Danira Alihodzic Morgan Bush Melinde Dzabiri Carolyn Englander Corbin Hayes Camille Welch
Invitations
Designer & Charity BLUMARINE ●
Italian fashion house
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Name inspired by love for the ocean
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Established in 1977
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Anna Molinari
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Queen of Roses
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Modern, sexy, feminine
OCEANA ●
Largest international ocean conservation
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Works to protect and restore the world's oceans
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Focused on oceans, overfishing, habitat destruction and pollution
Goal / Target Audience GOAL ●
Raise awareness
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Introduce Blumarine
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Build new clientele
TARGET AUDIENCE ●
Male and female
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21+
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Fashion forward
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Philanthropists
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Feminine, fun, international
Venue The Botanic Garden ●
The Esplanade
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Outside
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Waterfront
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Capacity: 1,500
Production PRODUCTION & STAGING ●
Floral tent installation
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Acrylic plexiglass flooring
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Ghost chairs as seating
MUSIC ●
Washed Out
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Alexandre Desplat
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Complimentary
Floor Plan
Show
Ambiance
Run of Show
Models
Hair & Makeup HAIR ●
Slicked back ponytail
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Side part
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Teased/full ponytail
MAKEUP ●
Eyebrow ●
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Defined brow
Eyes ●
Highlighted in corner
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Depth created in crease
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Mascara on top and bottom
Cheeks ●
Lightly contoured
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Light blush
Lip ●
Skin tone tinted balm
Calendar
Calendar
Calendar
Time & Action May 16th 5:00 PM: Designer lands in Chicago 6:15 PM: Designer Arrives at W Hotel 7:00 PM: Designer and entourage eat at restaurant Mon Ami Gabi 9:00 PM: Designer goes back to W hotel May 17th (Day of Show) 10:00 AM: Set up starts at Botanic Gardens 11:00 AM: Designer has brunch with Nordstrom and Neiman Marcus buyers at hotel 12:30 PM: Designer visits Blumarine retail location in Chicago 2:00 PM: Designer eats lunch at La Petite Folie 3:00 PM: Designer goes back to the W to get ready and models arrive at the Botanic Garden 3:15 PM: Show rehearsa 3:30 PM: Hair and makeup arrive 4:00 PM: Guests arrive and cocktail hour begins 5:00 PM: Show starts 5:20 PM: After party begins 10:00 PM: Party ends 10:15 PM: Strike May 18th 10:00 AM: Designer leaves for O’Hare and catches her flight
Transportation & Hotel
Press Release
Marketing FRONT ROW ●
Bill & Giuliana Rancic
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Jennifer Hudson
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Lady Gaga & Taylor Kinney
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Blake Lively
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Jennifer Lopez
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Selena Gomez
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Nicole Richie
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Chicago sports teams players wives
BUZZ ●
Chicago fashion bloggers
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Chicago Magazine
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Instagram (http://instagram.com/blumarinechicago)
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Gift Bags
Sponsors
Budget