 051 / Fax (420) 218 130 615 Mob. (420) 734 876 453 libor.witassek@impactive.eu

impactive.eu

Business cards use a unified layout for all personnel. The back of the card can be used for stressing URL address. Business cards placed on this page demonstrate different possible corporate colours.

045

IMPACTIVE

Dear collegues,

046

Modit inullendae volese sedi nonectat res quibus nis con pore periber itionse quidel miliqui busaperro min corporem haruptiam et laceratem in con nobis cus mos estionsectia non consequ aerciet debit, tesciendam et eum iunt raerae conet plam con ressundit peliqui dendanis sin excestinus expe nossiminctas dolorpos dolutaque nullabo. Eprem que delitib usdae. Nam, quam, quam ne omnisqu untotat exeritempor aut proremporere natemoditat dolupis re pedicate prorionse accullaut harumet aut utatque et aut ut es et, id ut facesti unt ernat. Me secum atem inis etur, cus eaque veliatem quamet aut fugite voloruptatem fuga. Magnis que num cuptae saecto doluptati alit ant. Pudae corenditatur abo. Et quis re mo offic tem adi doluptaqui ut antentus excernam nis et volupicae esti delitiatem quat repedi ulligen damus, quatis quis moditi odi vent pa incto exero cor autet fuga. Occusciis recat auda ventia nimaios poribus simaxim usdaeris volor simusam nonsedit laut eicille stiatquis etur? Quist, conse sim faccus dolecae preperion nonest, offici dipsam fugia eos coreptatus adis corum am deliqui blandes eum re in postio et audaera tincium ut volupta assecte parum qui berit omnis quiae laborro voluptas nimil int que veles dolorum re dolum autatio iliquat qui arum faccusa nditem et rem dolupta pro officil endantem et endam, sin reptatatem latio. Acereceatem repudam earia parum quam quate am eriande bisint intiaerem nimintur simolore raecture nisin nihitatur, omnihiliquat labo. Loribus, quuntiur, conse optatem quam faccab idis pre occum corum idi consequi ut adit, omnit odiciam ut aborro mincipsa dollictor sitaqui opta aborrumqui duciur asimusant. Aquibus poribus, officiunt. Odi voluptiunt officatur? Quiatiu ntotaque rehenimet excepedit, te cumquis aut eation perum qui nobit quo eos nonet laut erum quistrum quati aut quo beaquatum exerior essecaboris exerum et, enihit laborecae volum quodion sequaest od que res sam, quis estiis eumquam, verumet re volorestrum quis vid quo tem atis et aut vel ex et quibus dolenimus rent. Tem volum, te ducias exernam, quaspist, nis excerio. Ignatus id qui adit hillabores natium atus nullabo rporem int la archiliqui sitiisciis apis veles et, conse dollatem ex eum essitiume nis re restem faccus, officidunt remporum idellacerrum fuga. Nem eossit hitat. Untia in re pratia quo omnimen totate doluptat ea acimi, ommolora core voluptatiis asin consed quiasi nis ente verspel lantiant eaqui toruptas et et et et earum aut is in perro te aspitio omnimus in poreprovit ommoluptae vellab intiost quibusdam quundaes ante nobitatquunt as eos reperatque nonsecae eat mo magnatur sae nit, utaqui odi di blabo. Et labor aut dolor andi doluptat aut volorpore natur? Best regards Jonathan Smith

Old Town Square 23-25 / 110 00 Prague 1, Czech Republic Tel. (420) 218 113 051 / Fax (420) 218 130 615 / www.impactive.eu

LETTERHEAD AND ENVELOPE

IMPACTIVE

047

IV T C A MP

Missing Element Šaldova 12, 187 00 Karlín Praha 8 Czech Republic

E t lemen arlín sing E , 187 00 K s i M Old Town Square 23-25 / 110 00 Prague 1, Czech Republic 2 1 va Tel. (420) 218 113 051 / Fax (420) 218 130 615 / www.impactive.eu Šaldo 8 a Prah blic Repu h c e z C

ublic h Rep ive.eu , Czec ww.impact 1 e u g w a r / P 5 0 00 0 61 18 13 5 / 11 e 23-2 Fax (420) 2 r a u q 051 / own S Old T ) 218 113 0 2 (4 Tel.

The stationary is designed as simple and elegant with the main focus on the logotype.

TYPOGRAPHY

048

Avenir Light. Avenir Regular. Avenir Italic. Avenir Medium. Avenir Bold. Avenir Black. Avenir – primary corporate identity type family For this corporate identity proposal we chose the Avenir font family. It is a versetile and modern type face with an extended character set. It is an “open type” font and can be used on all hardware platforms. Avenir has been adapted for all Latin and Cyrillic languages and with the exception of Arabic can be used for all countries in Europe.

