Promote Business Without Breaking Bank
After launching your business, the next step is creating a marketing plan to raise awareness of your products and services. Promoting your business is crucial but it does not necessarily mean you have to spend a lot on your marketing strategies.
Here are tips on how to promote your business without spending too much.
Organize an open house and/or a meet-up ●
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An exciting and engaging way to market your product and services to local customers. Best to do the open house during the first week of business. Make sure to organize an attractive event that will captivate your guests.
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Can be rewarding. Casual and free event that can enable you to socialize with potential clients and other business partners. Can help you network with more people offline while boosting the awareness of your brand and educating them about your product and services.
Use E-marketing ● ●
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Be active online. Engaging your clients and potential clients and creating engaging online marketing content using social media platforms, forums, or emails. Send valuable information while selling your products and services. Respond to customers’ queries to enhance the credibility of your brand.
Use affiliate programs ● ●
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Can encourage many people to be followers of your brand. Find market and “thought leaders” in your industry. Invite them to try your services and ask them to become affiliates. A great way to get feedback on your offering and know what the end user wants and needs.
Become an in-kind sponsor for a Non-profit Government Organizations ● ●
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When you donate your goods or services rather than cash. Everything you donate can have a “sponsored by” and your contact info on them. Can increase the visibility of your business, thereby enabling you to sell your products to new customers.
Contest / Awards A good way to build your brand, get some free publicity, and attract potential venture capitalist / investors.
Business Financing Resources ● Equipment Leasing ● Working Capital Loans
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