I'mup innovative makeup on kickstarter

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NotJessFashion for I’mUp innovative makeup, ( on kickstarter )


NotJessFashion for I’mUp innovative makeup, ( on kickstarter )


INNOVATIVE MAKEUP I’mUp is a power bank with an integrated makeup kit. Its innovation consists in combining two everyday essentials into a single compact duo to optimize space in your bag and enrich your lifestyle. Standard power banks only charge batteries, whereas I’mUp also gives the opportunity to flash a new light on your beauty thanks to its integrated blush palette.




We have dedicated passion and attention to every single detail of I’mUp: from makeup powders to brushes, from the battery to the pouch, from the mirrors to the LED system. But we also kept a strict focus on the elegance of the shape and the refinement of the design. We were tired of ugly power banks, so we decided to re-invent them. Shape, functionallity and production feasibility had to converge into a single, charming accessory, with a touch of Made-inItaly.integrated blush palette.




Two elements were planned to harmonize and exalt the elegance of I’mUp. The first is a texture that embraces I’mUp, softening and making more feminine the design of the body. The second is on top cover, inspired from organic design. It blossoms from the study of the accidental and natural shape of a flower, merged with the image of a waterdrop. This characteristic motif was duplicated on the blush powder for keeping balance and coherency.







With I’mUp you can fully charge your smartphone or your tablet whenever you like, wherever you go, without stopping anywhere for an electric outlet. The Battery of I’mUp has a capacity of 4300 mAh (max), with an output of 2,1A and an Input of 1,0A. Two battery cells were combined in parallel to gain double power. The cells are based on lithium-ion polymer chemistry. These are characterized by a high energy density: small dimensions, high power. This means that you can charge very quickly your smartphone, tablet or smartwatch. For example: Samsung Galaxy note 4 - 91 mins Samsung Galaxy s4 - 74 mins Samsung Galaxy s6 - 100 mins iPhone 5 - 41 mins iPhone 5c - 41 mins iPhone 6 - 50 mins Smartwatch Sony 2 - 18 mins Tablet Samsung Galaxy S 8,2’’ - 140 mins


You can quickly refresh your makeup on the go with the beauty compact kit of I’mUp.


The 100% organic formula “Made in Italy” contains powerful and nutritious ingredients such as shea butter, jojoba oil, almond oil, cocoa butter, rice powder, lastly hyaluronic acid, which will both hydrate and soften your skin. The blush of I’mUp is available in two color variants: a pink one for lighter skin types, and a brown one for the darker ones. The eco-friendly blush palette is designed to be refilled, so you can simply replace the powder pan when it’s over, or customize your own. You will find a makeup collection for refills on www.melely.com. I’mUp comes with two mini brushes: a flocked tips/mini brush and a blush brush, both of synthetic hair. A 2x zoom mirror is under the top cover, where the mini brush kit is. The main cover has a larger mirror.



LED System: with a double tap of the side button you can activate the ring LED system, providing more accuracy to do your makeup in low-light circumstances.



A special edition is available just for kickstarter: Borgogna Purple.









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