Work Portfolio 2019

issue 2019

a portfolio art & design

“Me lin da is extra o rdin a ry t a le n t e d , c re a t iv e a n d c o n s t a n t ly de monstra tes th e ab ilit y t o e x c e e d o n e ’s e x p e c t a t io n s . ”

conte n t

05 2

Print & Digital Marketing

A collection of my graphic design, newspaper advertising, and book development.

Portfolio

06

Logo Work

Various logos that I have designed for my

clients over the years, in no particular order.

07

Client Branding

Collection of full company branding for clients that were looking for an overall development.

01

A Love for Art

02

A Passion for Photography

03

A Pursuit for Graphic Design

04

About Melinda Z Szilagyi

08

Testimonials

A Liberal Arts Major, a choice driven by my complete love / passion for making art.

I followed my second passion of fine art photography and landed an amazing job.

In pursuit of my Bachelor Degree, I knew that the emphasis would be in graphic design.

A quick introduction to who I am and how I came to do what I do.

Read some what my clients have shared about their experiences working with me.

www.mzscreations.com 3

“Blood, Sweat and Tears” by Melinda Szilagyi

4

Portfolio

01

love / art

My choice for becoming a Liberal Arts major in college was driven by my love for art.

When I have time to pick up the paint brush, acrylic paints are my preferred medium. I primarily work on canvas, but I also enjoy using oil, ink, and watercolors and

have explored all mediums throughout my years. Growing up I devoted every extra minute I had to the arts, if I

had an extra minute, it was always dedicated to drawing or painting.

As I made my way into adulthood, art seemed to take on different forms and my curiosity expanded to adapt to

whichever form of art I choose to peruse. Looking back, I now realize how much my passion for art contributed to

my career choices that I made and I realize that I could not be where I am today without the significant role it played, and continues to play, in my life.

inspiration

storm

w16” x h40”

w40” x h58” (estimate)

by Melinda Z Szilagyi

acrylic on canvas

by Melinda Z Szilagyi acrylic on canvas

www.mzscreations.com 5

02 passion / photography My background was in fine art photography and I learned early on that the transition to real estate photography was very similar to what I was used to capturing.

In college I decided I would follow my second passion of fine art photography. I had the honor of winning awards in high school for my still life photographs therefor I felt

carmel valley

Photo By Melinda Z Szilagyi

Below: I have a deep love for Carmel Val-

ley, CA. With it’s warm weather and mountain terrain it is a beautiful spot to live in.

like it was a natural progression to minor in the field.

Since then I was fortunate to be able to utilize my skills, most recently working full time for a realtor in Carmel, CA, Tim Allen. The photo on the left was taken for a promotional piece that I put together for a property in Car-

mel. My decision was to promote this property in the light that it was already showcased in, a piece of art. This was my take on “Live in Art”; other images were also used to help promote the campaign and help bring famed Ron

Mann’s vision to life. Throughout my career I have photo-

graphed beautiful multimillion dollar mansions as well as small cottages and also had the pleasure of with working

with some great people which allowed me to expand my portrait photography skills as well.

6

Portfolio

Because of my fine art photography background, I was

able to make the switch into real estate photography easily. The subject remained the same as well as the challenge to capture it in the best light. The photo on the opposite page and below are taken from homes in Carmel Valley, and Carmel Highlands California.

My recent move to Reston, Virginia has given me the opportunity to for a new canvas and I am really excited about continuing my passion for photography on “the other” coast.

carmel

Photo By Melinda Z Szilagyi

Above: “Live in Art” campaign for a home on Aguajito Road in Carmel designed by Ron Mann.

carmel highlands Photo By Melinda Z Szilagyi

Right: One of my favorite homes right off the ocean in the Highlands, California.

This is a Mickey Mickey classic.

www.mzscreations.com 7

03 pursuit / design A collection of some of my graphic design, newspaper

advertising, and book development that I have done for my clients are showcased on these pages.

h II y II concept Clothing Line Company

One of the concepts that I offered my client when creating their new cloth-

ing line logo. They did not choose

this one, but it still remains one of my favorites.

