GRAPHIC STANDARDS MANUAL
TABLE OF CONTENTS OUR BRAND
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OUR LOGO
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OUR COLORS
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OUR TYPEFACE
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OUR GRAPHIC LANGUAGE
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EXAMPLES
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OUR BRAND
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WE ARE LINGUA Lingua is a community-based educational language translation service that lives via the form of Android and iOS applications as well as a website. We are constantly innovating and striving to provide the best experience possible to students, regardless of age, gender, race, orientation, or disability. Our audience is diverse, forward-thinking, and motivated. We believe that we are all lifelong learners and learning a new language should be fun, friendly, and playful, just like our brand.
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OUR LOGO
OUR LOGO Our signature bird logo mark and its accompanying wordmark showcases the playful and friendly nature of our company and lends itself to the innovative roots of our brand.
Please stick to using tints similar in grade to the black and white version of our logo. The logo and word mark can also standalone, depending on the platform.
You are only allowed to use any of our colors in our color scheme in order to recreate the logo.
See our graphic language and color guides for further examples of color use and to see what works best.
BRANDMARK AND WORDMARK IN BLACK AND WHITE
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Logo with Word Mark
Standalone Word Mark
COLOR EXAMPLES
Logo with Word Mark
Alternate colors
Standalone Word Mark
Alternate Colors
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OUR LOGO (CONT.)
STANDARD BRANDMARK
WORDMARK
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Space around the logo is equivalent to the “I” in Lingua
Please take note of the tints we use for our logo
DO NOT...
Do not rescale unproportionally
Do not rescale place against harsh background
Do not use colors that are irrelevant to our supplied color pallette
Do not change the scale of the bird mark component of our logo
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OUR COLORS
OUR COLORS Lingua uses a combination of bright and bold colors to showcase the innovative and friendly nature of the company. Top Row: Primary Colors Second Row: Accent Colors
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PMS P 166-8 C CMYK: 11 0 9 0 RGB: 235 231 17 HEX: #d2007d
PMS P 24-8 C CMYK: 0 57 99 0 RGB: 246 135 32 HEX: #f58720
PMS P 75-16 C CMYK: 0 100 0 12 RGB: 210 10 125 HEX: #d2007d
PMS P 75-16 C CMYK: 0 100 0 12 RGB: 210 10 125 HEX: #d2007d
PMS P 121-6 C CMYK: 71 0 21 0 RGB: 5 189 205 HEX: #05bdcc
COLOR COMBINATIONS
PMS P 24-8 C PMS P 75-16 C
PMS P 24-8 C PMS P 121-6 C
PMS P 121-6 C PMS P 166-8 C
PMS P 75-16 C PMS P 166-8 C
PMS P 24-8 C PMS P 75-16 C
PMS P 121-6 C PMS P 75-16 C
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OUR TYPEFACE
OUR TYPEFACE Lingua uses the Gotham font family for all our branding and marketing materials. We have provided you with guidelines as to what weights you may use and how to use them. Feel free to use the italicized version as well.
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Gotham Thin Gotham Book Gotham Medium Gotham Bold Gotham Black Gotham Ultra
Used to accent headlines
Used for body copy and captions
Used for headlines
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OUR TYPEFACE (CONTINUED)
BODY COPY EXAMPLE Lingua is a student-geared educational language translation service focused on providing the best experience possible to our audience, students Body Copy is set in Gotham Book with font size set to 12pt, leading set to 14 pt, and tracking set to 5pt. tendaeped ut dolum nulles cum solupta tecusan dellant ibusandion nonsera tionsenia consenditius dolut illiqua taecepudae quo de maion nimet, sequatiis ernatur sit, ventio ipsa in pore nimus de is maximinvenis sitia vel iusa quuntem facimus. Distrum laborererum aliquat quiandae. Nam voluptas erion comnima gnatias sequi ommoloriaest fugiatem as ratest aut id ex experuntiis di blacid est, nati corepud itatendio vit odi dolorerrum sus untiae velit exere consequiant, consequi as as et et liciet et quidusciconsequi as as et et liciet et quiduscias resse re nonsed minciis debit evento maximen. consequi as as et et liciet et quidusciconsequi as et liciet et quiduscias resse re nonsed maximen. Body Copy is set in Gotham Book with font size set to 12pt, leading set to 14 pt, and tracking set to 5pt.
TIP: SPACING! Spacing between objects and paragraphs should be set to 1 pica.
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THIS IS A HEADER THIS IS A HEADER THIS IS A HEADER THIS IS A HEADER THIS IS A HEADER THIS IS A HEADER
HEADERS For publications, headers are set in Gotham Bold, all caps with the font size set to 24 pt. Leading is set to 10 pt, and tracking is set to 50 pt. Make sure to keep to solid colors. You may use gradients sparingly as the occasion allows for using the provided color combinations in our color use guide. For other uses, feel free to recreate a look similar to the examples we have provided throughout.
CAPTIONS The quick brown fox jumps over the lazy dog. How are you? This is Lingua, a translation service made especially for students. I am well.
The quick brown fox jumps over the lazy dog. How are you? This is Lingua, a translation service for students.
Captions are set in Gotham Book Italic with font size set to 8 pt, leading set to 10 pt, and tracking set to 5 pt or alternatively for larger viewing, font size set to 10 pt, leading set to 12 pt, and tracking set to 5 pt. For a more cohesive look, add a solid colored box behind the text.
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OUR GRAPHIC LANGUAGE
HOW TO USE OUR BRAND Lingua is fun, friendly, colorful, bright, and playful. Feel free to make patterns and motifs out of our provided logo and the font family that we use. See these examples of how we use it:
PATTERN EXAMPLES
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PATTERN EXAMPLES (CONT.)
MOTIF EXAMPLES
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(OUR GRAPHIC LANGUAGE- CONT.)
IMAGERY Lingua’s imagery attempts to showcase a diverse, lively and motivated array of people regardless of age, gender, race, orientation, or disability. We believe that we are all lifelong learners and learning should be fun, friendly, and playful, just like Lingua. You may also apply a gradient filter set to screen on a desaturated image. Please make sure to use photography and imagery that reflects our values.
*GRADIENT FILTER APPLIED
EXAMPLES
EXAMPLES Here are examples of how Lingua uses its branding in multiple applications. When creating marketingmaterials, try to achieve a similar, fun and bright, look.
BUSINESS CARDS
POSTCARDS AND ENVELOPES
LETTERHEAD AND DRAWSTRING BAG
STREET POSTER
TIP: USING OUR MOTIFS Branding should be colorful, bright, and playful. Make use of solid colors and play with the scale of the logo. You can also make patterns similar to the ones displayed in the graphic language guide.
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