Blumarine Fashion Show

Page 1

Danira Alihodzic Morgan Bush Melinde Dzabiri Carolyn Englander Corbin Hayes Camille Welch



Invitations



Designer & Charity BLUMARINE ●

Italian fashion house

Name inspired by love for the ocean

Established in 1977

Anna Molinari

Queen of Roses

Modern, sexy, feminine

OCEANA ●

Largest international ocean conservation

Works to protect and restore the world's oceans

Focused on oceans, overfishing, habitat destruction and pollution



Goal / Target Audience GOAL ●

Raise awareness

Introduce Blumarine

Build new clientele

TARGET AUDIENCE ●

Male and female

21+

Fashion forward

Philanthropists

Feminine, fun, international



Venue The Botanic Garden ●

The Esplanade

Outside

Waterfront

Capacity: 1,500



Production PRODUCTION & STAGING ●

Floral tent installation

Acrylic plexiglass flooring

Ghost chairs as seating

MUSIC ●

Washed Out

Alexandre Desplat

Complimentary



Floor Plan



Show

Ambiance



Run of Show



Models



Hair & Makeup HAIR ●

Slicked back ponytail

Side part

Teased/full ponytail

MAKEUP ●

Eyebrow ●

Defined brow

Eyes ●

Highlighted in corner

Depth created in crease

Mascara on top and bottom

Cheeks ●

Lightly contoured

Light blush

Lip ●

Skin tone tinted balm



Calendar



Calendar



Calendar



Time & Action May 16th 5:00 PM: Designer lands in Chicago 6:15 PM: Designer Arrives at W Hotel 7:00 PM: Designer and entourage eat at restaurant Mon Ami Gabi 9:00 PM: Designer goes back to W hotel May 17th (Day of Show) 10:00 AM: Set up starts at Botanic Gardens 11:00 AM: Designer has brunch with Nordstrom and Neiman Marcus buyers at hotel 12:30 PM: Designer visits Blumarine retail location in Chicago 2:00 PM: Designer eats lunch at La Petite Folie 3:00 PM: Designer goes back to the W to get ready and models arrive at the Botanic Garden 3:15 PM: Show rehearsa 3:30 PM: Hair and makeup arrive 4:00 PM: Guests arrive and cocktail hour begins 5:00 PM: Show starts 5:20 PM: After party begins 10:00 PM: Party ends 10:15 PM: Strike May 18th 10:00 AM: Designer leaves for O’Hare and catches her flight



Transportation & Hotel



Press Release



Marketing FRONT ROW ●

Bill & Giuliana Rancic

Jennifer Hudson

Lady Gaga & Taylor Kinney

Blake Lively

Jennifer Lopez

Selena Gomez

Nicole Richie

Chicago sports teams players wives

BUZZ ●

Chicago fashion bloggers

Chicago Magazine

Instagram (http://instagram.com/blumarinechicago)

Twitter



Gift Bags



Sponsors



Budget



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