EXPERIENCE THE DIFFERENCE. Welcome to the 2013-14 Hyundai A-League season; one which promises to be an exciting and productive campaign both on and off the pitch for the Red and White. With a number of high-calibre signings, including one of Australia’s finest footballers – Harry Kewell – we believe we’re looking at our Club’s most successful season yet. That’s why we’re offering you an innovative entertaining program that stands out from the crowd – including our annual Heart of Business luncheon and Player of the Year function. Designed to get you closer to the Club, the players and all the Melbourne Heart FC action, our corporate packages offer you a unique range of family-friendly experiences to choose from. From premium sit-down and private dining, to comfortable cocktail and lounge-style grazing, all of our experiences are tailored to be flexible, affordable and set a new benchmark in match day entertaining. We thank you for your support and look forward to seeing you up close and personal during the season. Keep believing, Peter Sidwell Chairman
Scott Munn CEO
There’s nothing quite like the thrill of kick-off to get your heart racing, so we’ve crafted a unique selection of match day experiences to bring you closer to the Heart in 2013-14.
CLOSER TO THE CLUB. Get closer to the Melbourne Heart FC board, sponsors, corporate partners and business associates at the Chairman’s Function with these two quality dining options.
The Main Event (Available for 7 home matches) With a traditional sit-down menu and some of the best seats in the house, you can entertain key clients at Melbourne’s premium sporting venue, while watching all the action in true style. Includes: • Gourmet two-course meal • Premium beer, wine and soft drink • Half time snacks and refreshments • MC, guest speakers and live entertainment
• Ground entry and premium seating • Open air and behind glass viewing • Relaxed networking opportunities • Access to Ticker’s Kids Zone
Take Your Seat Check out the Stadium Map on page 9 for The Main Event location. Dress Code Smart casual – collared shirt required, jacket and tie optional. No shorts, no torn denim and no open-toe shoes.
Standing proud in a relaxed cocktail atmosphere, the Adriatic Lounge is the ideal way to entertain guests while watching all the action. This is where you get the best of both worlds: all the traditional welcomes and player speeches, but also live music, a delicious grazing menu and bar service before and during the match. Includes: • Gourmet grazing menu • Premium beer, wine and soft drink • Half time snacks and refreshments • MC, guest speakers and live entertainment
• Ground entry and premium seating • Open air and behind glass viewing • Relaxed networking opportunities • Access to Ticker’s Kids Zone
Make Your Stand Check out the Stadium Map on page 9 for the Adriatic Lounge location. Dress Code Smart casual – collared shirt required, jacket and tie optional. No shorts, no torn denim and no open-toe shoes.
Investment
Price
Investment
Price
Single match
$300 per person
Single match
$190 per person
Seasonal package (10 guests)*
$29,800 per season
Seasonal package (10 guests)*
$22,000 per season
Access to Ticker’s Kids Zone
$45 per child
Access to Ticker’s Kids Zone
$45 per child
* Enjoy 13 home games in style – seven Main Event functions and six standing cocktail events in the Adriatic Lounge. Includes recognition at the function and a Heart jersey signed by the squad.
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Adriatic Lounge (Available for 13 home matches)
* Enjoy 13 home games in the Adriatic Lounge. Package includes recognition at the function and a Heart jersey signed by the squad.
CLOSER TO THE FAMILY.
CLOSER TO THE ACTION.
That! Dairy Snack Ticker’s Kids Zone (Available for 13 home matches)
Corporate Suites
At Melbourne Heart FC, we believe the weekend is family time – so while you enjoy the Adriatic Lounge or The Main Event, bring the kids along to play at Ticker’s Kids Zone. A dedicated activity centre for children aged 4-14 years, with dedicated staff who will keep your children spellbound for hours with a large selection of games, crafts and entertainment. Includes: • Kids meal • Juices and water • Entertainment and activities • Ground entry and premium seat (with guardian)
• Visit from Ticker (at selected matches) • That! Dairy Snack giveaways
Watch all the action from the west wing of AAMI Park in the privacy of your own corporate suite. Everything is taken care of, leaving you to concentrate on what really matters ... enjoying great company and, of course, great football action! Includes: • Exclusive use of your own corporate suite for up to 18 people • Private dining with various catering options* • Your very own host, allocated exclusively to your suite
• Ground entry and premium seating • Open air and behind glass viewing • Plasma screen TV to view the match from inside • Two reserved VIP car parks
Make Your Stand Check out the Stadium Map on page 9 to secure the best suite in the house. Dress Code Smart casual.
