Social Media Audit Lola's Boutique Editorial Calendar

Page 1

Lola's Fashion Boutique Editorial Calendar October 2016 Facebook DATE 10/18 10/20-10/29 10/30

Activities Promote about upcoming sales of the month. Inform customers about Graveyard Glam Bash happening in the store Halloween day. Remind followers to come to the store and enjoy festive finger foods, champagne and browse for the perfect costume.

Instagram DATE 10/18 10/20-10/29 10/30

Activities Promote about upcoming sales of the month. Inform customers about Graveyard Glam Bash happening in the store Halloween day. Remind followers to come to the store and enjoy festive finger foods, champagne and browse for the perfect costume.

YouTube DATE 10/18 10/20-10/29 10/30

Activities Promote about upcoming sales of the month. Inform customers about Graveyard Glam Bash happening in the store Halloween day. Remind followers to come to the store and enjoy festive finger foods, champagne and browse for the perfect costume.

Snapchat DATE 10/18 10/20-10/29 10/30

Activities Promote about upcoming sales of the month. Inform customers about Graveyard Glam Bash happening in the store Halloween day. Remind followers to come to the store and enjoy festive finger foods, champagne and browse for the perfect costume.

November 2016 Facebook DATE 11/01 10/20-10/23 10/24 10/25-10/27

Activities Promote upcoming sales of the month. Inform customers throughout social media about our Thanksgiving gathering at the boutique and about our big Black Friday sale. Wish our customers a Happy Thanksgiving and welcome them to our Thanksgiving gathering at the boutique. We will greet our customers with gourmet cookies and champagne. We will also have a Thanksgiving display at the entrance featuring the best outfits for the occasion. Inform our customers about Black Friday Sale. 50% off entire store./ Black Friday Sale displays.

Instagram DATE 11/01 10/20-10/23 10/24 10/25-10/27

Activities Promote upcming sales of the month. Inform customers throughout social media about our Thanksgiving gathering at the boutique and about our big Black Friday sale. Wish our customers a Happy Thanksgiving and welcome them to our Thanksgiving gathering at the boutique. We will greet our customers with gourmet cookies and champagne. We will also have a Thanksgiving display at the entrance featuring the best outfits for the occasion. Inform our customers about Black Friday Sale. 50% off entire store./ Black Friday Sale displays.

YouTube DATE 11/01 10/20-10/23 10/24 10/25-10/27

Activities Promote upcoming sales of the month. Inform customers throughout social media about our Thanksgiving gathering at the boutique and about our big Black Friday sale. Wish our customers a Happy Thanksgiving and welcome them to our Thanksgiving gathering at the boutique. We will greet our customers with gourmet cookies and champagne. We will also have a Thanksgiving display at the entrance featuring the best outfits for the occasion. Inform our customers about Black Friday Sale. 50% off entire store./ Black Friday Sale displays.


Snapchat DATE 11/01 10/20-10/23 10/24 10/25-10/27

Activities Promote upcoming sales of the month. Inform customers throughout social media about our Thanksgiving gathering at the boutique and about our big Black Friday sale. Wish our customers a Happy Thanksgiving and welcome them to our Thanksgiving gathering at the boutique. We will greet our customers with gourmet cookies and champagne. We will also have a Thanksgiving display at the entrance featuring the best outfits for the occasion. Inform our customers about Black Friday Sale. 50% off entire store./ Black Friday Sale displays.

December 2016 Facebook DATE 12/18 12/20-12/23 12/24 12/25 12/26-10/27 10/28-10/31

Activities Promote upcoming sales of the month. Inform customers about Christmas gathering at the boutique. Christmas gathering with special gifts for loyal customers. Offer cupcakes and champagne, Inform customers about after Christmas Day sales. Christmas Day/Boutique closed. Wish our customers a Merry Christmas and promote upcoming After Christmas Day sales. After Christmas Day sales. Inform customers about boutique's new merchandise for New Year's.

Instagram DATE 12/18 12/20-12/23 12/24 12/25 12/26-10/27 10/28-10/31

Activities Promote upcoming sales of the month. Inform customers about Christmas gathering at the boutique. Christmas gathering with special gifts for loyal customers. Offer cupcakes and champagne, Inform customers about after Christmas Day sales. Christmas Day/Boutique closed. Wish our customers a Merry Christmas and promote upcoming After Christmas Day sales. After Christmas Day sales. Inform customers about boutique's new merchandise for New Year's.