I have a strong background in graphic designing, typography, and knowledge of publishing for print materials as need for magazines, newspapers, and other types of mediums.

When I decided to pursuit my Bachelor Degree I knew that the emphasis will be in business and graphic design. I was fortunate to have opportunities throughout my career that allowed me to explore my interest

h II y II concept Clothing Line Company

Same concept design as above

shown to the client for an idea of waht the clothing tags could look like.

8

Portfolio

in graphic design early on. First through my internship at Fox Racing

Inc. and then when I was hired by Coldwell Banker. Three years after

Coldwell Banker hired me to handle their advertising/ marketing for their highest producing real estate offices on the Monterey peninsula, I was

approached by one of their top producing agents in the country to start working for him exclusively as his marketing director.

The client and I both understood that a font can play an important role for a logo and that over time that logo should get a “face-lift� so to

speak, to keep up with the times, if needed. The client was using an old-

er style font with some script making it feel dated, I proposed we instead use a classic font, something that will stand the testament of time. That, along with a classic color such as black, white, or grey as apposed to

the purple, reds and pinks they were using would modernize the look of

homes magazine Real Estate Magazine

Full rebranding including logo design, cover, and inside pages to modernize

the magazine tremendously.

We used the fundamentals elements of the covers that the client and I studied and designed one that hopefully would not only compete but raise above the competition.

the feel and look.

www.mzscreations.com 9

04

One vision, One person, One goal.

In the ever changing field of marketing, it is crucial to have a savvy,

well-seasoned individual that can personally strategize, coordinate, and implement all your marketing branding needs and efforts. The most important thing is your vision is clearly advocated, someone with personal knowledge of your

company is diligently working for you, and the success of your company is the ultimate goal. One vision, one person, one goal.

Melinda Z Szilagyi

owner / creator of MZSCREATIONS

10

Portfolio

www.mzscreations.com 11

Meet Melinda

Artist / Photographer / Designer

“I am a passionately curious person.

Someone who is constantly evolving, learning, and creating.�

12

Portfolio

it’s nice to meet you

I am sharing with you some “at the office” photos so you can get a feel for who I am. I am usually behind the desk working on my Mac with a coffee cup

in hand getting those deadlines met,

but when I am not, I am either chasing my 2 year old around or taking photos of properties or people. My work day is never the same and definitely never

dull, making it very easy to love what I

do! I am thankful every day that this is my life and my journey.

It’s nice to meet you!

You may already know, but just in case you don’t, my primary back-

ground has been in the field of Advertising and Marketing, with over 16 years of experience. My focus concentrating specifically on creating

marketing plans, strategies, and budget proposals, specifically catered to each of my client’s needs. Throughout my 14 years working for

work life

knowledge of marketing and perfecting/ implementing logo and brand-

Above Left: Almost always you will find,

Coldwell Banker and Tim Allen, my main concentration was refining my ing into the growth of his business with success. We hit over $1.8 Billion in sales during my time with Tim Allen, now known as Tim Allen Proper-

ties, a company name change that I implemented during my time there.

Prior to working with those two companies, my other design projects

consisted of constructing logos, catalogs, promotional pieces, flyers,

and websites for my clients. Over the years, I have had the pleasure of

working with a many clients in different industries. I am very familiar with project deadlines, work great under deadline pressure and enjoy what I do very much.

A look at my desk

coffee, sketch book, magazine, and printed materials on my desk.

big sur

On top of the hill

Above: Outside on a ledge shooting to get that view shot. It was a gorgeous Big Sur day to take photos.

www.mzscreations.com 13

05 print & digital marketing

A collection of some of my graphic design, newspaper advertising, and book development that I have done for my clients are showcased on these pages. I have a strong background in graphic designing, typography, and

knowledge of publishing for print materials as need for magazines, newspapers, and other types of mediums.

digital marketing

With an AA in Liberal Arts and a strong background in creating

Jonathan Spencer, Coldwell Banker

visual pieces of marketing, or as I would like to call them “pieces

Full branding for a single property which

pleasure of working with a variety of clients and industries. With

deserved the extra attention that was listed at 28M in Pebble Beach.

of art�, I have over 12 years of experience in the field and had the most of my time spent in the real estate field constructing flyers, logos, catalogs, promotional pieces, social media content and

websites for my clients. If you are looking for something as simple

as a postcard design or an intricate as a promotional book, I would love to help you.