AVENIR

Title: Avenir Bold, 12/15 Ipiditiat. Harum iunt es a quam, simi, nobis derumet accuptatus Am, sanducia nationsequi ipsam cus mintorr ovidita debit qui volum voluptatur cusamus quaerfe ritiis doles ab inust ex ese ne nis aut repedio volo dolupient, utenemo beatur? Ictae a voluptatiae eumeturit posam, quaeratem fugia dolorestint modit ut quo eicieni optatincium et eum ut autem asit scimus endit iduntem harcita nimoloresti repudit iaesti porum aut offictur alitis esteni velitaturis culpa vellorit eatur aut aut expliquam expe ut velesciant quasperit quodis autatem illaborios ut vellabo ratur? Et et id ut isquaectus, quae perunt. Orem quatur? quasperum quaspitas eum, a quatempel imporer Caeptaquodi tem et dolla essimag ovidesequam inus cone quatio. Et veliquidis repedi dite remporia cus, ommoditecta eatas deris sitat autatissinus namentius. porit aut am illabo.

Il iumquam, si res molut eicit, Text: Avenir Book – 9/15 odissi sero bero ent volenie Et et id ut isquaectus, quasperum quaspitas eum, ndendan tiosant ad quas plitem a quatempel imporer ovidesequam inus cone quatio. quam fuga. Nam liquam adis Et veliquidis repedi dite remporia cus, ommoditecta quis ea dolorat quibus dolorepro eatas deris sitat autatissinus porit aut am illabo. Aperum qui apiet et alignis ventoreribus rehento ipicim imilique volorest lit in conse cusciis iusdae litioriaest qui blaboris quuntur a dolorer eperfernam estrum ium, sinctio quas dunt maxim anti rae con plam fuga. Nam inullanditi debis maximo eos maximagnis re eos exernam que plabo. Namusdam faccum excepelitium ersped quaectur, cus doluptaquo voluptaerum aut eum aut aliquam, sunt, quam que esequis accat videlitas mint ut voluptiae nullam rerumquosa sa nihilique pro eatempel quiatios necum, sum ad qui sunt ex electatur sundae dolorate non comnimp orporporem oditem invel inctem volum reptat. unte pra estium re consequides enemporem. Nos quatur? Nim facilli ssitiur andis re non et, officiis dolorrum harum ut aspellia Rati optat untiatur rest es ea quamusa nistorenda peri a sinis dolesciminum exerchit, omnis auta non perspis estem. Et laborum nimet ventorae volupta tquunt. sit ut mo doloribus, conecea tumendis reium debit audia ipiet re velit la volupta quibus dolo doluptiae min plabore pernat pedipsa nditaerum aut assimin veruptatqui nonsedi beribusae digendandit ra es il incim.

049

PPT PRESENTATION

iMPACtiVe iMPACtiVe iMPACtiVe

Název celé prezentace iMPACtiVe zalomen na levý praporek bez dělení na maximálně čtyři řádky textu

050

KlieNt | PŘÍPADNĚ NÁZEV PROJEKTU

strana 1 5 | 1 | 2013

NADPis NA JEDEN ŘÁDEK Nadpis sloupce quiae earia nullabor sin rate culparit, quunt veles nonsero plam, odis veliquas utem aribus et repe sundaest, ommolen dipsam comnis quament quas era sima solor secum sit occususcillorum eaquuntem ut aut acearios – et acil et audit volum estiolia – od isquodipsam comnis

název prezentace | klient

nonse nam, suntis dolecta spedic temporp enis

IMpactIve

V PŘÍPADĚ, žE JE NADPis DElšÍ, ROZDĚlÍ sE NA DVA ŘÁDKy, NE VšAK VÍcE!

strana 2 5 | 1 | 2013

Lo tem quas es diciet dollanimint doluptae et quiae earia nullabor sin rate culparit, quunt veles nonsero te plam, odis veliquas utem aribus et repe perrum sundaest, ommolen dignis aut lanimod isquodipsam comnis quament quas era sima solor secum sit occususcillorum eaquuntem ut aut acearios et acil et audit voloressitam rat a volum estio. Ut alia nonse nam, suntis dolecta spedic temporp orpores enis sitatemqui tem quam fugit, sincto oitaqui vollabore explibus dolore volut videro temperor si dolori con eum ipsam untiatatenis ad quamus este et velit aceribus sinum fugiatur aut aruntorum fuga. Odit accuptat eserum qui dolorercium vel ilicatur aute re, aut quisit et vellam ellabor

název prezentace | klient

IMpactIve

PPT PRESENTATION

V PŘÍPADĚ, žE JE NADPis DElšÍ ROZDĚlÍ sE NA DVA ŘÁDKy, NE VšAK VÍcE, TO by NEbyl NAD-

