Back of jersey sponsorship.
Back of jersey sponsorship JERSEY BRANDING Branding on the back of the team’s playing jersey for the 2013/14 season. Including: • 13 home matches at AAMI Park • 13 away matches interstate • 1 regional match played in Albury
SIGNAGE • Signage in the eastern tv arc at all home matches
Scoreboard commercials • Opportunity to show your companies commercial on the scoreboard during the home matches
Acknowledgement as a Major Partner media exposure • The back of jersey sponsor received approximately $500,000 exposure value throughout the2012/13 • This media exposure value is expected to increase significantly for the 2013/14 season Media Value ($) 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0 2010/11
2011/12
2012/13
2013/14
Foxtel, websites & print media
Foxtel, websites & print media
Foxtel, websites & print media
Foxtel/SBS, websites & print media
Media Evaluated
For more information please contact: Brad Rowse Ph: 0407 861 050 General Manager – Commercial Operations
A-LEAGUE KEY MEASURES
BROADCAST AVERAGE AUDIENCE
90,000 UP 84% 80,000 78,052
70,000
UP 26%
(Ex Finals)
60,000 65,735
50,000
UP 46%
(inc Finals)
40,000 30,000
44,968 (inc Finals)
20,000 10,000 0
AVERAGE ATTENDANCES
14,000
2010/11
2011/12
2012/13
Season
Season
Season
UP 47%
12,000
UP 20% 12,348 (Ex FInals)
10,000 UP 23%
8,000 6,000
10,812 (inc Finals)
8,015 (inc Finals)
4,000 2,000 0 2010/11
CLUB MEMBERSHIP
2011/12
2012/13
80,000 UP 33% 70,000 UP 12% 70,433
60,000 UP 19% 63,135
50,000 40,000
52,922
30,000 20,000 10,000 0 2010/11
2011/12
2012/13
www.melbourneheartfc.com.au