14

Portfolio

property marketing Jon Hitchcock, Samson Properties

A beautiful property deserves a beautiful

presentation to show potential buyers; this served its purpose.

newspaper advertising Tim Allen, Coldwell Banker

Live in Art campaign for a property in Carmel, CA where we focused on the beauty the home provides.

www.mzscreations.com 15

lucie campos

Top 1% Coldwell Banker Agent

Right: She requested something that wasn’t

too feminine and didn’t have a lot of script to it. I think the end result is beautiful.

monterey peninsula home team Top Keller Williams Team

Above: They decided to do a whole re-branding when KW launched their new luxury program. The two are a perfect match.

16

Portfolio

06

logo work

Here is a collection of some of the various logos that I have designed for my

clients over the years, in no particular order. While I was studying graphic design, I choose to focus on typography because it is something that fascinates me.

I love how a font can convey a message without actually writting out the words. I am always looking to expand and develop my personal style and enjoy the collaboration process with my clients.

Creating strong visual appeal is essential if you’re looking to attract inter-

est and attention with your target audience. At MZSCREATIONS, my Logo Design services can play an integral role in successfully promoting you

and your business. From the initial design concept to the final outcome, I work diligently towards bringing your vision to life in the most professional manner.

back post fiber arts Etsy Company

This was a total collaboration between the client and I and I think it came out terrific and exactly what she was looking for.

h II y II

tim allen properties

Australian clothing line company that is

One of my first logos that I created for Tim

fashion to you, watch out for them.

consistently the top realtor in the country.

Start-up Clothing Line

starting up. The two sisters are bringing

Top 1% Coldwell Banker Agent

Allen, when he was the #1 Agent in US. He is

www.mzscreations.com 17

07 client branding A small collection of samples shown of full company branding that I have done for some of my most recent clients.

jonathan spencer

Jonathan Spencer, Coldwell Banker

Logo plus full branding for a single property which deserved the extra attention that was listed at 28M in Pebble Beach.

I understand the importance of a lasting visual impact. My branding

services are available and customizable to suit your needs. Each of my

mpht

Top Keller Williams Team

This was a full re-branding project to update their logo and all materials.

18

Portfolio

clients have different needs for their businesses and because of this and

my background, I have a great understanding of what it takes to successfully implement their brand for either themselves or the company. I have been fortunate to have had great success in helping my clients achieve their branding goals.

lucie campos

Top 1% Coldwell Banker Agent

Full re-branding project to update her logo and give her, her own unique

look that sets her apart from the other CB agents.

jon hitchcock

Realtor, Samson Properties Brand new and full branding for a

local Reston, VA realtor that has the only office on Lake Anne Plaza.

www.mzscreations.com 19

08 testimonials

Tim Allen

Lucie Campos

Kim DiBenedetto

I appreciate Melinda’s talents, work

Melinda is in a class all her own. She

“You are an amazing talent and I truly

nate to have her as part of my team. I

thinks outside the box and is an abso-

make me look good!”

Tim Allen Properties / Coldwell Banker

ethic and positive attitude. I feel fortuhave complete trust in her.

Realtor / Coldwell Banker

is always available, has great ideas,

lute pleasure to work with. I would rec-

Realtor / Coldwell Banker

appreciate your creative genius. You

ommend her to anyone in a heartbeat!

Valued Clientele

I wouldn’t be where I am today without these (and other) individulas. I am so thankful and proud to have been choosen as the person that was asked to help them in their business ventures. If you would like to know what’s it’s like working with me, see what these guys have to say.