YouTube DATE 12/18 12/20-12/23 12/24 12/25 12/26-10/27 10/28-10/31

Activities Promote upcoming sales of the month. Inform customers about Christmas gathering at the boutique. Christmas gathering with special gifts for loyal customers. Offer cupcakes and champagne, Inform customers about after Christmas Day sales. Christmas Day/Boutique closed. Wish our customers a Merry Christmas and promote upcoming After Christmas Day sales. After Christmas Day sales. Inform customers about boutique's new merchandise for New Year's.

Snapchat DATE 12/18 12/20-12/23 12/24 12/25 12/26-10/27 10/28-10/31

Activities Promote upcoming sales of the month. Inform customers about Christmas gathering at the boutique. Christmas gathering with special gifts for loyal customers. Offer cupcakes and champagne, Inform customers about after Christmas Day sales. Christmas Day/Boutique closed. Wish our customers a Merry Christmas and promote upcoming After Christmas Day sales. After Christmas Day sales. Inform customers about boutique's new merchandise for New Year's.

January 2017 Facebook DATE 01/01-01/02 01/03 01/16 01/20-01/23 01/24-01/30

Activities Promote New Year sales/ Inform our customers about upcoming New Year celebration. Remind our customers about today's New Year celebration with specials, champagne and finger foods. Store closed MLK Day. Post the latest trending fashions out there during winter time. Showcase our new merchandise to consumers.

Instagram DATE

Activities


01/01-01/02 01/03 01/16 01/20-01/23 01/24-01/30

Promote New Year sales/ Inform our customers about upcoming New Year celebration. Remind our customers about today's New Year celebration with specials, champagne and finger foods. Store closed MLK Day. Post the latest trending fashions out there during winter time. Showcase our new merchandise to consumers.

YouTube DATE 01/01-01/02 01/03 01/16 01/20-01/23 01/24-01/30

Activities Promote New Year sales/ Inform our customers about upcoming New Year celebration. Remind our customers about today's New Year celebration with specials, champagne and finger foods. Store closed MLK Day. Post the latest trending fashions out there during winter time. Showcase our new merchandise to consumers.

Snapchat DATE 01/01-01/02 01/03 01/16 01/20-01/23 01/24-01/30

Activities Promote New Year sales/ Inform our customers about upcoming New Year celebration. Remind our customers about today's New Year celebration with specials, champagne and finger foods. Store closed MLK Day. Post the latest trending fashions out there during winter time. Showcase our new merchandise to consumers.

February 2017 Facebook DATE 02/01-02/05 02/10-02/13 02/14 2/20-02/28

Activities Promote new merchandise to consumers. Promote Valentines Day gathering from 2pm-5pm with champagne and chocolate and special Valentines Day sales. . Remind consumers about today's Valentine's Day event and specials. Promote Oscar Viewing Party #DressToImpress

Instagram DATE 02/01-02/05 02/10-02/13 02/14 2/20-02/28

Activities Promote new merchandise to consumers. Promote Valentines Day gathering from 2pm-5pm with champagne and chocolate and special Valentines Day sales. . Remind consumers about today's Valentine's Day event and specials. Promote Oscar Viewing Party #DressToImpress

YouTube DATE 02/01-02/05 02/10-02/13 02/14 2/20-02/28

Activities Promote new merchandise to consumers. Promote Valentines Day gathering from 2pm-5pm with champagne and chocolate and special Valentines Day sales. . Remind consumers about today's Valentine's Day event and specials. Promote Oscar Viewing Party #DressToImpress

Snapchat 02/01-02/05 02/10-02/13 02/14 2/20-02/28

Promote new merchandise to consumers. Activities Promote Valentines Day gathering from 2pm-5pm with champagne and chocolate and special Valentines Day sales. . Remind consumers about today's Valentine's Day event and specials. Promote Oscar Viewing Party #DressToImpress

March 2017


Facebook DATE 03/01-03/10 03/13-03/16 03/17

Activities Promote boutique's merchandise and outfits of the day. Promote our St. Patrick's Day specials and merchandise for the occasion. St. Patrick's Day specials and cocktail offerings.

Instagram DATE 03/01-03/10 03/13-03/16 03/17

Activities Promote boutique's merchandise and outfits of the day with our hashtag #LolaLook. Promote our St. Patrick's Day specials and merchandise for the occasion. St. Patrick's Day specials and cocktail offerings.

YouTube DATE 03/01-03/10 03/13-03/16 03/17

Activities Promote boutique's merchandise and outfits of the day. Promote our St. Patrick's Day specials and merchandise for the occasion. St. Patrick's Day specials and cocktail offerings.

Snapchat DATE 03/01-03/10 03/13-03/16 03/17

Activities Promote boutique's merchandise and outfits of the day. Promote our St. Patrick's Day specials and merchandise for the occasion. St. Patrick's Day specials and cocktail offerings and personalized geotag during event hours.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.