Better chemistry than an Easybake Oven. Science & technology can be daunting for girls to get involved with. Most often, it’s just the guys who study it and it seems like there aren’t any cool careers outside of working in a lab or being a computer geek. But the truth is far from that— with the way our environment is shaped and molded by technology, every day is a new opportunity to put tech skills to work. There are tons of innovative paths for young women who have these skill sets, all they need is an opportunity to try it and a hand to guide them along the way. PING is an innovative program for girls in elementary and middle school that helps cultivate interest and competence in science, technology, engineering and math (STEM). Through interactive skills, real world applications, critical thinking and problem solving, young girls develop confidence in subjects traditinally recognized as being male-oriented. PING is about girls finding out their potential— the discovery of self through science.
Table of Contents Brand Platform Signature // Color Palette // Type Iconography // Patterns
Applications Print // Posters // Apparel Gear // Web
Brand Platform
signature The signature is an abstracted P, round and feminine while still appearing punchy and confident. It’s upward motion replicates a thought or speech bubble as well.
clear space The signature is an abstracted P, round and feminine while still appearing punchy and confident. It’s upward motion replicates a thought or speech bubble as well.
color options The signature is an abstracted P, round and feminine while still appearing punchy and confident. It’s upward motion replicates a thought or speech bubble as well.
DS-229-5 U
DS-141-5 U
DS-141-5 U
DS-32-1 U
DS-141-3 U
DS-60-1 U
Color Palette
DS-233-7 U
Pp Pp Gotham Rounded Medium for header copy
Gotham Rounded Book for header copy
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Typography
Pp Pp Georgia for web use only
Helvetica for web use only
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
wiggle pattern
circuit board pattern
Patterns
Design it: Engineering
Design it: Engineering
Build it: Architecture
Test It: CHemistry
Iconography These icons are derived from the logo itself and are used on the website, in worksheets and as merit badges for the girls as they go through the program and accomplish different goals in PING.
Applications
Letterhead Suite
Posters
Apparel
Web
Web
Web
Web
Girls already know that they can do anything. PING opens doors to the potential of their ambition.