THE
7ଳ + Ɯ 7ଳ + Ԥ
DE.SIGN 'Ԥ‫=ޖ‬Ʈ1
COL.LEC.TIVE ?.Ԥ ‫ޖ‬/(. 7,9?
A.K.A
melodia port·fo·li·o
[MUH-LOH-DEE-UH] /PÔRT’FŌLĒ,Ō/
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Hello, nice to meet you !
INTRODUCTION
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Journey over the years
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INTRODUCTION
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MUKURA CERAMICS
D O F F H AT PRODUCTION
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KASAMARA A PA R T M E N T
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HSBC
POT AND
PA S A R AYA
PA S T R Y
INFOGRAPHIC
MILLIGAN
I L LU S T R AT I O N SHOWCASE
B I L LY
STORE
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Art inside the brand BRANDING & IDENTITY D I G I TA L C R E AT I V I T Y http://mukuraceramics.com/
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When Mukura was first established in 1984, its focus was nailed on business-to-business basis. Since today is the day of the millennials, the company is fully aware about the chance to develop their business to be more customerbased. To comply with the shift in their marketing paradigm, Mukura’s branding emphasizes on the artistic design of their rooster ceramic products. MUKURA: DESIGNING LIFE
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MUKURA: DESIGNING LIFE
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MUKURA: DESIGNING LIFE
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MUKURA: DESIGNING LIFE
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Your resort, your sanctuary BRANDING & IDENTITY D I G I TA L C R E AT I V I T Y
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As low-rise resort-style residential building with luxurious and nature-inspired appearance, Kasamara offers an authentic atmosphere of a home, better than any other property around the area. It is a facility-driven residence where your convenience is prioritized and your privacy is very well secured. With Kasamara, we offer you a blissful sanctuary where the new life and happiness begin. K A S A M A R A A PA R T M E N T
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K A S A M A R A A PA R T M E N T
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K A S A M A R A A PA R T M E N T
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K A S A M A R A A PA R T M E N T
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K A S A M A R A A PA R T M E N T
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Digitizing Imagination BRANDING & IDENTITY D I G I TA L C R E AT I V I T Y https://www.youtube.com/channel/ UCDDdgvBGGNJWYj2vMlMM5PA PREV
Doffhat is a video production company who came forward with a request for a visual identity rejuvenation that utilize bold and daring colors, as it would establish an unambiguous representation of their character. Their mission D O F F H AT P R O D U C T I O N
is to revolutionize cinematography and storytelling industry by creating a perfect marriage between technology and art.
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D O F F H AT P R O D U C T I O N
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D O F F H AT P R O D U C T I O N
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Welcome to the kitchen wonderland BRANDING & IDENTITY D I G I TA L C R E AT I V I T Y
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The moment you take a step into the homemade wonderland, you will find yourself awed by the wondrous displays and arrangements of every baking goodness.
P O T & PA S T R Y
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P O T & PA S T R Y
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P O T & PA S T R Y
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A true designer only use
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visual
WISDOM WORD
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sometimes
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New voice for the millennials DATA V I S UA L I Z AT I O N DESIGN https://www.facebook.com/ HSBCIndonesia/
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HSBC: SOCIAL MEDIA INFOGRAPHIC
Life is full of changes and surprises! HSBC is aware about the changes in lifestyle and its influence on HSBC’s existence in the future. Now, when the time comes for the millennials to lead the world, the communication strategy of HSBC should face major changes to meet the 21st century challenges. Because the millennials believe that sharing is caring, HSBC finds the need to share some important information about lifestyle and the main concern is still about finance with their millennials customers.
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HSBC: SOCIAL MEDIA INFOGRAPHIC
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HSBC: SOCIAL MEDIA INFOGRAPHIC
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Heritage for the digital world B R A N D AC T I VAT I O N S O C I A L M E D I A C R E AT I V I T Y http://pasarayastore.com/ PREV
https://www.instagram.com/pasarayastore/
PA S A R AYA S T O R E : S O C I A L M E D I A
When it’s down to the heritage of Indonesian culture and everlasting traditional value, nothing can outclass the value of Pasaraya. But the question is not whether Pasaraya offers a unique selling proposition. Instead, it is the matter of whether or not that USP is applicable to modern culture, especially in the era of digital communication.
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PA S A R AYA S T O R E : S O C I A L M E D I A
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PA S A R AYA S T O R E : S O C I A L M E D I A
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The journey toward a new era in storytelling MOTION COMIC I L LU S T R AT I O N VISUAL DEVELOP PREV
For my final year project, I chose to create a motion comic through digital medium. Thanks to technological advances that allow a large amount of population to have immediate and constant internet access, there is a significant increase COLLEGE : FINAL PROJECT
in demand for digital contents. This is truly a fantastic revolution for storytelling, as the material distribution has become much faster for wide audience range. Being able to explore this new medium has shown new methods on how stories are being told, read and shared while maintaining interactive channel between creators and audience.
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COLLEGE : FINAL PROJECT
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COLLEGE : FINAL PROJECT
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There are three responses
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to a piece of design
WISDOM WORD
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Yes , No , and
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WOW! Milton Glaser
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Never underestimate PREV
a small project
Not all big projects are the most favorite, sometimes side project and also a small portion project could transform into great artwork. These are some of my recent illustration and design.
SHOWCASE
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D U T C H L A DY: F R I S I A N F L AG ( S I N G A P O R E ) ADS STORYBOARD
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D R A KO N : I L LU S T R AT I O N
SHOWCASE
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L E R E I N E : I L LU S T R AT I O N
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SHOWCASE
YOU ARE THE APPLE OF MY EYE
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U N I T H R E E : H O L I DAY P O S T E R
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SHOWCASE
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Too bad this is the last page, but never say goodbye because ending is the beginning.
M E L O _ S A LV
Be
M E L O D I A S A LV
Please feel free to contact me at hallo.melodia@gmail.com
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good·bye /GOOD’BĪ/