Investment
Price
Single match
$3,000 per suite
Seasonal package – Category A
$15,000 per suite
Investment
Price
Seasonal package – Category B
$12,000 per suite
Single match
$45 per child (4-14 years)
Seasonal package – Category C
$9,000 per suite
* Various dining and beverage packages are available through Michael O’Brien Catering to suit all budgets.
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CLOSER TO HOME. Built for football, AAMI Park is the premier rectangle stadium in Victoria – a world-class venue for the world game, right on our doorstep. Offering unparalleled views and first class corporate facilities, the stadium provides a football experience simply without equal. Every pass, every shot and every move is seemingly within reach as you share the drama, the tension and the excitement that is football...
Central Coast Mariners
5
Friday Nov 8, 2013
7.30pm
Western Sydney Wanderers
6
Friday Nov 15, 2013
7.30pm
Sydney FC
8
Sunday Dec 1, 2013
5.00pm
Adelaide United
11
Saturday Dec 21, 2013
7:30pm
Melbourne Victory
12
Friday Dec 27, 2013
7:30pm
Wellington Phoenix
15
Friday Jan 17, 2014
7:30pm
Newcastle Jets
17
Friday Jan 31, 2014
7:30pm
Sydney FC
20
Sunday Feb 23, 2014
5:30pm
Brisbane Roar
21
Saturday Mar 1, 2014
7:30pm
Melbourne Victory
23
Sunday Mar 16, 2014
5:00pm
Wellington Phoenix
24
Sunday Mar 23, 2014
3:00pm
Central Coast Mariners
27
Saturday Apr 12, 2014
5:30pm
Western Sydney Wanderers
D
5.30pm
O A R
Saturday Oct 19, 2013
Adriatic Lounge
The Main Event and Adriatic Lounge Enter via Gate 4 (corporate entry) Ground level (east) to level 2, Olympic Park Room 2 and 3
Corporate Suites A Enter via Gate 7 (corporate entry) Ground level (west) to level 2
Corporate Suites B Enter via Gate 7 (corporate entry) Ground level (west) to level 2
Corporate Suites C Enter via Gate 7 (corporate entry) Ground level (west) to level 2
EB
2
The Main Event
SC O R
Opposition
42
70
1
2
3
4
5
6
7
8
9
80
10 11
12
41
14
40
15
39
16
38 37
18 19
35 34
33
13
17
36
20 32 31 30 29 28 27 26 25 24 23 22
21 D
R
81
O A
90 89 88 87 86 85 84 83 82
R EB
91
8
71 72 73 74 75 76 77 78 79
YARRA RIVER
Kick off
SC O
Date
SOUTH END
Enjoy unprecedented views of AAMI Park from the comfort of your own corporate suite on the west wing, or from the renowned Adriatic Lounge and The Main Event on the east wing. With a Chairman’s Function at every game this season, you’re simply spoilt for choice.
Week
OLYMPIC BOULEVARD
Prepare to watch the Heart like never before, from the best seats in the house.
STADIUM MAP.
NORTH END
KICK OFF IS CLOSER THAN YOU THINK.
INNER SANCTUM: BOLTON’S BELIEVERS.
CLOSER TO THE PLAYERS.
This is your opportunity to be part of a collective of valued business thought-leaders, make your contribution to the Club and help shape the future of Melbourne Heart FC. A select group from all different industries and expertise, our Bolton’s Believers all share a common passion – the love of the game.
