Our Partners

The MSO Corporate Partnerships team celebrated a healthy return to ‘normal’ operations in the postCOVID world of 2022, finishing the year in a strong financial position due to healthy partner renewal and the securing of new business at increased investment levels.

Overall, we solidified arrangements with 38 partners—an increase of 2 partners year-onyear—with secure retention of existing long-term partners. We celebrated 20 years of partnership (including 19 years of Principal Partnership) with Emirates, an incredible milestone that reinforced the long-standing commitment, loyalty and respect between our two brands. Our Premier Partner Ryman Healthcare also returned for a fourth year, and became Presenting Partner of our Season Gala Series in an exciting new brand alignment.

MSO Partnerships are formed around shared values, purpose and alignment to the MSO’s brand position of quality, excellence and innovation. In particular, purpose-based partnerships became a key focal point in 2022. We welcomed new Premier Partner Life-Space as both East meets West Prestigious Partner and the Official Health Partner of the MSO, supporting our MSO Sound Mind and Body program. This new program helps support the health and wellbeing of our greatest assets—our musicians and audience—through the development of a preventative health program for our MSO permanent musicians, as well as health content and activations for our audiences. Major Partners Equity Trustees, returning for a fifth year, also focused their partnership to align with programs that support and showcase our First Nations and Women in Music artists.

Our partners exemplify the best-in-market in their field, encompassing cross-industry specialisation in travel, health, wealth management, finance, media and hospitality. Overall, we welcomed six new partners in 2022, including Life-Space, oOh!Media, RACV, Chinese Chamber of Commerce Australia— Melbourne Branch, BMYG, and Australian New Goldberg Orchestra.

Despite starting the year with enforced capacity restrictions on corporate events, we grew our on-ground event offering as restrictions eased. Our partnerships with Karen Wang Weddings and Flowers, TarraWarra Estate, Patient Wolf, and Sam Baking High—developed during the lockdowns of 2021—allowed us new avenues to create truly unique, elevated experiences for partners and corporate hospitality clients as strong demand for high-quality corporate hospitality events returned.

We continue thank all of our wonderful partners for their continued loyalty, support and friendship. In particular, we would like to recognise Emirates, continuing our Principal Partnership into a 20th year in 2023. We truly cherish their unwavering commitment to the MSO as we move into a third decade working together.

We look forward to a fantastic year working with all our partners in 2023 and look forward to forging forth in a brand new world together.

Jayde Walker Head of Partnerships

Principal Partner

Thank you to our supporters

Premier Partners

Education Partner

Major Partners

Government Partners

Supporting Partners

Media and Broadcast Partners Trusts and Foundations

Freemasons Foundation Victoria