Nancy Goodman

Owner, Your First Trimester / Supported Birthing DC

Melinda came through with beautiful logos - cobranded

for my two intertwined endeavors - that left me feeling like

my product was going to shine. Working with her was very

simple. I gave her several examples of things I had or loved and she was able to craft great options for me. As we nar-

rowed it down, she was patient with me, and I was thankful for her aesthetic direction. Also, she made me feel like she was having fun on the project too!

20

Portfolio

Regina Koller

Marc Jolley

Alex J Heisinger

If anyone is in need of a graphic de-

Melinda is an extraordinary talented

“You’re so awesome. I’m going

Szilagyi. She somehow designed

the ability to exceed one’s expecta-

the caliber of work you do. It’s been a

Owner, Back Post Fiber Arts

signer, I highly recommend Melinda this amazing logo for my (not yet

open, but soon) Etsy shop from my

very rudimentary description of what I had been envisioning for months!

She captured the vibe I was going

Owner, Jolley Builders

creative and constantly demonstrates tions of any project requested of her.

Her work is professional and to a very high standard. Always a pleasure working with her.

Realtor / Coldwell Banker

though this again and it’s amazing

huge help to me and my business. To have a creative person that actually understands real estate is crucial.

Thanks for being amazing!”

for (“rustic grunge”. Like what does that even mean, Regina?) and was so easy to work with. Thank you, Melinda!

Stacy Weber Ernie Bryan George Fusco

Managing Broker / Coldwell Banker

Owner, Bryan Builders

Melinda is a very creative individual

and a talented person. She helped my

I have managed literally hundreds of

business look professional with a logo

tants over these 25+ years, and would

worker and always willing to help my

employees and administrative assis-

that I am very happy with. She is fast

rank Melinda in the top group without

business with any marketing needs.

hesitation.

Owner, Tru You

Melinda was great to work with to

create my business website. She is

very creative and intuitive when taking my vision for the website and creating the colors, style and visuals that fit

perfectly! I love the feel of what she created and that is part of my brand for my business.

www.mzscreations.com 21

experience

at a glance client branding

Each one of my clients have different needs for their com-

pany and because of my extensive branding background, I have a deep understanding of what branding is, what it

takes to successfully implement it, and how to succeed at branding each company. Whether the goal is to brand an individual or a large corporation, I have had great suc-

cess in helping my clients achieve their goals and create

memorable and unique points of view through their branding starting with their logo.

graphic design

I have had over 13 years of experience in the field of graphic design and have had the pleasure of working with a

variety of clients and industries, with most my time recently

spent in the real estate constructing logos, flyers, catalogs, books, newsprint ads, magazine ads, promotional pieces, social media content and websites design and development for my clients.

marketing / advertising My primary background has been in Marketing and Ad-

vertising, with over 15 years of experience in both fields

combined. I have worked with clients in various industries

which supplied me with broad knowledge of different fields.

Most recent, I spent my time in the real estate field creating marketing plans, strategies, and budget proposals specific to each of my client’s individual needs.

handel group

Realtor, Carmel Realty Company Logo design for a new team emerging

in the Carmel CA area. Great addition to their marketing efforts.

22

Portfolio

Thank You! A quick closing thought to show you how much I care about your time and your consideration.

I would like to give you a big ‘THANK YOU’ for the opportunity and especially for your time. I truly appreciate you taking time out of your day to

look over my portfolio. I know your time is valuable and I can appreciate

that therefore I tried to cover everything in these pages. I hope you found everything you were looking for, like examples of my work and ideas about how I run my business or what it is like to work with me. If, however,

you would like to discuss or have questions about anything you saw here or maybe I missed something and it not included; I am always happy to listen and answer any questions you may have.

Thank you again and please know that I am always looking forward to a new working relationship.

www.mzscreations.com 23

issue 2019

a portfolio art & design melinda z szilagyi

1628 chimney house road reston va 20190

+1 831 252 0043 mzscreations@gmail.com mzscreations.com