Sponsoring a player is the perfect way to get closer to your Melbourne Heart. By showing your support for your favourite player, you’ll not only get a chance to meet them in person, but also attend exclusive Club events and be formally recognised for your contribution throughout the season.
Includes:
Includes:
• Enjoy unprecedented access and insight into the Club with Clint Bolton as your Inner Sanctum ambassador • Meet the players and coaching staff with one pre-match Inner Sanctum experience into the restricted epicentre of AAMI Park • Discuss the happenings at Melbourne Heart FC in an intimate Inner Sanctum boardroom forum with the coaching staff, executive and board members • Attend the exclusive invitationonly Inner Sanctum Long Lunch with key football personnel and stakeholders
• Four tickets to the Heart of Business Lunch and the Player of the Year Awards • Two tickets to the Chairman’s Club function at all 13 home matches • One VIP car park at AAMI Park at all 13 home matches • Two tickets to the official Melbourne Heart function at the Melbourne Derby away match at Etihad Stadium • Signed limited edition memorabilia item • Advertising and recognition at all official Club functions and on the giant super screen on match days
• Two tickets to attend an exclusive Player Sponsor event • Two tickets to attend the Adriatic Lounge at one selected match • Two tickets to attend either the Heart of Business luncheon or Player of the Year Awards Night
• A signed memorabilia piece • Recognition of your sponsorship on the Melbourne Heart FC website • Recognition of your sponsorship on the stadium scoreboard and at the corporate function on match day
Investment
Price
Investment
Price
Bolton’s Believers
$7,500 per person
Heart Player Sponsor*
$1,900 per player
* Each player is able to be sponsored up to three times.
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CLOSER TO THE CLUB. Corporate Partnership Redefining the traditional approach to sponsorship, we know that understanding your business objectives is the first critical step. We also recognise that your company’s term as a sponsor is subject to our performance and ability to meet your key performance criteria. That’s why we’re creating unique partnership opportunities, tailored to your specific industry and business needs. Options include, but are certainly not limited to: Branding Advertising and promoting your brand through mediums such as on-field player’s apparel, stadium signage, Club website and match day promotional activity. Business-to-Business Melbourne Heart FC is well connected to the Australian business community and will continue to develop partnerships with hundreds of businesses. We have a host of events and strategies to help facilitate business dealings from within our own business network. With the right strategy the Club can be a powerful conduit to new business opportunities.
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Business-to-Consumer Most businesses would do anything for the level of passion and loyalty that sporting clubs achieve from their customers. Companies have the opportunity to make the most of this emotional connection that fans display towards their sport, engaging consumers in a way that other media could only hope for. Community A key pillar of the Melbourne Heart FC brand is the community. Whether in schools, grassroots football or with our charity partners, it’s a real, genuine commitment to programs where we can create tangible, meaningful outcomes. A significant component of the player’s roles, beyond football, is an intimate involvement in these community programs.
Brand. Design. Creativity. Outside the box since 1977. From creating the Club’s brand identity in 2009 to developing its membership campaign in 2013, we’ve always believed that Melbourne Heart’s commitment to making a difference puts it in a league of its own.
As Melbourne Heart strives for even greater success in 2013, here at Elmwood, we’re right behind them and working passionately towards design that boosts our clients’ bottom lines and makes a real difference through its blend of strategy and creativity.
That’s what makes us the world’s most effective brand design consultancy, after all. www.elmwood.com
Melbourne. Leeds. London. New York. Singapore. Hong Kong.
GET IN TOUCH. For any information regarding our corporate entertaining or sponsorship opportunities, please contact one of our team: Brad Rowse General Manager, Commercial Operations Email brad.rowse@melbourneheartfc.com.au Phone 0407 861 050 Rebecca May Sponsorship Account Manager Email rebecca.may@melbourneheartfc.com.au Phone 0438 232 596 Tiffany Hanna Sponsorship Account Manager Email tiffany.hanna@melbourneheartfc.com.au Phone 0409 158 242
www.melbourneheartfc.com.au