Nadpis sloupce culparit, quunt veles nonsero

strana 3 5 | 1 | 2013

NADPis NA JEDEN ŘÁDEK

strana 4 5 | 1 | 2013

Název obrázku, grafu nebo ilustrace

Název obrázku

nonse nam, suntis dolecta spedic temporp enis

název prezentace | klient

051 popis obrázku Popis obrázku – alia nonse nam, suntis dolecta spedic temporp orpores enis sitatemqui teoitaqui plibus. IMpactIve

název prezentace | klient

IMpactIve

IMPACTIVE IMPACTIVE IMPACTIVE IMPACTIVE

Thank You ING. LIBOR WITASSEK, MBA Head of Management board

iPad

IMPACTIVE

8:35 PM

IMPACTIVE

HOT

Loctus co ellabem ussidenam pratum pultum patemus, veni

o nás

052

IMPACTIVE služby reference

ocenění IMPACTIVE akreditace případové studie naši klienti veřejné zakázky a další

Loctus co ellabem ussidenam pratum pultum patemus, veni et am in horus...experi cus invenis eos est experemperum suntiur ma sinctae. et essunt voloreperest voluptatem as recabor maio doluptae nem in eatquo dolupti stione ellabor esequam nonsequas es ped quas etus, omnim res dem que sim reicipsum es dolore ditas verum autempor autas molorro estet, optia nam, officto experovide omnisquo omnitin cidusapicium escia perspis et qui dolenda sitiam et aute secullit, sus, ut mo voluptas peratas dunt landebit, officia sus quam quam, etus maxima provit atet quodiatur rem ventore ssequaes nempor sitius

blog

Loctus co ellabem ussidenam pratum pultum patemus, veni et am in horus...Experi cus invenis eos est experemperum suntiur.

locate your office

Paris france rua Di caprio 22321/4 business building Ab

kontakt

Advetunium Officilibiti Perhuntis Squadra Loctus co ellabem ussidenam pratum pultum patemus, veni et am in horus...experi cus invenis eos est experemperum suntiur ma sinctae. et essunt voloreperest voluptatem as recabor maio doluptae nem in eatquo dolupti stione ellabor esequam nonsequas es ped quas etus, omnim res dem que sim reicipsum es dolore ditas verum autempor autas molorro estet, optia nam, officto experovide omnisquo omnitin cidusapicium escia perspis et qui dolenda.

emcdda.euro

THE STATE OF THE DRUGS PROBLEM I CONTENTS FOREWORD ACKNOWLEDGEMENTS INTRODUCTORY NOTE

WEB PAGES

IMPACTIVE IMPACTIVE

HOT

Loctus co ellabem ussidenam pratum pultum patemus, veni

o nĂĄs

IMPACTIVE sluĹžby 053

reference

IMPACTIVE blog kontakt Loctus co ellabem ussidenam pratum pultum patemus, veni et am in horus...experi cus invenis eos est experemperum suntiur ma sinctae. et essunt voloreperest voluptatem as recabor maio doluptae nem in eatquo dolupti stione ellabor esequam nonsequas es ped quas etus, omnim res dem que sim reicipsum es dolore ditas verum autempor autas molorro estet, optia nam, officto experovide omnisquo omnitin cidusapicium escia perspis et qui dolenda sitiam et aute secullit, sus, ut mo voluptas peratas dunt landebit, officia sus quam quam, etus maxima provit atet quodiatur rem ventore ssequaes nempor sitius est, te conserc itatiosandit ati tem. Itiaestore pos sit et labo. Ut omnis molores erionsequi ut verum nulpa parchic to quiandit quunt quunt ulpa cor mi, erume as sus quatus aliquo omnimus comnis debiscidel eatusantio. tiae si tem il ipsae repudaesed eventiorpos erit est, unti ditaqui destia que nemquatum la net expero tem landiscime net fuga. Itaspeliquis dipita quia quam quiae. nectiur? et provide rsperum comnis quatur si nam verspidebis et re.

Loctus co ellabem ussidenam pratum pultum patemus, veni et am in horus...Experi cus invenis eos est experemperum suntiur.

054

4 IMPACT ACTIVE IMPACT ACTIVE

ac imp

IMPA CT IVE u e.e v i t Ing. L

Head

ibor W

itasse

Ing. Libor Witassek, MBA Head of Management board

Directorate Old Town Square 23-25 110 00 Prague 1, Czech Republic Tel. (420) 218 113 051 Fax (420) 218 130 615 Mob. (420) 734 876 453 libor.witassek@impactive.eu

impac

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