Stella McCartney Strategic Marketing Report

7.0 REFERENCES • Arnold, Chris. Ethical Marketing and the New Consumer . Chichester, U.K: Wiley, 2009. Print.

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• Chaffey, Dave, Fiona Ellis-Chadwick, and Fiona. Ellis-Chadwick. Digital Marketing . Seventh edition. Harlow, United Kingdom ;: Pearson Education Limited, 2020. Print • Chen, V., 2017. No Fur, No Foul: Stella Mccartney’S Eco-Friendly Fashion Proves That Tenacity Pays Off. [online] South China Morning Post. Available at: <https://www.scmp.com/magazines/style/fashion-beauty/article/2104776/stella-mccartneys-eco-friendly-fashion-fuelled-her> [Accessed 17 December 2020].

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