a new angle on hydration
Melina Edgerton // Fall 2012
table of contents Introduction 01
wwu & transition
Research 03 04 05 06 07
what is road cycling? cycling history the road bike who cycles? persona
Process 09 10 11 12 13 15 17 19
problem current products current issues design criteria inspiration ideation form progression eye angle study
Solution 21 23 24 25
mibo specifications materials & components in-context
The Junior Industrial Design class at WWU worked with Transition Bicycle Company during Fall 2012. The goal of this five week project was to create a bicycle storage solution or accessory targeted to road, commuter, mountain, or touring cyclists.
01
02
what is road Cycling? Road cycling is the oldest and most widespread form of bicycling. It primarily takes place on paved surfaces and includes recreational and race cycling. Road cycling is rooted in tradition. Major changes to the sport are rarely accepted and the most successful innovation tends to come from small tweaks.
03
Cycling History
1865
1870
1880-90
1896
1900-10
first two pedal bike
penny farthing
safety bicycle
cycling in the Olympics
derailleur introduced
04
The road bike stiff, lightweight frame
high seat for full leg extension
drop handlebars
bottle cage
thin wheels with minimal tread clipless pedals
05
who cycles? 2009 Survey of Licensed US Cyclists 72,000 racers 115,000 median household income 34 median age 81% college graduates 27% post graduate 89% male 57% professional/managerial 35% married
06
Persona
“Cycling has become more than a hobby for me. It’s a lifestyle.”
07
chris stevenson 36 years old lives in Portland, OR works as a computer engineer 4 years cycling experience cycles at least 3 times a week rides to for fun & to stay fit invested over $7,000 in bike & accessories treats himself by purchasing new bike gear talks bikes with his coworker/fellow cyclist Nate wants his bike to be aerodynamic keeps water in bottle cage on frame keeps wallet, keys, and phone in jersey pockets
08
Problem
Create a hydration system for road cyclists that improves water accessibility, allows for safe to use while riding, and fits with the sleek road cycling aesthetic .
09
Current Products 1.
4.
2.
1. Camelbak Podium Chill 2. Vincero Design Stratus 24 Bottle & Edge 16 Mount 3. Profile Design Razor Bottle System 3.
4. Vision Aerobar Triathlon/Time Trial Drink System
Current issues
rider’s head tips up when the water gets low, dangerously taking eyes off the road
11
rigid plastic bottles are not comfortable in jersey pockets
bottle cages clutter the sleek frame and can be hard to reach while riding
Design Criteria This hydration system must: allow rider to keep their eyes on the road
fit comfortably in jersey pocket and bottle cage
be made of a soft, flexible, durable, food safe material
require only one hand to use; no cap or lid
be lightweight and aerodynamic
12
4.
Inspiration
1. 13
2.
3.
5.
8.
1. Humangear GoToob 2. Camelbak Eddy
6. 7.
3. Nike Sport Water Bottle 4. Easy Drink Concept 5. Relaj Water Bottle 6. Camelbak Antidote Resivoir 7. Vapur Anti-Bottle 8. Comotomo Natural Feel Baby Bottle
Ideation
15
16
Form Progression
17
18
Eye angle study
head tips up when water gets low, dangerously taking rider’s eyes off the road
19
transfer the angle from the cyclist’s neck to the water bottle, allowing rider to keep eyes straight ahead
20
Mibo
Mibo is a water bottle for road cyclists. By changing the angle of the drinking nozzle, Mibo allows cyclists to keep their eyes on the road ahead. The soft silicone bottle is comfortable in the jersey pocket and the thin neck keeps Mibo from slipping out during rides. Mibo eliminates the need for a bottle cage, allowing riders to maintain the sleek, aerodynamic identity of their bicycle.
21
Specifications
23
Materials & Components
silicone inner valve polypropylene straw connector grip indents in cap
mibo comes in: threads attach to cap
orange
teal
pink
polypropylene collar
gaskets hold collar on bottle and create watertight seal
removable silicone straw
imprinted logo blue silicone bottle 24
In-Context
25
a new angle on hydration